The Private School Marketing Minute
By Nick Laiuppa
The Private School Marketing MinuteNov 20, 2022
Ep 72 - Why The Banana Beat the Competiton & How Your School Can Do The Same
This episode is B A N A N A S
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Increase Student Enrollment for $0
Increase student enrollment for free with this strategy.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Getting a Consistent Flow of Leads with Cyclical Open Houses
How to generate leads for your private school on a consistent basis.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
3 Ways To Get More Enrollments From Your Website
There are definitely only 3 ways to improve your website, and these are them.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
How to Assess and Save a Ineffective Marketing Campaign
In our un-perfect world, sometimes our marketing campaign ideas don't perform as well as we would have hoped. This is how you figure out how to make them better and when to pivot to something entirely different.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing
Creating an Epic Private School Marketing Plan
Why do I need a marketing plan if I've got it all in my head... because it's all in your head.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-mark
Content Marketing for Private Schools
Content marketing is not posting on your social media accounts, and it's not the email newsletter you send out about school updates.
Mentioned in This Show:
- Content Inc Book - https://a.co/d/0WkGHWH
- Content Inc Podcast - https://www.contentinc.io/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-mark
This is What Moves the Needle in Your Private School Marketing
What sounds better;
We develop our students minds, hands, and souls
Or
We develop our students minds through an unwavering commitment to employing the leading minds in every field we teach. We foster real life experience through dedicated teaching modules geared towards equipping our students for some of life's most demanding tasks. And, we nurture our students' spirts by living out biblical teachings in everything we do. By the time our students graduate they will know how to ______, ______, and ____....
Get the point? In this episode, I'm making the case that the later option is where you want to be. The more specific you can be in your private school marketing materials, than the more convincing your message will become.
Mentioned in This Show:
St Marks School (example)
- https://www.smtexas.org/about-us/statement-of-purpose
- https://characterandleadership.smtexas.org/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Marketing a Private School From Scratch
This is definitely not a 10 min or less episode lol. This is how to market a brand new private school or set up the marketing for an existing school from the ground up.
Mentioned in This Show:
- https://podcasters.spotify.com/pod/dashboard/episode/e1off3c
- https://podcasters.spotify.com/pod/dashboard/episode/e28p1pa
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
The Crutch of Gaining Marketing Knowledge
Don't be a wealth of knowledge but a bankrupt marketer. Apply what you've learned to your private school regularly.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Creating Marketing for Attracting Talent
If you want the best people for the job you've got to promote the job.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
Taking a Look at Your First Impression as a School
Finish the sentence: first impressions __________ Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g Purchase On My Website ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: Link https://www.linkedin.com/in/nick-laiuppa-22b48395/edIn - Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools https://nicklaiuppa.com/edu-private-school-boon/ The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies https://nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/ Scorecards: School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up. https://nicklaiuppa.com/edu-school-stability-scorecard/ Blog: Weekly Edu Marketing Strategies - https://nicklaiuppa.com/blog/ Free Consultation: Schedule a Conversation to Find Out How We Can Market Your School - https://nicklaiuppa.com/edu-free-quote Services: Private School Marketing Agency - https://nicklaiuppa.com/private-school-marketing/
A Unique Way to Convince Prospective Parents
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95) - https://a.co/d/iLyNx3g
Purchase On My Website ($Free + Shipping) - nicklaiuppa.com/book/
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
Link www.linkedin.com/in/nick-laiuppa-22b48395/edIn -
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
nicklaiuppa.com/edu-private-school-boon/
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
nicklaiuppa.com/lp-edu-5-great-lies-of-marketing-your-private-school/
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
nicklaiuppa.com/edu-school-stability-scorecard/
Blog:
Weekly Edu Marketing Strategies - nicklaiuppa.com/blog/
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School - nicklaiuppa.com/edu-free-quote
Services:
Private School Marketing Agency - nicklaiuppa.com/private-school-marketing/
Top 5 Ways to Grow Enrollment with Paid Advertising
Quick results & traffic you can't get for free with paid advertising for your school.
Mentioned in This Episode:
https://nicklaiuppa.com/social-media-marketing-strategies-for-private-schools/
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Services:
8 Ways to Grow Enrollment for Free
Money talks but free better. Grow your enrollment without spending a penny with these strategies.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Join The Newsletter:
https://nicklaiuppa.com/newsletter/
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Services:
Positioning Your School As an ABSOLUTELY in Your Prospects Minds'
You can't be everything to everyone, so plant your flag in the ground and watch the enrollments roll in.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Services:
If Marketing Your School is Hard, Maybe It's Your School.
Hot take: maybe it's hard to get enrollments because your schools isn't unique enough...
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Services:
Advertising That Un-sells Your School
All advertising is good advertising... right?
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Services:
Finding the Marketing Numbers That Really Matter
Instantly know if your marketing and advertising is paying off by knowing these 9 numbers.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
The Trap of Wanting More
Guarantee the future success of your school in a way that will help you sleep better at night
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
A Unique Private School Marketing Strategy
I'm betting you'll be the only school in your state to do this
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
How to Enroll Prospective Families Before They Even Talk to You
People don't want to be sold to... at least not in the way you're thinking about it.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Shaking Things Up a Bit
Creatures of habit... good for life, bad for marketing. Let's shake it up a bit.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Get Creative With Your School Marketing
Generic - having no particularly distinctive quality or application. That's a definition I know no school wants to have. Here is how you go from generic to creative (and effective) with your marketing.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
SEO For Private Schools
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Avoid Diminishing Returns In Your School Marketing
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
The Definitive Formula For Private School Growth And Retention
I distill my eight years of marketing experience into an easy to follow "grow as you go" approach to marketing that you can implement from day one to get and keep more students.
Book - Selling Education: The Definitive Formula For Private School Growth And Retention
Purchase On Amazon ($24.95)
Purchase On My Website ($Free + Shipping)
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
Directory Listings Management
Search Engine Optimization (SEO) For Private Schools Part 2
SEO tools and strategies for private schools to show up number one in Google's search results.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Search Engine Optimization (SEO) Strategies for Private Schools
These are the top factors Google cares about when it comes to your private school SEO.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
A Two-Pronged Approach to Marketing Your School
Don't put all your eggs in one basket, or you'll shoot your eye out... that's how that saying goes right? This is the best way to market your school for both short term and long term gain. Basically, it's how not to shoot your eye out.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Private Schools Shouldn't Sell Education
Selling services rather than results is a common trap most schools, businesses, and marketers fall into. In today's show I teach you why selling results (rather than services) is a much better way to go about your marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
What Is Good School Marketing?
Contrary to popular belief, marketing is not things you say to make your school more attractive... or is it?
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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Can You Serve Two Masters? (Students and Parents)
Advertising to two different purchasers is a no go in traditional marketing... but private schools are a bit of a different story. Here's why.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
The Sixth Mass Extinction That Nobody Noticed (And What It Means For Your School)
Salespeople are dead... or are they. This is how we're sold to every single day without even noticing that its happening, and how you can do it for your prospective families.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
If You're Desperate for Enrollments, It's Too Late
You cant just 'turn on' your marketing and start getting new enrollments, here's why.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
The Covenant School
https://www.cfmt.org/story/support-survivors-of-the-covenant-school-shooting/
The Big School In The Little Pond
Social Media:
LinkedIn
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
What Mixing Music Taught Me About Private School Marketing
The mark of a true professional is refinement. In this episode I'm sharing how my past life as a music engineer (and what I learned about professionally mixing music) influences how I think approach private school marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Private School Marketing Agency
A Plea to School Leadership
Too often I see school leadership only caring about marketing when re-enrollment time is here or there are seats that need to be filled. Today, I'm reading a short chapter from my upcoming book (which is all about private school marketing... go figure) that speaks to the problem of sacrificing a marketing scapegoat.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
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School Magazines Are Good?
School publications are an untapped resource for many, and I get why. They're tough to produce, hard to commit to, and even harder to get approval for. Today, I make the case for school publications by giving you three ways to use them (one is a profit generator) and one way to get the leadership team on board.
Mentioned in the Show:
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
The ChatGPT Episode (And Other School Marketing AI Things)
I'm sorry but I had to add to the inescapable nature of ChatGPT and do an episode about it however, unlike most of the news you see I don't think it will kill private school marketers or Google. Today we're talking about how AI is just another tool in the marketers belt & why Google will still live on.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
What Private Schools Can Learn From Creators
Its a tried and true method at this point; build an audience and start a brand. Creators do it everyday and celebrities' have been doing it for ages. I believe that private schools can take a page out of their books & in effect get and keep more students enrolled. Today we explore how.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
What You Need to Know About Google’s Advertising Changes
Increasingly, Google has been stripping control away from advertisers on it's advertising platform which used to be a bad thing... but now it's pretty good? Were taking a look at the changes they've been making, why they're important, and what you need to do as an advertiser on the platform.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Word of Mouth, But Make it Digital
Asking for reviews is awkward, but do the benefits outweigh the tensions? We're looking at why reviews are important for private schools, how to get as many 5 star reviews as possible, and a system that makes it so simple you barely have to think about it.
Social Media:
Notable People:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
How to Upcycle Your Content Into Something Epic
Wouldn't it be nice if you didn't have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you've already created into something even more epic.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Marketing From the 80's That Works Today
I've said it before and I say it here again, most of the best advertising strategies were figured out ages ago. In today's show I teach you how turning your content into advertisements worked in the 1980's and is still working today.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
What Kevin Costner Can Teach You About Marketing Your Private School
Thanks to the Kevin Costner film Field of Dreams we get the modified quote "if you build it they will come". Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don't build something that no one comes to.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
How to Write Endless Amounts of Effective Ad Copy or Web Copy
As school marketers, we can get burnt out on new ideas and angles for our ads and our website copy. This is a formula that I use every day to kick burnout where it hurts and come up with new copy on demand.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
The 80/20 Rule of Private School Advertising
You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this show we explore a concept outlined in Perry Marshall's 80/20 Sales and Marketing Book, how 20% of your marketing is bringing in 80% of your results.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
This is What All of Your Advertising Should Be Doing
It has been said that the number one job of advertisers is to be creative. I think that's a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today's episode explores why that is the case, how to do it, and why it's important in your private school marketing.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services:
Marketing Fundamentals - How to Market to the Right People Every Single Time
Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 episodes with today’s episode being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students so if that’s you don’t miss today’s show.
Social Media:
Email Series:
The Never-ending Private School Boom - How to make the most of the boom in admissions that COVID caused private schools
The 5 Great Lies of Marketing Your Private School - How to replace these lies with helpful marketing strategies
Scorecards:
School Stability Scorecard - Find out if your school will keep thriving once the waitlist dry's up.
Blog:
Weekly Edu Marketing Strategies
Free Consultation:
Schedule a Conversation to Find Out How We Can Market Your School
Services: