Neil Wilkins Podcast

Colin Kingsmill is on a mission to help people rediscover their humanity, live in integrity, and become fearless and free.In this episode of the Neil Wilkins Podcast, Neil explores with Colin, the topics of fear, ties to the past, living in the present and ways we can all live our best lives.

In this episode of the Neil Wilkins Podcast we are joined by Facebook Ad Policy Specialist, Trevor Goodchild.

Trevor W. Goodchild has worked at Facebook, then later Meta for years and is a Facebook ad policy specialist. He helped launch the Xbox 360 for Microsoft, worked at Apple and his most recent project at Facebook was announced by Mark Zuckerberg. Goodchild specialises in Facebook bans, and has worked with the engineers who created the automations that shut down Facebook ad accounts. He's worked with SMBs to billionaires and celebrities including ad agencies of Tony Robbins, Harv Eker, Dean Graziosi, and more. Called the "horse whisperer" of Facebook ad policy, Trevor shares a host of Insider Tips for mastering Facebook Advertising.

The Seven Essential Stories, with Kurian Tharakan

“What is the number one reason people, companies, and their products fail? It's the opposite of the reason people, companies,  and their products succeed. And it's the core of your brand. If people don't buy into this, they won't buy anything else.”

Neil Wilkins talks to Kurian Tharakan about culture, religion, core values and belief systems, the hero of your story being your customer, and how to craft stories that are so compelling, your products and services are merely the tools for enabling the successful journey together. 

The Seven Essential Stories Charismatic Leaders Tell:

1. Creation and Origin - how did you begin
2. Identities Beliefs and Values - what drives you and never violate
3. Big Idea - your central guiding concept around which everything rotates
4. Enemy We Face - elements or challenges to solve, for which you are for or against
5. The Mighty Wins - the macro trends upon which you ride
6. Journey We Must Undertake - the next steps you’ll take the audience on
7. The Why We Will Win Story - the process including the keystones that guarantee the win

Founder and CEO of GreenPal, a multi-million dollar business with over 300,000 customers, Bryan has leveraged the power of SEO and organic growth strategies to create a highly competitive and sustainable business that has the potential to significantly scale further.

In this episode of the Neil Wilkins Podcast, Bryan and Neil discuss how to grow a successful business through passion, organic content and truly listening to customer feedback, not on an infrequent basis, but literally every day. “Don’t get mad about the results you didn’t get, from the work you didn’t do”, says Bryan.

Bryan advocates we should “Use social media as an Activation Channel, rather than for customer acquisition” and this philosophy is a testament to the building of his online community and the engagement with all stakeholders, that fuels his business growth.

On the topic of using social media in an organic growth strategy, Bryan is clear that we all need to help our customers to feel we have a “live thriving business that I want to do business with."

Crafting Post-Purchase Experiences, with Tobi Chapman

Founder of Everboost, Tobi Chapman, joins Neil Wilkins to talk customer retention and the importance of crafting post-purchase experiences.

Neil and Tobi discuss how you approach the challenge of keeping content fresh and engaging, especially when sending out frequent email or SMS campaigns to customers.

They share how you can achieve genuine personalisation in marketing campaigns and where AI fits in an integrated tech stack with data collection and analysis at the core.

Tobi shares his recommended tools and platforms for brands looking to improve their retention and the role that storytelling plays in retention marketing for DTC brands, especially in the skincare and supplement sectors, in which he specialises.

Tobi also shares his top three pieces of customer retention advice:

• Focus on the post-purchase experience to reassure the customer of their decision
• Use your data collection in implementing your strategy
• Reach out and listen to customers and then respond to what they say

Tips and Tools for Healthy Living

Finding Balance in a Demanding World

What is a healthy balance?

Why is it crucial?

The Benefits of Balance are seen in The Wheel of Life (a popular coaching tool), a visual representation of balance across various life areas, by Zimmerman & Puchalski.

The Impact of Imbalance brings increased stress levels, burnout, reduced creativity & productivity and physical and emotional toll

Pillar 1 - Healthy Emotions

Understanding emotional health through mindfulness, journaling, and emotional check-ins.

"Emotions can get in the way or get you on the way." Mavis Mazhura

Try Plutchik's Wheel of Emotions, a visual representation of primary, secondary, and tertiary emotions.

Try apps like Headspace, Calm, and Insight Timer and deep breathing exercises and grounding techniques, with an emphasis on short, daily practices.

The STOP Method (Stop, Take a Breath, Observe, Proceed) helps in pausing and reframing responses.

Pillar 2 - Balanced Thinking

Challenge overworking and overthinking using Cognitive Behavioural Therapy (CBT) basics, reframing your thoughts and setting boundaries.

The Thoughts, Feelings, Behaviours Triangle, demonstrates the interconnectedness of our thoughts, feelings, and actions.

Remember that your thoughts shape your reality.

Pillar 3 - Physical Health

The body-mind connection is vital and you should attend to the basics: Sleep, nutrition, and physical activity.

"To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear." - Buddha

The Sleep Cycle explains the stages of sleep and their importance, as well as the importance of deep REM sleep.

Fitness apps you can try include MyFitnessPal, 7 Minute Workout.

Emphasis on quick workouts and stretching during breaks from work.

The Five Components of Fitness: Cardiovascular Endurance, Muscle Strength, Muscle Endurance, Flexibility, Body Composition.

Pillar 4 - Wellbeing

The importance of downtime and leisure can be complimented by techniques such as digital detox, hobbies, and good time management.

Try the PERMA Model for Well-being: Positive emotion, Engagement, Relationships, Meaning, Accomplishment).

Start with small, actionable steps, consistency over intensity and personalise your approach.

Build A Great Morning Habit - SIMPLE

Stretch, Intention, Meditation, Protection, Life Map, Energy

Neil Wilkins interviews Tim Olsen from Emposo on the topic of risk management in AI Marketing.

In the conversation, they explore the following issues and opportunities:

• What AI risk means.
• Examples of the potential risks associated with AI and how they could negatively impact businesses and customers.
• What marketers should know about data privacy and security when using AI-based tools and how can we ensure we are not inadvertently violating any privacy laws.
• How AI risks may manifest in marketing and some of the potential consequences.
• How marketers can balance the desire for personalisation and targeting in marketing, which AI can help achieve, against the risks of overstepping boundaries and creating discomfort or distrust among customers.
• What steps businesses can take to mitigate the risks associated with AI and how can they proactively manage these risks.
• Practical tips on how to conduct a risk assessment before implementing an AI solution in a business or marketing strategy.
• How important it is for marketers to have a foundational understanding of how AI works, in order to use it responsibly and manage potential risks.
• The emerging trends in AI that we should all be aware of and what risks they might pose.
• How should marketers prepare themselves to navigate this landscape successfully and ethically.