Neil Wilkins Podcast
By Neil Wilkins
Neil Wilkins PodcastJun 03, 2020
Women in Leadership with Victoria Pelletier
Victoria Pelletier joins Neil Wilkins to discuss Women in Leadership. As Neil and Victoria explore her career and journey, they uncover valuable insights and wisdom that can inform the plans and strategies for women aiming for leadership roles in business. Victoria is an award winning executive leader, #1 best selling author, in demand professional public speaker, corporate executive, board director, entrepreneur and described as "Unstoppable and Dynamic: Born to lead and not to be led." To connect with Victoria, visit her website at https://victoria-pelletier.com/ To subscribe to the Neil Wilkins Podcast and for more content like this, visit http://neilwilkins.online
Turning Data into Wisdom with Kevin Hanegan
As artificial intelligence (AI) continues to evolve, so does the importance of data literacy in understanding and making decisions about the insights generated by AI. With generative AI, the technology can create new, never-before-seen data that can be difficult to interpret without a strong foundation in data literacy. On this episode of the Neil Wilkins Podcast, Kevin Harman discusses the importance of data literacy in navigating generative AI, providing examples of how data literacy can be applied to make better decisions in various industries. He discusses the fundamentals of data literacy and examines how data literacy can be applied to help manage the risks associated with AI and ensure ethical decision making.Kevin brings his wealth of knowledge on topics of data literacy, data-informed decision-making, and essential skills for today’s professionals.Kevin is currently the Chief Learning Officer at Qlik, a data and analytics company. He is also the chair of the advisory board for The Data Literacy Project and author of multiple books, including Turning Data Into Wisdom.Visit Turning Data into Wisdom https://turningdataintowisdom.com for tools, tips, and strategies from an expert in data literacy.For more content like this visit Neil Wilkins Online http://neilwilkins.online
Building Online Reputation with Michael Baker
Turn your marketing into rockstar content by watching this interview with Michael Baker on the Neil Wilkins Podcast. Prior to launching Perception Content Media, Michael was also known for being the lead singer and songwriter for Fall of Envy, a melodic, hard rock band which has been streamed over 20 million times worldwide, and is a solo artist at THR3E 6IX FOUR as well. Being born into a family that toured the country as a Christian singing group and spending the first 6 years of his life on a tour bus, you could say that he was destined to be creative. Michael has been featured in movies and television, and has performed with acts such as Guns N Roses, Papa Roach, 30 Seconds To Mars and James Brown. In this conversation they explore how to build online reputation through authenticity, humility and being humble, but importantly through actively listening to customers. Connect with Michael at https://perceptioncontentmedia.com/contact-marketing-firm/ For more content like this visit Neil Wilkins Online at http://neilwilkins.online
Living your Authentic Self, with Colin Kingsmill
Colin Kingsmill is on a mission to help people rediscover their humanity, live in integrity, and become fearless and free.In this episode of the Neil Wilkins Podcast, Neil explores with Colin, the topics of fear, ties to the past, living in the present and ways we can all live our best lives.
Colin is the Co-Founder of Whole Human Coaching and invites everyone to continue the conversation by connecting with him at Colin Kingsmill https://colinkingsmill.com/
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Facebook Advertising Insider Tips with Trevor Goodchild
In this episode of the Neil Wilkins Podcast we are joined by Facebook Ad Policy Specialist, Trevor Goodchild.
Trevor W. Goodchild has worked at Facebook, then later Meta for years and is a Facebook ad policy specialist. He helped launch the Xbox 360 for Microsoft, worked at Apple and his most recent project at Facebook was announced by Mark Zuckerberg. Goodchild specialises in Facebook bans, and has worked with the engineers who created the automations that shut down Facebook ad accounts. He's worked with SMBs to billionaires and celebrities including ad agencies of Tony Robbins, Harv Eker, Dean Graziosi, and more. Called the "horse whisperer" of Facebook ad policy, Trevor shares a host of Insider Tips for mastering Facebook Advertising.
You can book a free discovery call with Trevor at https://calendly.com/trevorwgoodchild/facebookexpert and more free information is available on his blog at https://jetskishaman.com
For more content like this visit Neil Wilkins Online at http://neilwilkins.online
Finding a Work Life Balance
10 tips to foster a better work life balance based on the insights from the webinar:
Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed.
Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between professional and personal life.
Embrace Regular Breaks: Implement techniques such as the Pomodoro Technique (25 minutes of focused work followed by a 5-minute break) to enhance productivity and reduce mental fatigue.
Dedicate a Workspace: If working from home, set aside a specific area solely for work to help mentally differentiate "work mode" from "home mode."
Unplug Regularly: Designate specific times in the evening where you disconnect from work-related communications to nurture your personal space and maintain mental peace.
Focus on Physical Health: Incorporate short exercises or stretching routines into your daily regimen to foster better physical health and reduce the repercussions of a sedentary lifestyle.
Mindful Eating: Steer clear of desk lunches and dedicate time to enjoy your meal, fostering better digestion and providing a much-needed break.
Digital Detox: Schedule specific periods to stay away from digital devices, aiding in reducing mental clutter and promoting a focused mindset.
Open Communication: Don't hesitate to communicate your needs and boundaries to your team or manager, fostering understanding and potentially leading to workload adjustments.
Dedicate Time for Yourself: Ensure to set aside personal time for hobbies or relaxation, serving as a stress-reliever and nurturing personal growth.
Implementing these tips can significantly enhance work-life balance, promoting a happier and healthier lifestyle. It's advisable to start with one or two of these strategies and gradually add more as you adapt, crafting a balanced life tailored to your needs.
For more content like this visit Neil Wilkins Online http://neilwilkins.online
This webinar was recorded for Cambridge Marketing College http://marketingcollege.com
The Seven Essential Stories, with Kurian Tharakan
The Seven Essential Stories, with Kurian Tharakan
“What is the number one reason people, companies, and their products fail? It's the opposite of the reason people, companies, and their products succeed. And it's the core of your brand. If people don't buy into this, they won't buy anything else.”
Neil Wilkins talks to Kurian Tharakan about culture, religion, core values and belief systems, the hero of your story being your customer, and how to craft stories that are so compelling, your products and services are merely the tools for enabling the successful journey together.
The Seven Essential Stories Charismatic Leaders Tell:
- Creation and Origin - how did you begin
- Identities Beliefs and Values - what drives you and never violate
- Big Idea - your central guiding concept around which everything rotates
- Enemy We Face - elements or challenges to solve, for which you are for or against
- The Mighty Wins - the macro trends upon which you ride
- Journey We Must Undertake - the next steps you’ll take the audience on
- The Why We Will Win Story - the process including the keystones that guarantee the win
Get a copy of Kurian’s book at https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44
Connect with Kurian and download the 7 Essential Stories infographic at https://strategypeak.com/
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
The Value of Podcasting in Marketing
Why Podcasting?
Starting with Equipment
Setting Up a Studio
Selecting Interviewees
Scripting
Recording Platforms
Editing Your Podcast
Publishing & Distribution
Promotion
Building an Engaged Audience
Benefits of Sponsorship
Monetising Your Podcast
Measuring Success
"Your voice has the power to shape a brand."
For more content like this, visit http://marketingcollege.com
Scalable Organic Growth Strategies, with Bryan Clayton
Founder and CEO of GreenPal, a multi-million dollar business with over 300,000 customers, Bryan has leveraged the power of SEO and organic growth strategies to create a highly competitive and sustainable business that has the potential to significantly scale further.
In this episode of the Neil Wilkins Podcast, Bryan and Neil discuss how to grow a successful business through passion, organic content and truly listening to customer feedback, not on an infrequent basis, but literally every day. “Don’t get mad about the results you didn’t get, from the work you didn’t do”, says Bryan.
Bryan advocates we should “Use social media as an Activation Channel, rather than for customer acquisition” and this philosophy is a testament to the building of his online community and the engagement with all stakeholders, that fuels his business growth.
On the topic of using social media in an organic growth strategy, Bryan is clear that we all need to help our customers to feel we have a “live thriving business that I want to do business with."
Visit GreenPal http://yourgreenpal.com
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Crafting Post-Purchase Experiences with Tobi Chapman
Crafting Post-Purchase Experiences, with Tobi Chapman
Founder of Everboost, Tobi Chapman, joins Neil Wilkins to talk customer retention and the importance of crafting post-purchase experiences.
Neil and Tobi discuss how you approach the challenge of keeping content fresh and engaging, especially when sending out frequent email or SMS campaigns to customers.
They share how you can achieve genuine personalisation in marketing campaigns and where AI fits in an integrated tech stack with data collection and analysis at the core.
Tobi shares his recommended tools and platforms for brands looking to improve their retention and the role that storytelling plays in retention marketing for DTC brands, especially in the skincare and supplement sectors, in which he specialises.
Tobi also shares his top three pieces of customer retention advice:
- Focus on the post-purchase experience to reassure the customer of their decision
- Use your data collection in implementing your strategy
- Reach out and listen to customers and then respond to what they say
Visit Everboost http://everboost.co.uk
Connect with Tobi https://www.linkedin.com/in/tobichapman/
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Personal Engagement
Neil Wilkins talks to Cambridge Marketing College's students and studying apprentices about the vast range of extra curricular resources, events and connection opportunities.
Whilst focused on the College learning experience, there is value for everyone in this podcast episode as Neil explores the benefits of personal connection, being proactive and engagement with professional communities.
For more content like this, visit Neil Wilkins Online.