Finally, Marketing That Works

By Mitchell Slater

Stop wasting money on marketing that doesn't work. Getting people to notice you online is overwhelming and costing you valuable time and money. In this podcast, you'll hear from guests from all over the world and with different types of businesses and they'll be sharing with you their successes, failures and stories. Our goal for you is that you will be able to find 1 take away from every episode that you can apply and use to grow yourself and your business. We're excited you're here, and we're stoked for you to get to the point where you can say "Finally, Marketing That Works".

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#028, Five Websites You Can't Live Without

Finally, Marketing That WorksJan 19, 2022

00:00

11:27

Finally Marketing That Works Podcast Season 1 Finale

It's been almost a year of amazing episodes with you, and we cannot thank you enough for continuously supporting our podcast.
Today's episode is kinda bittersweet as we end Season 1, but don't worry, we'll be back for even better episodes in the upcoming Season 2, so stay tuned!

P.S. You can also tune in to our other podcast, the School Success Podcast, to learn techniques for overcoming challenges from school leaders and teachers worldwide.

#SlaterStrategies
#FinallyMarketingThatWorks

--

Every week on The Finally Marketing That Works Podcast, digital marketing agency owner Mitchell Slater interviews guests from all over the world and features various stories of successes and failures in business and marketing.

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

This podcast is powered by Slater Strategies, a marketing agency that brings you an all-in-one online marketing team so you can focus on what you do best while we handle the rest and help you grow your revenue. Find out more at https://slaterstrategies.com.

YouTube Video Podcast Link:
https://youtu.be/bFUr0LdmbvI

Jun 22, 202204:51

#048, Mitchell Slater On Pricing Made Right

The prices for your product or service might be the most crucial factor in whether people buy or avail service from you.

Tune in now to explore different options and learn competitive strategies companies use to gain more customers and clients! You'll know what factors are most important when setting prices and why it is so important that they're communicated clearly!

#SlaterStrategies
#FinallyMarketingThatWorks

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/htAUvUaKzIE

Jun 08, 202203:18

#047, Mitchell Slater On The Benefits Of Private Facebook Groups

Tune in to our newest episode, for it will be all about the benefits of private Facebook groups and how you can use them to boost your business potential!

You're sure to find some valuable tips and tricks in this episode, so make sure not to miss it! And if you're looking for more helpful marketing advice, be sure to check out our website or give us a call. We would love to help you grow your business using the latest online marketing techniques.

#FinallyMarketingThatWorks
#SlaterStrategies

--

Every week on The Finally Marketing That Works Podcast, digital marketing agency owner Mitchell Slater interviews guests from all over the world and features various stories of successes and failures in business and marketing.

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/opRA3f_JJvg

Jun 01, 202204:41

#046, Mitchell Slater Talks About Ad A/B Testing

Have you heard about A/B Testing before?

If not, this might be the strategy that's been holding your business back!

Tune in now to our newest episode and discover a powerful marketing strategy that doesn't involve spending a lot of money. Also, learn how to take advantage of A/B Testing to boost your reach and grow your business!

#FinallyMarketingThatWorks
#SlaterStrategies

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/6zUayj9Z_cw

May 25, 202203:06

#045, Mitchell Slater Talks About Sharing Success

Want to be featured on the next podcast episode?

Share your success story with us! The best part is that you could help change someone else's life, and we'll make sure you're appropriately credited. So tune in to our new episode to know how you can share your success story that can inspire all of our listeners!

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/xampHfjlOIs

May 18, 202203:08

#044, Mitchell Slater On Does A College Degree Determine Success?

Many people believe that a college degree is key when it comes to success in life. And while a college education is definitely essential, it's not the only factor determining your success. Many successful people never graduated from college, and plenty of people with degrees struggle financially. So, what determines success?

Tune in to our new episode to explore that question and gain valuable insights!

#SlaterStrategies
#FinallyMarketingThatWorks

Every week on The Finally Marketing That Works Podcast, digital marketing agency owner Mitchell Slater interviews guests from all over the world and features various stories of successes and failures in business and marketing.

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/DfebDeVEUWs

May 11, 202203:31

#043, Mitchell Slater Talks About Time vs Focus

When it comes to success, which is more important, time or focus?

The answer may not be so simple, but by understanding the importance of both time and focus, you can work to make sure that you are using each efficiently.

In our new episode, find out the answer to this question and learn tips to make the most of your time and focus accordingly.

#SlaterStrategies
#FinallyMarketingThatWorks

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/iEn-fK9RDaI

May 04, 202203:06

#042, Mitchell Slater On "Success Is Not A Destination, It's A Journey"

We all want to be successful, but what does it really mean?

The journey to success often gets lost in the name of achieving it.

Our new episode is about the journey, destination, and success. May it be in your personal life or in building your business.

#Slatertrategies
#FinallyMarketingThatWorks

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

Apr 27, 202203:15

#041, Mitchell Slater On Optimizing Your Business Through Google Business Profile

Millions of people use Google every day to search for anything and everything.

And if you're not on their site, then they'll never find your business!

But there's no need to worry because our new episode will explain how easy it is to use Google to maximize your business for free!

The future of marketing is here, and we’re finally getting it right!

Listen to the full episode now!

#Slatertrategies
#FinallyMarketingThatWorks

Never miss an episode and follow The Finally, Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy podcasts.

YouTube Video Podcast Link:
https://youtu.be/OWZMZMt6FUA

Apr 20, 202202:52

#040, Mitchell Slater on The Power of Podcast Advertising

How about targeted advertising through podcasts?

In today’s episode, learn more about targeted advertising and how it can lead you straight to your next clients.

And who knows, this just might be the advertising your business needs!

Listen to the full episode now!

#SlaterStrategies
#FinallyMarketingThatWorks

--

Every week on The Finally Marketing That Works Podcast, digital marketing agency owner Mitchell Slater interviews guests from all over the world and features various stories of successes and failures in business and marketing.

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

Apr 13, 202202:60

#039, Mitchell Slater On Business Partnering, a Go or a No?

Do you need another way to expand your business network?

We might have a solution for you!

By partnering with businesses in your area, you can expand your reach and get more customers without doing all the work yourself.

So how does this work?

Listen now to our new episode and find out!

#FinallyMarketingThatWorks
#SlaterStrategies

--

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

Apr 06, 202203:05

#038, Mitchell Slater On The Power Of Social Media Influencers

Have you ever bought something just because someone you follow on social media said it's a good product?

Listen as Mitchell explains how influencers can help you boost your business without breaking the bank.
#SlaterStrategies

#FinallyMarketingThatWorks

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

YouTube Video Podcast Link:
https://youtu.be/9riPo1L3f_U

Mar 30, 202203:44

#037, Mitchell Slater On Sponsoring a Team: Yay or Nay?

Do you think it's worth it to sponsor a team?

Would it help with your marketing?

Today's episode aims to help you decide whether you should sponsor a local team or not.

Listen as Mitchell talks about the pros and cons of team sponsorships.

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

This podcast is powered by Slater Strategies, a marketing agency that brings you an all-in-one online marketing team so you can focus on what you do best while we handle the rest and help you grow your revenue. Find out more at SlaterStrategies.com.

YouTube Video Podcast Link:
https://youtu.be/EHoFEj-kQ4Y

Mar 23, 202203:33

#036, Mitchell Slater On "How I Structure My Day for Maximum Output"

When you're asked, "How'd your day go?"

What's your response?

This episode is all about making sure you are getting things done by structuring your day in outcomes.

Mitchell talks about how you can break down each task and project into manageable chunks that will help you be more productive while avoiding decision fatigue.

#SlaterStrategies
#FinallyMarketingThatWorks

Mar 16, 202204:18

#035, Mitchell Slater On Starting Your Day With The Miracle Morning Routine

Want to start your day off on the right foot?

Looking for a way to get more out of your day?

If you answered a big fat YES to both of these questions, then this episode is just for you!

Listen as Mitchell shares about his Miracle Morning routine and how it helps him stay productive throughout the day.

#SlaterStrategies
#FinallyMarketingThatWorks

- -
Every week on The Finally Marketing That Works Podcast, digital marketing agency owner Mitchell Slater interviews guests from all over the world and features various stories of successes and failures in business and marketing.

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

Mar 09, 202203:47

#034, Mitchell Slater on What Is Networking And How Do I Do It Right

I know what you're thinking.

"Mitchell, I'm not an extrovert!"

"Mitchell, I'm not an introvert!"

Either way, that's great! You have a lot to offer and it can be fun to meet new people.

But networking is more than just meeting people -- it's about building relationships with those who might help your business grow.

In this episode, I'll share some tips on how to build strong relationships with other people and what things you need to avoid so that you can start getting results for yourself today!

#SlaterStrategies

#FinallyMarketingThatWorks

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

YouTube Video Podcast Link:

https://youtu.be/zSyE4CllOzw

Mar 02, 202205:23

#033, Mitchell Slater Talks About How Do You Rock Your Referral Game

It's time to leverage the power of referrals to grow your business!

Listen as Mitchell talks about how you can get your clients to become your advocate and get to that point where people are always sending more business your way.

#SlaterStrategies
#FinallyMarketingThatWorks

--

Every week on The Finally Marketing That Works Podcast, digital marketing agency owner Mitchell Slater interviews guests from all over the world and features various stories of successes and failures in business and marketing.

Never miss an episode and follow The Finally Marketing That Works Podcast on Apple Podcasts, Spotify, Stitcher, or wherever you enjoy listening.

This podcast is powered by Slater Strategies, a marketing agency that brings you an all-in-one online marketing team so you can focus on what you do best while we handle the rest and help you grow your revenue. Find out more at https://slaterstrategies.com.

YouTube Video Podcast Link:
https://youtu.be/uTtWhiLGaZk

Feb 23, 202203:04

#032, Mitchell Slater Talks About Advertising On Your Clothes

Are you thinking of creative ways to make your brand stand out?

Last week was all about advertising using your car...

In this brand new episode, Mitchell talks about how you can get people to notice your brand with your jacket, sweatshirt, or anything you're wearing.

#FinallyMarketingThatWorks
#SlaterStrategies
#AdvertisingTip

YouTube Video Podcast Link:
https://youtu.be/3qj6YAbC09c

Feb 16, 202203:45

#031, Mitchell Slater Talks About Advertising On Your Car

Have you been looking for ways to amplify your sales? Well, this podcast will give it all an extra push. Listen as Mitchell Slater himself will provide us with quick marketing tips on how car advertising can work well in any business like yours!

Catch him today on the "Finally, Marketing That Works" Podcast. Stay tuned!

#SlaterStrategies
#FinallyMarketingThatWorks

YouTube Link
https://youtu.be/brMgI_Y-jXA

Feb 09, 202204:05

#030, Alicia Crandall Talks about Marketing Strategies for SMB

In this new episode, we'll be talking about business strategies with our guest Alicia Crandall, the COO of Slater Strategies. Listen as she shares her insights on growing your brand with her years of experience in marketing along with some great pieces of advice for small businesses looking to expand their reach.

Be sure to tune in on the “Finally, Marketing That Works” podcast. See you!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:41] I graduated from Auburn University, in Business Administration with a focus on marketing and accounting.
[02:27]finally was given the opportunity and the privilege to work for my father's company, which was a storage facility.
[03:41]the biggest thing is the internet.
[04:33]Because it's all about technology, especially with that industry.
[06:12]people that grew up during the Great Depression knew to be frugal, and you hung on to everything,
[08:38]Google ads are the cheapest, they can work, but they're a short term gain for results
[09:28]We would pay two to $5,000 a month depending on what we were doing
[11:15]marketing isn't just about your website, that's just a huge in this world. It's a big piece of the pie.
[12:48]So definitely doing our Google ads and keeping our website at standard
[13:45]management software, and doing a website that has the key things like SEO, and Google ads. That's what kept us going
[14:46]For marketing to work, you need to make sure your company is established
[15:18]you build your budget for marketing and with that you can build your marketing plan.
[16:37]It's not just the cake at the end. It's all the pieces in steps that were to make that cake.

YouTube Video Podcast Link:
https://youtu.be/7CITXqw18SU

Feb 02, 202217:52

#029, Mitchell Slater On Growing Your Influence And Connection Through LinkedIn

Mitchell Slater is back with another episode of the “Finally, Marketing That Works” podcast. Listen as he talks about expanding your business connection using LinkedIn and all the information necessary for your profile to stand out! Catch some tips and grow your business this 2022! So, stay tuned!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:00] if you don't have a LinkedIn, please make a link
[01:25] Once you make it, you want a profile picture, of course, just like a Facebook
[01:40] it needs to be a picture of you
[02:43] Then you have a cover photo again, just like on Facebook
[03:26] make sure you have a good good cover photo
[03:57] put in a short little bio on yourself like a couple sentences of what it is you do and you want that to be very niche very focused
[05:04] put your city in there where you are
[05:20] If you have any type of like lead generator, or an e book or some sort, you can add some of these things in the featured section
[06:01] there is a bio section, I encourage you to have it be obviously maybe three to five paragraphs on you and who you are
[07:44] There's another section that you can fill out based on your what licenses or certifications
[08:33] the more you fill out, the better you're going to pop up in searches
[09:08] you can actually have something that's called recommendations on LinkedIn
[10:16] maybe you try and connect with people from from high school or college, or a current workplace
[10:57] if you send too many connections out in a day, there's a thing called LinkedIn jail
[11:27] LinkedIn does reward people, the more you engage on the profile
[12:05] if you have somebody who is commenting, and liking and sharing and just on the platform, adding value and making the platform better
[12:12] they're going to let you send more connection requests to people and be more engaged in the platform

YouTube Video Podcast Link:
https://youtu.be/bat6rtUvhpA

Jan 26, 202213:17

#029, Trailer, Mitchell Slater On Growing Your Influence And Connection Through LinkedIn

Tune into next week's episode of the "Finally Marketing That Works" podcast as Mitchell Slater-the CEO of Slater Strategies, shares his insights on how we can maximize LinkedIn. He'll share tips like adding value to your connection rate by providing helpful information relevant to your industry! See you on January 26th!

#SlaterStrategies
#FinallyMarketingThatWorks

Jan 19, 202200:22

#028, Five Websites You Can't Live Without

Tune into our episode of the "Finally, Marketing That Works" podcast with Mitchell Slater and learn more about the TOP FIVE must-have websites that are essential for your business. Find out what sites you should be utilizing, how to use them effectively, and what they offer to have a prosperous 2022! See you!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[00:47] number one, which is a site called Fiverr [02:13] we have other things we're way better at than making logos [03:01] you are always protected on Fiverr [03:30] They're not giving them their credit card information [03:50] you're just paying for the person services [04:09] a site called Upwork [04:15] a place where you can find freelancers from all over the world to do different tasks [04:48] Number two is LinkedIn [05:15] there's a lot of power behind LinkedIn [06:06] a free social site that you can get involved in and get to know people from all over with your business [06:15] Number three, Canva [06:38] you can go in there and create graphic posts for Facebook or Instagram or LinkedIn [07:26] Number four, it's pretty self explanatory. But Google [08:01] powerful in and of itself [08:59] number five. trickery here, it's you, it's your website [09:05] one of the ones that you need in your life, if you don't have one, you need one [09:34] You need it to be built, built well and ready to to help you

YouTube Video Podcast Link:

https://youtu.be/_UxtvtTmTZo

Jan 19, 202211:27

#028, Trailer, Five Websites You Can't Live Without

Do you feel overwhelmed with the number of websites out there? You're not alone! The truth is, it can be hard to know where your best bet might lie. So join us on this podcast with our host Mitchell Slater- CEO of Slater Strategies, as we narrow down our list for the TOP FIVE WEBSITES that will help grow any business and how they could benefit YOU in many ways! Stay tuned on January 19, only here on the "Finally, Marketing That Works" podcast.

#SlaterStrategies
#FinallyMarketingThatWorks

Jan 12, 202200:23

#027, Mitchell Slater Shares Actionable Tips On Creating Website Layouts That Work

Do you want to learn how to create a website layout that actually works? Then, this episode is for you! Learn from the digital marketer, Mitchell Slater, the CEO of Slater Strategies, as he discusses how websites should be set up in a way that will convert and make more money for your company.

Enjoy this new episode of the “Finally, Marketing That Works” Podcast as Mitchell Slater teaches us about the essential characteristics of a website and share actionable tips for you to update your current website.

#SlaterStrategies
#FinallyMarketingThatWorksPodcast

Highlights of This Podcast:

[01:24] there are specific things you can do and add to your website to help it do better
[02:05] people look at websites in a specific way, typically in a Z pattern
[02:18] top left will be the logo of your company
[02:26] the very top right, there should be a call to action
[03:15] they will diagonally typically go across the screen. And this is where the big like money-making sentence should be
[04:23] I love your story, put it on the about page.
[04:35] Don't use big words that people wouldn’t understand if they're outside the organization.
[05:03] break things down to be super simple, so I can understand what they're talking about
[07:09] before they start scrolling, just a little tidbit here, is we always call it above the fold
[08:20] there's a small part where you want to empathize with the client,
[09:13] The big part that I want you guys to have towards the bottom is how easy it is to work with you.
[10:38] Donald Miller has some great content
[10:52] keep only the truly important ones that need to be up there
[11:12] not everything has to be at the very top, it just looks cluttered. So put it at the very, very bottom of the website.
[11:26] You need to have some type of lead generator on your website
[13:04] you want to build out an email sequence
[14:24 I love this analogy of the cherry analogy
[17:40] you break, make something so complicated, so simple

YouTube Video Podcast Link:
https://youtu.be/0BHjUbHeJiI

Jan 12, 202219:14

#027, Trailer, Mitchell Slater Shares Actionable Tips On Creating Website Layouts That Work

This coming January 12th, Slater Strategies’ CEO, Mitchell Slater, once again takes us into another insightful talk about creating website layouts that work! Mitchell will discuss every important point you need to work on making your website engaging and set up to convert and make your company more money. If this sounds helpful, tune in and enjoy this new episode of the “Finally, Marketing That Works” Podcast!

#SlaterStrategies
#FinallyMarketingThatWorksPodcast

Jan 05, 202200:20

#026, Mitchell Slater On Digital Marketing- 5 Phases of The Customer Journey

Join us on the new episode of the "Finally, Marketing That Works" podcast with our host Mitchell Slater as he shares about the five phases of The Customer Journey and their relevance to your business' success. Get a dose of excellent marketing tips too. So, stay tuned!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:59] So the first part of this Customer Journey number one is interest.
[02:37] the next one in the journey is you go to search for it.
[04:57] And so you invested thousands and thousands of dollars to give Fiona's Flooring a new client.
[05:11] you have to win in every section of The Customer Journey,
[05:44] you want to make sure you're investing in your ranking for your website.
[05:48] just invest in your website to begin with.
[06:07] you want to be investing in your ranking online, which is another word for SEO
[06:52] And then the third piece, okay, is reviews.
[07:37] Now once you get those reviews, you have to respond to them.
[07:55] Always respond with your business name in the response.
[08:44] if you were to get a one two or three star which we consider those to be bad reviews, please still respond.
[09:02] when you respond, really ensure that you're not responding to the person who left a bad review just for them. 12
[10:13] don't argue in the comments that just looks extremely unprofessional,
[10:52] step four, which would be conversion. So they're like, I'm ready to buy. Take my money,
[11:31] You need now their help to tell their friends to leave a review
[13:51] You want to make sure you are just look amazing with your online reputation
[15:10] once the conversion is good, okay, boom! they bought advocacy

YouTube Video Podcast Link:
https://youtu.be/QWEwWQZWP_g

Jan 05, 202216:40

#026, Trailer, Mitchell Slater On Digital Marketing- 5 Phases of The Customer Journey

Get your business ready to rock 'n roll with this week's episode of the "Finally, Marketing That Works" podcast as our host, Mitchell Slater, talks about the five phases of The Customer Journey and the key things you need to learn to achieve success in each stage.

So tune in to find out! See you on January 5TH!

#SlaterStrategies
#FinallyMarketingThatWorksPodcast

Dec 29, 202100:22

#025, Dr. Lunide Adeeko, On Creating Winning Habits and Morning Routines Towards Success

“A made-up bed is a made-up mind.”- Dr. Lunide Louis Adeeko

“Best Morning Routine, Ever!” is the fastest-growing habit-building company that is founded by Dr. Lunide Louis Adeeko. With her expertise of being a Habit Psychologist, she passionately helps young professionals create winning habits & morning routines for bigger success!

Enjoy this new episode of the “Finally, Marketing That Works” Podcast as Dr. Lunide shares her best practices and inputs on rewiring your habits – the power of habits, that as we make them, they eventually make us too.

#SlaterStrategies
#FinallyMarketingThatWorksPodcast

Highlights of this Podcast:

[01:44] I am a Habit Psychologist
[02:21] I was lethargic. I was tired. I was anger. I was resorting to alcohol to numb my pain. I was frustrated.
[04:22] the “Best Morning Routine, Ever” Podcast started
[06:48] I've established some non-negotiables because I know if I don't do it, the day picks out negative vibe
[07:44]‌ I'm naturally a morning person. That's the beauty you have to find out what your chronotype.
[08:50]‌ I need to drink a glass of water because it relieves, eliminate toxins from the body
[09:41] The subconscious mind is still aboard working for you. You're half awake, half asleep.
[10:31] I am grateful for this glass of water that I get to drink because I'm from Haiti.
[11:34] "a made-up bed is a made-up mind."
[13:07] I created the HitSavers app because it makes it easy to see the items I'm doing
[14:21]‌ ‌ ‌Repetition is when repeated enough time that automatic
[17:38]‌ ‌ ‌there's a chemical reaction that happens in your body between 10 pm and 2 am
[19:50]‌ ‌practice intentional silence for three to five minutes.
[20:58] you're working with your body and not against it.
[22:20] Water is life
[25:03] habits are formed to solve our problems.
[26:05] We are on autopilot;
[27:39]‌ ‌The ladder starts– start slow, start small, start with one thing
[30:17]‌ ‌ ‌If you're not healthy, your business won't be healthy.
[38:52]‌ ‌We're always pursuing the next thing
[40:29] how to wake up without whacking the snooze button

YouTube Video Podcast Link:
https://youtu.be/rKc-PUAum8Q

Dec 29, 202142:48

#025, Trailer, Dr. Lunide Adeeko, On Creating Winning Habits and Morning Routines Towards Success

“I’m moving slowly towards my bigger goals & I wanna go faster” is the motto of our guest, Dr. Lunide Louis Adeeko.

She is a world-renowned Psychologist specializing in Habit-Building and Neuroscience at “Best Morning Routine, Ever!”. She imparts how rewiring our habits can empower us to get in the driver’s seat of our life. In that way, we can live and work authentically according to our own rules. Her journey of helping high-performing individuals create powerful morning routines and winning habits will surely inspire each of us.

On December 29th, sit back, relax and learn from our guest, Dr. Lunide Louis Adeeko, on this new episode of the “Finally, Marketing That Works” Podcast.

#SlaterStrategies
#FinallyMarketingThatWorksPodcast

Dec 22, 202100:20

#024, Andrew Alleman Talks About All Things Domains And How They Work

Your domain name plays a vital role as it serves as a business card of your business. Tune in on our episode "Finally, Marketing That Works" with our guest Andrew Allemann, the creator of PodcatsGuest.com. Listen to his interview as he shares his insights about domains and excellent marketing tips to avoid pitfalls in your business. Don't miss out! Stay tuned!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of this Podcast:

[01:18] PodcastGuests.com [01:24] Over 30,000 users [02:32] It's great to be able to connect people. [02:55] I've really tapped out my rolodex [05:02] I've trade publication for the domain name industry [06:14] my most valuable domain name is probably dnw.com [09:34] technically www is a subdomain of your domain name [11:02] IO is a country code domain and stands for the Indian Ocean Territory. [11:10] .CO is technically for Columbia [11:24] .ORG, it's been used kind of like by the nonprofits [11:40] Edu, you have to be an accredited university. [11:49] .mil which is military that's specific to the US [13:02] VeriSign. It's a publicly traded company wildly profitable. [16:23] 350 to 400 million names out there. [18:43] this is your home on the web [21:21] A good domain name can give you credibility [23:45] get a professional name [24:00] use professional email. [24:13] getting on podcasts is a great way to grow your business. [24:19] PodcastGuests.com/guide [25:26] cybersquatting

YouTube Video Podcast Link:
https://youtu.be/i3jXK8g67rE

Dec 22, 202128:52

#024, Trailer, Andrew Alleman Talks About All Things Domains And How They Work

Think about your customers' first impressions of you. What does your domain name say? Dive into the episode of the "Finally Marketing That Works" with our guest, the creator of PodcastGuest.com, Andrew Allemann, for an exciting discussion about domains and the internet of things. He'll also share valuable marketing tips from his years of experience in the field. So stay tuned on December 22!

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#FinallyMarketingThatWorks

Dec 15, 202100:19

#023, Ryan Kemp, On Growing Your Network Through SEO

The future of #marketing is here! Get ready to learn how you can stay on top in today's digital era with Ryan Kemp, the co-founder of Zulu Shack Creative. He'll be joining us today for an exciting episode that will help entrepreneurs like YOU increase their #SearchEngineOptimization knowledge and achieve the success you've always wanted. Stay tuned on the "Finally, Marketing That Works" podcast. See ya then!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of this Podcast:

[02:46] I work slash worked for one of the bigger law firms in the in the area that used to be called Steinger, Iscoe & Greene.
[03:42] I decided to transition away from the law firm and work full-time at the agency, which is Zulu Shack Creative
[04:02] I've been in SEO for almost six years.
[04:23] I was like, what, what is SEO?
[05:44] more people know what SEO is, but I have this analogy I've used for years now
[06:11] I'll always talk, you know, start with client and tell them that their business is the village
[07:14] SEO, I like to say is the gathering side to the hunting side so it's the gardening and gathering.
[09:42] You're the first I think real SEO I've ever told that to
[14:29] you know, Zulu is a tribe in South Africa.
[14:57] I love your tagline
[15:15] That's my next step is taglines and figuring out how to be clear.
[18:13] with SEO, it's sort of like, you know, a bunch of chefs a bunch of recipes,
[19:25] the first thing I will do is usually a crawling and indexing audit
[20:10] that's called a redirect chain
[20:36] the idea with search, you know, with SEO is is that Google is sort of the enemy
[21:00] Google will tell you what's going on, they'll tell you crawlers are hitting your site
[22:23] it's called a website, and we use the term spider and all that good stuff
[22:35] Are they being linked too? And are they linking back?
[22:59] second thing that I'll go into usually, is a strategy
[23:51] what does the client want to rank for?
[24:02] I'll usually do a lot of analysis, a lot of keyword analysis
[25:37] our agency does everything from start to finish in house
[26:30] Google Search Console
[27:29] Jarvis AI
[29:52] you do completely different SEO for a large corporation than from a small website,
[30:13] the biggest things differences I see is just resources
[31:24] for a lot of the bigger websites, there's just seems like there's always more challenges
[34:08] I would go anywhere between five and fifteen hours 20
[34:27] someone on the Google team actually said SEO takes anywhere between four and ten months
[34:49] I usually think it's healthy to go anywhere between five and fifteen
[36:51] we are Zulu Shack Creative. Named because my brother and I, obviously from South Africa

YouTube Video Podcast Link:

https://youtu.be/eE1tkp51fMc

Dec 15, 202121:40

#023, Trailer, Ryan Kemp, On Growing Your Network Through SEO

The marketing world is continuously evolving, and so are the best practices within Search Engine Optimization. This week, let us dive into this topic with our guest Ryan Kemp, the co-founder of Zulu Shack Creative. Take a look at some insights about SEO from his years of experience, along with some #marketingtips and pieces of advice for you to stay relevant in this digital age. Stay tuned on the episode of the "Finally, Marketing That Works'' podcast on December 15th!

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#FinallyMarketingThatWorks

Dec 08, 202100:34

#022, Lane Kawaoka, Discusses The Power of Passive Real Estate Investing

Did you know that starting a rental business is one of the best ways to build wealth? In this episode, Lane Kawaoka, the Accredited Investor and Podcaster at SimplePassiveCashflow.com, talks about how investing in real estate can help middle-class families achieve financial freedom. As a financial mentor, he provides free education and networking opportunities and access to valuable investment options.

Sit back and enjoy this episode of the “Finally, Marketing That Works” Podcast.

#SlaterStrategies
#FinallyMarketingThatWorksPodcast

Highlights of This Podcast:

[00:48] He's a wealth of knowledge
[02:01] I own 5000 rental units
[02:36] this is my ticket to get out of the rat race
[03:04] the rent’s evaluation is super important
[03:47] I invest in workforce housing
[05:46] bought my first rental 2009
[06:14] I got 11 rentals to start out
[07:03] I passively invest
[08:22] always get a property manager
[08:56] simplepassivecashflow.com/analyse
[12:01] dead equity
[14:37] simplepassivecashflow.com/debt/.
[18:31] This is not a get rich quick scheme
[19:33] simplepassivecashflow.com/returns
[19:55] Financial Independence is not for everybody.
[20:37] download the free rental light course
[21:05] I run a High Level Mastermind

YouTube Video Podcast Link:
https://youtu.be/T8MYg7MLSgw

Dec 08, 202123:42

#022, Trailer, Lane Kawaoka, Discusses The Power of Passive Real Estate Investing

Who loves hearing about the journey and recipe of a successful entrepreneur? Then indeed, this next episode of the "Finally, Marketing That Works" Podcast is something you wouldn't want to miss!

Lane Kawaoka, an Accredited Investor and Podcast Host at SimplePassiveCashflow.com, shares his success story in investing in real estate properties. He helps the hard-working middle-class build real asset portfolios through his services by providing free investing education, podcasts, and networking, plus access to investment opportunities not offered to the general public.

Stay tuned for more inspirational picks from our guest, Lane Kawaoka, on December 8th!

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#FinallyMarketingThatWorksPodcast

Dec 01, 202100:23

#021, Dr. Barbara Eaton, On Creating Impact Through Helping Others Enhance Their Practices

We bet this episode of the “Finally, Marketing That Works” Podcast is absolutely worth listening to, as we have Dr. Barbara Eaton. She talks about her dedication to transforming fellow chiropractors into someone who exhibits their optimum potential through her vast experience. Listen as she takes us into a learning conversation of how being clear in relaying your message can make your business stand out in the marketplace. Enjoy then!

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Highlights of This Podcast:

[01:46] It is heaven on earth.
[02:07] Jesus Calling
[04:37] financial risk
[05:23] Guardrails, Rich Christiansen
[06:22] Get clear on your messaging
[06:34] receptivity stool
[08:30] Do you have a horse in the race?
[09:11] money is about profit and loss
[09:46] money is a tool that we buy goods and services
[11:45] you don't know where you're going
[12:33] I've been coaching chiropractors for 22 years
[13:30] Scripture tells us to like renew your mind
[15:46] our thinking creates reality
[22:05] I started the Boot Camp
[22:43] served a phenomenal purpose
[23:31] You are 100% worthy today!
[23:56] You have to create value.
[25:00] You have to be grounded in your message
[25:07] I opened my chiropractic practice in December of 98
[26:26] I'm in my 20s and killing it!
[26:56 I started coaching chiropractors in 99
[29:33] The 10X Rule
[29:54] 2019 I did 1.2 million.
[30:56] I ended up having to have surgery in 2019
[31:48] An insecurity, really, in its truest form is ego.
[33:43] Life is a big experiment,
[37:56] Entrepreneurial Genius by Gene Landrum
[39:39] your today has nothing to do necessarily with your future.
[41:38] words cast spells
[44:31] living in periods instead of commas
[47:38] The weekend has a responsibility just like the workweek does.
[52:06] Our feelings are simply a symptom of our thinking.

YouTube Video Podcast Link:
https://youtu.be/cQFraoJ2oMw

Dec 01, 202153:41

#021, Trailer, Dr. Barbara Eaton, On Creating Impact Through Helping Others Enhance Their Practices

We've wrapped up a treat for you on December 1st, as Dr. Barbara Eaton shares her passion for helping chiropractors take a massive impact on their business and practice. Let us listen to a great transformational coach as she shares the importance of knowing what you want to do and conveying a clear message to your audience when it comes to marketing.

Stay tuned and learn more on this new episode of the “Finally, Marketing That Works” podcast.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Nov 24, 202100:23

#020, Dom Brightmon Talks About Finding Your Niche to Elevate Your Business.

As an entrepreneur, it is essential to carve out your niche and ensure that you have the market cornered. Dominique "Dom" Brightmon , the founder of "The Going North Podcast" shares his marketing strategy with us on navigating social media platforms to grow our target market over time! Tune into this new episode of the "Finally, Marketing That Works" podcast for great tips from a successful entrepreneur who knows how to be at the top of his game!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:13] the Land of Charm, Crime, Crabs and Cicadas
[02:56] John Maxwell Certified Coach
[04:12] There's going to be some bear traps along the way.
[04:31] 15 Laws of Growth
[09:54] Self-Leadership is my lane
[10:10] .Zachary Babcock
[11:04] magnet swag
[14:35] .Last year was actually my biggest year.
[14:45] Going North Podcast
[16:06] .fourth book coming out this year
[16:16] Certified John Gordon speaker
[17:49] .made some headway into the biz with the pandemic.
[18:48] Sebastian the speedy squid
[22:44] . Twitter is also great, especially with the correct hashtags
[23:24] word of mouth is always good.
[25:01] .dombrightmon.com

YouTube Video Podcast Link:
https://youtu.be/r7VVWTBsitQ

Nov 24, 202126:03

#020, Trailer, Dom Brightmon Talks About Finding Your Niche to Elevate Your Business.

In doing business, it is essential to find your target market and make sure there's a niche for you. In this episode of the "Finally Marketing That Works "podcast, we hear from Dom Brightmon about how he carved out his own space on social media and found success on it. Don't miss this exciting episode on November 24th. Stay tuned!

#SlaterStrategies
#FinallyMarketingThatWorks

Nov 17, 202100:26

#019, Anu Wat, Wings Educations Coach, Imparts Her Drive On Helping People Move And Live Abroad.

Anu Wat talks about her passion as a Top Study Abroad Expert and Coach at Wings Educations. She is dedicated to fostering students in academics that would change their world and make their dreams a reality with the power of education. So sit back, relax and listen to Anu’s inspiring journey of conquering one place to another and becoming the successful woman she is today, only here at the “Finally, Marketing That Works” Podcast.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Highlights of This Podcast:

[01:14] I wear many hats
[03:07] I've been all over the places.
[03:43] from India to study in the US
[04:21] I could be better? and I want better.
[06:12] “Hey, these are my qualifications.”
[08:19] I get tons of referrals.
[09:00] I have also written quite a bit on a website called as “Quora"
[11:10] I would rather be slow and steady than rushing in
[12:05] most of my clients are internationals
[15:56] vicious circle takes a lot of dedication.
[17:00] I've slept hungry in India, and even in the US for a couple of days.
[17:33] My Facebook marketing has completely flopped
[19:09] a lot of people get offended with the way I speak
[19:45] Sprouting Wings with Anu
[19:49] ranking top two in India and Costa Rica

YouTube Video Podcast Link:
https://youtu.be/XNH-YSEeBDw

Nov 17, 202121:14

#018, Dr. Sherry Price Talks About Alcoholism and Utilizing Social Media as a Platform.

Because the stigma around alcohol problems is ingrained in our society, many people might not realize several health risks associated with heavy drinking. In this episode of the "Finally Marketing That Works" podcast, we will take an inside look at Dr. Sherry Price, the creator of the "Drink Less Lifestyle" program, and her journey on overcoming drinking problems while being able to explore social media as her platform to build connections across different places. Stay tuned!

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Highlights of This Podcast:

[01:10] Doctor in Pharmacy
[01:18] stop over-drinking coach.
[01:51] break the habit cycle of overdrinking
[02:41] 90% or more are just over-drinkers,
[03:40] I didn't feel it was wrecking my life.
[05:00] I didn't consider myself an alcoholic
[06:49] it's either glamorized or stigmatized.
[07:24] I was worried about losing my license as a pharmacist
[08:01] peer pressure is a big one for this world
[09:35] liquid courage
[11:02] the pharmacology of how alcohol works
[11:35] your body wants to go back to baseline
[11:42] when I choose to drink, I choose with purpose
[13:27] everybody's journey is unique
[13:40] National Institute of Alcoholism and Alcohol Abuse say you don't have to abstain
[16:26] learning that emotional management is huge
[17:11] I wasn't willing to be abstinent.
[19:36] Life is always a journey
[20:32] embracing what change they're willing to make
[21:16] motivational interviewing
[21:18] you have to want the change
[22:28] Tourette Syndrome
[23:40] my signature program is three months
[24:44] 90% or more have reduced their drinking
[24:54] I calculated and it was $4500 a year

YouTube Video Podcast Link:
https://www.youtube.com/watch?v=Ffki9oZlY00

Nov 10, 202130:16

#019, Trailer, Anu Wat, Wings Educations Coach, Imparts Her Drive On Helping People Move And Live Abroad.

Anu Wat is Wings Educations’ Abroad Migration Coach and Sprouting Wings Podcaster. As a mentor, she aims to offer guidance and solutions to all education and career problems students may encounter along their career path.

Don’t skip this chance of Anu Wat sharing her enthusiasm on this new episode of the “Finally, Marketing That Works” Podcast on November 17, 2021.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Nov 10, 202100:25

#017, Kerry Lutz, A Veteran Podcaster, Gives Insight About Using Podcast As A Marketing Tool

Kerry Lutz is a successful podcaster and financial expert who will provide insight on how to take advantage of podcasting as a marketing tool. Kerry is the founder of the Financial Survival Network and an accomplished author and business professional with decades-long experience in educating people about what's going on with economies nowadays - you won't want to miss him!

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Highlights of This Podcast:

[01:42] I'm a professional podcaster.
[01:48] over 7,000 episodes published,
[02:23] Daily Market Wisdom with Master Trader Nick Santiago
[04:31] on-demand radio
[05:01] I like mass communications
[05:15] Cliff Ravenscraft’s course, Podcasting A to Z
[05:38] Jason Hartman
[05:55] It's authoritative marketing.
[06:16] I love to play devil's advocate
[06:49] re-examine your goals,
[07:18] come up with the angle on the interview
[09:28] Viral Podcasting: A Proven Process To Earn A 6 Figure Income From Your Show
[10:22] market it through wise choice of guests
[10:50] compiling an email list is crucial
[11:39] it's as hard or as easy as you want to make it.

YouTube Video Podcast Link:
https://youtu.be/FO4pbPdJ32I

Nov 03, 202112:36

#018, Trailer, Dr. Sherry Price Talks About Alcoholism and Utilizing Social Media as a Platform.

Dr. Sherry Price is a Pharmacist, Certified Life Coach and the creator of the "Drink Less Lifestyle" program, designed with one goal in mind: to help women with alcohol problems live healthier lifestyles without feeling ashamed or judged. Tune in on November 10th and be inspired on our "Finally, Marketing That Works" podcast as she shares her journey and how social media became a tool for her to reach out to people who need her help.

#SlaterStrategies
#FinallyMarketingThatWorks

Nov 03, 202100:26

#017, Trailer, Kerry Lutz, A Veteran Podcaster, Gives Insight About Using Podcast As A Marketing Tool

Entrepreneurs can use podcasting as a marketing tool to connect with potential customers. Listen to this new episode of the “Finally, Marketing That Works” podcast on November 3rd, where the founder of the Financial Survival Network, Kerry Lutz, will be speaking about how he has been using podcasting as a marketing medium for over ten years, publishing more than 7,000 episodes.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Oct 27, 202100:29

#016, Damon Burton Talks About Growing Business Through SEO

In our episode, let's familiarize ourselves with Search Engine Optimization. We have our guest, the founder of SEO National-Damon Burton. He works in the SEO industry for more than a decade and will be teaching us some valuable knowledge about this topic that will help with marketing strategies, especially if you run a website or business around keywords.

Tune in on our "Finally, Marketing That Works" podcast and get you started!

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:12] A super duper beard
[01:41] SEO National
[02:31] We've never spent money on advertising.
[02:42] billion dollar companies and NBA team
[04:36] Shark Tank brands.
[06:05] Kevin O'Leary
[08:42] I wrote Outrank
[10:10] I outranked these big international media brands
[11:52] I give it away for free
[14:08] you have to have realistic expectations
[15:35] answerthepublic.com, it's a free tool, it's super cool
[17:17] descript.com
[18:03] we take on the entirety of an SEO strategy
[19:30] you can only rank on search engines for what search engines can read.
[19:47] we introduced podcasts as an SEO strategy.
[20:32] Google My Business is really powerful for brick and mortar location
[21:12] pick one thing
[22:51] build the processes, figured out how to scale that, and then put it on repeat.
[23:16] “don't drown in opportunity”
[24:48] I just want to stay focused.
[25:30] freeseobook.com

YouTube Video Podcast Link:
https://youtu.be/yjlrdQvd9Jg

Oct 27, 202126:40

#016, Trailer, Damon Burton Talks About Growing Business Through SEO

Search Engine Optimization is all about keywords, and in this new episode, we'll learn how to use them better. Our guest Damon Burton, the founder of SEO National will share his knowledge that marketers can take advantage of when building their strategies around SEO-friendly content and hear tips on how his company scaled billion-dollar clients.

Tune in to our "Finally, Marketing That Works" podcast on October 27th!

#SlaterStrategies
#FinallyMarketingThatWorks

Oct 20, 202100:21

#015, Trina L. Martin, A Technologist Who Talks About The Use of Secure Technology In Businesses

Trina L. Martin is a client success expert and the CEO of Trina L. Martin International, a communications technology company. She is joining us on our podcast's new episode to discuss how her business utilizes cutting-edge tech alongside high-level communication skills for their clients' successes!
Don't miss this opportunity to hear all about how she helps companies who need to adapt new technology that integrates with their operations without compromising security, productivity, or profitability.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Highlights of This Podcast:

[01:50] CEO and founder of Viva Tree Technology Consulting
[02:07] I'm also an international speaker. I'm an author. I am a mother of two teenagers.
[02:28] I was in the Navy for 30 years
[07:43] Secure Messaging is something used to have
[07:48] Signal is a free app
[08:38] digital signatures are great
[09:29] cat card
[10:13] VPN
[12:00] an encrypted password manager is something that's very important
[15:07] I’m the strategy
[18:02] I am a Mac person
[12:12] I've spent a lot of money on marketing agencies,
[23:00] Business Networking International
[26:34] People will spam you, people will send emails that look legitimate,
[29:30] trinalmartin.com
[30:12] Just take the first step and do it.

YouTube Video Podcast Link:
https://youtu.be/1YlM8VQtnQo

Oct 20, 202131:27

#015, Trailer, Trina L. Martin, A Technologist Who Talks About The Use of Secure Technology In Businesses

A veteran information technology consultant, Trina L. Martin, is the CEO of a communications technology company--Trina L. Martin International. She targets to work with small to mid-sized businesses to help them use secure technology solutions to help them stay connected to clients, customers, and employees around the globe.
Join us in this perceptive discussion in another episode of the "Finally, Marketing That Works" podcast on October 20th.

#SlaterStrategies
#FinallyMarketingThatWorks

Oct 13, 202100:47

#014, Matt Artz Talks About Applied Anthropology in Business.

It's time to dive in! Design Anthropology has been making waves for quite some time. However, some people might not know what it is or how it impacts the modern world, so don't miss out on today’s episode of "Finally, Marketing That Works" podcast with Matt Artz, the Founder & Career Coach at Anthro to UX. We will go over all you need to know about how applied anthropology can help you succeed in business.

Stay tuned, and don't miss out on this interesting podcast.

#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:41] design anthropologist
[02:26] Anthropology in Business
[02:41] Anthro to UX
[04:26] application of cultural anthropology to real world modern problems.
[08:31] individual mind is sort of shaped by the culture that you're within.
[10:03] observing is always better than talking
[12:02] “bigger, better mousetrap"
[13:16] UX is a relatively new role in the grand scheme of I.T jobs
[14:00] UX has sort of taken sucked in HCI
[16:43] the sooner you can get your hands on doing the work, the better,
[19:49] use your expertise to sort of solution the issue
[21:01] as anthropologists were trained to sort of take an outsider perspective
[23:02] I focus on one and try to do it well
[23:49] a new book by Gillian Tett

YouTube Video Podcast Link:
https://www.youtube.com/watch?v=9Nkpwz7Yhj4

Oct 13, 202130:56

#013, Dr. Kristen Hager, Delightful Chiropractic Owner, Shares The Value of Marketing and Brand Awareness.

Dr. Kristen Hager, owner and chiropractor at Delightful Chiropractic shares her passion and the desire to help more families become delightful through chiropractic care. As she took on a solo venture of running her business, in this episode, Dr. Hager shares how digital marketing in the form of website promotion and email marketing helped build branding for her business and reach their target audience.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Highlights of This Podcast:

[01:43] Delightful Chiropractic
[01:52] I'm a solo entrepreneur
[05:23] chiropractic, it's a service industry
[06:28] I am a cash practice.
[06:34] I specialize in prenatal, postpartum. I'm a certified pediatric chiropractor
[08:45] bodies respond really well to that gentle, gentle force adjustments
[08:55] I'm a more gentle chiropractor
[10:22] Chiropractors are nerds who love educating
[15:51] arm a big connector of moms to the resources they need
[17:12] I studied a lot of Donald Miller stuff
[17:51] make them the hero
[18:54] help them solve their problem.
[19:38] the pandemic brought up about a lot of change in the language
[20:15] Every three to five years of websites should be updated
[21:12] I did an ad in a local coupon book.
[22:21] the theater chiropractor.
[22:38] I've been in a TV ad
[23:14] my fees are my fees
[23:54] billion-dollar mission,
[24:59] email marketing is a big thing
[26:42] it's great to meet the person who could potentially help you.
[27:51] getting people to offer up their email, that's kind of a big deal
[28:42] they signed up and came to me on my terms
[29:20] cherries is an analogy for clients
[32:07] it's really important to keep your overhead low

YouTube Video Podcast Link:
https://youtu.be/-mqcG5EA2D0

Oct 05, 202134:40

#014, Trailer, Matt Artz Talks About Applied Anthropology in Business.

“Finally, Marketing That Works” podcast is back this week with another episode! Our guest Matt Artz, the Founder & Career Coach at Anthro to UX, will help us learn about how applied anthropology can impact your business success in general by answering all of our questions directly.
Save the date and tune in on October 13th!

#SlaterStrategies
#FinallyMarketingThatWorks

Oct 05, 202100:32

Special Episode, Stephanie McConnell Talks School Leadership and Her Entrepreneur Journey.

Join us as we interview an expert in the field. The founder of the Principal Principles, Assistant Superintendent, and co-author of "WIN Time," Stephanie McConnell, will be our guest in this special episode of the "Finally, Marketing That Works" podcast.
Let's hear her share her knowledge about Leadership along with some school marketing tips and valuable pieces of advice about work and life balance. Stay tuned!

Highlights of This Podcast:

[02:19] I am the Assistant Superintendent
[03:43] I was challenged with all the COVID protocols
[06:30] I made a decision that was best for kids
[07:45] I am a workhorse
[08:21] I work before I go to work
[09:35] I wrote a book last year and open my own publishing company.
[10:04] I take on some speaking engagements,
[11:14] the number one factor of how student do in school is the teacher.
[11:30] your school is only as great as the principal leading that
[12:44] We have had a great turnout of teachers this year.
[13:48] We're a small school district, so it feels like a family
[14:54] our staffing matches our student population
[15:50] marketing world when it comes to public schools
[17:10] competing against another school that is close by to get the best teachers
[20:20] Win Time and the subtitle is Fearlessly Transforming Your School
[21:15] understand their strengths and their weaknesses
[23:35] getting personalized with your students
[24:55] teachers face challenges every single day
[28:23] Administrator for the last 15 years

YouTube Video Podcast Link:
https://youtu.be/lL75E6bdXuo

Oct 04, 202131:12

Special Episode, Trailer, Stephanie McConnell Talks School Leadership and Her Entrepreneur Journey.

Get ready to be inspired! This week, we are joined by Assistant Superintendent, founder of Principal Principles, and co-author of the book "WIN Time," Stephanie McConnell. She'll share her experiences juggling multiple responsibilities along with some tips about school marketing.

Don't miss out on catching this special episode of our "Finally, Marketing That Works" podcast and hear from a leader with more than a decade of experience about things that worked in the education institution. Tune in on 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟒𝐭𝐡!

#SlaterStrategies
#FinallyMarketingThatWorks

Oct 01, 202100:34

#013, Trailer, Dr. Kristen Hager, Delightful Chiropractic Owner, Shares The Value of Marketing and Brand Awareness

In our new episode on October 6th, let us learn from Dr. Kristen Hager, Delightful Chiropractic owner and chiropractor, who has built her business through effective digital marketing strategies.

Listen to how she does every part of this incredible venture on her own- listen in as she shares what works best for building a powerful online presence today.

#FinallyMarketingThatWorksPodcast
#SlaterStrategies

Sep 29, 202100:32

#012, Nicole Schaefer Talks Trademarks and Protecting Your Brand

As an entrepreneur, you'll have to take care of more than just the basic needs. Legalities can make or break a company if they're not handled properly.
Tune in today as Nicole Schaefer of Yellow Dog Legal joins us for a new episode of the "Finally Marketing That Works" podcast with her best tips to help entrepreneurs understand what might seem like minor details but can end up having huge consequences if left unattended! See yah!

Highlights of This Podcast:

[02:03] Yellow Dog legal
[02:15] blogging website for lawyers.
[03:47] trademarks protect things
[05:11] everybody should have a trademark
[06:25] common law trademark
[08:15] trademarks are taking about six to nine month
[08:33] I do charge a flat fee for trademarks
[09:22] Office Action
[10:08] have to be renewed
[10:35] ask for proof
[11:22] I chose this area actually is because it's federal
[12:55] R means that you're officially registered
[13:27] part of having a trademark is having a duty to enforce it.
[16:07] do something arbitrary or fanciful
[18:13] Get your contracts in order and hire an attorney

YouTube Video Podcast Link:
https://youtu.be/R-HIW5Wn2Q4

Sep 29, 202119:01

#011, Lysa Miller, LadyBugz Interactive CEO Discusses Brand Development Using Web Solutions

SEO Guru and CEO at LadyBugz Interactive Agency, Lysa Miller, imparts her burning passion and dedication for using web solutions and digital marketing to build brand awareness for small to mid-sized businesses. Be connected with Lysa as she takes us into her almost 20 years of a learning experience about brand development on this new episode of the "Finally, Marketing That Works" podcast".
#SlaterStrategies
#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:46] cheer for Holy Cross football
[02:26] I'm not American, I'm actually Canadian
[03:18] brand building and social media, and SEO
[03:55] enjoy early growth
[04:18] cover of the Boston Business Journal's 2020 book
[04:37] male dominated field.
[05:29] LadyBugz 2.0
[05:57] improving the customer experience
[07:49] b2b companies
[10:08] your mission, your message and your visual look
[11:34] brand evolution
[13:11] I'm the brand builder
[15:53] taking big risks
[17:37] do your due diligence
[21:45] owner of the business, versus a dedicated marketing person
[23:16] learn as you go
[24:35] conditional programming language
[26:14] brand yourself at the expert that you are

YouTube Video Podcast Link:
https://youtu.be/5P5SjY-oa-A

Sep 22, 202128:38

#010, Jay Shifman on Building Connection Through the Power of Social Media

In the next episode of "Finally, Marketing That Works "podcast, we have our guest Jay Shifman, a mental health coach, podcast host, and the founder of the Choose Your Struggle podcast, as he openly talks about the stigma around mental health issues and how social media became a tool for him to connect and help him succeed in his chosen career path along with some tips on building your podcast.

Highlights of This Podcast:

[01:34] huge die hard Eagles fan
[01:41] giant Cincinnati Reds fan and Boston Celtics fan
[02:15] Choose Your Struggle
[03:35] So, that's why I get up every day and do what I do
[05:15] here are people who are struggling with full blown addiction
[07:33] Mark Zuckerberg fan
[11:30] I've never made monetization a primary focus
[14:01] My personal favorite is that there's a website called PodCorn.
[16:41] one of my favorite movies about mental health, which is Good Will Hunting
[16:50] I have kind of a little shrine to Robin Williams and tattooed on my arm dedicated to him
[17:45] in 2009 I attempted suicide twice
[18:14] If you are struggling Reach out, don't be afraid.
[18:47] Reach out to me over social media and I will be there for you
[19:53] come be part of the Choose Your Struggle Community.

YouTube Video Podcast Link:
https://youtu.be/MSymyjQSjss

Sep 15, 202120:52

#005, Brittany Canaski, Hello Velocity Founder, Is A Millennial Coach Who Helps People Discover Their Life's Purpose.

Our Podcast's new episode features Brittany Canaski, Hello Velocity's Founder and Millenial Coach, who empowers ambitious millennials to get unstuck now to avoid the midlife crisis later. As someone specializing in marketing, Brittany helps small businesses develop an online strategy that suits their needs perfectly for success in today's world. Learn from this fascinating discussion and be engaged!

#SlaterStrategies #FinallyMarketingThatWorksPodcast

Highlights of This Episode

[00:57] Quite a wild time to be starting a business
[01:35] Public Testimonials
[02:57] “Why would you want to jump around?”
[03:37] That very simple life and it was very standardized
[04:07] ”We have this guilt.”
[04:43] “I do not want to work eight to five till I'm 65.”
[05:37] “It took a lot of research, took a lot of faith, I've had a ton of failures.”
[06:25] “Because that's just not the norm.”
[07:04] Unconventional
[07:24] “It just gets you stuck in this cycle of comparison
[07:47] Comparison game is dangerous.
[08:39] “Helping them be content.”
[08:48] It's really industry agnostic and it's position agnostic
[10:16] Three-step process
[10:28] Cards on the table
[10:45] “Realigning to your values.”
[12:13] Provoking pieces
[13:22] “I didn't do any of the sales aspect.”
[14:07] “Mindset of quitting my job and not having money.”
[15:25] “We have to be the givers and the nurturers and the providers.”
[15:44] “Our first training topic.”
[16:00] Mindset saboteurs
[16:36] “I was a solopreneur.”
[16:51] Work Work World
[17:20] “Average of your five closest friends.”
[18:58] Lewis and Clark

YouTube Podcast Video Link:
https://youtu.be/gOD4B8d1SVA

Sep 10, 202127:41

#009, Shawn Walchef, Cali BBQ Media Founder, Shares How to Adapt in this Changing Digital World

Please listen to the latest episode of our Finally, Marketing That Works podcast. In this one, we're sitting down with Shawn Walchef. He is the founder and CEO of Cali BBQ Media, where he entertains and educates entrepreneurs on how to adapt their business strategies in an increasingly connected world!

Hear from him as he shares some insights on merging traditional methods into innovative digital approaches.

Highlights of This Episode:

[01:33] Cali Barbecue Media
[01:47] Undesirable Location
[02:04] Yellow Pages
[03:11] Pacquiao Fight
[04:06] Commercial for a Restaurant
[04:51] Ghost Kitchen
[05:55] Barbecue is Subjective.
[06:25] Simplifying the Internet
[08:16] “During a pandemic with a restaurant.”
[08:27] Greatest Gift Accelerator
[09:03] Primary Technology Partner
[09:55] Kids are making $20 Million
[11:31] The most difficult thing is getting over the ego
[11:53] Sounding Stupid, Looking Stupid
[12:34] Plan, Produce, Publish, Promote
[13:11] “No one's going to tell your story better than you are.”
[14:37] Boom, Boom, Boom, Boom, Boom
[15:48] “Being the hero and loving good food and being a part of something more than themselves.”
[16:45] “I'm a barbecue media person.”
[17:23] “The goal is to create to be so good they can't ignore you.”
[17:59] “The craft of storytelling, the craft of producing media content, our job is to be so good.”
[18:20] Incredible Opportunities
[20:24] Build a relationship and a community
[22:27] Compartmentalize
[24:29] I spent money on this and boy did it flop
[26:46] “I wish I did more.”
[27:19] Passive Conversation
[27:51] Clubhouse
[29:21] “Have a conversation build a deeper connection.”
[30:05] “I have to take care of myself first.”
[30:59] Conceited and Self-centered
[32:21] “You're learning how to post better.”
[33:40] “They reward native video.”
[33:58] Hook Point?
[35:33] Smartphone Storytelling

YouTube Podcast Video Link:
https://www.youtube.com/watch?v=YseaQB_-nnk&t=172s

Sep 08, 202136:52

#008, Barbie Wharton, A Story Of Resiliency, Passion And Hard Work

Barbie Wharton was diagnosed with bell's palsy in 2015, but she didn't let that stop her from pursuing her passion for dancing! She is the founder and dance director of b1 Dance Production Inc and the person behind Bell's Palsy Talk blog. Let us hear her inspiring story and learn tips from a mompreneur by tuning to our new episode of "Finally, Marketing That Works" podcast.

Highlights of This Episode

[01:12] Fellow entrepreneurs starting new adventures
[01:20] Home of the 2010 Olympics,
[01:45] Dance planning events.
[02:15] “My Bell's Palsy”
[02:36] “I danced my whole life”
[03:23] Dance Competition in 2021.
[04:07] Crazy Adventure
[05:23] Royal Ballet programs
[05:51] My brand is very personal now for my events.
[06:07] Virtual Dance Competitions,
[08:34] Perfectly Symmetrical
[08:59] “It has given me a platform to talk about.”
[10:02] A bit of a train wreck
[12:02] Adult Dance Times
[13:30] Newspaper Ad Placements
[14:01] Completely a Measurable
[14:46] “As entrepreneur and marketers like”
[15:23] Internet Legs
[15:39] Favorite Jokes
[15:51] Perfect Cause
[16:02] Massive Pimple
[16:46] Worst Case Scenario
[17:16] Amazon and Starbucks
[18:03] “a thousand percent, am all about authenticity”
[18:27] People to Idolize
[19:07] These essential oils
[19:29] Wake up one day with a paralyzed face
[20:12] Crash and Burn
[20:53] Business and Marketing
[21:43]”I'd rather be happy in my Honda Civic, than crying in my Ferrari”
[22:33 “I'm telling my story”
[23:05] “1 to 3 big takeaways”
[23:34] “Truly passionate about”
[24:42] “Follow your passion”
[24:50] “Personal Section”
[26:14] “Open to New Opportunities”

YouTube Podcast Video Link:
https://www.youtube.com/watch?v=uVUyduXtjWs

Sep 06, 202127:26

#007, Richard Bartolowits of Connections Homeschool Shares How Advertising Brings Positive Outcomes

Learn from this informative episode of the “Finally, Marketing That Works” podcast, which features the principal of Connections Homeschool-- Richard Bartolowits talks about the different changes he experienced through his career in the homeschool industry. And as other trends come up, he boldly adapts the various marketing strategies to unceasingly reach the school's intended audience and maintain engagements through time.

Highlights of This Episode

[01:59] Jeep Wrangler Wave
[03:50] Kenai Setting
[04:52] “We hit over 1900 students enrolled with us”
[05:53] “One teacher who enrolled 285 people”
[06:50] “We’re gonna keep homeschooling”
[07:35] Alaska is its own little beast
[08:06] “I want to homeschool my children”
[09:49] “We respect parents' right to make the choices for their kids”
[10:50] $300 fly tying kit
[11:41] “Buy a Ferrari with it”
[13:33] $100 skis
[15:12] “I will pay for the firearms class”
[16:48] “This is my sixth year with the program and marketing”
[18:42] “Is that a big advertising revenue?”
[19:43] “We have 1000 people visit our website”
[20:34] “We got 1000 students without advertising”
[22:01] “Radio ad or TV or billboard or anything like that”
[23:58] “It took me five years to develop a logo”
[25:31] “One of my guilty pleasures”
[26:20] “That's kind of intimidating”
[27:48] “We used to have about a 35 character web address”

YouTube Video Podcast Link:
https://www.youtube.com/watch?v=o9lyY415d2I

Aug 25, 202126:40

#006, Mr. Marketing, Mark Newsome, shares his Winning Strategies to Dominate Market Competition

Mark Newsome, aka Mr. Marketing, is a Retail Business Cash Flow Generation Strategist at "youcanmarketonlinenow.com." With his immense marketing experience, he is helping profit-driven small business owners develop concrete lead generation strategies to increase their profits tenfold! So stay tuned for another informative episode of the "Finally, Marketing That Works" Podcast that will surely help you and your business!

#SlaterStrategies

Highlights of This Episode

[02:25] “I've always had probably just like you some marketing instincts.”
[02:46] Known debt
[04:14] The internet is the root of all of this stuff
[06:18] “Sir, they don't make albums anymore.”
[08:52] To stay in control
[09:28] “We are the tenants of the Mark Zuckerberg of this world.”
[11:41] A vast majority of major competitors
[13:24] One Time Only Offer
[14:37] Walking talking billboard.
[15:30] A joint venture strategic alliance
[18:54] National Franchise
[20:42] “I call this the McDonald's technique.”
[21:42] McDonald's doesn't discount
[22:58] “Are you okay with periodically returned it in favor?”
[23:58] That billboard is not interactive.
[26:21] The magic question.
[27:51] The word of mouth and word of mouth’s effect.
[30:03] Residual sort of effect
[30:50] 22 sequential Small Business Marketing Mastery series

Youtube Video Podcast Link:
https://www.youtube.com/watch?v=xnMhtjsXcPU

Aug 18, 202131:39

#004, Lauren Abrams a Lawyer and Podcaster of "52 Weeks Of Hope", shares how to find hope amidst adversity.

Be inspired with this episode as we feature Lauren Abrams, a competent lawyer who has an unwavering dedication to protecting the rights of employees and defending people who deserve justice. Furthermore, Lauren encourages more people through her “52 Weeks of Hope” Podcast, which features people from different walks of life sharing stories in which they found hope while overcoming adversity.

#SlaterStrategies

#FinallyMarketingThatWorksPodcast

Highlights of This Episode

[01:25] The least favorite part
[02:18] “I've been practicing employee rights law for over 23 years.”
[03:19] “I need to share it.”
[05:42] “I had to pay my employees.”
[07:21] “How could she live in joy?”
[08:01] “They don't talk about mental health issues.”
[09:22] Everything's a secret
[09:45] It's still freaking people out
[11:43] “I ended up settling for a bunch of money.”
[12:46] “I'm 100% plainness employment people who are wrongfully terminated.”
[13:03] Craziest Cases
[13:30] Pregnancy Discrimination Cases
[14:33] It's so cookie-cutter
[15:09] “You to have complained in writing.”
[16:20] “He was really just speaking his heart and why he got into law.”
[17:13] “I love what I do until the pandemic.”
[18:08] Everybody's mean. Unnecessarily mean
[18:39] “I just had another one quit.”
[19:01] Extremely Exhausting
[19:19] Hit the retirement books
[19:50] The stuff that costs a lot of money doesn't seem to pay off that much
[20:35] Good Morning America
[22:49] “….who's been disbarred and is now practicing again.”
[23:06] Billboards
[23:49] One-minute Videos
[24:28] “Do 15 minutes every single day, your LinkedIn will go nuts.”
[27:40] So personalized, and it stands out
[28:49] People love to talk about how they made it.
[29:41] I see a funny billboard
[30:36] Imposter Syndrome

YouTube Podcast Video Link:
https://youtu.be/sLjHD022FUk

Aug 04, 202131:52

#003, A Wine-full Pilot Episode with Wine Spies CEO, Agent Cru, as he talks about the Keynote of his Business.

A wine industry professional and CEO of Wine Spies--Agent Cru aka Addison Rex, who has a mission to secure special, top-secret deals on the world’s best wines, takes you to a perceptive discussion of sharing his experiences as a veteran entrepreneur. Learn all and more now! On the Finally, Marketing That Works Podcast.

Highlights of This Episode

[01:16] Wine country Sonoma
[02:05] So many wineries. It's insane
[02:31] Muscadine grapevines
[03:16] Wine Connoisseur
[04:06] People's attitude towards wine
[06:03] Differentiates a $3 bottle wine to a $1000 or $25
[06:20] Scale of the production
[08:11] Literally added some basic flavoring
[08:33] Wine Spies, internet flash sales
[10:53] "We kiss a lot of frogs to find the prince on your behalf"
[11:27] "42 hundred licensed wineries in Napa and Sonoma alone"
[12:30] "A warehouse just for wines"
[13:17] Interesting marketing case study
[16:58] Creating excellent sales funnels
[17:56] "Badass!"
[18:30] August 2, next-generation launch party
[19:31] "Whenever anyone asked me about getting into the wine industry, my very first advice is don't!"
[24:27] Cross-market and pollen
[25:18] Large fortune
[28:10] Secrets of our success

YouTube Vidoe Podcast Link:
https://www.youtube.com/watch?v=JV6J7046sew

Jul 28, 202130:47

#002, Richard Walsh, a Best Selling Author, talks about taking Active Business Income and Create Passive Income

In this, another pilot episode, our honored guest, Richard Walsh, the best-selling author of the book "Escape the Owner Prison, the Contractors new way to scale, regain control and fast track growth while loving life", business-owning veteran, speaker, podcaster, consultant, husband, and a father of six, will share how scaling your business can create freedom and enormous wealth.

Highlights of This Podcast

[03:10] Walsh’s total destruction of 20 years of work.
[05:06] “I was limited. I did very well but I was actually very limited”
[05:31] Why ask for help?
[07:46] “It took a total collapse for me to figure it out”
[09:56] Making-money ability
[11:04] Most people can do zero to a million by themselves
[11:32] “That’s the number one thing you need”
[12:00] Replace that active business income
[13:13] Exit strategy becomes the ultimate business filter
[14:38] “Your assets are nil. Your vehicles are trashed”
[15:22] Intentionally or unintentionally, depending on the economy
[16:41] Multiple benefits to that kind of stuff
[18:08] “We want to build that passive income”
[18:36] Create more active business income
[19:51] The One reason businesses fail
[21:08] Just kill it
[22:25] ETOP Academy
[23:16] 12 different phases,
[25:36] “You can't turn off the spigot”
[27:52] “I want confidence in you”
[30:15] Adds credential to my resume
[32:16] Money usually isn't the reason for success.
[32:45] Correct marketing decisions
[35:12] Good at generating income
[35:48] “Again, create that passive income to replace rags to business income”

YouTube Video Link:
https://www.youtube.com/watch?v=9uQlJtgS6zE

Jul 21, 202137:00

Pilot Episode, CEO/Podcaster, Tamara Ghandour talks about IQE Marketing

Finally! Our pilot episode with Tamara Ghandour, the president of LaunchStreet-- an innovation consultancy- is one of our awesome guests. She has immense years of experience working with some big names in the industry, helping them innovate their products! So stay tuned and learn more on how to gain a competitive edge by unlocking the power of creativity. #SlaterStrategies #FinallyMarketingThatWorks

Highlights of This Episode

[00:19] Mitchell welcoming Tamara Ghandour on the show
[01:07] Tamara’s expertise and big-name clientele
[03:12] Different clientele’s product pains
[06:44] Brands that do it differently
[07:54] Chick-fil-A
[08:59] Thumbprint for marketing
[11:31] Humans innovate, and we solve problems
[12:53] A year-long academy
[14:53] Failure stories
[17:07] I made two mistakes
[17:30] On the cover of Fast Company magazine
[19:27] Pre-sales and pre-sales and pre-sales
[20:49] Best campaign ever
[21:10] We’ll even take the blame
[21:44] Different always beats better
[22:21] Purple Cow before Seth Godin
[22:52] I avoid the cereal aisle

YouTube Video Podcast Link:
https://www.youtube.com/watch?v=3NjSKGTdxtI

Jul 14, 202125:52