Money Making Marketing
By Money Making Marketing Podcast
Money Making MarketingFeb 28, 2022
029: Do you need to chase the algorithm
In episode 029, Izak, Jenny & Louis discuss social media algorithms, what they are and whether you need to keep chasing them to get the most out of your content marketing.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
028: This Is Why Your Email Marketing Doesn't Work
In episode 028, Izak, Jenny & Louis discuss the ins and outs of email marketing, why it doesn't work for most people, and how you can actually make money from email marketing.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
027: What Is A Personal Brand and Do you need One?
In episode 027, Izak, Jenny & Louis discuss personal brands, what they are, whether you need one and how you can go about creating your own.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
026: Inconsistent Marketing Is Killing Your Business
In episode 026, Izak, Jenny & Louis discuss consistency with marketing. One of the worst things you can be doing with your marketing is being inconsistent and it quite literally is killing your business.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
025: Win 2022 By Planning Your Marketing Strategy Before Doing Anything Else
In episode 025, Izak, Jenny & Louis kick start the new year by discussing your 2022 marketing strategy, why it should be the first thing you do with your year, and what you need to include to make 2022 a year of wins.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
024: What Is The Marketing Hourglass?
In episode 024, Izak, Jenny & Louis discuss the marketing hourglass, and how this simple yet effective tool can turn your customers into your sales team.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
023: Key Things To Look For When Outsourcing Your Marketing
In episode 023, Izak, Jenny & Louis discuss outsourcing your marketing, some pros and cons, and the key things to look out for.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
022: Should You Automate Your Marketing Funnel?
In episode 022, Izak, Jenny & Louis discuss marketing automation, the pros and cons, and whether you should automate your marketing funnel.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
021: Why Your Business Should Focus On It's Social & Ethical Responsibilities
In episode 021, Izak, Jenny & Louis discuss how every business should have a positive social impact, donating both their time and money towards supporting causes close to their hearts. From the environment to mental health, disabilities to animal welfare, every business can be a force for good.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
020: Why Good Branding Is Important For Your Business
In episode 020, Izak, Jenny & Louis discuss all things branding from what it is, to why you need it, and how good branding can accelerate your marketing efforts.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
019: Your Marketing Needs To Adapt If Your Business Is To Thrive & Survive
In episode 019, Izak, Jenny & Louis sit around the table for their first-ever in-person episode of the Money Making Marketing Podcast! They discuss how every business must be flexible with their marketing and why failing to adapt will prevent your business from thriving and surviving.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
018: Every Business Needs To Create Educational Content
In episode 018, Izak, Jenny & Louis discuss how educational content marketing is vital for all businesses and why you need to be educating your customers.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
017: What marketing channels will work for you?
In episode 017, Izak, Jenny & Louis discuss how you can figure out what marketing channels will work best for you, why trial and error is important, and why you need to double down on the things that work.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
016: How Do You Create Authentic Content?
In episode 016, Izak, Jenny & Louis try something a little different with an off the cuff chat about creating authentic content in your marketing strategy.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
015: So how do you actually stand out from your competition?
In episode 015, Izak, Jenny & Louis discuss the different ways businesses can differentiate themselves from their competition, stand out from the crowd, and get more leads that turn into customers.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
014: How to nurture your customer relationships & keep customers coming back for more
In episode 014, Izak, Jenny & Louis discuss the ways you can nurture customer relationships, why you need to do it, and how effective nurturing campaigns can keep customers coming back for more.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
013: The What, Why & How Of Websites ft. Rich Hayden
In episode 013, Izak, Jenny & Louis invite the first guest onto the show. Rich Haden joins them to discuss the what, why and how of websites for marketing businesses.
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SPECIAL GUEST
Rich Hayden (Sevensun Agency): https://www.sevensun.co.uk/ - Web Aganecy
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
012: How To Use LinkedIn To Actually Grow Your Network
In episode 012, Izak, Jenny & Louis continue their discussion on LinkedIn, looking at the best practices for the platform and how you can grow your network effectively.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
011: How To Setup Your LinkedIn Profile And Attract More Customers
In episode 011, Izak, Jenny & Louis discuss LinkedIn profiles, and why most business owners profiles work against them, not for them. We'll show you how to set up your profile to get more leads for your business.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
010: Why You Must Test & Measure Your marketing Strategy
In episode 010, Izak, Jenny & Louis discuss why you must test and measure your marketing strategy, and how doing so will help you save money and maximise your conversion rates.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
009: Defining Your Goals & Mindset
In episode 009, Izak, Jenny & Louis discuss setting goals and why they are important to running successful marketing campaigns.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
008: So how do you create a marketing strategy?
In episode 008, Izak, Jenny & Louis discuss the last 7 episodes, and how you can put together all of those tips and techniques into a cohesive marketing strategy that makes you money.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
007: What Is A Lead Generator And How Do You Use Them?
In episode 007, Izak, Jenny & Louis discuss the lead generators, what they are, how you use them, and why every business should have one to automate their sales pipeline.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
006: Demystifying Content Marketing
In episode 006, Izak, Jenny & Louis discuss the world of content marketing, what types of content work best where, and why you need to be utilising multiple content streams to maximise growth.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
005: Paid vs Free Marketing & Why You Should Use Both
In episode 005, Izak, Jenny & Louis discuss the differences between paid and free marketing channels, how you can use them, and why you should use both.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
004: How Effective Marketing Will Guide Your Customers Through Your Sales Funnel
In episode 004, Izak, Jenny & Louis discuss the mystical sales funnel and how an effective marketing strategy can effortlessly qualify your leads and turn them into paying customers that keep coming back for more.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
003: Why Story Is Vital For Successful Marketing
Great marketers tell great stories. In episode 003, Louis, Izak & Jenny discuss why your business needs to start telling stories, what the foundations of a great story are, and how you can create and use stories to grow your business.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
002: How Do You Find Your Ideal Clients?
In episode 002, Jenny, Louis & Izak discuss why it is important to work with clients you like, how you can figure out who that ideal client is, and why this is the most important part of developing your marketing strategy.
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SHOW HOSTS
Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing
001: What Is Marketing?
In episode 001, Izak, Jenny & Louis discuss what marketing is, why it is important to market your business, and the common misconceptions people have about marketing.
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Izak Jackson (Volta Media): https://voltamediahouse.com - Video Production & Marketing
Jenny Huddleston (Avem Marketing): https://www.avemmarketing.com/ - Social Media Marketing
Louis Sandford (The Mailman): https://the-mailman.co.uk/ - Direct Mail Marketing