The Monday Morning Marketing
By Esther and Melanie
**Winner of Digital Women Podcast of the Year 2023**
The Monday Morning MarketingNov 06, 2022
Episode 205 - Go Where Your Audience Is
Are your audience still using the same platforms they were when you first started your business? Has your demographic changed? In this episode, Esther and Melanie discuss the possibility of changing the platform you spend the most time on, as that might not be where your ideal audience is now. Listen and take notes!
Episode 204 - The Introverts Way to an Authentic Personal Branding with Fifi Mason
Episode 203 - Reframing Your Intro
Your first impression may be the only one you get to give, so is it the best one or are you selling yourself short? Have you changed niche or speciality? Do you have something specific to portray to your audience? Take a look at what you're saying and see if there's another way to express it.
Episode 202 - The Winner Takes it All
You are now listening to an AWARD WINNING podcast! In this episode, Esther and Melanie discuss the pros and cons of putting yourself forward for awards, other people putting you forward for awards, and some "awards" you need to be wary about. At the end of the day, it's good to be recognised for your hard work, but do you take the time to look for opportunities?
Episode 201 - Content Creation with Loretta Ni Ghabhain
Do you struggle to create content? Do you feel like you don't know what to write or record? Fear not! In this episode, Loretta Ni Ghabhain leads us through the maze that is content creation. Grab a pen and piece of paper and get creating!
Episode 200 - Feel the Fear and do it Anyway
In this episode, Esther and Melanie talk about things that scare them about marketing, and how sometimes it's better to just feel the fear and do it anyway rather than being left behind. What's your feeling on this subject?
Episode 199 - How to Avoid the Digital Rabbit Hole
Episode 198 - TikTok with Penelope Walker
In today's episode our dynamic duo chat about the why's where's and who's of TikTok with Penelope. Is this the platform for your business? Are you using it to it's fullest potential? Listen in for tips today.
Episode 197 - 6 Reasons to freshen up your brand
Is your brand starting to look and feel a bit stale? Maybe you've had it a number of years, or maybe the products and services you offer has changed since you started but your imagery remains the same? In this episode the ladies discuss 6 reasons why you should freshen up your brand. Take a listen and decide for yourself if their tips are helpful for you.
Episode 196 - Things to stop doing today in your Marketing
Usually, Esther and Melanie talk about things to start doing to improve your marketing, however, in this episode, they're talking about things to stop doing in order to improve your marketing. Do any of this things apply to you? Take a listen and see where you might be going wrong.
Episode 195 - The Importance of Having a Marketing Strategy with Hanna McDonnell
In this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.
Episode 194 - Getting Motivated with an Online Challenge
Have you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe needs an extra bit of encouragement to get started...
Episode 193 - The Importance of Personalisation in Marketing
Personising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).
Episode 192 - Video production with Rod Zapien
In this episode, the ladies talk to Rod Zapien about what video production is, how he got started in it and how you can do it yourself for your business.
Episode 191 - Affiliate links
What are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?
Episode 190 - Automated responses - pros and cons
It can sometimes feel like the bots are taking over, but that might not always be a bad thing. In this episode, the ladies discuss the pros and cons of automated responses, whether via email, messaging, banking apps etc. They talk about what they like and dislike, and invite you to let them know what you think about it all too.
Episode 189 - Web 3.0 with Joeri Billast
You've probably heard of Web3 by now, but what exactly is it (and what was Web1 and Web2??). In this episode, Esther is joined by Joeri Billast of Web3CMO to discuss what it is and how we can utilise it more.
Episode 188 - X, Threads & Looking After No. 1
Twitter has rebranded to X but what does this mean for the social media platform? The dynamic duo discuss what they think about the change and they also talk about some of the competition that Threads is providing to X (Twitter)
Episode 187 - When is the right time to hire a marketing manager?
In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.
Episode 186 - Marketing Systems for Tiny Teams & Tiny Budgets with Sarah Noel Block
You don't need a big team to get big results from your marketing. Sarah Noel Block talks to us in this episode about the marketing systems you need for your tiny team and tiny budget. Don't miss the freebie that she has for our listeners either!
Episode 185 - Social Media Marketing 101: Getting Started
We know that not everyone who listens to our podcast is a marketing expert, some are just getting started. This episode is for everyone though, no matter how far along your social media journey you are. Social media is always changing, so it sometimes feels like we'll all just getting started.
Episode 184 Is AI The Future of Marketing?
Episode 183 - Neuro-Marketing: Putting the NLP in yours with Alan Hennessy
In this latest episode the ladies break bread (and ice cream) with good friend and colleague Alan and learn how NLP can be applied into your marketing. It's a complex topic that he breaks down into the relevant applications and this is suitable for any size of business to listen to.
Episode 182 - Creating Automations for Your Marketing Strategies
Do you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into your marketing so you can free up your time!
Episode 181 - Planning your Summer Marketing
Summer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.
Episode 180 - The Love / Hate Relationship Marketers Have with GDPR with Eileen Ireland
As a consumer we love it and when we're the other side of it, we hate it! Now that it's been 5 years are we implementing properly and how can we educate ourselves better? Are you updating your policies? Do you have a data deletion form? Are you still horribly confused by it all? The ladies speak with Eileen Ireland of ReGDPR as she spills the beans on what we should be doing!
Episode 179 - Taking the Meh out of Marketing
We all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "meh" too.
Episode 178 - What's new in Social Media?
Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinions on them?
Episode 177 - PPC with Meriem Nacer
Ever wondered what PPC is or how to get good results from running Google or Microsoft Ads? Meriem Nacer, PPC and Perfermance Marketing Consultant for 4M Digital Consulting is here to talk us through it. Meriem has over 12 years of agency experience specialising in PPC and Paid Social and we really enjoyed learning from her, as we're sure you will too.
Episode 176 - Marketing your discount codes and special offers
If you want to make your special offer stand out from the crowd you may have used the methods we talk about in this episode. However, if you're not using them sparely or indeed correctly, you may get caught out. People don't like being lied to, and you don't want people to get the wrong idea about you if they keep coming across your "early bird offer" days or weeks after it's supposed to have ended. Listen in to hear what Esther and Melanie think of it all.
Episode 175 - Stop giving your time away for free
Have people ever asked to "pick your brain" or invited you for a coffee only to discuss work all the time "for free"? In this episode, Esther and Melanie discuss the pros and cons of giving away all your tips and time for free. Do you find yourself doing this often and want to find another way to help friends and acquaintances with what you do? Listen in and let us know how you get on.
Episode 174 - Retargeting Campaigns with Ben Lund
In this episode Melanie talks to Ben Lund about retargeting campaigns. Ever wondered what they are and how they could work for you? We found the best qualified person to bring you an answer. Listen in as former Googler and Founder of Rise Marketing Group speaks today.
Episode 173 - Reviewing your Analytics - how and why?
In this episode Esther and Melanie discuss what analytics are, where you can find them, how to review them and why they're an important metric that you should pay attention to. Esther loves reading analytics and Melanie recommends you set time aside at least once a month to check yours. How often do you look at your numbers? Unlock the Power of Analytics: Understand and Utilise Your Marketing Data.
Episode 172 - 5 Old-School Ways to Market Your Business
In this episode, Esther and Melanie discuss 5 "old-school" ways to market your business - things that were around long before social media and that have stood the test of time. Which ones would you add to the list?
Episode 171 - Sustainability in Business with Georgina Thomas
Sustainability is something that is on a lot of people's minds these days. Can businesses really become carbon zero? How can small businesses play their part in making our world a better place to live in? What can we do if we work from home? In this episode, Georgina Thomas answers our burning questions about the topic of sustainability in business. Listen in and play your part as well.
Episode 170 - Recovering your Meta Business Page
In this episode, Melanie takes you through the ins and outs of recovering your Meta Business Page if you've been removed inadvertently from it. It's not an easy process, but very necessary to go through it if it happens to you - fingers crossed you never need to know this information!
Episode 169 - What are hashtags and why should you use them?
In this episode, Esther and Melanie discuss what hashtags are used for, how many you should use on each platform, and where to look for relevant ones for your posts. Do you agree with their advice? Where do you research your hashtags?
Episode 168 - LinkedIn Profile with Naomi Johnson (The Profile Company)
Episode 167 - Does your product or service solve problems?
You all know why you started your business, but does your audience? Sometimes you can get so caught up with telling people what your business does that you forget to mention what problem it solves. Don't leave your audience guessing - let them know loud and clear that your business is there to solve the problem they have (even if they don't know they have that problem yet!).
Episode 166 - Instagram for Business
Do you have an Instagram account or thinking of starting one? Confused about whether to use a personal account or business account? In this episode, Esther and Melanie discuss the pros and cons of both types of accounts and let you see which one might be better for you.
Episode 165 - Storytelling using ChatGPT with Anne Gould
We keep hearing about ChatGPT (unless you’ve been living on under a rock for the past few months) so we talked to Anne Gould of Master the Digital Maze about her experience of using this AI tool to write content and tell your story. Melanie and Anne are both journalists so listen as they compare notes on their experiences.
Episode 164 - Keep going through adversity
Episode 163 - What sells better? The positive or Negative spin
Are you a Negative Nelly or a Positive Pam? When we open our feeds on social media, it seems to be filled with a mixture of positive, good news and negative or bad news. So, when it comes to marketing your business, have you a tendency to share more of the negative or positive aspects in your posts? Maybe try on of the suggestions and A/B test your content to see which reaches more people?
Episode 162 - Content Creation with Jade Halstead
Episode 161 - Marketing doesn’t work when you…
In this episode, Esther and Melanie discuss a number of reasons why your marketing doesn’t work. They hit a lot of nails on the head but have they missed any that you can think of?
Episode 160 - Marketing only works when you…
In this episode, Esther and Melanie discuss the different things you need to do in order to get your marketing working for you. They include a very extensive list, but have they missed anything? Is there anything else that you can think of to make marketing work?
Episode 159 - How to measure ROI of social media with Amanda Webb
We spend so much time on social media for our businesses but how do we know if it’s really working and if we’re getting out of it what we’re putting into it? In this episode the dynamic duo chat with Amanda Webb about how to measure the ROI (return on investment) of your social media.
Amanda has shared this freebie with our listeners: https://spiderworking.com/mondaymorning
Episode 158 - GSD - Getting Sh*t Done?
In today’s episode we discuss GSD - but rather than “Getting Sh*t Done” we’re using it to stand for something else… Tune in to find out!
Episode 157 - 2023 Predictions
It’s the start of a new year and the ladies are back with their predictions for 2023. This year they’ve been joined by some guests as well! Let's see if any of them come true this year…
Episode 156 - Good, Fast or Cheap - choose two
In today’s episode the ladies discuss why you can’t have it all when it comes to marketing and design. Listen in to hear how you can get the best out of your budget and keep your expectations realistic as well.