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Marketing Minutes with Miss Kemya

Marketing Minutes with Miss Kemya

By Miss Kemya

Marketing Minutes with Miss Kemya is your weekly dose of marketing tips and insights for solopreneurs and small business owners.

From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape.

Tune in to hear Miss Kemya, Chief Marketing Sparkler at as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.
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Create Your Action Plan and Online Business Timeline

Marketing Minutes with Miss KemyaMar 14, 2021

Create Your Action Plan and Online Business Timeline
Mar 14, 202107:03
How To Blog Your Way To A Book
Feb 13, 202107:14
15 Ways to Increase Your Social Media Engagement
Feb 04, 202109:11
Small Budget? Here's How to Market Like a Huge Brand
Jan 30, 202108:29
3 Major Qualities of Great Brands
Sep 16, 202003:50
How to Boost Your Marketing (and Credibility) with Customer Recommendations
Sep 11, 202007:14
Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don’t let these seemingly viral overnight sensations fool you!

The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan.

If you really want to have a successful business, then you will need to go through the effort to create a marketing plan.  

Of course, wingin it can get you results. But do you really want to wing it with your business? Do you want to leave your revenue to chance? Of course not! Leaving your revenue to chance is not a safe or wise plan. Whether you are a solopreneur or you’re managing a team, you need to be able to see progress, forecast projections, and build your income. Why? Because this will give you the motivation to keep going.

Your marketing plan is a living breathing document. It is not meant to be created and ignored. It can be updated as the business changes and your needs evolve. It should be used as a blueprint, so that you never have to ask, what am I supposed to be doing? when it comes to your marketing activities.

If you are still not convinced, here are a few benefits of using a marketing plan.

Visit to read the full blog post!

- - -

Marketing Minutes with Miss Kemya Podcast

Host: Miss Kemya


Sep 03, 202012:14
A Few Tips for Creating Engaging Content

A Few Tips for Creating Engaging Content

When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn't mean the content should be boring and generic.

Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance of your website. Without content, you have nothing. Content is still king, and always will be king. While content types change, the value of content never changes. When you realize the value of the content that you create, you'll take the time to create it right.

Check Out Your Competitors

How often does your competition post? Do they write it all themselves or do they have guest authors? Do you know whether they've hired a ghost writer or if they're all self-written? How do they share and promote their content? Understanding how your competition operates can help make you better because you can find a way to make yourself different.

Create Unique Content with Value

Every bit of content you create for your website or blog should be unique. There is a place for curated content, if you make it original with your own words and thoughts added, but most of the content on your website/blog should be unique to your brand and provide value to your audience. This doesn't mean you can't curate content - on the contrary; if you curate content well, your content will still be valuable and unique.

Answer Questions

You don't have to have people emailing you questions to answer them. Go to where your audience is: forums, message boards, other blogs, and find questions that are relevant to your niche and answer them on your blog. It's a great way to find content to write, and your audience will feel like you can read their mind.

Ask Questions of Your Readers

If you want to be more interactive with your audience, end every post, article and video with a question to the viewer. Invite them to answer questions, even give them incentives to do so such as random prizes or a special call out on Twitter. The more you interact with your readers over the content that you provide them, the more engaging your content will be. One thing feeds off another.

Don't Forget to Promote

Finally, don't forget to promote your content via social media. Due to the social nature of social media such as Facebook and Twitter, you can use social media in a way to elicit engagement from your followers. You can do this by continually sharing important content that you've created with them, answering their questions, and promoting those questions and answers as hard as you promote the content that prompted the questions and answers.

Sep 13, 201906:34
How to Let Go of Control So You Can Grow Your Business
Sep 10, 201909:13
Attracting New Clients Through Community Involvement

Attracting New Clients Through Community Involvement

Sep 05, 201906:28
3 Things You Must Do to Succeed As a New Solopreneur
Aug 30, 201907:35
How to Rise Above the Noise and Get Your Message Heard
Aug 29, 201906:56
How to Make Your Business Look Legitimate to Your Customers
Aug 24, 201909:02
Social Media Marketing for Introverts
Aug 20, 201910:46
How To Engineer Explosive Business Growth By Stacking Your Efforts

How To Engineer Explosive Business Growth By Stacking Your Efforts

We have come to the end of our seven-day challenge to use business planning to create explosive growth in traffic, customers, and most important, income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone.

Today is all about putting everything we’ve discussed so far, and combining it into something that can give you that explosive growth you want.

Lesson 7: How To Engineer Explosive Growth By Stacking Your Efforts

You see, when you use the basic concept of exponential growth to your advantage, it doesn’t take much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked about increasing traffic, subscribers, and customers to add to our bottom line.

Today we expand on this whole idea in a few different ways. Then we tie it all back into setting goals and business planning in general.

Leverage Progress

The idea is to make progress on your goals and stack them in a way that gives you leverage. One goal builds on the next and they all work together to generate exponential growth. This can work in a myriad of different ways and will of course differ from one business to the next.

My point is this…

If you start to think strategically and keep one eye on your next few moves, you can start to stack your efforts and engineer that explosive growth in a lot less time than you may think. Try it! Click here >> << to visit the Marketing Sparkler blog and read this post!

Aug 18, 201905:27
Real Growth Requires You to Step Outside Your Comfort Zone

Real Growth Requires You to Step Outside Your Comfort Zone

Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth.

It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better. 

The comfort zone 

Let’s say your goal is to grow your reach and get out in front of a larger audience. What you’ve done so far, and what feels comfortable is writing a blog post a week and then sharing it on social media. Yes, some readers will find you. Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement.

But you’re staying in your comfort zone.

Stepping outside of the zone

What if instead, you used the time you would have spent writing another blog post or two per week and promoting it on Facebook, you took the time to write a guest blog post for someone else’s blog with a bigger reach.

What if you sat down and recorded a fun and informational video that you can then share on YouTube, embed in a blog post, and of course share via your favorite social media outlets.

What if you used the time to set up and tested a Facebook ad that continually sends new leads into your funnel.

If any of these things are new to you, this may seem like a pretty scary proposition. But getting uncomfortable and doing it anyway can have some huge rewards.

Guest blogging

Writing and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience. It also gives you the change to start a relationship with a fellow blogger that may lead to all sorts of other opportunities and collaborations.

Video series

Recording a series of videos gives you the opportunity to reach a completely different subset of your target audience. There are plenty of people who prefer video content to written posts and articles. There are people who spend hours each day watching YouTube videos who would never stumble across you and your blog otherwise.

Spending money on ads

Spending money on paid ads can sound like a scary proposition, but once you crack it and find something that converts well for you, you will get a steady stream of new leads in front of you without any added work.

Bottom Line

There’s something else I want to mention, just in case I don’t have you convinced yet that getting out of your comfort zone is something you should be doing regularly. You won’t stay uncomfortable for very long.

After recording those first few videos, submitting a couple of blog posts, and spending those first few dollars on ads, you start to get comfortable with the processes. Before you know it, they become second nature and yet another tool in your virtual tool belt. Once that happens, you know it’s time to explore some other marketing strategies and ideas. Click here >> << to read this post on the blog and sign up for the full   7 Days of Biz Planning to Rock Your Year Mini Challenge! 

Aug 15, 201905:46
Why You Have to Write Your Business Goals Down

Why You Have to Write Your Business Goals Down

Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones.

The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as likely to succeed. Read that last line again please. That’s right…you can increase your chances of making it by 1,000%. That’s mind-blowing! 

 Click here >> << to read this post on the blog and sign up for the  7 Days of Biz Planning to Rock Your Year Mini Challenge. 

Aug 14, 201907:51
How To Work Backwards To Set Your Business Goals
Jul 25, 201906:55
Increasing Traffic, Subscribers and Customers To Boost Your Bottom Line
Jul 23, 201907:55
Measure Growth & Figure Out What You Should Be Working On
Jul 18, 201906:34
Why Business Planning Is The Secret To Success For The Coming Year
Jul 16, 201904:45
How to Handle the Challenges of Multi-Channel Marketing

How to Handle the Challenges of Multi-Channel Marketing

We’re posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We’ve got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we’re doing some of everything everywhere. We’re using multiple channels to market our businesses.

There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is – if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience.

On today's episode of Marketing Minutes with Miss Kemya, we will identify the challenges that come with multi-channel marketing, and how to face these challenges. 

Jul 12, 201909:52
How to Get Your Current Network To Share Your Content Everyday
Jul 09, 201905:57
How to Make Your Email Messages More Memorable

How to Make Your Email Messages More Memorable

To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, especially if they choose not to click through to answer your call to action. How to create those memorable messages is as easy as following the eight tips we discuss on today's episode of Marketing Minutes with Miss Kemya. 

Apr 07, 201907:22
A Beginner's Guide to Content Marketing Using Video

A Beginner's Guide to Content Marketing Using Video

Video has become a driving force in content marketing. One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of content. But, if you normally just use textual content, the thought of using video can be daunting.

On today's episode of Marketing Minutes with Miss Kemya, we're going to remove all barriers to using video for your business!

Feb 12, 201906:33
Do You Really Have to Manage a Project When You’re the Only One Involved?

Do You Really Have to Manage a Project When You’re the Only One Involved?

Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project.

Every project, even when it’s one that you’re doing alone, has very similar requirements - some more and some less, but they all have things that need to be organized.

The very definition of project management includes organizing as an important part. Even when you are running a project alone you’ll need to manage the project in a way that keeps you on course to meet your deadline, and that requires organizing. On today's episode, we're going to discuss common project requirements, and why being a solopreneur makes project management an important system to implement.

Feb 08, 201908:18
The One Bad Habit That Requires Your Immediate Attention

The One Bad Habit That Requires Your Immediate Attention

We all have bad habits. Some bad habits are of a personal nature, as in we eat too much, some drink too much, some of us don’t know when to shut up. I could go on forever…

But I want to address one of the single most bad habits that plagues entrepreneurs. This bad habit keeps us stuck in the same lane, even though we say we want a change, is easy to succumb to and limits our life chances, is based in fear and potentially contagious, and finally, this bad habit is one of the hardest habits to identify and break.

The one bad habit that requires your immediate attention is... well, you will have to tune in to today's episode of Marketing Minutes with Miss Kemya to find out! And more important, what you can do about it, starting today! 

Feb 02, 201904:56
Why You Should Start Using An Editorial Calendar
Jan 29, 201909:10
How to Brand Yourself As A Problem Solver In Your Industry
Jan 26, 201910:21
Repurpose and Refresh Your Content for More Website Traffic

Repurpose and Refresh Your Content for More Website Traffic

 Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted, though - it can be salvaged and continue to provide excellent results. Likewise, content can be reused and repurposed in other ways into new formats that help produce more traffic too. 

Tune it to today's episode for specific way you an repurpose and refresh your content, starting today! 

Jan 22, 201908:28
5 Ways to Improve Social Media Engagement
Jan 18, 201910:59
How to Decide What Products to Create

How to Decide What Products to Create

One of the ways you can use to free up some of your one-on-one time with clients is to create products to sell so that you can make money. The type of products you sell have everything to do with who your audience is, how they shop, how much money they have to spend, and how they prefer delivery to be handled. That's right; it's all about your customer, not you. You choose the audience and your niche after much research, then the audience and your niche chooses everything else.

Whether you already have products to sell, or you're looking to create your first product to sell, you have to figure out what products to create to serve your audience.

No matter what your business model is, it's great to have products that you can sell to your audience that are essentially made once, and sold many times. As you know, giving your customers personalized service can take a lot of time, and while you want them to feel as if you are giving them personal care, that personal care could in all reality be very expensive. That's where products come in. Tune in to this episode to help you figure out what products to create.

Jan 15, 201910:09
Complacency Will Keep You Broke - Do This Instead
Jan 11, 201910:29
5 Mistakes to Avoid When Outsourcing Work

5 Mistakes to Avoid When Outsourcing Work

 As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you're in.

Are you outsourcing work yet?

There will come a time when you feel the pinch of not having enough time in the day. You may be busy, but time spent on productive activities may be slipping away from. At this point, if you want to maximize your output and thus increase your profit, then there are two ways to go about it.

One is to take on more work and to put yourself or your business under an increasing amount of strain.

The other is to outsource work. There are aspects of your business model you can certainly outsource to outsiders and thereby start generating more profit and completing more work, without causing yourself to have a nervous breakdown.  

Simply stated, you cannot build a company by yourself. If you already have an assistant or two, and they are fully committed as well, it may be time to expand your team.

While outsourcing work is a necessary move, it can also result in problems if you aren't careful. Here are some mistakes to avoid as you grow your business. For more details and insights, visit Miss Kemya at

Jan 09, 201909:02
3 Key Ways to Partner with Influencers in Your Niche
Jan 04, 201906:58
Why You Need A Business Vision for Long Term Success
Jan 01, 201909:12
Why Small Businesses Should Work With Micro Influencers

Why Small Businesses Should Work With Micro Influencers

Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore.

In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen.

For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over.

First off, they face a dilemma of how to make a name for themselves and reach potential customers. It takes a long time to get noticed and then a lengthy buyer's journey takes place. Apart from limited resources, another hurdle comes in the form of perceived bias. It is not convincing when the obscure small business is the only one raving about its product’s greatness. Besides, there are no guarantees that people will not drop off at any point of the process and switch their loyalties.

Tune in to today's episode to learn how why you should work with micro influencers who can step in to bridge this gap. Getting them to endorse a brand opens up doors to new audiences and allows companies to win over people’s loyalty fast. These niche-specific influencers are versed in fostering traction, engagement, and trust: they keep the fingers on the pulse of their audience and know how to stir emotions and reactions. 

For more insights into digital marketing for small businesses, visit Marketing Sparkler at 
Dec 30, 201810:19
Get Out of the Email Marketing Rut

Get Out of the Email Marketing Rut

Once you set up your email campaigns it's easy for time to go by and to let everything get a little stale. If you're not getting the results you used to get, it's probably because you're in an email rut. And if you want to get out of the email rut, it's best to come up with a plan to update and improve your email marketing at least once a year. Listen to today's episode for eight things you can do today to get yourself out of the email marketing rut, increase your opens and click through rates, and get excited about your email marketing again!

Dec 25, 201814:23
How to Plug the Money Leaks In Your Business

How to Plug the Money Leaks In Your Business

How to Plug Money Leaks in Your Business

Periodically, if you want to boost your profit you can do so by simply plugging money leaks. It happens to all businesses eventually; they find they're wasting an enormous amount of money on something they even forgot they were spending money on in the first place. This can happen to all kinds of businesses, whether bricks and mortar or solely online. Listen to today's episode to learn about the specific leaky areas you will want to review when trying to increase your profitability.

If you want a real business, and not a hobby, treat yourself as good as you expect any vendor or service provider to treat you. Pay for what you need, and use what you pay for. Make sure all oft he products and services you are paying for are actually worth it. Before you know it, your business will be a lean, mean, money-making machine that's as tight as a drum.
Dec 19, 201808:47
Finding a Professional Voice for Your Content Marketing

Finding a Professional Voice for Your Content Marketing

Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click (PPC) marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a natural, organic way. But, it’s important to figure out what your point of view is so that you can create a coherent and professional voice for your content marketing.

Figure Out Your Core Values: What is it that you want to say to the world? What is it that you feel is important? Do you want your business to be a beacon of light to your audience, shining down on them, creating joy and happiness? Do you want your business to be a wake-up call and teach lessons for your audience? What do you want your audience to think about when they think of your brand?

Get to Know Your Audience: Marketing is all about what’s in it for them, not what’s in it for you. If you can remember that, for every piece of content you create, you’ll be half way there. Every story you tell - be it through an article you write, a video, or a press release – should all be focused with the audience in mind. The best way to do that is truly understand who your audience is by studying them and immersing yourself in everything there is to know about them. How you speak to your audience will be directly related to how well you know them.

Identify the Value You Offer Your Audience: Depending on your products or service, there is some type of value that you are offering such as more time, less worry, or another intrinsic value. Your value might be tangible as well, but usually your value lies in how you solve your audience’s problems and issues. For instance, a breath mint company isn’t selling candy; they are selling fresh breath.

Differentiate Your Business from the Competition: How are you going to stand out from the crowd? One of the ways to do that is to decide how you’ll express your values to your audience. How will you deliver the goods and/or services that you’ve promised? How will you provide more time, more health, more of whatever value your company offers while also sticking to and expressing your core values?

Decide If Your Voice Is Casual or Formal: Once you combine all of the above, you will need to decide if your audience will respond better to a casual or formal voice (or someplace in between). How you speak to your audience is a very important factor in determining if they will understand your message.

Determine Acceptable Lingo and Terms: Once you’ve decided whether your voice is casual or formal or someplace in the middle, you can come up with the type of terms and lingo you’ll use throughout your content marketing, regardless of format. For example: Formal - “I would like to inform you about a sale we are having during Memorial Weekend.” Casual – "Hey y’all! Check out my Memorial Weekend price cuts!”

Create Documentation as a Guide: Whether you’ll be creating all the content yourself, or getting help, creating documentation to guide you through the process will help. Be specific about which font to use. Write down the type of words you want to use, too. The terminology, lingo and jargon is important because it will mean something to your audience and help you get your message across in a way it will produce the results you desire.

Don’t Try to Be Someone You’re Not: The worst thing you can do as you’re creating and developing your voice is to try to be someone you’re not. If you are not generally formal, don’t even try to be formal. If you’d feel fake being casual, don’t do it. Be yourself. If you’ve chosen your audience well, it will be easy for you to be who you are and market to them in a successful way using content.

For more tips and insights on how to use digital marketing to grow your business, visit
Dec 17, 201812:09
How to Use Gated Content to Generate Leads
Dec 09, 201807:08
How to Become the Local Go-To Expert In Your Industry
Dec 07, 201806:01
How to Focus on Clear Actionable Goals
Dec 05, 201809:01
The Art of Storytelling with Social Media Stories
Nov 30, 201813:11
3 Ways to Use Secret Pinterest Boards
Nov 25, 201806:47
How to Include Unusual Holidays In Your Editorial Calendar
Nov 24, 201811:00
Failure to Launch: How to Stop Over Tweaking Your Product
Nov 21, 201804:56
Increase Productivity with Revenue Generating Activities
Nov 19, 201801:48
How to Use Local Meetups To Demonstrate Your Expertise

How to Use Local Meetups To Demonstrate Your Expertise

As it pertains to building your authority, hosting local meetups is an excellent way to demonstrate your expertise. A “meetup” doesn’t have to be through the group “meetup” online. You can plan one through Facebook events, Eventbrite, etc., but using is a good idea. It’s a great way to get the word out about your event. Meeting up with people locally is a great way to make connections and increase your authority. Listen in for tips to make the most of your meetings.
See the full blog post at
Nov 09, 201806:20
Should you use two Instagram profiles?
Nov 07, 201802:19
10 Steps to Effectively Market Your Business with Facebook Ads
Nov 03, 201815:32
Failure to Launch: What's Holding You Back?
Oct 31, 201805:13
Product Creation: Focus On A Single Customer
Oct 29, 201801:45
Look At These Metrics When Identifying A Market Influencer
Oct 27, 201803:01
5 Reasons Why You Should Use Facebook Ads Today
Oct 23, 201805:39
Why You Need to Own All of Your Social Media Accounts

Why You Need to Own All of Your Social Media Accounts

Social Media Tip for every person in business: When you hire someone, ANYONE, to set up a new social media account, that person should ask for the email address you want associated with the account. You should be using your own email address. YOU need to all of own your accounts, not your VA, not your friend.

If someone is creating a new Facebook page for you, you should ALWAYS be an Admin on the page to retain control. It should be linked to your personal profile, not the profile of the person you hire. It doesn't matter that YOU don't know how to use the social media, YOU still need to own ALL of your digital properties. Even if your kid or cousin sets the thing up, TAKE OWNERSHIP of your stuff.

I can't tell you how many times a client hires me to manage their social media, I ask for the login info, and they don't know it or don't have it. They have to get with the person they just fired, or some former VA, etc. who is not interested in giving up the information. Sometimes the other person has created the account and has 100% ownership, and refuses to hand it over.

This means I have to create a brand new account from scratch. Can you imagine losing your following or your precious username/handle and having to start over? It ain't pretty and can be avoided if you follow the steps above to retain ownership.

BONUS TIP: Create a document that lists all of your usernames, logins, urls and passwords to all of your social media and website logins and KEEP IT UPDATED. When you hire a Social Media Manager, she's going to ask you for this. Producing this document will facilitate a smooth onboarding process.

Need a Social Media Manager or a social media strategy? Visit me at
Oct 21, 201802:37
How to Algorithm-Proof Your Business

How to Algorithm-Proof Your Business

Too many people are complaining about algorithms, and how these algorithm changes are "messing up" who sees posts, how often, at what times, etc.

Listen: Facebook and Instagram and Zuck and his peeps are gonna keep doing their thing, monetizing these platforms as the OWNERS. It is up to you to build an INTEGRATED MARKETING STRATEGY so that you do not have to panic every time an algorithm changes.

This means using a mix of marketing strategies, all working together, leading people through a system, breadcrumbs leading to multiple entry points on your website.

How to focus on making your business algorithm proof? Form JV partnerships, get yourself some media exposure, get interviewed on podcasts, start your own podcast, build your own list, and focus on building your fanatical tribe of people who will look for you when that algorithm doesn't show your content. Create a multimedia mix of content - videos, stories, blogs, pics, etc - and share these across multiple platforms, with ALL roads leading back to YOUR website, and YOUR email list. The platforms you OWN.

If your single focus and entry point for leads is a social platform, aka something you do NOT own or control, you will always be at the mercy of the algorithm fairies, who love to make you scream and complain.

Define your strategy and EXECUTE. Do not leave your business at the mercy of the algorithm fairies. They are not here to serve you.

For more tips on marketing your business in a digital world, visit
Oct 16, 201802:58
Do You Plan Your Social Media Content In Advance?
Oct 14, 201802:14
Are You Leveraging the Right Content to Grow Your Business?
Oct 11, 201809:60
A Vanity URL For Your Booking Calendar

A Vanity URL For Your Booking Calendar

Quick tip: Use a vanity url for the link to your "schedule a discovery call", "let's chat", or any other introductory call you schedule with potential clients. Then redirect the URL to your ugly calendar link. Here's why it will make your business life easier.
Oct 09, 201802:00
Business Too Small To Outsource?

Business Too Small To Outsource?

There is NO such thing as having a business too small to outsource projects.

When should you start outsourcing in your business? Now! Trying to do everything yourself wastes time, and it's an easy way to procrastinate on SELLING something!

Save time + money by outsourcing the parts of your business that are NOT your area of expertise. Whether it's a one-time project, like making a book trailer, or researching competitors, to continuous projects like blogging and branded social media images, YOU. CAN. OUTSOURCE .
Oct 08, 201810:54
The Small Business Guide To Effective Content Creation
Oct 07, 201812:50
How to Use Outsourcing to Make More Money
May 19, 201815:56
Top Marketing Action Items for New or New-ish Entrepreneurs
May 08, 201813:40
Social Media Best Practices: 7 Step Strategy
Apr 27, 201817:07
Social Media Tip: Check Automated Social Media Posts
Apr 27, 201802:27


I’m Miss Kemya and this is my first Anchor
episode! Send me a voice message to let me
know your thoughts about my podcast.
Apr 27, 201800:52