Hey {First Name}, An Insider's Guide to Outbound Sales

The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier.

My guest in this episode is a serial founder who’s developed a technology that uses AI and automation to build lists of prospects who are most likely to buy what you have to offer. If you’re familiar with Facebook lookalike targeting, it’s similar to that. Upload a list of your best fit prospects or past customers and the AI will find companies that best match your list.

In the first half of the episode we discuss his background, how he discovered the core problem his product solves, and what he did to find his initial customers.

In the second half we talk about how he uses his own technology to find customers for his business, his results, and current trends in software sales.

If you’ve been running cold email campaigns over the past few years you’ve noticed that the number of emails being sent is at an all time high, open rates and reply rates are declining, and it’s never been harder to book meetings with email.

Prospects are getting pounded with more and more email daily and at large Enterprises it’s even worse. When a company is highly visible and has deep pockets, it’s guaranteed that decision makers and influencers are constantly getting constantly hit up for “30 minutes of their time”.

If you’re someone who has a product or service that you know can add value, how do you break through the noise?

My guest in this episode has developed a system for consistently breaking into Tier 1 accounts and getting in front of senior decision makers using ABM style outreach that’s relevant to every prospect.

In the first half of the episode we discuss how he cracked the code for getting into enterprise accounts after working as an employee for a leading Martech company.

In the second half we talk about how he turned his discovery into a repeatable system and started his own lead generation agency to help SMEs solve the same problem.

Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension  which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue.

People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings.

In this episode I speak with a lead gen pro who has developed a playbook for penetrating accounts and booking meetings with highly technical prospects in one of the toughest industries to crack - and he’s done all of this for a startup that raised one of the largest Series A funding rounds in Europe ever. 

Karolis Žemaitis is Head of Sales Development at PVcase, a next-generation PV software company. Inspired by over a decade of experience in solar design globally, their solar design engineering and cutting-edge development teams are equipping the top solar and utility companies in the world with the most advanced power plant design tools available. 

Karolis is also the Co-Founder and COO of Growtech, a Sales Development company that helps technology companies to accelerate revenue. They help clients to shorten sales cycles, scale prospecting, and access markets globally.

If you’ve ever spent countless hours or $$$ writing custom first lines (or hiring someone to) for your cold emails only to have your campaign flop with a 0% response rate, the reason why is you’re not in touch with the game that’s being played around you. You spend so much time and energy painstakingly personalizing the perfect cold email looking to get ignored. If you’ve been there before and want things to change, by the end of this episode you’ll discover how to get maximum reply rates (10%) in minimum time.

Curtis Bendt is the VP of Sales Strategy and Customer Success at MarketJoy. MarketJoy, Inc. is a B2B sales development firm that is responsible for building a sales funnel of quality leads and speeding up the sales process by interacting with relevant decision makers. MarketJoy works with clients across the United States in a variety of industries, including software, business consulting, eCommerce, energy and manufacturing, finance, and healthcare.

Tell me if you can relate to this - you reach out to prospects over email, phone, or LinkedIn, and you keep getting the same responses. No thanks. Not interested. Reach out in six months. Or, even worse than a no, you reach out and hear nothing but...crickets. Sometimes it can feel like you're on a cold streak and nothing you're trying is working. You try all different sorts of email copy, you try video, more personalization, and nothing is working. Let me tell you right now, it doesn't have to be that way. By the end of this episode, you'll find out how to find droves of rabid buyers that are looking for what you have and are ready to buy right now. And if you stick around until the end, I've got a cheat code that will help you do this even faster.

If you’ve been listening to this show for awhile or spent even a small amount of time in the lead gen space, you’re familiar with the typical agency model - you pay me $X per month for Y number of meetings and leads. The model still works but you’re always on the client treadmill. Finding new clients, launching campaigns, dealing with delivery headaches and irrational client expectations, and on and on and on. My guest has cracked the code on how to get compounding returns on his cold email expertise without having to constantly look for new clients. In the first half of the episode we discuss how he got started learning cold email while working at an agency and then went out on his own and started getting clients. In the second half we talk about how he transitioned from service provider to SaaS company owner.

Can you imagine people thanking you for sending a cold email. Yes, you read that correctly - not telling you to go to hell or asking not to be contacted I mean actually thanking you for contacting them and asking to start a sales conversation. My guest in today’s episode went from being a furniture salesman to starting a productized service business making $49 in 3 months (yes, that’s right - 49), to eventually growing his business to $24k MRR. After sending over 3 million emails he’s learned first hand what really works and what really doesn’t with cold email. This episode kicks off by my guest explaining his origin story as well as obstacles he’s faced and insights he’s discovered while building a quarter million dollar recurring revenue business. In the second half of the interview he’ll share a specific tactic that you can implement immediately that’s generated 86% open rates, 36% positive reply rates, and people thanking him for his outreach. If you’re  looking to step up your cold email game you’ll want to stay tuned to the very end.

Tell me if you can relate to this...No matter what you try you just can’t seem to get this outbound thing to work. Maybe you feel that you’re not a good writer and your email copy isn’t good. Maybe you’re getting responses, but they're mostly no’s. Or, maybe  some people show interest but you can’t seem to book them on a call. It doesn’t have to be this way. By the end of this episode you’ll understand exactly what it takes to predictably fill your calendar with sales meetings.

People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings.

Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension  which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue.

If you’ve ever spent countless hours or $$$ writing custom first lines (or hiring someone to) for your cold emails only to have your campaign flop with a 0% response rate, the reason why is you’re not in touch with the game that’s being played around you. You spend so much time and energy painstakingly personalizing the perfect cold email looking to get ignored. If you’ve been there before and want things to change, by the end of this episode you’ll discover how to get maximum reply rates (10%) in minimum time.

Can you imagine people thanking you for sending a cold email. Yes, you read that correctly - not telling you to go to hell or asking not to be contacted I mean actually thanking you for contacting them and asking to start a sales conversation. My guest in today’s episode went from being a furniture salesman to starting a productized service business making $49 in 3 months (yes, that’s right - 49), to eventually growing his business to $24k MRR. After sending over 3 million emails he’s learned first hand what really works and what really doesn’t with cold email. This episode kicks off by my guest explaining his origin story as well as obstacles he’s faced and insights he’s discovered while building a quarter million dollar recurring revenue business. In the second half of the interview he’ll share a specific tactic that you can implement immediately that’s generated 86% open rates, 36% positive reply rates, and people thanking him for his outreach. If you’re  looking to step up your cold email game you’ll want to stay tuned to the very end.

Tell me if you can relate to this...No matter what you try you just can’t seem to get this outbound thing to work. Maybe you feel that you’re not a good writer and your email copy isn’t good. Maybe you’re getting responses, but they're mostly no’s. Or, maybe  some people show interest but you can’t seem to book them on a call. It doesn’t have to be this way. By the end of this episode you’ll understand exactly what it takes to predictably fill your calendar with sales meetings.

Tell me if you can relate to this - you reach out to prospects over email, phone, or LinkedIn, and you keep getting the same responses. No thanks. Not interested. Reach out in six months. Or, even worse than a no, you reach out and hear nothing but...crickets. Sometimes it can feel like you're on a cold streak and nothing you're trying is working. You try all different sorts of email copy, you try video, more personalization, and nothing is working. Let me tell you right now, it doesn't have to be that way. By the end of this episode, you'll find out how to find droves of rabid buyers that are looking for what you have and are ready to buy right now. And if you stick around until the end, I've got a cheat code that will help you do this even faster.

There are big changes coming to the show. Listen to this brief message for more information.

Patrick William Joyce is the Founder of Modern Virtual. Modern Virtual helps founders build outbound sales teams through training, coaching, recruiting, fractional management + operations.

Patrick Frank is a Video Entrepreneur and the Founder of Patchbay Media. Patchbay Media works with creative agencies, schools & education organizations, small businesses, and advocacy nonprofits to create targeted, cinematic videos for more effective online marketing. He’s also the Founder of EditVideoCalls.com. EditVideoCalls.com turns your everyday Zoom calls into useful, shareable videos. by helping coaches & consultants create social media videos, training videos, and website videos from the Zoom calls they're already having. He’s also the author of Zoom Out, the video first playbook.

Theo Kanellopoulos is an angel investor and the Founder of PlanetGrowth.io. PlanetGrowth.io is a growth accelerator that helps ambitious B2B SaaS entrepreneurs reach $1M ARR in 12 Months Or Less.

Milan Gol is the Co-Founder and CEO of GrowSmartly. GrowSmartly helps Direct to Consumer brands sell their products on Amazon.

Curtis Boyd is the Founder of Objection.co, Objection.co is a reputation SaaS platform that uses AI and Machine Learning to identify and dispute illegitimate online reviews. Their software flags and submits removal requests to administrators on most major review websites. They have successfully helped clients across the USA, Canada and Europe.

Arnaud Renoux is Co-Founder of The Scalelab, a Lead Acquisition Agency and Consulting firm that helps companies make the best first impressions in front of their prospects by using cold email and cold LinkedIn messages.

If you’re in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people.

Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through?

My guest in this episode has found a way.

Using a multichannel approach he’s achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value.

In this episode we’ll step into his shoes and discuss exactly what was going through his head when he created the campaign. We’ll do a deep dive and step-by-step we’ll look at how he achieved success.

Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective.

They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them.

Sam Jacobs is the Founder and CEO of Pavillion. Pavilion is a safe haven and private center for high-growth operators to achieve their professional potential with function-based communities for Sales, Marketing, Customer Success, Revenue Operations, General Operations, Finance, and soon to be many more.

Trent Anderson is Head of Rev Ops at Podchaser. Podchaser is the world’s most comprehensive podcast database — collecting, enriching, and distributing podcast insights to power discovery for listeners, podcasters, and brands.

Junior Lartey is an Account Executive at Pickle.ai. Pickle.ai allows you to Capture & share key moments from Zoom Meetings and Eliminate your sales team’s blind spots, know exactly why you win or lose deals, & boost revenue with Conversation Intelligence.

Chris Beall is the CEO of Connect And Sell. Connect and Sell helps sales reps get on the phone with 10x more decision-makers with zero effort. It also gives managers perfect visibility, control, real-time coaching and continuous improvement without violating anyone’s privacy.

Andy Cabasso is the Co-Founder of Postaga. Postaga is an all-in-one outreach tool that helps you quickly build links and drive traffic to your website by creating custom, automated campaigns.

Jared Robin is the Co-Founder of RevGenius. RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Kevin Dorsey is a Practice Lead at Winning By Design - focused on creating and leading world class coaching, training and content for SaaS Sales Leaders through playbooks, courses, training and on-going coaching. His belief is that frontline managers and directors are the KEY to any orgs growth, but are massively underserved from a training and coaching level Kevin has worked with top sales organizations and previously held roles with PatientPop, ServiceTitan, and SnackNation before joining PatientPop. In 2018 he was named one of the Top 10 Sales Leaders in the country by InsideSales.com, and is a highly sought after sales coach, consultant, and speaker for top national sales conferences.

Jed Mahrle is the Global Manager of Outbound Sales Development at Panda Doc. Teams use PandaDoc to improve document workflows, insights, and speed while delivering an amazing experience for their customers. Businesses trust PandaDoc’s all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, contracts, and more.

Jan van Musscher is the Co-Founder of ColdAgency, a lead generation agency that helps digital marketing agencies fill up their calendars with more ideal clients. He’s also the Co-Founder of ColdList a Software as a Service tool that automatically personalizes your cold outbound messages.

Tito Bohrt is the founder and CEO of AltiSales, a leading Sales Development Consultancy and Outsourcing company. Tito was awarded "Best SDR Leader of 2018" at the Sales Development Conference, and is a Certified Sales Expert by Sales Hacker. Tito has hired and trained over 100 SDRs and written extensively about Excellent Sales Development practices. Tito is an avid public speaker, having spoken at Outreach Unleash and The Sales Development Conference. He is also an investor and advisor to fast growing startups like Piio, LightningAI, and Kylie.ai and has sold software deals ranging from $1,000/yr to $1,000,000/yr all over videoconferencing.

Arnaud Renoux is Co-Founder of The Scalelab, a Lead Acquisition Agency and Consulting firm that helps companies make the best first impressions in front of their prospects by using cold email and cold LinkedIn messages.

Andy Cabasso is the Co-Founder of Postaga. Postaga is an all-in-one outreach tool that helps you quickly build links and drive traffic to your website by creating custom, automated campaigns.

Meghann Misiak is the Founder of Path to Presidents Club. Path to President’s club is a consultancy that helps salespeople & sales leaders achieve their wildest dreams. Whether you're a salesperson looking to get to President's Club in your first year or a sales leader looking to get to $100M in revenue, she can help.

In this episode We’ll take a look at a specific example of how Meghann entered an international sales org that was pulling itself in multiple directions, how she implemented a sales framework that was proven to work looking at the company’s own data, and a way that she reverse engineered natural human instincts to get sales reps to want to use her new system which led to faster user adoption and immediate results inside of one quarter.

We’ll discuss the three top reasons that most sales teams underperform, a data-driven way to determine the areas where you can see an immediate positive impact in your sales numbers, and how putting a twist on an existing sales methodology can be the difference between “that didn’t work for us” and a pretty revenue graph that goes up and to the right.

Are you looking to generate more sales and revenue? If so, make sure you listen to the very end of this episode.

Nick Tsiolis is the Founder of Farmer’s Keeper. Farmer's Keeper enrolls Farmers in Managed Pricing Programs led by their Commodity Broker clients. "MPPs", similar to Mutual Funds, allow Farmers to contract different quantities of grain to be priced by a professional while they focus on what they do best... Farming!

Alex Gray is the Co-Founder and CMO of List Kit. ListKit is a Done-For-You, hyper-personalized B2B list building service that delivers contact lists straight to your inbox.

TaeWoo Kim is the Co-founder of Get Sales Fox. GetSalesFox is software for building & automating sales pipeline. Sales development reps, growth hackers, business developers, , agencies, and marketers use GetSalesFox to build a list of hyper relevant sales prospects, and automates much of the grunt work related to sales outreach.

Imagine that you’re in the bread aisle at the grocery store. You pick up the brand you want and put it into your cart or bag. Did you notice that little metal twist tie or clip at the top? Probably not. It’s something we all come in contact with every day but typically don’t think twice about.

My guest in this episode, Rashpal Singh, was tasked with generating sales meetings for a manufacturer of bread bag twists. That’s right. The entire company is dedicated to creating these tiny metal twists for bread bags. What’s unique about the challenge Rashpal was faced with is that his company was tasked with generating exposure and sales conversations with prospects on a different continent, during COVID lockdown, and in an old-school industry that historically relies on relationships and face to face meetings.

With all the odds stacked against him my guest executed an incredible multi-channel outreach campaign to drive incredible results for his client. He did this leveraging email, video, storytelling, landing pages, and retargeting ads to drive massive ROI for his client.

During this interview we go incredibly deep into the principles, strategies, and tactics that Rashpal used. You won’t want to miss this one. I’ll see you on the other side.

In this episode we’ll hear from an agency owner who has built his business using a variety of channels including cold calling and cold email. You’ll hear about what it takes to outsource cold outreach using a call center as well as some nuances of cold calling that can make or break your success on the phone.

Chris Martinez is the CEO and Founder of Dudeagency.io. Dude provides unlimited web design and development for digital marketers, funnel consultants, and digital agencies.

Jeff Swan is the Founder and Head Coach of Outbound SOS. Jeff helps sellers and sales leaders book 10+ meetings a month with the Alfred Method™️ - an outbound sales framework that focuses on the buyer, not the seller to generate opportunities and drive revenue.

Kyle Vamvouris the CEO of Vouris, a strategic sales advisory for early-stage startups. Vouris offers Sales and SDR advisory for teams serious about exceeding their goals as well as strategy and process recommendations to help accelerate growth.

Jon Selig is a former salesperson turned stand up comic and consultant that helps salespeople get more positive responses from prospects using humor to get a deeper understanding of their buyers and their relevance to them.

My guest in this episode is getting a high ROI from his outbound sales campaigns with only a two-step email sequence and in spite of low open and response rates. We’ll even take a look under the hood at my guest’s Lemlist account and discover the exact email copy he’s using and his stats across the 11 cold email accounts he’s running.

Jason Cutter is the Founder of Cutter Consulting Group, a specialized advisory firm focused on inside sales call center operations that offers Business-To-Consumer (B2C) or Business-To-Business (B2B) products and services. The fundamental goal is to help companies achieve a profitable and scalable Cost Per Acquisition through performance improvement of systems that support the sales process. This could include scripting, training, phone systems, technological solutions, and marketing optimization.

Guillaume Moubeche is the Founder & CEO of Lemlist. Lemlist is an all-in-one outbound sales solution that allows you to Personalize cold emails, automate follow-ups, and engage with leads across all channels.