Neil Wilkins Podcast
By Neil Wilkins
Neil Wilkins PodcastApr 18, 2023
Managing Stress in the Workplace
We live in times of chaos, change and uncertainty. For many of us this results in feelings of stress, which can affect our physical, mental and emotional wellbeing.
In this webinar, Neil Wilkins delves into the concept of stress: What is is; how it can manifest; the impacts it may have; and importantly, what you can do to manage it.
Stress at work and in our personal lives can have a fundamental impact on our health, performance and behaviours, so it’s vital to maintain a positive, balanced and healthy lifestyle. Let's understand how to manage stress.
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events
The History and Future of Marketing
Neil Wilkins talks about the history and future of marketing, based on his model that uses Kondratiev's Cycles to showcase how marketing has arrived where it is today.
Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forward.
Neil invites challenge, comments and collaborative working. Contact him on socials @neilwilkinsx
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Future Leap Finance and the Green Loan Scheme
Neil Wilkins in conversation with Dan Proctor about the Green Loan Scheme and Future Leap Finance, helping sustainable businesses finance their eco initiatives.
For more details about Future Leap Finance, visit https://futureleap.co.uk/finance/ and for membership enquiries and benefits, visit https://futureleap.co.uk/network/
For more content like this, visit Neil Wilkins Online http://neilwilkins.online and The Mindful Collective http://mindfulcollective.net
CRM Systems
Webinar - Understanding Customer Relationship Management (CRM)
“Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk
“Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com
Key components of CRM systems:
1. Workflow Automation - rules that trigger actions based on specific inputs
2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.
3. Customer Service - integration of all customer contact from marketing to sales
4. Employee Tracking - cross-referencing and reporting of staff inputs and performance
5. Marketing Integration - linking with Mailchimp, social media, website lead generation
6. Analytics and Reporting - integrated and customisable, multi-function reporting
Listen to the full webinar to learn more.
This webinar by Neil Wilkins is part of Cambridge Marketing College's fortnightly webinar series for marketers. Visit http://marketingcollege.com/events for more webinars like this and http://neilwilkins.online for more content like this.
Influencer Marketing
Neil Wilkins discusses the differences between types of influencers: Nano vs. Micro vs. Macro vs. Mega and the 6 roles that influencers commonly take on in marketing:
Brand Ambassadors: Influencers serve as brand ambassadors, endorsing products or services and sharing their experiences with their followers. They help in raising brand awareness, building brand identity, and generating a positive brand image.
Content Creators: Influencers are skilled at creating engaging content, whether it's through blogs, videos, or social media posts. By collaborating with brands, they produce authentic and creative content that appeals to their audience, showcasing the brand in a positive light.
Opinion Leaders: Influencers often have expertise or credibility in their niche, which makes them opinion leaders. They can sway consumer opinions and help build trust in a brand, making them valuable assets for businesses seeking to establish a positive reputation.
Social Media Strategists: With their deep understanding of social media platforms and algorithms, influencers can help brands develop and execute effective social media strategies. They are knowledgeable about the best practices for each platform and can identify trends to help brands stay relevant and visible to their target audience.
Product Reviewers: Influencers can provide honest, detailed reviews of products or services, giving consumers valuable insights before making a purchase decision. These reviews can significantly impact consumer behavior, as many people rely on influencer opinions when deciding what to buy.
Event Promotion and Attendance: Influencers can help generate buzz and excitement around events, whether they are product launches, conferences, or brand-sponsored gatherings. By attending events and sharing their experiences, influencers can boost event attendance, increase visibility, and create positive associations with the brand.
For more content like this, visit http://neilwilkins.online
Creative Briefs with Howard Ibach
Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs.
Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process.
Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs.
For more details about Howard Ibach's work, courses and books, visit https://creativebriefworkshops.com/meet-howard/ Howard is also co-host of The Brief Bros. podcast
For more interviews like this, visit http://neilwilkins.online
Working Across Multidiscipline Teams
Webinar Working Across Multi-Discipline Teams“Talent wins games, but teamwork and intelligence win championships.” Michael Jordan
“A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.” Wikipedia
“… could include a doctor, a social worker, a physiotherapist, and/or staff from local authority, housing and voluntary organisations. These professionals can work together to deliver person centred and coordinated care and sup-port for the person with care needs.” Social Care Institute for Excellence
“Working with a multidisciplinary team allows you to treat the entire patient and provide comprehensive care. With each physician focused on a different aspect of the patient's health, providers are more likely to identify areas of need, and subsequently manage those needs in an effective way.” gethealthie.com
Key factors for successful collaboration- Clearly stated, shared, and measurable purpose- Training in inter-professional collaboration- Role and leadership clarity- Appropriate team size and resource allocation- Team composed of appropriate professionals - Appropriate mechanism for timely exchange of information (source td.org)
Listen to this webinar to learn more and explore the details behind best practice for working across multidiscipline teams
More webinars like this at http://marketingcollege.com
More content like this at http://neilwilkins.online
AI Content and Image Briefing for Marketers
Neil Wilkins presents this AI Content and Image Briefing for Marketers? The hot topic of AI in marketing, the ups and the downs and what to watch out for, as there are some potential pitfalls if you aren't careful, as well as huge upsides if you get creative.
For more content like this visit Neil Wilkins Online http://neilwilkins.online
How a Zoo Should Be
Neil Wilkins talks to Beth Gallichan, Head of Development at Bristol Zoo about the exciting vision the Zoo has for the future.
Beyond being a visitor attraction, Bristol Zoo embraces a conservation-centric, purpose-driven ethos that drives everything it does and the partnerships and projects it delivers.
In this interesting insight into the workings of how a zoo should be, we learn about how businesses can utilise the connections and resources of the likes of Bristol Zoo to help them deliver their ESG strategy.
For more details, visit https://bristolzoo.org.uk
For more content like this, visit http://neilwilkins.online
Contact Beth Gallichan, https://www.linkedin.com/in/bethany-gallichan-ciof-dip-a3392b82/
Mood Boards, Story Boards and Creative Briefs
By including these tools in your toolkit, you'll be well-equipped to create effective mood boards, storyboards, and creative briefs for your marketing campaigns. Remember that the specific tools you choose may depend on your personal preferences, team dynamics, and project requirements. Experiment with different tools to find the ones that work best for you and your team. More content like this at Neil Wilkins Online http://neilwilkins.online Part of the webinar series at Cambridge Marketing College http://marketingcollege.com/events
Rob Moore Disruptive Entrepreneur
Neil Wilkins in conversation with Rob Moore, Disruptive Entrepreneur and rebel with a cause.
In this conversation, Rob shares his views about entrepreneurship, whether it's innate or can be learned, the balance between disruption and emulation (but not imitation) and the importance of multiple and diverse income streams.
Rob believes that “If you work hard for something that you don’t care about that's stress. If you work hard for something you love that's passion.” and we learn how best to harness the passion by surrounding yourself with experts who can cover your weaknesses and the fact an entrepreneur needs to accept the downs as well as the ups in the journey.
For more details about Rob Moore and his services, podcast, books and speaking, visit Rob Moore .com http://robmoore.com
More content like this at Neil Wilkins .online http://neilwilkins.online
Discussing Podcasts
Neil Wilkins talks to Aaron Gadowski and Mahdi Haeri about all things podcast: Why they are important, how the industry is evolving, features audiences and podcasters would like in future platforms, biggest challenges for podcasters and how to overcome them.
If you are a business owner, marketer or entrepreneur and would like to create a podcast, listen to this episode for tips, challenges and insights.
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Aaron and Mahdi are the creators of Podcovery http://podcovery.com
Metaverse Marketing Workshop Series Trailer
... also including some top tips for where to begin your Metaverse Marketing journey.
Neil recommends focusing strategically on one or two of the following list: events, story-telling, product development, showcasing, collaboration, loyalty, sales,
thought leadership, brand leadership, education.
In the workshop series, starting Wednesday 5th April 6pm UK time, Neil will guide you through your first steps into marketing in the metaverse http://bit.ly/metaversemarketingseries
What Next After An Apprenticeship
What Next After An Apprenticeship
Planning your next career step as you approach the successful conclusion of an apprenticeship is both exciting and daunting. From further qualifications to perhaps pivoting your career direction, having an apprenticeship qualification can open up all sorts of opportunities.
The key is careful self-reflection, leveraging your portfolio and creating a clear career plan for the coming years. This webinar will guide you through your options and help set you on the right path to leverage this possibly once-in-a-career opportunity.
When an apprentice completes their apprenticeship, they have several options to consider for their next or same role. These options may vary depending on the specific field or industry in which the apprentice has trained. Here's a general list of possibilities:
Permanent Employment: Secure a full-time position with the same company, continuing in the same role they had during their apprenticeship.
Promotions: Pursue a higher-level role or a more specialised position within the same organisation.
Job Rotation: Explore different roles within the same company to gain broader experience and identify a preferred career path.
Change Companies: Apply for a similar role with a different employer to gain experience in various work environments and company cultures.
Freelance/Contract Work: Offer services as an independent contractor, taking on projects or clients that align with their skills and interests.
Start a Business: Utilise the skills and experiences gained during the apprenticeship to launch a new venture or join an existing startup.
Further Education: Pursue additional certifications, diplomas, or degrees to enhance skills, specialise in a niche area, or switch to a related field.
Mentorship: Become a mentor or trainer within the same industry, sharing knowledge and expertise with new apprentices or employees.
Networking: Join industry associations, attend conferences and workshops, and connect with professionals to explore new opportunities and stay informed about industry trends.
Contribute to Alumni: Maximise the long term value of the networking and connections made with the apprenticeship, by keeping in regular contact.
Volunteer Work: Offer skills and expertise to community organisations, nonprofits, or social causes to build experience and make a positive impact.
International Opportunities: Seek job opportunities in other countries or with multinational organisations to gain global experience and broaden cultural understanding.
Career Break: Take a short break from work to travel, pursue personal interests, or simply recharge before deciding on the next career move.
It's important for apprentices to consider their personal goals, interests, and long-term career objectives when deciding on the next step after completing their apprenticeship.
Update your personal portfolio
Showcase the highlights and welcome the gaps
Reflect and consider all your ‘next step’ options
Think about short, medium and long term goals
Which make you feel lifted and which make you feel drained?
Prioritise the top 3 and identify your number 1 option
Is this in your head and heart, or are pleasing others
Create a smart timeline to turn dreams into goals
List who you need to support you in your plan
Start Now!
Marketing for the Curious
From war, recession and turbulence to the opportunities of metaverse and marketing sustainability, this pilot of a series of conversations between Neil Wilkins and Charles Nixon is 'Marketing for the Curious'.
Direct message Neil if there are any topics you feel should be included in the series.
For more content like this and to contact Neil, visit Neil Wilkins Online http://neilwilkins.online
Metaverse Marketing Workshop Series
Metaverse Marketing Workshop Series begins 6pm UK time on Wednesday 5th April.
Join me >> bit.ly/metaversemarketingseries
1. THE TECHNOLOGY CHALLENGE - 5/4/23
"As an online company I can see this working, we demo our system via screen sharing. Just can’t see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren’t confident with technology."
"I thought these spaces were for people with expensive equipment."
This is a myth busting workshop, designed to lead you past the hype and myths into a practical way of accessing, building and developing your presence in the metaverse and then creating the propositions to build confidence in your stakeholders that they are totally capable of joining you, even without any prior technical experience or fancy technologies.
2. PRODUCT OPPORTUNITIES - 12/4/23"I would love to be able to shop online and try clothes on in the metaverse.""How do products gets uploaded?"
"My company manufacturers lifts. Would we be able to get lifts on the metaverse, in detail?"
This session is all about digitising your products and services, so they are professional, engaging and relevant in the metaverse. Imagine a 3D, fully interactive, digital experience of your product, showcased in real time to anyone, anywhere in the world, as you both meet together in the space.3. THE SELLING EXPERIENCE - 19/4/23"There’s a huge scope for marketers to change from selling products to selling experiences.""I work in a law firm. Do you think this could be something people could use to watch tribunals or court hearings?"
"I'd love to beat my competitors and get in here first, even if it's just to wow them."
A metaverse experience, whether for selling, meeting or team building, is brings a whole new energy to hybrid marketing, sales and communications. In this session we explore a host of creative ideas for creating an immersive, extended reality, experience for your audience, be that colleagues, management or customers.
4. EDUCATION AND TRAINING - 26/4/23
"All of our lessons need to be in the metaverse!"
"We could create a really innovative staff onboarding and induction programme."
"I have an idea for producing product training and demonstrations in this 3D environment."
Whether it's running a virtual classroom training lesson or inviting customers into live, fully interactive product demonstrations with your technical specialists, in this session we will discuss how education can be brought to life in the metaverse and take the experience and engagement to the next level above video conferencing and beyond.
5. CASE STUDIES AND EXAMPLES - 3/5/23
"What can we learn from those already making money in the metaverse?"
"I'd really like to collaborate with some influencers. This might be why they'd like to collaborate with me!"
"Brands like Nike, Meta and Hublot seem to be doing a lot. What can we learn from their mistakes?"
Without a 'how to' playbook, the metaverse is all about continuous development and in this session we optimise our speed and efficiency by watching and learning from the big brands who are forging a pathway through the uncertainty.
6. TAKING YOUR FIRST STEPS IN PRACTICE - 10/5/23
"I'm interested but have absolutely no idea where to begin."
"Is metaverse marketing planning different to normal marketing planning?"
"Do I need lots of budget to do this properly? Because it seems like I need to get others involved too."
In this final session in the series we will create a practical metaverse marketing plan, including strategy, tactics, resource requirements and the all important 'measures of success'. Metaverse marketing is an evolution of your existing marketing, so we'll integrate everything together into a step-by-step, executable plan, with full support of those around you.
Register here >> bit.ly/metaversemarketingseries
Full Link here >> https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507
Looking at the World in a Different Way
Neil Wilkins in conversation with Gary Shearer in this pilot episode of an upcoming series of podcasts on The Neil Wilkins Podcast, entitled "Looking at the World in a Different Way". Topics in this series will include: 1. Our World is in Chaos - the macro view 2. Beyond Self-Centred - bad politics and business 3. Shifting Consciousness - how and why we respond and behave 4. Beyond ESGs - responding in touch with local reality 5. Changing Paradigms - changing narratives through the words we use 6. Interpreting the Truth - watching and listening beyond our own lenses 7. Proactive Enablements - helping others to help themselves 8. Sustainable Solutions - from inside out, not outside in 9. Beyond Tick Box CSR - product, people, process, profit 10. Conscious Capitalism - authentic stakeholder collaboration What do you think? Are there any other topics you'd like included? Let us know in the comments or DM Neil @neilwilkinsx in social media.
Organic Linkedin Growth
In this marketing apprentices' webinar, Neil Wilkins talks about live video streaming, notifying employees, social selling index, optimising personal profiles, showcase pages and more in Organic Linkedin Growth.
This webinar is part of the support given by Cambridge Marketing College http://marketingcollege.com
Preparing for Metaverse Marketing
Preparing for Metaverse Marketing is a webinar by http://neilwilkins.online Neil Wilkins and part of the http://marketingcollege.com Cambridge Marketing College fortnightly marketing series.
In this webinar, Neil explores: "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for exciting and impactful engagement with colleagues, customers, partners and suppliers." "Why Metaverse Marketing Matters: Increased customer engagement Uncluttered digital channels Emergence of new digital economies Immersive and interactive experiences" "Key Metaverse Marketing Opportunities: Virtual billboards and signage Branded virtual events In-world product placements Avatar fashion and accessories Customer conferences and exhibitions Product launches and live demonstrations" "Begin With Strategy: Events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education" Neil also guides us through "Big Brand Metaverse Marketing Strategic Success Stories" to bring to life the opportunity by those who are already trailblazing in the metaverse.
For more content like this and details about the upcoming 6-part, weekly Metaverse Marketing Workshop Series, visit https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507 the workshop registration page.
Post Campaign Analysis
Neil Wilkins describes the route to real assessment of campaigns, events and projects.
By demystifying the terminology, we can help to turn information into intelligence that informs better decision making and continuous improvement.
More content like this at Neil Wilkins Online http://neilwilkins.online
Resilience in conversation with Kate Strong
3 time world record breaker Kate Strong, joins Neil Wilkins, to discuss goal setting, perseverance, managing the moment, resilience and more, in this fascinating insight into the mind of a world champion.
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
For more details about Kate's next challenge, a 3,000 mile cycle around mainland Britain on a bamboo bike. As Kate travels, she’ll be stopping at 30 different locations visiting sustainability projects, hosting climate talks and engaging communities, councils and companies in workshops to mitigate climate change.... visit Kate Strong http://katestrong.global/climatecycle/
Reflective Journals and Portfolios
Whether you are needing to evidence progress on an apprenticeship or course, or simply looking for career progression or a new role, the benefits of reflective journals and portfolios are numerous.
Let Neil Wilkins explain how to create a reflective journal and craft a portfolio, step by step in this masterclass.
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Quick Tips on Macro Trends 2023
What's new and trending in 2023 for marketing and social media?
Find out in this short podcast.
Sales and Marketing Alignment
One of the big challenges in the commercial world is often aligning sales and marketing people. If it's working to different agenda, not understanding each other's roles, speaking a different 'language' or having different targets, the result can sometimes be animosity and misunderstanding which can be a detriment to customer experience.
In this session, Neil Wilkins discusses things you can do to build an effective bridge between sales and marketing, by working to common goals, sharing success and realising the different but complimentary contributions each party makes to a customer's journey.
This recording is in association with Cambridge Marketing College http://marketingcollege.com providers of professional marketing courses and apprenticeships.
More content like this at Neil Wilkins Online http://neilwilkins.online/category/mindful_marketing/
Macro Marketing Analysis 2023
Macro Marketing Analysis 2023
UK's marketing environment in February 2023 is shaped by a mix of political, economic, social, technological, legal, and environmental factors. Companies that prioritize sustainability, metaverse, data privacy, diversity and inclusion, and innovative digital marketing customer experiences, could be better positioned to succeed in this ever-changing market environment.
For more information, visit Neil Wilkins Online http://neilwilkins.online
Carbon Management
In this Episode 300 of the Neil Wilkins Podcast, Neil Wilkins talks to Simon Forsyth from Carbon Lens about how we can begin to understand our carbon impact, quantify it and develop plans to move to and beyond net zero.
Carbon Lens http://carbonlens.co.uk and the carbon footprint calculator
More content like this https://neilwilkins.online/category/marketing-sustainability/ at Neil Wilkins Online
Email Marketing
It’s not a newsletter because nobody cares but you
What will you improve next time, every time
Inspire dialogue not monologue
Report intelligence not numbers
Email process is like a mini customer journey in itself
Just some of the topics Neil Wilkins discusses in this email marketing masterclass, fresh for 2023.
This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events
For more content like this visit http://neilwilkins.online
5 Learnings From Japanese Culture
Tracy Bedwell, Founder of Sales Training International, talks to Neil Wilkins about 5 things we can learn from Japanese culture.
Topics discussed included:
𝐒𝐨𝐧𝐤𝐞𝐢 - Not just respecting others but also respecting and being grateful for nature, items / objects, language we use, time and of course yourself.
𝐊𝐞𝐧𝐬𝐡𝐢𝐧 - Giving 100% dedication and focus to both work and play and taking ownership and accountability for what you are doing.
𝐖𝐚𝐛𝐢 𝐒𝐚𝐛𝐢 - Appreciating simplicity and imperfection, keeping things simple and minimal and extending to Ma, the beauty in the space between things.
𝐊𝐚𝐢𝐳𝐞𝐧 - Continuous improvement: value your customer, aim for zero waste, follow the process and action not the end result, analyse date and produce tangible visible information, empower others - to be have the tools and autonomy to make changes to improve processes
𝐈𝐤𝐢𝐠𝐚𝐢 - Your reason for being and being present in the moment... being not doing
For more content like this visit Neil Wilkins Online http://neilwilkins.online
Sales Training International http://salestrainingint.com
We Are Futures, in conversation with Mark Fawcett
Neil Wilkins talks to We Are Futures founder, Mark Fawcett, about the importance of listening to and understanding 16-24 year olds when creating strategy, marketing and a direction for the future.
In this enlightening conversation, Mark guides our thinking and shares what we can do to really benefit from a deep understanding of the emerging generation of influencers, leaders and decision makers.
For more content like this visit Neil Wilkins Online
Visit We Are Futures to connect with Mark
Neil Wilkins Discusses Sustainability
Neil Wilkins is interviewed by Cambridge Marketing College's lead sustainability tutor Nigel Clark, in this podcast that turns the tables from Neil usually asking the questions.
This conversation includes topics as diverse as how to get buy-in within the organisations, the importance of patience, collaboration and the value of creating and continually adding to a professional portfolio.
Embracing Change
Embracing Change Webinar
They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change.
Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity.
Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess.
CHANGE MINDSET
“If you change the way you look at things, the things you look at change” Dr Wayne Dyer
“The greatest discovery of all time is that a person can change their future by merely changing their attitude” Oprah Winfrey
"You will find that it is necessary to let things go; simply for the reason that they are heavy” C. JoyBell C.
“Be the change you wish to see in the world” Mahatma Gandhi
“Change before you have to” Jack Welch
Don't just learn, experience. Don't just read, absorb. Don't just change, transform. Don't just relate, advocate. Don't just promise, prove. Don't just criticize, encourage. Don't just think, ponder. Don't just take, give. Don't just see, feel. Don’t just dream, do. Don't just hear, listen. Don't just talk, act. Don't just tell, show. Don't just exist, live. Roy T. Bennett, The Light in the Heart
For more content like this visit Cambridge Marketing College and Neil Wilkins Online
Sustainable Marketing Compass
Neil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability.
Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing.
For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com
To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/
For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/
To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/
Managing Your Line Manager
Professionally, we all report to someone. Whether it’s a client, customer, shareholder or boss.
So what's the best practice for managing a line manager, to ensure you both get what you want and need?
How to Induct
Demonstrate your collaboration skills and experience
Establish you will say the right kind of no, when it’s appropriate
Understand your manager’s goals and objectives
Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous?
How to Brief
Constantly feed useful and informative information
Stay calm in a storm
Present evidence-based options, to reduce risk in decision making
Understand your manager’s preferred working style
How to Report
Always present opportunities not problems (partially solve or present options in advance)
Solve the tiny problems and save the big stuff for your manager
Proactively seek 360 degree feedback
Become a go-to specialist
How to Negotiate
Stay task-focused
Work with ROI and achievement of objectives
Set and retain healthy boundaries
Appreciate your manager’s blind spots
How to Influence
Admit and be vulnerable
Prioritise what you’ve been asked to do and share/negotiate re-prioritisation
Use we more than I
Consistent, evidence-based, binary decision-making
Focusing on Best Mutual Outcomes
ALWAYS have your manager’s back
Help your manager look great to their peers
Build on strengths, infill weaknesses
Get a mentor
This webinar is in association with http://marketingcollege.com/events
For more content like this, visit http://neilwilkins.online
The Purpose Upgrade
Neil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.
The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.
Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/
Read more about Paul's book at http://purposeupgrade.com
Join Paul's marketing sustainability network at http://marketingkind.org
For more content like this, visit http://neilwilkins.online
Social Media Trends 2023
In this episode, Neil Wilkins http://neilwilkins.online leads us through the key Social Media Trends in 2023, in this webinar with Cambridge Marketing College http://marketingcollege.com
“In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite
“Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023” PR Week
“Marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.” PR Week
For more content like this, visit http://neilwilkins.online
Thought Leadership and Expert Marketing
In this episode of the Neil Wilkins Podcast, Neil talks to Rin Hamburgh about Thought Leadership and Expert Marketing.
Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions.
Connect with Rin at https://www.rin-hamburgh.co.uk/
For more content like this, visit Neil Wilkins Online at http://neilwilkins.online
How to Anchor and Nourish a Vision
Neil Wilkins talks to Tom Llewellyn about lucid dreaming, the art of manifestation and importantly, how to anchor and nourish a vision.
Find out more about Tom's work and courses on these topics at SoulRemember.com
For more content like this, visit NeilWilkins.Online
Love of Lifelong Learning
Imagine being that person who everyone looks up to, who always seems to be in the know. Imagine being considered wise or even ahead of your time. The secret that the most successful people never tell you is that they all share a common trait; Their love of lifelong learning. They see each day as a learning opportunity. They experience their world as one big classroom. They are not afraid to fail, because in every experience, whether positive or negative, there is something to learn.
Lifelong learning is all about embracing continuous improvement and in this webinar recording by Neil Wilkins, you’ll learn techniques, tools and mindset for loving life’s constant teachings.
Why Learn Lifelong? Motivation, Recognition, Confidence, Purpose
This webinar was recorded for Cambridge Marketing College
For more content like this, visit Neil Wilkins Online
Discussing Marketing Sustainability
Archie Mills turns the tables on Neil Wilkins in this Marketing Sustainability Q&A where Archie is the interviewer and for once, Neil is the interviewee.
For more details about the Mindful Collective, visit http://mindfulcollective.net
To connect with Archie, visit https://www.linkedin.com/in/archiemills/
For more content like this, visit http://neilwilkins.online
Headlines and Subject Lines
Headlines and Subject Lines
“We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.”
Examples of Headlines
Email subject line
Advertising strap-lines
Brand statements
Blog titles
Social memes
et al
The Purpose of a Headline
To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further…
The Power of a Headline
Effective headlines must appeal to the head, the heart and the search engine
Satori Method of Headline Building
Step 1 - Identify the Pain, the Outcome, the Solution
Step 2 - Copy what others are doing for your persona
Step 3 - Call out your persona “Top Content Tips for Busy Marketers”
Step 4 - Use odd numbers “73% more….”
Step 5 - Promote Time, Money or Effort saving
Step 6 - Key words, “Tips, Tricks, Secret, Insider…”
Step 7 - Power words, “Free, Hurry, Effortless, Latest…”
Secret Headline Tip
“Including a single hyphen or colon in the headline increases click-through rate by 9%” Content Marketing Institute
What Do The Headline Pros Say?
http://wix.com/blog
Benefit from a title generator
Know your target audience
Be informative
Keep it simple
Implement keywords
Add interesting adjectives
Use the active voice
Make a specific promise
Provide accuracy
Align it with your content
Inspire curiosity
Incorporate numbers
Create urgency
Write diverse variations
Test it out
What Do The Headline Pros Say?
https://blog.hubspot.com/marketing/headline-writing-tips
Include Numbers
“Social Media Marketing Mistakes” becomes “9 Social Media Marketing Mistakes”
Add an Adjective
“Formulae to Write a Catchy Headline” becomes “Simple Formulae to Write a Catchy Headline”
Call to Action
“Formulae to Write a Catchy Headline” becomes “Try This Formula to Quickly Write a Catchy Headline”
What Do The Headline Pros Say?
https://mailchimp.com/en-gb/help/best-practices-for-email-subject-lines/
Be Descriptive not trendy and include a Call to Action
Keep it Short and no more than 9 words or 60 characters
Limit Punctuation to no more than 3 marks per headline to avoid spam filters
A/B Test your headlines
Emojis or Not?
“Use no more than 1 emoji at a time”
http://mailchimp.com
Top Headline Tip
http://sproutsocial.com
“Answer the question of “Why bother?” or “So what?” with a compelling title that stops readers in their tracks. Remember: your audience's time is valuable. Your headlines should promise a payoff in exchange for their click or tap-through.”
For more content like this, visit Neil Wilkins Online
Marketing Planning 2023
“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.” “Let’s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year is not going to be ‘business as usual’.”
Key Macro Trends
Political - international conflict, tensions, import/export tariffs
Economic - austerity and recession, cost of living, consumer confidence
Social - diversity, micro-influencers, hybrid working, consumer buying patterns
Technological - metaverse, big data, 5G internet of things (IoT), voice search
Legal - greenwashing, 1st party cookies, freedom of speech
Environmental - carbon literacy, stakeholder expectations
For more content like this, visit Neil Wilkins Online
Scaling a Purpose Driven Business
Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies.
Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow.
Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/
More content like this at https://neilwilkins.online/category/marketing-sustainability/
Key Moments:
13:10 if you aren't the leader you can still drive change
28:10 lead with the clarity of values
29:50 the process
Communicating Sustainability in conversation with Jake Backus
Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.
Key Moments:
08:00 CSR is boring, use brand voice not PR voice
14:30 What is your right to exist?
20:10 Nobody is listening so we need to anchor in what they are interested in
20:25 Emotions drive change
24:23 Don't put sustainability first otherwise your product is probably a bit rubbish
34:20 It's your role to be ahead of your consumers
35:10 If you don't ship them a solution, you've given them a problem
36:45 Most company values aren't values, they're performance metrics
40:10 Create value for your client and your client's clients
51:20 Make a new positive contribution for society and nature and measure it
For more content like this, visit Neil Wilkins Online
Developing Responsible Citizens
Developing Responsible Citizens
“Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.”
How can I take an active part in our community, public life, volunteering and social responsible projects?
How do I become more sustainable?
How we can I make a positive difference to the people and world around us?
How do I lead by example encourage others?
24 Ways To Be A Responsible Citizen
Know your core values and live by them
Make your bed in the morning
Embrace diversity
Be patriotic to a good cause
Take accountability for your actions
Be trustworthy and honest
Share your gift with your community
Discuss social issues
Be mindful in every decision
Mentor someone
Embrace continuous learning
Be courteous
Become carbon literate
Respect animate and inanimate objects
Challenge injustice
Support democracy
Practice tolerance
Consume less
Live a circular lifestyle
Donate
Respect the law
Volunteer your time
Shop local
Be a great role model
The BIG Picture for Marketers
Everything you need to know as a marketer, to use macro-level thinking to fine tune your marketing plans for next year. Neil Wilkins shares his framework for helping businesses to become more market oriented.
Evaluation Using SMART KPIs
Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.
This webinar is part of the Cambridge Marketing College webinar series.
“Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”
What To Watch For Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation
For more content like this, visit Neil Wilkins Online
Mindfulness in Music
Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman.
As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears.
Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here.
For more content like this, visit http://neilwilkins.online
Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672
Mindfulness
Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.
Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”
Online courses mentioned in this presentation: IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com
The State of Sustainability
In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022.
Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts.
How to Use Humour in Marketing part 1
Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications.
David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.
For more content like this, visit http://neilwilkins.online
How To Set Up Google Analytics 4
Google's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4).
GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics).
In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to create a Data Stream between your existing website and the Google Analytics platform. Neil also introduces us to some of the new features and limitations, we can expect.
This recording is available on YouTube and Podcast.
Campaigns and Integrated Marketing
In this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.”
Integrated Campaigns Checklist
Reason
Integration
Channels
Priorities
Timeline
Plan
KPIs
Approvals
Briefings
Measurement
For more content like this, visit http://neilwilkins.online
This is part of http://marketingcollege.com/events webinar series