Do you remember the Make a Wish #batkid? You probably saw Miles story via social media influencers, journalists or celebrities sharing on their social media channels. Kristy’s agency spearheaded the #batkid campaign for Make a Wish.

I was able to sit down with Kristy Sammis founder of Clever (https://www.realclever.com ) to do a deep dive into influencer marketing. Many of the questions we discussed came directly from you.

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So here is a little bit about Kristy…. Kristy has successfully managed to turn her bootstrapped venture, Clever, into a multimillion-dollar company. Clever, which Kristy founded in 2009, pairs brands with social media influencers. Today, its network is no joke -- Clever Girls reaches 75 million women a month. Kristy’s spent the better part of the last decade translating the amazing aspects of social media– those embodied by the #Batkid phenomenon that CLEVER spearheaded—into business principles: notably, that authenticity rules, “users” are actually human beings, and great stories always win the day. 2016 & 2017, Inc. 5000 has recognized CLEVER as one of America’s Fastest Growing Companies. And this is all in addition to being a mom to her kids -- ages 7 and 9.

In this podcast discover the answers to questions like:

What are the benefits of running an influencer marketing campaign? And when is the right time to add an influencer to a brand?

Do you foresee any changes in influencer marketing in the upcoming 5 years?

What is the first step to identify and evaluate the right influencer? How do you find them?

What's the best way to pitch an influencer?

What percentage of your marketing budget should be used when hiring an influencer?

What type of ROI should a business look for? What Are Some Characteristics of a Successful Influencer Marketing Campaign? And many more.

Leave a comment and let me know what you learned and how you are going to use it in your business.

How to Choose Colors & importance of Branding – Special Guest Doni Conner

Zero to Hero: Stories of Successful BusinessesBy Molly O'KaneApr 03, 2019