Neil Wilkins Podcast
By Neil Wilkins
Neil Wilkins PodcastMay 10, 2022
Customer Acquisition, Conversion and Retention
Webinar by Neil Wilkins at Cambridge Marketing College - Digital Techniques for Customer Acquisition, Conversion, and Retention
"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." – Philip Kotler"
Customers won't come just because you build it. You have to make the connection." - Jay Baer
Top Tips for Effective Digital Marketing
"Digital marketing is ever-evolving. Stay informed, stay adaptable, and most importantly, stay customer-centric."
Stay Informed: Digital marketing is dynamic. Ensure you are up-to-date with the latest trends, tools, and algorithms.
Listen to Your Audience: Feedback, both positive and negative, is invaluable. Regularly solicit it and act upon it.
Be Consistent: Whether it’s content posting, responding to customers, or launching ad campaigns, consistency is key to building trust and brand recognition.
For more content like this, visit http://marketingcollege.com
The Power of Consistency with Kevin Palmieri
Kevin Palmieri is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement podcast with more than 1,450 episodes reaching over 850,000 people in more than 150 countries.He believes in a heart driven, approach to holistic self-improvement and teaches others how to get to the next level of their lives.In this conversation on The Neil Wilkins Podcast, Neil and Kevin dive deeply into the concept of Consistency and how it can help us to form great habits and successful behaviours in every aspect of our lives, professionally and personally.Find purpose, consistency, confidence and inner wellbeing with Kevin Palmieri https://www.nextleveluniverse.com/next-level-5-to-thrive-registration/For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Women in Leadership with Victoria Pelletier
Victoria Pelletier joins Neil Wilkins to discuss Women in Leadership. As Neil and Victoria explore her career and journey, they uncover valuable insights and wisdom that can inform the plans and strategies for women aiming for leadership roles in business. Victoria is an award winning executive leader, #1 best selling author, in demand professional public speaker, corporate executive, board director, entrepreneur and described as "Unstoppable and Dynamic: Born to lead and not to be led." To connect with Victoria, visit her website at https://victoria-pelletier.com/ To subscribe to the Neil Wilkins Podcast and for more content like this, visit http://neilwilkins.online
Turning Data into Wisdom with Kevin Hanegan
As artificial intelligence (AI) continues to evolve, so does the importance of data literacy in understanding and making decisions about the insights generated by AI. With generative AI, the technology can create new, never-before-seen data that can be difficult to interpret without a strong foundation in data literacy. On this episode of the Neil Wilkins Podcast, Kevin Harman discusses the importance of data literacy in navigating generative AI, providing examples of how data literacy can be applied to make better decisions in various industries. He discusses the fundamentals of data literacy and examines how data literacy can be applied to help manage the risks associated with AI and ensure ethical decision making.Kevin brings his wealth of knowledge on topics of data literacy, data-informed decision-making, and essential skills for today’s professionals.Kevin is currently the Chief Learning Officer at Qlik, a data and analytics company. He is also the chair of the advisory board for The Data Literacy Project and author of multiple books, including Turning Data Into Wisdom.Visit Turning Data into Wisdom https://turningdataintowisdom.com for tools, tips, and strategies from an expert in data literacy.For more content like this visit Neil Wilkins Online http://neilwilkins.online
Building Online Reputation with Michael Baker
Turn your marketing into rockstar content by watching this interview with Michael Baker on the Neil Wilkins Podcast. Prior to launching Perception Content Media, Michael was also known for being the lead singer and songwriter for Fall of Envy, a melodic, hard rock band which has been streamed over 20 million times worldwide, and is a solo artist at THR3E 6IX FOUR as well. Being born into a family that toured the country as a Christian singing group and spending the first 6 years of his life on a tour bus, you could say that he was destined to be creative. Michael has been featured in movies and television, and has performed with acts such as Guns N Roses, Papa Roach, 30 Seconds To Mars and James Brown. In this conversation they explore how to build online reputation through authenticity, humility and being humble, but importantly through actively listening to customers. Connect with Michael at https://perceptioncontentmedia.com/contact-marketing-firm/ For more content like this visit Neil Wilkins Online at http://neilwilkins.online
Living your Authentic Self, with Colin Kingsmill
Colin Kingsmill is on a mission to help people rediscover their humanity, live in integrity, and become fearless and free.In this episode of the Neil Wilkins Podcast, Neil explores with Colin, the topics of fear, ties to the past, living in the present and ways we can all live our best lives.
Colin is the Co-Founder of Whole Human Coaching and invites everyone to continue the conversation by connecting with him at Colin Kingsmill https://colinkingsmill.com/
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Facebook Advertising Insider Tips with Trevor Goodchild
In this episode of the Neil Wilkins Podcast we are joined by Facebook Ad Policy Specialist, Trevor Goodchild.
Trevor W. Goodchild has worked at Facebook, then later Meta for years and is a Facebook ad policy specialist. He helped launch the Xbox 360 for Microsoft, worked at Apple and his most recent project at Facebook was announced by Mark Zuckerberg. Goodchild specialises in Facebook bans, and has worked with the engineers who created the automations that shut down Facebook ad accounts. He's worked with SMBs to billionaires and celebrities including ad agencies of Tony Robbins, Harv Eker, Dean Graziosi, and more. Called the "horse whisperer" of Facebook ad policy, Trevor shares a host of Insider Tips for mastering Facebook Advertising.
For more content like this visit Neil Wilkins Online at http://neilwilkins.online
Finding a Work Life Balance
10 tips to foster a better work life balance based on the insights from the webinar:
Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed.
Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between professional and personal life.
Embrace Regular Breaks: Implement techniques such as the Pomodoro Technique (25 minutes of focused work followed by a 5-minute break) to enhance productivity and reduce mental fatigue.
Dedicate a Workspace: If working from home, set aside a specific area solely for work to help mentally differentiate "work mode" from "home mode."
Unplug Regularly: Designate specific times in the evening where you disconnect from work-related communications to nurture your personal space and maintain mental peace.
Focus on Physical Health: Incorporate short exercises or stretching routines into your daily regimen to foster better physical health and reduce the repercussions of a sedentary lifestyle.
Mindful Eating: Steer clear of desk lunches and dedicate time to enjoy your meal, fostering better digestion and providing a much-needed break.
Digital Detox: Schedule specific periods to stay away from digital devices, aiding in reducing mental clutter and promoting a focused mindset.
Open Communication: Don't hesitate to communicate your needs and boundaries to your team or manager, fostering understanding and potentially leading to workload adjustments.
Dedicate Time for Yourself: Ensure to set aside personal time for hobbies or relaxation, serving as a stress-reliever and nurturing personal growth.
Implementing these tips can significantly enhance work-life balance, promoting a happier and healthier lifestyle. It's advisable to start with one or two of these strategies and gradually add more as you adapt, crafting a balanced life tailored to your needs.
For more content like this visit Neil Wilkins Online http://neilwilkins.online
This webinar was recorded for Cambridge Marketing College http://marketingcollege.com
The Seven Essential Stories, with Kurian Tharakan
The Seven Essential Stories, with Kurian Tharakan
“What is the number one reason people, companies, and their products fail? It's the opposite of the reason people, companies, and their products succeed. And it's the core of your brand. If people don't buy into this, they won't buy anything else.”
Neil Wilkins talks to Kurian Tharakan about culture, religion, core values and belief systems, the hero of your story being your customer, and how to craft stories that are so compelling, your products and services are merely the tools for enabling the successful journey together.
The Seven Essential Stories Charismatic Leaders Tell:
- Creation and Origin - how did you begin
- Identities Beliefs and Values - what drives you and never violate
- Big Idea - your central guiding concept around which everything rotates
- Enemy We Face - elements or challenges to solve, for which you are for or against
- The Mighty Wins - the macro trends upon which you ride
- Journey We Must Undertake - the next steps you’ll take the audience on
- The Why We Will Win Story - the process including the keystones that guarantee the win
Get a copy of Kurian’s book at https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44
Connect with Kurian and download the 7 Essential