Neil Wilkins Podcast

From war, recession and turbulence to the opportunities of metaverse and marketing sustainability, this pilot of a series of conversations between Neil Wilkins and Charles Nixon is 'Marketing for the Curious'. Direct message Neil if there are any topics you feel should be included in the series. For more content like this and to contact Neil, visit Neil Wilkins Online http://neilwilkins.online

Metaverse Marketing Workshop Series begins 6pm UK time on Wednesday 5th April. Join me >> bit.ly/metaversemarketingseries 1. THE TECHNOLOGY CHALLENGE - 5/4/23"As an online company I can see this working, we demo our system via screen sharing. Just can’t see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren’t confident with technology.""I thought these spaces were for people with expensive equipment."This is a myth busting workshop, designed to lead you past the hype and myths into a practical way of accessing, building and developing your presence in the metaverse and then creating the propositions to build confidence in your stakeholders that they are totally capable of joining you, even without any prior technical experience or fancy technologies.2. PRODUCT OPPORTUNITIES - 12/4/23"I would love to be able to shop online and try clothes on in the metaverse.""How do products gets uploaded?""My company manufacturers lifts. Would we be able to get lifts on the metaverse, in detail?"This session is all about digitising your products and services, so they are professional, engaging and relevant in the metaverse. Imagine a 3D, fully interactive, digital experience of your product, showcased in real time to anyone, anywhere in the world, as you both meet together in the space.3. THE SELLING EXPERIENCE - 19/4/23"There’s a huge scope for marketers to change from selling products to selling experiences.""I work in a law firm. Do you think this could be something people could use to watch tribunals or court hearings?""I'd love to beat my competitors and get in here first, even if it's just to wow them."A metaverse experience, whether for selling, meeting or team building, is brings a whole new energy to hybrid marketing, sales and communications. In this session we explore a host of creative ideas for creating an immersive, extended reality, experience for your audience, be that colleagues, management or customers.4. EDUCATION AND TRAINING - 26/4/23"All of our lessons need to be in the metaverse!""We could create a really innovative staff onboarding and induction programme.""I have an idea for producing product training and demonstrations in this 3D environment."Whether it's running a virtual classroom training lesson or inviting customers into live, fully interactive product demonstrations with your technical specialists, in this session we will discuss how education can be brought to life in the metaverse and take the experience and engagement to the next level above video conferencing and beyond. 5. CASE STUDIES AND EXAMPLES - 3/5/23"What can we learn from those already making money in the metaverse?""I'd really like to collaborate with some influencers. This might be why they'd like to collaborate with me!""Brands like Nike, Meta and Hublot seem to be doing a lot. What can we learn from their mistakes?"Without a 'how to' playbook, the metaverse is all about continuous development and in this session we optimise our speed and efficiency by watching and learning from the big brands who are forging a pathway through the uncertainty.6. TAKING YOUR FIRST STEPS IN PRACTICE - 10/5/23"I'm interested but have absolutely no idea where to begin.""Is metaverse marketing planning different to normal marketing planning?""Do I need lots of budget to do this properly? Because it seems like I need to get others involved too."In this final session in the series we will create a practical metaverse marketing plan, including strategy, tactics, resource requirements and the all important 'measures of success'. Metaverse marketing is an evolution of your existing marketing, so we'll integrate everything together into a step-by-step, executable plan, with full support of those around you. Register here >> bit.ly/metaversemarketingseries Full Link here >> https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507

Neil Wilkins in conversation with Gary Shearer in this pilot episode of an upcoming series of podcasts on The Neil Wilkins Podcast, entitled "Looking at the World in a Different Way". Topics in this series will include: 1. Our World is in Chaos - the macro view 2. Beyond Self-Centred - bad politics and business 3. Shifting Consciousness - how and why we respond and behave 4. Beyond ESGs - responding in touch with local reality 5. Changing Paradigms - changing narratives through the words we use 6. Interpreting the Truth - watching and listening beyond our own lenses 7. Proactive Enablements - helping others to help themselves 8. Sustainable Solutions - from inside out, not outside in 9. Beyond Tick Box CSR - product, people, process, profit 10. Conscious Capitalism - authentic stakeholder collaboration What do you think? Are there any other topics you'd like included? Let us know in the comments or DM Neil @neilwilkinsx in social media.

In this marketing apprentices' webinar, Neil Wilkins talks about live video streaming, notifying employees, social selling index, optimising personal profiles, showcase pages and more in Organic Linkedin Growth. This webinar is part of the support given by Cambridge Marketing College http://marketingcollege.com

Preparing for Metaverse Marketing is a webinar by http://neilwilkins.online Neil Wilkins and part of the http://marketingcollege.com Cambridge Marketing College fortnightly marketing series.   In this webinar, Neil explores:  "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for exciting and impactful engagement with colleagues, customers, partners and suppliers."  "Why Metaverse Marketing Matters: Increased customer engagement Uncluttered digital channels Emergence of new digital economies Immersive and interactive experiences"  "Key Metaverse Marketing Opportunities: Virtual billboards and signage Branded virtual events In-world product placements Avatar fashion and accessories Customer conferences and exhibitions Product launches and live demonstrations"  "Begin With Strategy: Events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education"  Neil also guides us through "Big Brand Metaverse Marketing Strategic Success Stories"  to bring to life the opportunity by those who are already trailblazing in the metaverse. For more content like this and details about the upcoming 6-part, weekly Metaverse Marketing Workshop Series, visit https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507 the workshop registration page.

Neil Wilkins describes the route to real assessment of campaigns, events and projects. By demystifying the terminology, we can help to turn information into intelligence that informs better decision making and continuous improvement. More content like this at Neil Wilkins Online http://neilwilkins.online

3 time world record breaker Kate Strong, joins Neil Wilkins, to discuss goal setting, perseverance, managing the moment, resilience and more, in this fascinating insight into the mind of a world champion.   For more content like this, visit Neil Wilkins Online http://neilwilkins.online  For more details about Kate's next challenge, a 3,000 mile cycle around mainland Britain on a bamboo bike. As Kate travels, she’ll be stopping at 30 different locations visiting sustainability projects, hosting climate talks and engaging communities, councils and companies in workshops to mitigate climate change.... visit Kate Strong http://katestrong.global/climatecycle/

Whether you are needing to evidence progress on an apprenticeship or course, or simply looking for career progression or a new role, the benefits of reflective journals and portfolios are numerous. Let Neil Wilkins explain how to create a reflective journal and craft a portfolio, step by step in this masterclass. For more content like this, visit Neil Wilkins Online http://neilwilkins.online

What's new and trending in 2023 for marketing and social media? Find out in this short podcast.

One of the big challenges in the commercial world is often aligning sales and marketing people. If it's working to different agenda, not understanding each other's roles, speaking a different 'language' or having different targets, the result can sometimes be animosity and misunderstanding which can be a detriment to customer experience.  In this session, Neil Wilkins discusses things you can do to build an effective bridge between sales and marketing, by working to common goals, sharing success and realising the different but complimentary contributions each party makes to a customer's journey.  This recording is in association with Cambridge Marketing College http://marketingcollege.com providers of professional marketing courses and apprenticeships.  More content like this at Neil Wilkins Online http://neilwilkins.online/category/mindful_marketing/

Macro Marketing Analysis 2023 UK's marketing environment in February 2023 is shaped by a mix of political, economic, social, technological, legal, and environmental factors. Companies that prioritize sustainability, metaverse, data privacy, diversity and inclusion, and innovative digital marketing customer experiences, could be better positioned to succeed in this ever-changing market environment. For more information, visit Neil Wilkins Online http://neilwilkins.online

In this Episode 300 of the Neil Wilkins Podcast, Neil Wilkins talks to Simon Forsyth from Carbon Lens about how we can begin to understand our carbon impact, quantify it and develop plans to move to and beyond net zero. Carbon Lens http://carbonlens.co.uk and the carbon footprint calculator More content like this https://neilwilkins.online/category/marketing-sustainability/ at Neil Wilkins Online

It’s not a newsletter because nobody cares but you What will you improve next time, every time Inspire dialogue not monologue Report intelligence not numbers Email process is like a mini customer journey in itself Just some of the topics Neil Wilkins discusses in this email marketing masterclass, fresh for 2023. This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events For more content like this visit http://neilwilkins.online

Tracy Bedwell, Founder of Sales Training International, talks to Neil Wilkins about 5 things we can learn from Japanese culture. Topics discussed included: 𝐒𝐨𝐧𝐤𝐞𝐢 - Not just respecting others but also respecting and being grateful for nature, items / objects, language we use, time and of course yourself. 𝐊𝐞𝐧𝐬𝐡𝐢𝐧 - Giving 100% dedication and focus to both work and play and taking ownership and accountability for what you are doing. 𝐖𝐚𝐛𝐢 𝐒𝐚𝐛𝐢 - Appreciating simplicity and imperfection, keeping things simple and minimal and extending to Ma, the beauty in the space between things. 𝐊𝐚𝐢𝐳𝐞𝐧 - Continuous improvement: value your customer, aim for zero waste, follow the process and action not the end result, analyse date and produce tangible visible information, empower others - to be have the tools and autonomy to make changes to improve processes   𝐈𝐤𝐢𝐠𝐚𝐢 - Your reason for being and being present in the moment... being not doing For more content like this visit Neil Wilkins Online http://neilwilkins.online Sales Training International http://salestrainingint.com

Neil Wilkins talks to We Are Futures founder, Mark Fawcett, about the importance of listening to and understanding 16-24 year olds when creating strategy, marketing and a direction for the future. In this enlightening conversation, Mark guides our thinking and shares what we can do to really benefit from a deep understanding of the emerging generation of influencers, leaders and decision makers. For more content like this visit Neil Wilkins Online Visit We Are Futures to connect with Mark

Neil Wilkins is interviewed by Cambridge Marketing College's lead sustainability tutor Nigel Clark, in this podcast that turns the tables from Neil usually asking the questions. This conversation includes topics as diverse as how to get buy-in within the organisations, the importance of patience, collaboration and the value of creating and continually adding to a professional portfolio. For more content like this, visit Neil Wilkins Online Cambridge Marketing College's Sustainability Apprenticeship

Embracing Change Webinar They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change. Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity. Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess. CHANGE MINDSET “If you change the way you look at things, the things you look at change” Dr Wayne Dyer “The greatest discovery of all time is that a person can change their future by merely changing their attitude” Oprah Winfrey "You will find that it is necessary to let things go; simply for the reason that they are heavy” C. JoyBell C. “Be the change you wish to see in the world” Mahatma Gandhi “Change before you have to” Jack Welch Don't just learn, experience. Don't just read, absorb. Don't just change, transform. Don't just relate, advocate. Don't just promise, prove. Don't just criticize, encourage. Don't just think, ponder. Don't just take, give. Don't just see, feel. Don’t just dream, do.  Don't just hear, listen. Don't just talk, act. Don't just tell, show. Don't just exist, live.   Roy T. Bennett, The Light in the Heart For more content like this visit Cambridge Marketing College and Neil Wilkins Online

Neil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability.   Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing.   For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com    To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/  For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/  To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/

Professionally, we all report to someone. Whether it’s a client, customer, shareholder or boss.  So what's the best practice for managing a line manager, to ensure you both get what you want and need?  How to Induct Demonstrate your collaboration skills and experience Establish you will say the right kind of no, when it’s appropriate Understand your manager’s goals and objectives Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous? How to Brief Constantly feed useful and informative information Stay calm in a storm Present evidence-based options, to reduce risk in decision making Understand your manager’s preferred working style How to Report Always present opportunities not problems (partially solve or present options in advance) Solve the tiny problems and save the big stuff for your manager Proactively seek 360 degree feedback Become a go-to specialist How to Negotiate  Stay task-focused  Work with ROI and achievement of objectives Set and retain healthy boundaries Appreciate your manager’s blind spots How to Influence Admit and be vulnerable Prioritise what you’ve been asked to do and share/negotiate re-prioritisation Use we more than I Consistent, evidence-based, binary decision-making Focusing on Best Mutual Outcomes ALWAYS have your manager’s back Help your manager look great to their peers Build on strengths, infill weaknesses Get a mentor This webinar is in association with http://marketingcollege.com/events For more content like this, visit http://neilwilkins.online

Neil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.   The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.   Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/   Read more about Paul's book at http://purposeupgrade.com   Join Paul's marketing sustainability network at http://marketingkind.org   For more content like this, visit http://neilwilkins.online

In this episode, Neil Wilkins http://neilwilkins.online leads us through the key Social Media Trends in 2023, in this webinar with Cambridge Marketing College http://marketingcollege.com “In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite “Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023” PR Week “Marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.” PR Week For more content like this, visit http://neilwilkins.online

In this episode of the Neil Wilkins Podcast, Neil talks to Rin Hamburgh about Thought Leadership and Expert Marketing. Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions. Connect with Rin Hamburgh at https://www.linkedin.com/in/rinhamburgh/ For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Neil Wilkins talks to Tom Llewellyn about lucid dreaming, the art of manifestation and importantly, how to anchor and nourish a vision.   Find out more about Tom's work and courses on these topics at SoulRemember.com   For more content like this, visit NeilWilkins.Online  

Imagine being that person who everyone looks up to, who always seems to be in the know. Imagine being considered wise or even ahead of your time. The secret that the most successful people never tell you is that they all share a common trait; Their love of lifelong learning. They see each day as a learning opportunity. They experience their world as one big classroom. They are not afraid to fail, because in every experience, whether positive or negative, there is something to learn.  Lifelong learning is all about embracing continuous improvement and in this webinar recording by Neil Wilkins, you’ll learn techniques, tools and mindset for loving life’s constant teachings.   Why Learn Lifelong? Motivation, Recognition, Confidence, Purpose   This webinar was recorded for Cambridge Marketing College  For more content like this, visit Neil Wilkins Online

Archie Mills turns the tables on Neil Wilkins in this Marketing Sustainability Q&A where Archie is the interviewer and for once, Neil is the interviewee.   For more details about the Mindful Collective, visit http://mindfulcollective.net   To connect with Archie, visit https://www.linkedin.com/in/archiemills/   For more content like this, visit http://neilwilkins.online

Headlines and Subject Lines “We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.” Examples of Headlines Email subject line Advertising strap-lines Brand statements Blog titles Social memes et al The Purpose of a Headline To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further… The Power of a Headline Effective headlines must appeal to the head, the heart and the search engine Satori Method of Headline Building Step 1 - Identify the Pain, the Outcome, the Solution Step 2 - Copy what others are doing for your persona Step 3 - Call out your persona “Top Content Tips for Busy Marketers” Step 4 - Use odd numbers “73% more….” Step 5 - Promote Time, Money or Effort saving Step 6 - Key words, “Tips, Tricks, Secret, Insider…” Step 7 - Power words, “Free, Hurry, Effortless, Latest…” Secret Headline Tip “Including a single hyphen or colon in the headline increases click-through rate by 9%” Content Marketing Institute What Do The Headline Pros Say? http://wix.com/blog Benefit from a title generator  Know your target audience  Be informative Keep it simple Implement keywords Add interesting adjectives Use the active voice Make a specific promise Provide accuracy  Align it with your content Inspire curiosity Incorporate numbers  Create urgency Write diverse variations Test it out What Do The Headline Pros Say? https://blog.hubspot.com/marketing/headline-writing-tips Include Numbers “Social Media Marketing Mistakes” becomes “9 Social Media Marketing Mistakes” Add an Adjective “Formulae to Write a Catchy Headline” becomes “Simple Formulae to Write a Catchy Headline” Call to Action “Formulae to Write a Catchy Headline” becomes “Try This Formula to Quickly Write a Catchy Headline” What Do The Headline Pros Say? https://mailchimp.com/en-gb/help/best-practices-for-email-subject-lines/ Be Descriptive not trendy and include a Call to Action Keep it Short and no more than 9 words or 60 characters Limit Punctuation to no more than 3 marks per headline to avoid spam filters A/B Test your headlines Emojis or Not? “Use no more than 1 emoji at a time”  http://mailchimp.com Top Headline Tip http://sproutsocial.com “Answer the question of “Why bother?” or “So what?” with a compelling title that stops readers in their tracks. Remember: your audience's time is valuable. Your headlines should promise a payoff in exchange for their click or tap-through.”  For more content like this, visit Neil Wilkins Online

“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.”  “Let’s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year is not going to be ‘business as usual’.”   Key Macro Trends   Political - international conflict, tensions, import/export tariffs   Economic - austerity and recession, cost of living, consumer confidence Social - diversity, micro-influencers, hybrid working, consumer buying patterns Technological - metaverse, big data, 5G internet of things (IoT), voice search Legal - greenwashing, 1st party cookies, freedom of speech Environmental - carbon literacy, stakeholder expectations For more content like this, visit Neil Wilkins Online

Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies.  Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow.  Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/  More content like this at https://neilwilkins.online/category/marketing-sustainability/   Key Moments: 13:10 if you aren't the leader you can still drive change 28:10 lead with the clarity of values 29:50 the process

Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.   Key Moments:  08:00 CSR is boring, use brand voice not PR voice 14:30 What is your right to exist? 20:10 Nobody is listening so we need to anchor in what they are interested in 20:25 Emotions drive change 24:23 Don't put sustainability first otherwise your product is probably a bit rubbish 34:20 It's your role to be ahead of your consumers 35:10 If you don't ship them a solution, you've given them a problem 36:45 Most company values aren't values, they're performance metrics 40:10 Create value for your client and your client's clients 51:20 Make a new positive contribution for society and nature and measure it   For more content like this, visit Neil Wilkins Online

Developing Responsible Citizens “Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.” How can I take an active part in our community, public life, volunteering and social responsible projects? How do I become more sustainable?  How we can I make a positive difference to the people and world around us? How do I lead by example encourage others? 24 Ways To Be A Responsible Citizen Know your core values and live by them Make your bed in the morning Embrace diversity Be patriotic to a good cause Take accountability for your actions Be trustworthy and honest Share your gift with your community Discuss social issues Be mindful in every decision Mentor someone Embrace continuous learning Be courteous Become carbon literate Respect animate and inanimate objects Challenge injustice Support democracy  Practice tolerance Consume less Live a circular lifestyle Donate Respect the law Volunteer your time Shop local Be a great role model

Everything you need to know as a marketer, to use macro-level thinking to fine tune your marketing plans for next year. Neil Wilkins shares his framework for helping businesses to become more market oriented.

Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.   This webinar is part of the Cambridge Marketing College webinar series.   “Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”   What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation   For more content like this, visit Neil Wilkins Online

Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman.  As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears.  Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here.  For more content like this, visit http://neilwilkins.online  Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672

Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.   Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”   Online courses mentioned in this presentation:  IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com

In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022. Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts. Connect with Emma More content like this

Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications.   David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.   For more content like this, visit http://neilwilkins.online

Google's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4). GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics). In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to create a Data Stream between your existing website and the Google Analytics platform. Neil also introduces us to some of the new features and limitations, we can expect. This recording is available on YouTube and Podcast.

In this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.” Integrated Campaigns Checklist Reason Integration Channels Priorities Timeline Plan KPIs Approvals Briefings Measurement For more content like this, visit http://neilwilkins.online This is part of http://marketingcollege.com/events webinar series

Sometimes entrepreneurs figure out how to create a strong commercial business start-up combined with excellent sustainability credentials and value at the core. In this conversation between Neil Wilkins and Dalraj Nijjar, Co-Founder and CCO of Concrete4Change, construction tech start-up seeking to transform the way the world creates and uses concrete. Dalraj guides our thinking towards entrepreneurial behaviours and strategies that we can all use in our businesses, whether new or established but needing to pivot. More content like this at Neil Wilkins Online

Think you know about dyslexia? You may want to listen to Julian Berridge, as he talks to Neil Wilkins about how half of 8 is 3, how dyslexic people at NASA are some of the best rocket scientists and the value a dyslexic's perspective can add to innovation and strategic ideas in your organisation. Julian leads the Learning Support service at Cambridge Marketing College and has produced an extensively researched Dyslexic Toolkit available as a free download on the College website. For more content like this, visit Neil Wilkins Online

In this sustainability podcast episode, Neil Wilkins discusses with Natacha Wilson, Founder and Director of Cambridge Insights, the role of research and innovation in shaping our future.   The conversation explores unpicking the elements that make up the concept of sustainability and how these link with global challenges, where the outputs of research and innovation can help to stimulate change and how leaders, marketers and business owners can be the change makers we need, to lead us to a sustainable future.   Top Researching Sustainability Tips - Think and behave like a start-up Embrace research to help find your purpose Be prepared to pivot your business   Focus on proving the value you bring to people and planet Seek sources of funding for innovation Lead by helping others to welcome change Communicate success with all stakeholders   For more content like this, visit Neil Wilkins Online and The Mindful Collective

Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College.   Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need”   Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products and Services, Guide towards the Call To Action   Neil's top copywriting tips - Keep a copy pot of examples you love, Actively watch and listen to responses, “Ask questions that help the reader say yes” writtent.com, Always lead with your strongest point   For more webinars like this, visit http://marketingcollege.com/events   For more content like this, visit http://neilwilkins.online

Beginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menopause can have, not only on women, but on everyone around them.   To find out more about Alison's work and menopause, visit these links:   Website and courses pages https://www.livelifeforme.org/ https://www.udemy.com/course/live-life-for-me-menopause/?referralCode=9565A6448C2B67FC532C https://www.udemy.com/course/menopause-what-men-need-to-know/?referralCode=0C275F4DE573FA2914D6   Anne Hope's book https://www.amazon.co.uk/Menopause-Survive-Thrive-Anne-Hope/dp/1845839536/ref=sr_1_1?dchild=1&keywords=Menopause+survive+and+thrive&qid=1622668006&sr=8-1   For more content like this, visit http://neilwilkins.online 

What can we all learn from best practice professional services marketing?   If we learn about marketing intangible services, maximising the value of our key people, creating signature content and importantly, providing great outcomes for niche market sectors, we can all benefit.   In this masterclass for apprentice marketers at http://marketingcollege.com Neil Wilkins explores techniques and strategies from the best law firms and accountancy practices, that we can all put into our own marketing plans.   More content like this at http://neilwilkins.online

Neil Wilkins and fellow Cambridge Marketing College Tutor, Alan Anstead discuss all things communication on the topic of Sustainability. Alan shares examples, strategic thinking and ways that all sizes of organisation, commercial and non-profit, can harness the important message of Sustainability with authenticity and social responsibility.

Neil Wilkins talks to holistic coach and resilience expert Virginie Ferguson, about yoga, breath work, meditation and taking an holistic approach to wellbeing. Neil and Virginie explore the work by the Heart Math Institute into heart coherence and discuss the steps everyone can take to embed self awareness and good heart-centred habits into everyday living. Visit Virginie's website at Clan Wellness Find more information at the Heart Math Institute  For more content like this, visit Neil Wilkins Online

Why Should The Metaverse Interest Me?  “The metaverse is racing towards marketers as the biggest opportunity since the internet became commercial in the early 1990s. If you thought social media was important, you haven’t seen what’s coming.”Neil Wilkins   “By 2025 I predict you’ll be able to leverage brand presence and revenues from the investments you make today. If you choose not to, you just handed the baton to your competitor and they won’t hand it back.” Neil Wilkins   #metaversemarketing  More webinars like this http://marketingcollege.com/events Webinar host by http://neilwilkins.online

Neil Wilkins talks to Graham Potts from Wessex Commercial Solutions about  how to gain commercial value and progress when introducing sustainability into your business.  Graham explores the comparisons with ISO procedures, becoming more efficient and more. For more content like this, visit Neil Wilkins Online  and The Mindful Collective  

Neil and Sonya Wilkins discuss quantum energy and healing practices that are relevant in these turbulent times. For more information about quantum healing and other holistic treatments and courses, visit Sonya's website 

Neil Wilkins takes us through techniques and tips for handling crisis, in both personal and professional life.   Neil discusses - Redundancy  - Bereavement
 - Running out of cashflow
 - Disasters at work - Customer complaints   He shares his top tips, including: “Take care of the practicalities” “Affirm the smallest of accomplishments in pursuit of the mission” “Reframe the crisis into an opportunity not a threat” “Deep breath, stay calm, work from the full picture” “Apologise and mean it” For more content like this, visit Neil Wilkins Online

There are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use. Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holders. Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. Top 10 Tips for How to Reach Hard to Reach Customers Trusted Intermediaries Peer Advocacy Micro Influencers Multi-level Multi-staff ABM Partner With Complementary Businesses Collaborative Solutions Pivot Your USP Towards Them Show Up At Key Moments Become Proactively Elusive Know When To Call It A Day For more content like this, visit Neil Wilkins Online

Neil Wilkins describes the five business orientations and explains why knowing yours, is key to effective decision making and working together. Neil answers questions like, "Is there a wrong orientation?", "Why can't you have 2 orientations in a business?", "What if our managers disagree?" and more. Visit Neil Wilkins Online for more content like this.

How to Manage Your Manager - 21 Top Tips   Remember its a symbiotic relationship Set healthy boundaries Know their preferences Match their communication style In-fill their weaknesses Make them look great Hold regular briefings   Proactively use executive summaries Agree common goals Set regularly reviewed KPIs Seek approvals by exception Learn to say the right kind of no Present solutions not problems Everything evidence based Never ever make excuses, proactively take accountability Sell your essential specialism Go one step beyond Be the easiest employee to manage Practice positive reinforcement Compliment them in public Suggest 360 degree reviews   You aren’t necessarily after their job, a promotion, or even another role in the organisation - so relax and grow your professional portfolio

You don't have to triple-fracture your wrist to take a summer break from social and driving forward in your year, but it helps! Whether enforced or optional, observing the effects of a mid year break, is an interesting exercise for you to try. Neil's episodes will resume this Friday with Managing Your Manager.

There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance. Here's what Neil Wilkins discusses in this episode: Moving from third party to first data by 2023 The onus on quality and compliance Knowing what you can and cannot do with the data What to collect and how best to store it Data for preparing marketing strategy and plans for the coming years For more content like this, visit Neil Wilkins Online

Neil Wilkins talks to L&D Specialist and Leadership expert, James Hudson about how behaving with compassion can improve your leadership skills. Neil and James discuss, amongst other things: Holding the vision as the central guiding light for a team How to balance empathy and sympathy in communications Leading not managing, by taking the time to listen Demonstrating reciprocal respect in team interactions This conversation is loaded with leadership top tips from an industry expert. More content like this is available at http://neilwilkins.online Connect with James Hudson at https://www.linkedin.com/in/james-hudson-mcipd-fimi-flpi/

Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward. Neil Wilkins and Dr Hurth shares insights and discuss how everyone is in a position to make a difference if they can identify with their values and find their purpose. More conversations like this at Neil Wilkins Online

Neil Wilkins shares the latest research and tops tips for optimising your personal profile and business page in Linkedin. 2022 Best Practice Look and Listen before speaking Be positive and thought provoking Share your technical expertise Be a great source of unbiased, objective intelligence Add value at all times Maintain your consistent ‘elevator pitch’ Use the Content Suggestion Tool But there's more. Are you live streaming? Do you ensure all your team share your business posts? Have you tuned your elevator pitch? “Be personal and participate.” Linkedin

Phil Korbel, Director of Advocacy at Carbon Literacy Project, talks to Neil Wilkins about the importance of everyone becoming more carbon literate. As Phil discusses, many of us may have been setting off on our sustainability journey from the wrong starting point. Whereas most of us believe carbon literacy is about climate and saving the planet, Phil believes it's more about an understanding of how we interact as human beings and society. This is a fascinating and informative conversation and if you feel compelled to become more carbon literate, visit The Carbon Literacy Project for more information and to take your next steps alongside over 34,000 individuals who are also on their journeys.

Neil Wilkins shares his Essential Marketing Tools 2022, including platforms, apps and software that supports his busy marketing lifestyle: Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events. Neil also shares information about new hate-free social network WeAre8.

A quick 'fly on the wall' conversation where Neil Wilkins turns the tables from answering to asking in today's Q&A session with Cambridge Marketing College. If you need more time rather than more content... you'll enjoy this short clip... with thanks to Daniel and Emily.

Feeling scattered, too busy or unfocused? Let's face it, many of us are right now... The simple "Centering Thought" technique can bring you right back on track, in work and at play. I've used this one for years and it really does work to keep focused and feel grounded. If you like the technique I describe to you, check out Deepak Chopra, for more examples and a deeper dive into centering thoughts. I hope you find this useful and have a great day. (for more information like this, visit Neil Wilkins Online)

Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience  “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.” TermsCompared.com   Typical Product Marketing Companies - Manufacturing High Street Retail Fashion Pharmaceuticals   “Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.” TermsCompared.com   Typical Service Marketing Companies - Banking Utilities Insurance Streaming   But where it all blends is where the true value really starts and this is called the Augmented Product.   “An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors.” Investopedia.com   Find out more at Neil Wilkins Online 

Neil Wilkins discusses Neuromarketing with expert Katie Hart.   For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie's research channel.  Listen to more episodes like this, visit Neil Wilkins Online. 

How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describes how businesses can use the B Corp Impact Assessment to learn more about where they are in their sustainability journey and if they find themselves further upstream than they thought, then sustainability consultants like Ellie can step in and support the early stages of the process. Visit Twelve Futures at http://twelvefutures.com Ellie’s Profile at https://twelvefutures.com/about/ B Leaders directory at https://bcorporation.uk/act-and-learn/programmes-and-tools/#bleaders B Impact Assessment https://bcorporation.uk/act-and-learn/programmes-and-tools/#bia For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/

Case studies, testimonials and recommendations are all about one thing... advocacy marketing.  Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth)   1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended  2. Articulate your shareable story in simple, conversational language, with a clear, single call to action  3. Ensure everyone in your business is aligned, aware and uniformly using it  4. Discover and activate your micro-influencers, those people whose recommendations influence purchase decisions  5. Compel and Engage with the 80/20 Rule: 80% engagement and relationship building with influencers, 20% actively sharing the content  6. Neutralise the detractors, monitor traction of detracting messages and understand the reach before engaging with the detractor  7. Measure progress with clear KPIs, monitor and assess, continuously tune and improve  8. Share the success across the business and repeat   For more content like this visit Neil Wilkins Online

How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff?   Neil Wilkins talks about how he has fine-tuned his professional minimalism and how for him, less is definitely more. For more content like this, visit Neil Wilkins Online

Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities.  At the heart of Sabina's work is the importance of approaching situations and others with heart and love, instead of mind and fear.  Neil and Sabina discuss the fear of failure and how the skill of living with love can be taught and at any time in our lives.  For more content like this, visit Neil Wilkins Online More information about Sabina's workshops are available at Sabina Rademacher 

Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next steps in this crucial debate about people, planet and profit. For more content like this, visit Neil Wilkins Online

What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and Ethics, Metaverse Marketing, Audio, Influencers, AR VR and XR, Live Chat

“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot   Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up process.   “97% of respondents in a survey acknowledge that they expect to see more hybrid events moving forward” StreamYard   “A hybrid event should facilitate two-way communication between the speakers and the attendees, wherever they are watching from. The key is to make it engaging enough for both in-person and virtual attendees.”   Benefits of Hybrid Events - Increased attendance, Flexibility and Scalability, Broader pool of speakers, Value to sponsors, Ease of KPI tracking, Reduced costs, More sustainable   Types of Event which may benefit from Hybrid status - Conferences, Seminars, VIP events, Thought-leadership events, Product launches, Group Annual Conferences, Training Events, Hospitality,  Team Meetings Popular Event Marketing Tactics that Neil discusses include: High-converting landing page, Promotion on social media, Take advantage of FOMO, Encourage user-generated content, Engage attendees with email automation, The hook of the speaker or influencer, Build Your Own Itinerary, Motivating merchandise   For more content like this, visit http://neilwilkins.online

Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include:  Purpose your deepest reason for being personal style and tone of voice the integrity spectrum  Values understanding how you make decisions Partygate and Will Smith Vulnerability as a strength  Social Conscience role models and influencers this is not The Apprentice taking personal ownership and accountability  Relationships Start and end with you Relationships are what you both fuel and nurture accountability for everything is yours, it’s your life  Collaboration Giving without expectation Appreciating preferences Managing your manager through partnership  Business Etiquette out of sight out of mind obsession with courtesy and good manners honesty without apology  Career Development professionalism through empathy setting new standards performing at the next level up  Top Tips respecting our time as our most precious resource my responsibility is, not my job is never again use the word should. For more content like this, visit Neil Wilkins Online

Neil Wilkins and James George, Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business.  "We are too busy surviving to take anything like this on" challenges Neil and James responds with "You are not beyond hope. It's about perspective. Talk from the point where you are."  Practical advice from a circular economy expert, helping you to unpack this seemingly complex opportunity and begin taking the first steps to a more sustainable future for your business.  More content like this at Neil Wilkins Online 

Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley, to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that Hays have conducted and we hear about the importance in 2022 of people management skills and the ability to negotiate with all stakeholders.  This conversation is also available on video at Neil Wilkins Online  (Audio quality is poor in this episode of The Neil Wilkins Podcast, but the advice and guidance is gold standard)