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Neil Wilkins Podcast

Neil Wilkins Podcast

By Neil Wilkins

Neil Wilkins : Mindful Living : Mindful Marketing : Digital, AI and Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Neuromarketing

Neil Wilkins PodcastMay 19, 2022

00:00
49:09
Living your Authentic Self, with Colin Kingsmill
Sep 20, 202358:07
Facebook Advertising Insider Tips with Trevor Goodchild
Sep 19, 202338:45
Finding a Work Life Balance

Finding a Work Life Balance

10 tips to foster a better work life balance based on the insights from the webinar:

Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed.

Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between professional and personal life.

Embrace Regular Breaks: Implement techniques such as the Pomodoro Technique (25 minutes of focused work followed by a 5-minute break) to enhance productivity and reduce mental fatigue.

Dedicate a Workspace: If working from home, set aside a specific area solely for work to help mentally differentiate "work mode" from "home mode."

Unplug Regularly: Designate specific times in the evening where you disconnect from work-related communications to nurture your personal space and maintain mental peace.

Focus on Physical Health: Incorporate short exercises or stretching routines into your daily regimen to foster better physical health and reduce the repercussions of a sedentary lifestyle.

Mindful Eating: Steer clear of desk lunches and dedicate time to enjoy your meal, fostering better digestion and providing a much-needed break.

Digital Detox: Schedule specific periods to stay away from digital devices, aiding in reducing mental clutter and promoting a focused mindset.

Open Communication: Don't hesitate to communicate your needs and boundaries to your team or manager, fostering understanding and potentially leading to workload adjustments.

Dedicate Time for Yourself: Ensure to set aside personal time for hobbies or relaxation, serving as a stress-reliever and nurturing personal growth.

Implementing these tips can significantly enhance work-life balance, promoting a happier and healthier lifestyle. It's advisable to start with one or two of these strategies and gradually add more as you adapt, crafting a balanced life tailored to your needs.

For more content like this visit Neil Wilkins Online http://neilwilkins.online

This webinar was recorded for Cambridge Marketing College http://marketingcollege.com

Sep 15, 202345:52
The Seven Essential Stories, with Kurian Tharakan
Sep 13, 202340:04
The Value of Podcasting in Marketing

The Value of Podcasting in Marketing

Why Podcasting?

Starting with Equipment

Setting Up a Studio

Selecting Interviewees

Scripting

Recording Platforms

Editing Your Podcast

Publishing & Distribution

Promotion

Building an Engaged Audience

Benefits of Sponsorship

Monetising Your Podcast

Measuring Success

"Your voice has the power to shape a brand."

For more content like this, visit http://marketingcollege.com

Sep 13, 202332:37
Scalable Organic Growth Strategies, with Bryan Clayton
Sep 12, 202342:53
Crafting Post-Purchase Experiences with Tobi Chapman
Sep 11, 202334:11
Personal Engagement

Personal Engagement

Neil Wilkins talks to Cambridge Marketing College's students and studying apprentices about the vast range of extra curricular resources, events and connection opportunities.

Whilst focused on the College learning experience, there is value for everyone in this podcast episode as Neil explores the benefits of personal connection, being proactive and engagement with professional communities.

For more content like this, visit Neil Wilkins Online.

Sep 01, 202326:36
Out Of Home Advertising

Out Of Home Advertising

“Growing urbanisation, increasing digitisation and accelerating technological innovation within the sector, mean Out-of-Home communicates faster, more effectively, with greater flexibility, and increasingly benefits from a more reliable accountability.” JCDecaux

Join Neil Wilkins for this introduction to outdoor advertising and learn how it might fit within your customer journey to open up new possibilities for attention, engagement and potentially conversion.

Aug 30, 202325:20
4 Pillars for Healthy Living

4 Pillars for Healthy Living

Tips and Tools for Healthy Living


Finding Balance in a Demanding World

What is a healthy balance?

Why is it crucial?


The Benefits of Balance are seen in The Wheel of Life (a popular coaching tool), a visual representation of balance across various life areas, by Zimmerman & Puchalski.


The Impact of Imbalance brings increased stress levels, burnout, reduced creativity & productivity and physical and emotional toll


Pillar 1 - Healthy Emotions

Understanding emotional health through mindfulness, journaling, and emotional check-ins.

"Emotions can get in the way or get you on the way." Mavis Mazhura

Try Plutchik's Wheel of Emotions, a visual representation of primary, secondary, and tertiary emotions.

Try apps like Headspace, Calm, and Insight Timer and deep breathing exercises and grounding techniques, with an emphasis on short, daily practices.

The STOP Method (Stop, Take a Breath, Observe, Proceed) helps in pausing and reframing responses.


Pillar 2 - Balanced Thinking

Challenge overworking and overthinking using Cognitive Behavioural Therapy (CBT) basics, reframing your thoughts and setting boundaries.

The Thoughts, Feelings, Behaviours Triangle, demonstrates the interconnectedness of our thoughts, feelings, and actions.

Remember that your thoughts shape your reality.


Pillar 3 - Physical Health

The body-mind connection is vital and you should attend to the basics: Sleep, nutrition, and physical activity.

"To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear." - Buddha

The Sleep Cycle explains the stages of sleep and their importance, as well as the importance of deep REM sleep.

Fitness apps you can try include MyFitnessPal, 7 Minute Workout.

Emphasis on quick workouts and stretching during breaks from work.

The Five Components of Fitness: Cardiovascular Endurance, Muscle Strength, Muscle Endurance, Flexibility, Body Composition.


Pillar 4 - Wellbeing

The importance of downtime and leisure can be complimented by techniques such as digital detox, hobbies, and good time management.

Try the PERMA Model for Well-being: Positive emotion, Engagement, Relationships, Meaning, Accomplishment).

Start with small, actionable steps, consistency over intensity and personalise your approach.


Build A Great Morning Habit - SIMPLE

Stretch, Intention, Meditation, Protection, Life Map, Energy

Source: Neil Wilkins (2019) https://youtu.be/1HA-JAcJRVE


Closing Thoughts to Remember:

The interconnectedness of all pillars.

Self-compassion: It's okay to seek help.

Prioritise your health and wellbeing.

Aug 18, 202359:06
LucidMeme: Humour-Driven Social Media Marketing

LucidMeme: Humour-Driven Social Media Marketing

Neil Wilkins talks to Jacob and Jonah, Founders of start-up, LucidMeme.

LucidMeme is a unique, humour-driven, meme-creation business, backed by Gary Vaynerchuk and driven by the passion and skills of the two dynamic founders.

In this conversation, Neil, Jonah and Jacob, discuss how memes are embedded in Gen Z culture and how the carefully targeted use of humour can reignite often stale social networking.

The debate of whether humour in marketing communications is too high a risk, is finally put to rest in this insightful conversation.

Connect with Jacob and Jonah at http://lucidmeme.co.uk and follow them on Instagram at https://www.instagram.com/lucidmemeuk/ and Linkedin at https://www.linkedin.com/company/lucid-meme/

For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Aug 11, 202336:56
Risk Management in AI Marketing

Risk Management in AI Marketing

Neil Wilkins interviews Tim Olsen from Emposo on the topic of risk management in AI Marketing.

In the conversation, they explore the following issues and opportunities:

  • What AI risk means.
  • Examples of the potential risks associated with AI and how they could negatively impact businesses and customers.
  • What marketers should know about data privacy and security when using AI-based tools and how can we ensure we are not inadvertently violating any privacy laws.
  • How AI risks may manifest in marketing and some of the potential consequences.
  • How marketers can balance the desire for personalisation and targeting in marketing, which AI can help achieve, against the risks of overstepping boundaries and creating discomfort or distrust among customers.
  • What steps businesses can take to mitigate the risks associated with AI and how can they proactively manage these risks.
  • Practical tips on how to conduct a risk assessment before implementing an AI solution in a business or marketing strategy.
  • How important it is for marketers to have a foundational understanding of how AI works, in order to use it responsibly and manage potential risks.
  • The emerging trends in AI that we should all be aware of and what risks they might pose.
  • How should marketers prepare themselves to navigate this landscape successfully and ethically.

Tim encourages us to explore the following tools: Google Duplex, Pi, Microsoft Co-Pilot and to visit Emposo.com for AI consulting services and to contact Tim.

Neil is hosting a series of 1-day virtual AI & Metaverse Marketing courses in the metaverse, starting 3rd October, 7th November and 12th December, with further dates planned for 2024. Visit Cambridge Marketing College for more details and to book your place.

For more content like this, visit Neil Wilkins Online.


Aug 09, 202345:44
Market Segmentation including secret Persona exercise

Market Segmentation including secret Persona exercise

One Size Does NOT Fit All : “No product or service has ever, or will ever, exist, that serves everyone in equal measure. If you hear a colleague or manager say ‘our product is for everyone’, it’s time to teach them about market segmentation.”

Market segmentation is the process of dividing a broad target market into smaller, more manageable segments based on various characteristics like demographics, behaviours, and geographic locations. It allows companies to precisely target their offerings, create more effective marketing campaigns, and maximise resource efficiency.

“Understanding the humans within the segment, is critical for true personalisation and customisation in your marketing communications.”

To implement or refine your segmentation strategy, begin by identifying key characteristics of your target market. Then, divide your market into segments based on these traits. Next, develop targeted marketing strategies for each segment. Finally, monitor, measure, and adjust your strategies based on performance.

This webinar is part of http://marketingcollege.com/events Cambridge Marketing College webinar series

For more content like this, visit http://neilwilkins.online Neil Wilkins Online

Aug 04, 202355:29
How to Become More Commercial

How to Become More Commercial

How To Become More Commercial

"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." - Beth Comstock, former CMO at GE (Harvard Business Review, 2018)

The importance of continuous innovation in marketing.

Why maintaining a dynamic approach is key to successful marketing.

Understanding the need for marketing evolution in line with industry and consumer behavior changes.

Our journey today: Becoming more commercially-focused marketers.

For more webinars like this, visit http://marketingcollege.com/events For more content like this, visit http://neilwilkins.online

Jul 21, 202350:14
GA4 Marketing Masterclass

GA4 Marketing Masterclass

GA4 Marketing Masterclass Here are some of the reasons why you should be interested in GA4 as a marketer: GA4 is more privacy-focused. GA4 is designed to be more privacy-focused than Universal Analytics, and it uses machine learning to fill in the gaps in data that is not available due to privacy restrictions. This means that you can still get valuable insights from your data, even if you are unable to collect all of the data that you would like. GA4 is more cross-platform. GA4 is more cross-platform than Universal Analytics, and it can collect data from a variety of sources, including websites, apps, and even offline transactions. T