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Not Another Fashion Podcast

Not Another Fashion Podcast

By Darryl Bannon & Sasha Ramdoo

A podcast to help new and existing brands navigate the complexities of the business side of fashion. With Sasha & Darryl
Currently playing episode

D2C part Deux - how to grow loyal customers

Not Another Fashion Podcast Jun 18, 2023

00:00
33:29
Episode 3 Series 2 - The contradictions of quite luxury

Episode 3 Series 2 - The contradictions of quite luxury

This is an insider chat on our take on quiet luxury. Grab a cuppa!

Should we not be talking more about quite sustainability - how to invest better in our clothing?

Have influencers too much sway?

As Tik Tok has sped up the trend cycles - blueberry nails anyone:), are designers losing their ability to stand out?

How can your brand navigate this minefield and as a consumer what do you think?




Aug 13, 202335:25
Pricing for success - Part 2 on pricing

Pricing for success - Part 2 on pricing

In our second part on pricing, we deep dive into the tips and tricks for getting your pricing right.

We cover the things you need to consider for wholesale pricing, how successful brands work, and how to increase your pricing over time.

Plus we take an insiders view on pivoting to a sustainable position and brand collaborations.

Aug 04, 202325:46
The price is right? - Pricing part 1

The price is right? - Pricing part 1

Pricing is a huge area so we have covered for part 1 the key strategies you need to manage.

1. What goes into pricing?

2. Common Mistakes

3. What is often forgotten?

4. Finding your pricing position

5. What is going on with luxury pricing??

Aug 01, 202326:53
Episode 7 -Whole lot of wholesaling going on

Episode 7 -Whole lot of wholesaling going on

Want to get the inside track on how to get to know buyers and build a commercial relationship? From an actual buyer? Well, this is the podcast for you.


We cover - How buyers think and source new brands.

How you can build relationships.

The pitfalls of sale and return

How to work with agents

The emergence of online wholesaling

Learn from the mistakes that other brands have made.

The negotiation process


Pricing will be a two-parter, opening up season 2. So we will deep dive into that further then.


Jun 27, 202335:16
D2C part Deux - how to grow loyal customers

D2C part Deux - how to grow loyal customers

As a sequel to our podcast on websites, in this week's episode, we dive deeper into how to make an effective and profitable e-comm site operations.

What to consider when thinking about:

Creating a community

Customer service

Reducing returns

Packaging

Promotion

SEO



Jun 18, 202333:29
Episode 5 - Getting it right with your website

Episode 5 - Getting it right with your website

This is part 1 of a 2-part Podcast covering the backbone of Direct to Consumer strategies - The Website.

What makes a good website?

What are the pitfalls of having an overly complicated brand name/Website Domain name?

Tips on good photography

Tips on good content creation

Making sure that your Branding is consistent across your website and social media platforms.

What is SEO? And tips to boost your rankings.

The joys of GDPR and appointing a person responsible for data.


Part 2 will be a deeper dive into running a D2C business:) But get the website right first:)




Jun 09, 202333:06
Episode 4 - Much a do about Sustainability ?

Episode 4 - Much a do about Sustainability ?

This week we discuss at a high level the landscape of what sustainability means for Brands, the fashion industry, and consumers.


There is so much green-washing and noise about sustainability - so what trade-offs do we have to consider?


What little steps can you do?


Do we need to take addiction to fast fashion far more seriously?

Jun 02, 202342:31
Episode 3 - Influencer Marketing - how invested should you get?

Episode 3 - Influencer Marketing - how invested should you get?

In this episode we cover the world of fashion influencing. What is the market landscape, do you always have to work with them? Is the industry too saturated and what is the future considering consumers are becoming more sustainable in their outlooks.

Is there better ways to use your marketing budget? Is there a time when you should use them? When it can conflict with your brand and we have a bit of a pop at the industry as well as highlight your customer and you can be the best Influencer for your brand.

Even if you are thinking of becoming an Influencer think about your authenticity. How to position yourself to appeal to the brands you want to work with etc.






May 24, 202341:05
Not another Fashion Podcast - Episode 2 - The joys of manufacturing

Not another Fashion Podcast - Episode 2 - The joys of manufacturing

In this episode, we cover how to approach and find manufacturers. How to develop the relationship. What do you actually have to prepare to minimize issues, costs, and errors? Why it is worthwhile shopping around. Learn from experienced buyers what mistakes to avoid and the critical path for getting your designs to market.

Save yourself hours and weeks of research. Brew up a drink for our whistle-stop guide to manufacturing.



May 15, 202339:51
Not Another Fashion Podcast - Episode 1 - our backgrounds and tips for getting your brand identity and your fashion career started

Not Another Fashion Podcast - Episode 1 - our backgrounds and tips for getting your brand identity and your fashion career started

There are so many podcasts so why listen to us? Good question, well, we have real practical experience in the industry and have been mentors to over 1000 brands (even we didn't realize until we did the totting up).


We introduce our background at the start. We then talk about the areas of fashion which are over-saturated. Sasha has years of experience as a buyer and fashion lecturer. Darryl has been behind the scene with some leading Brands. She has a wealth of knowledge about the business of fashion.

In this podcast, we want you to think - about where you are taking your brand. And your career? What are the pitfalls to avoid?


As was our first recording, we have learned loads about timing and microphones to make editing easier going forward:) So apologies in advance for the sound quality in parts. But that is the thing about any new business or venture, there will be a homemade quality at the start. You will be experimenting and learning as you go:)


Do DM us on either @bannonconsulting or @srfashionstart with topics or questions you would like answered. Also, feel free to drop your questions to Darryl@darrylbannon.com.

May 04, 202338:54