The Monday Morning Marketing
By Esther and Melanie
The Monday Morning MarketingMar 20, 2023
Episode 195 - The Importance of Having a Marketing Strategy with Hanna McDonnell
In this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.
Episode 194 - Getting Motivated with an Online Challenge
Have you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe needs an extra bit of encouragement to get started...
Episode 193 - The Importance of Personalisation in Marketing
Personising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).
Episode 192 - Video production with Rod Zapien
In this episode, the ladies talk to Rod Zapien about what video production is, how he got started in it and how you can do it yourself for your business.
Episode 191 - Affiliate links
What are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?
Episode 190 - Automated responses - pros and cons
It can sometimes feel like the bots are taking over, but that might not always be a bad thing. In this episode, the ladies discuss the pros and cons of automated responses, whether via email, messaging, banking apps etc. They talk about what they like and dislike, and invite you to let them know what you think about it all too.
Episode 189 - Web 3.0 with Joeri Billast
You've probably heard of Web3 by now, but what exactly is it (and what was Web1 and Web2??). In this episode, Esther is joined by Joeri Billast of Web3CMO to discuss what it is and how we can utilise it more.
Episode 188 - X, Threads & Looking After No. 1
Twitter has rebranded to X but what does this mean for the social media platform? The dynamic duo discuss what they think about the change and they also talk about some of the competition that Threads is providing to X (Twitter)
Episode 187 - When is the right time to hire a marketing manager?
In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.
Episode 186 - Marketing Systems for Tiny Teams & Tiny Budgets with Sarah Noel Block
You don't need a big team to get big results from your marketing. Sarah Noel Block talks to us in this episode about the marketing systems you need for your tiny team and tiny budget. Don't miss the freebie that she has for our listeners either!
Episode 185 - Social Media Marketing 101: Getting Started
We know that not everyone who listens to our podcast is a marketing expert, some are just getting started. This episode is for everyone though, no matter how far along your social media journey you are. Social media is always changing, so it sometimes feels like we'll all just getting started.
Episode 184 Is AI The Future of Marketing?
Episode 183 - Neuro-Marketing: Putting the NLP in yours with Alan Hennessy
In this latest episode the ladies break bread (and ice cream) with good friend and colleague Alan and learn how NLP can be applied into your marketing. It's a complex topic that he breaks down into the relevant applications and this is suitable for any size of business to listen to.
Episode 182 - Creating Automations for Your Marketing Strategies
Do you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into your marketing so you can free up your time!
Episode 181 - Planning your Summer Marketing
Summer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.
Episode 180 - The Love / Hate Relationship Marketers Have with GDPR with Eileen Ireland
As a consumer we love it and when we're the other side of it, we hate it! Now that it's been 5 years are we implementing properly and how can we educate ourselves better? Are you updating your policies? Do you have a data deletion form? Are you still horribly confused by it all? The ladies speak with Eileen Ireland of ReGDPR as she spills the beans on what we should be doing!
Episode 179 - Taking the Meh out of Marketing
We all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "meh" too.
Episode 178 - What's new in Social Media?
Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinions on them?
Episode 177 - PPC with Meriem Nacer
Ever wondered what PPC is or how to get good results from running Google or Microsoft Ads? Meriem Nacer, PPC and Perfermance Marketing Consultant for 4M Digital Consulting is here to talk us through it. Meriem has over 12 years of agency experience specialising in PPC and Paid Social and we really enjoyed learning from her, as we're sure you will too.
Episode 176 - Marketing your discount codes and special offers
If you want to make your special offer stand out from the crowd you may have used the methods we talk about in this episode. However, if you're not using them sparely or indeed correctly, you may get caught out. People don't like being lied to, and you don't want people to get the wrong idea about you if they keep coming across your "early bird offer" days or weeks after it's supposed to have ended. Listen in to hear what Esther and Melanie think of it all.
Episode 175 - Stop giving your time away for free
Have people ever asked to "pick your brain" or invited you for a coffee only to discuss work all the time "for free"? In this episode, Esther and Melanie discuss the pros and cons of giving away all your tips and time for free. Do you find yourself doing this often and want to find another way to help friends and acquaintances with what you do? Listen in and let us know how you get on.
Episode 174 - Retargeting Campaigns with Ben Lund
In this episode Melanie talks to Ben Lund about retargeting campaigns. Ever wondered what they are and how they could work for you? We found the best qualified person to bring you an answer. Listen in as former Googler and Founder of Rise Marketing Group speaks today.
Episode 173 - Reviewing your Analytics - how and why?
In this episode Esther and Melanie discuss what analytics are, where you can find them, how to review them and why they're an important metric that you should pay attention to. Esther loves reading analytics and Melanie recommends you set time aside at least once a month to check yours. How often do you look at your numbers? Unlock the Power of Analytics: Understand and Utilise Your Marketing Data.
Episode 172 - 5 Old-School Ways to Market Your Business
In this episode, Esther and Melanie discuss 5 "old-school" ways to market your business - things that were around long before social media and that have stood the test of time. Which ones would you add to the list?
Episode 171 - Sustainability in Business with Georgina Thomas
Sustainability is something that is on a lot of people's minds these days. Can businesses really become carbon zero? How can small businesses play their part in making our world a better place to live in? What can we do if we work from home? In this episode, Georgina Thomas answers our burning questions about the topic of sustainability in business. Listen in and play your part as well.
Episode 170 - Recovering your Meta Business Page
In this episode, Melanie takes you through the ins and outs of recovering your Meta Business Page if you've been removed inadvertently from it. It's not an easy process, but very necessary to go through it if it happens to you - fingers crossed you never need to know this information!
Episode 169 - What are hashtags and why should you use them?
In this episode, Esther and Melanie discuss what hashtags are used for, how many you should use on each platform, and where to look for relevant ones for your posts. Do you agree with their advice? Where do you research your hashtags?
Episode 168 - LinkedIn Profile with Naomi Johnson (The Profile Company)
Episode 167 - Does your product or service solve problems?
You all know why you started your business, but does your audience? Sometimes you can get so caught up with telling people what your business does that you forget to mention what problem it solves. Don't leave your audience guessing - let them know loud and clear that your business is there to solve the problem they have (even if they don't know they have that problem yet!).
Episode 166 - Instagram for Business
Do you have an Instagram account or thinking of starting one? Confused about whether to use a personal account or business account? In this episode, Esther and Melanie discuss the pros and cons of both types of accounts and let you see which one might be better for you.
Episode 165 - Storytelling using ChatGPT with Anne Gould
We keep hearing about ChatGPT (unless you’ve been living on under a rock for the past few months) so we talked to Anne Gould of Master the Digital Maze about her experience of using this AI tool to write content and tell your story. Melanie and Anne are both journalists so listen as they compare notes on their experiences.
Episode 164 - Keep going through adversity
Episode 163 - What sells better? The positive or Negative spin
Are you a Negative Nelly or a Positive Pam? When we open our feeds on social media, it seems to be filled with a mixture of positive, good news and negative or bad news. So, when it comes to marketing your business, have you a tendency to share more of the negative or positive aspects in your posts? Maybe try on of the suggestions and A/B test your content to see which reaches more people?
Episode 162 - Content Creation with Jade Halstead
Episode 161 - Marketing doesn’t work when you…
In this episode, Esther and Melanie discuss a number of reasons why your marketing doesn’t work. They hit a lot of nails on the head but have they missed any that you can think of?
Episode 160 - Marketing only works when you…
In this episode, Esther and Melanie discuss the different things you need to do in order to get your marketing working for you. They include a very extensive list, but have they missed anything? Is there anything else that you can think of to make marketing work?
Episode 159 - How to measure ROI of social media with Amanda Webb
We spend so much time on social media for our businesses but how do we know if it’s really working and if we’re getting out of it what we’re putting into it? In this episode the dynamic duo chat with Amanda Webb about how to measure the ROI (return on investment) of your social media.
Amanda has shared this freebie with our listeners: https://spiderworking.com/mondaymorning
Episode 158 - GSD - Getting Sh*t Done?
In today’s episode we discuss GSD - but rather than “Getting Sh*t Done” we’re using it to stand for something else… Tune in to find out!
Episode 157 - 2023 Predictions
It’s the start of a new year and the ladies are back with their predictions for 2023. This year they’ve been joined by some guests as well! Let's see if any of them come true this year…
Episode 156 - Good, Fast or Cheap - choose two
In today’s episode the ladies discuss why you can’t have it all when it comes to marketing and design. Listen in to hear how you can get the best out of your budget and keep your expectations realistic as well.
Episode 155 - Leveraging your Business with Fabienne Fredrickson
In this episode we’re joined by Fabienne Fredrickson of boldheart.com. For 20+ years, Fabienne has powerfully mentored tens of thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year, while increasing their time off to enjoy lives they love. She drops many a golden nugget during the chat. Be sure to listen for how to get your free book also!
Episode 154 - Managing yours and your customers’ expectations
It’s important when you start out working with a new client that you manage their expectations of what it is that you will do, and also what they should do. Do you have your T&C on your website? Do you send you clients a quote or do they sign a contract? Having FAQs on your website can also help with the management of expectations before they even hire you. Melanie even lets people know when and how they can contact her - an idea that Esther will be stealing!
Episode 153 - Stop Advertising to Save Money
We know it’s hard to manage your finances at the minute due to the cost of living crisis (aka recession). However, Henry Ford once said: “Stopping advertising to save money is like stopping your watch to save time.” In this episode, Esther and Melanie discuss this quote and agree that stopping advertising to save money is false economy. Marketing and advertising isn’t just ads but can include your personnel costs, platform costs, and even your electricity bills!
Episode 152 - Standing out by Being Yourself with Patty K
Is it possible to be successful without growing a huge audience or being a social media superstar? What’s the best advice for making marketing more effective? How can you stand out when there’s so much noise and competition out there? This week’s guest Patty K has great insights on these and the other aspects they discuss in this episode.
Episode 151 - Repurposing content
So you’ve spent hours researching and writing a blog post or recording and editing a video for your content. You put it up and then what? Is that it? Just using it once? No! You can turn that one piece of content into so many more with just a few adjustments. In this episode Esther and Melanie give you some ideas of what to do and how to repurpose your content for different platforms.
Episode 150 - Marketing jargon explained
Do you get confused by CPM, CRM, CMS and all the other abbreviations and jargon that’s thrown about on a daily basis by marketers? In this episode Esther and Melanie go through some of their favourites and explain a few that they get asked about regularly. Which are your favourites? Which ones still confuse you?
Episode 149 - 4x your E-commerce with AJ Saunders
AJ Saunders talks to us today about how to 4x your e-commerce. Online sales is big business so it's important you stand out. Listen to these great tips from AJ and implement them into your e-commerce today.
Episode 148 - Not everyone is your customer - and that's ok!
Do you try to market to everyone? Are your products suitable for absolutely everyone? We hope you answer "no" to both these questions! Remember - you're not everyone's cup of tea or you'd be a mug!
Episode 147 - Onboarding New Clients
Getting new clients is always an exciting and interesting time for a business, but knowing how to onboard them so everyone in the business knows what they will be doing is essential for longevity and upselling. Even if you're a solopreneur if you have these processes in place then if/when you expand, it will be easier for your employees to see what needs to be done and when.
Episode 146 - Shopify with Michelle Duffy-Rudden
Do you have products to sell on your website? Shopify could be the way to do it. In this episode the ladies discuss different aspects of the Shopify platform with Michelle, team lead of support advisers at Shopify.