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Neil Wilkins Podcast

Neil Wilkins Podcast

By Neil Wilkins

Neil Wilkins : Mindful Living : Mindful Marketing : Digital, AI and Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Commercialising Sustainability

Neil Wilkins PodcastAug 21, 2022

Turning Data into Wisdom with Kevin Hanegan

Turning Data into Wisdom with Kevin Hanegan

As artificial intelligence (AI) continues to evolve, so does the importance of data literacy in understanding and making decisions about the insights generated by AI. With generative AI, the technology can create new, never-before-seen data that can be difficult to interpret without a strong foundation in data literacy. On this episode of the Neil Wilkins Podcast, Kevin Harman discusses the importance of data literacy in navigating generative AI, providing examples of how data literacy can be applied to make better decisions in various industries. He discusses the fundamentals of data literacy and examines how data literacy can be applied to help manage the risks associated with AI and ensure ethical decision making.Kevin brings his wealth of knowledge on topics of data literacy, data-informed decision-making, and essential skills for today’s professionals.Kevin is currently the Chief Learning Officer at Qlik, a data and analytics company. He is also the chair of the advisory board for The Data Literacy Project and author of multiple books, including Turning Data Into Wisdom.Visit Turning Data into Wisdom for tools, tips, and strategies from an expert in data literacy.For more content like this visit Neil Wilkins Online

Sep 26, 202343:16
Building Online Reputation with Michael Baker
Sep 25, 202345:08
Living your Authentic Self, with Colin Kingsmill
Sep 20, 202358:07
Facebook Advertising Insider Tips with Trevor Goodchild
Sep 19, 202338:45
Finding a Work Life Balance

Finding a Work Life Balance

10 tips to foster a better work life balance based on the insights from the webinar:

Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed.

Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between professional and personal life.

Embrace Regular Breaks: Implement techniques such as the Pomodoro Technique (25 minutes of focused work followed by a 5-minute break) to enhance productivity and reduce mental fatigue.

Dedicate a Workspace: If working from home, set aside a specific area solely for work to help mentally differentiate "work mode" from "home mode."

Unplug Regularly: Designate specific times in the evening where you disconnect from work-related communications to nurture your personal space and maintain mental peace.

Focus on Physical Health: Incorporate short exercises or stretching routines into your daily regimen to foster better physical health and reduce the repercussions of a sedentary lifestyle.

Mindful Eating: Steer clear of desk lunches and dedicate time to enjoy your meal, fostering better digestion and providing a much-needed break.

Digital Detox: Schedule specific periods to stay away from digital devices, aiding in reducing mental clutter and promoting a focused mindset.

Open Communication: Don't hesitate to communicate your needs and boundaries to your team or manager, fostering understanding and potentially leading to workload adjustments.

Dedicate Time for Yourself: Ensure to set aside personal time for hobbies or relaxation, serving as a stress-reliever and nurturing personal growth.

Implementing these tips can significantly enhance work-life balance, promoting a happier and healthier lifestyle. It's advisable to start with one or two of these strategies and gradually add more as you adapt, crafting a balanced life tailored to your needs.

For more content like this visit Neil Wilkins Online

This webinar was recorded for Cambridge Marketing College

Sep 15, 202345:52
The Seven Essential Stories, with Kurian Tharakan
Sep 13, 202340:04
The Value of Podcasting in Marketing

The Value of Podcasting in Marketing

Why Podcasting?

Starting with Equipment

Setting Up a Studio

Selecting Interviewees


Recording Platforms

Editing Your Podcast

Publishing & Distribution


Building an Engaged Audience

Benefits of Sponsorship

Monetising Your Podcast

Measuring Success

"Your voice has the power to shape a brand."

For more content like this, visit

Sep 13, 202332:37
Scalable Organic Growth Strategies, with Bryan Clayton
Sep 12, 202342:53
Crafting Post-Purchase Experiences with Tobi Chapman
Sep 11, 202334:11
Personal Engagement

Personal Engagement

Neil Wilkins talks to Cambridge Marketing College's students and studying apprentices about the vast range of extra curricular resources, events and connection opportunities.

Whilst focused on the College learning experience, there is value for everyone in this podcast episode as Neil explores the benefits of personal connection, being proactive and engagement with professional communities.

For more content like this, visit Neil Wilkins Online.

Sep 01, 202326:36
Out Of Home Advertising

Out Of Home Advertising

“Growing urbanisation, increasing digitisation and accelerating technological innovation within the sector, mean Out-of-Home communicates faster, more effectively, with greater flexibility, and increasingly benefits from a more reliable accountability.” JCDecaux

Join Neil Wilkins for this introduction to outdoor advertising and learn how it might fit within your customer journey to open up new possibilities for attention, engagement and potentially conversion.

Aug 30, 202325:20
4 Pillars for Healthy Living

4 Pillars for Healthy Living

Tips and Tools for Healthy Living

Finding Balance in a Demanding World

What is a healthy balance?

Why is it crucial?

The Benefits of Balance are seen in The Wheel of Life (a popular coaching tool), a visual representation of balance across various life areas, by Zimmerman & Puchalski.

The Impact of Imbalance brings increased stress levels, burnout, reduced creativity & productivity and physical and emotional toll

Pillar 1 - Healthy Emotions

Understanding emotional health through mindfulness, journaling, and emotional check-ins.

"Emotions can get in the way or get you on the way." Mavis Mazhura

Try Plutchik's Wheel of Emotions, a visual representation of primary, secondary, and tertiary emotions.

Try apps like Headspace, Calm, and Insight Timer and deep breathing exercises and grounding techniques, with an emphasis on short, daily practices.

The STOP Method (Stop, Take a Breath, Observe, Proceed) helps in pausing and reframing responses.

Pillar 2 - Balanced Thinking

Challenge overworking and overthinking using Cognitive Behavioural Therapy (CBT) basics, reframing your thoughts and setting boundaries.

The Thoughts, Feelings, Behaviours Triangle, demonstrates the interconnectedness of our thoughts, feelings, and actions.

Remember that your thoughts shape your reality.

Pillar 3 - Physical Health

The body-mind connection is vital and you should attend to the basics: Sleep, nutrition, and physical activity.

"To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear." - Buddha

The Sleep Cycle explains the stages of sleep and their importance, as well as the importance of deep REM sleep.

Fitness apps you can try include MyFitnessPal, 7 Minute Workout.

Emphasis on quick workouts and stretching during breaks from work.

The Five Components of Fitness: Cardiovascular Endurance, Muscle Strength, Muscle Endurance, Flexibility, Body Composition.

Pillar 4 - Wellbeing

The importance of downtime and leisure can be complimented by techniques such as digital detox, hobbies, and good time management.

Try the PERMA Model for Well-being: Positive emotion, Engagement, Relationships, Meaning, Accomplishment).

Start with small, actionable steps, consistency over intensity and personalise your approach.

Build A Great Morning Habit - SIMPLE

Stretch, Intention, Meditation, Protection, Life Map, Energy

Source: Neil Wilkins (2019)

Closing Thoughts to Remember:

The interconnectedness of all pillars.

Self-compassion: It's okay to seek help.

Prioritise your health and wellbeing.

Aug 18, 202359:06