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Not Your Marketer: News about Marketing, Business and Marketing

Not Your Marketer: News about Marketing, Business and Marketing

By Alberto Lempira

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.

Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.

New episodes weekly.

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube
www.notyourmarketer.com
๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network
www.albertolempira.com
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E23: iOS Privacy, Metaverse and Patagonia

Not Your Marketer: News about Marketing, Business and MarketingSep 19, 2022

00:00
30:24
E23: iOS Privacy, Metaverse and Patagonia

E23: iOS Privacy, Metaverse and Patagonia

A comeback episode packed with news


Subscribe, Review, and Share if you like!


๐Ÿ—žHEADLINES

๐Ÿ‘‰ Meta and TikTok workaround iOS privacy features.

Sources: KrauseFX

๐Ÿ‘‰ AmericanEagle trying to get through Gen-Z on Roblox.

Sources: Digiday

๐Ÿ‘‰ Dubai setting the record straight for Crypto projects' marketing strategies.

Sources: Cryptodaily

๐Ÿ‘‰ Netflix's Advertising costs and what to expect.

Sources: MorningBrew

๐Ÿ‘‰ Queen Elizabeth II funeral AKA: The day marketing stopped in the UK.

Sources: The Drum

๐Ÿ‘‰ Patagonia's founder quits his right for the company's profits.

Sources: Marketing Week


IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW IT ON YOUR FAVORITE PODCAST PLATFORM.


โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Sep 19, 202230:24
Metaverse, NFTs, and Virtual lands

Metaverse, NFTs, and Virtual lands

Episode recorded live on Jan 21st, 2022.

Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.

Subscribe, Review, and Share if you like!

HEADLINES

Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic.

Sources: Twitter

Crypto.com got hacked. But they reimbursed their customers right away.

Sources: Decrypt

Meta wants you to mint and exchange NFTs on Facebook and Instagram.

Sources: FinancialTimes

Tony's Chocolonely wants you to eat less chocolate.

Sources: The Drum

Amazon fires once more to the retail industry with Amazon Style. A fashion retail store.

Sources: Geekwire

Nike and Gucci managed to create great experiences in the Metaverse.

Sources: Nike & Roblox

Microsoft acquires Activision Blizzard in the most expensive acquisition for the company yet.

Sources: Morning Brew

Wunderman Thompson gets into the metaverse on the CES.

Sources: Morning Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Jan 21, 202234:14
Christmas Ads: Holiday Marketing trends of 2021
Dec 25, 202128:27
From Meta to Peloton

From Meta to Peloton

Episode recorded live on Dec 20th, 2021.

A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.

Subscribe, Review, and Share if you like!

HEADLINES

  • Peloton's "He's alive" campaign backfires, and now everybody is confused.ย 

Sources: MarketingDive

  • Bombay Sapphire makes stopping at the window displays cool again.

Sources: MarketingDive & MorningBrew

  • Meta wants to offer an Ad Platform using less data, and we are loving it.

Sources: MarketingWeek

  • Meta's portal will understand American Sign Language.

Sources: Mashable

  • The metaverse will need 1000x the computing power we have right now, according to Intel.

Sources: TheNextWeb

  • Investors are buying holiday presents in the metaverse, and they are not alone.

Sources: Morning Brew

  • Cookies & Wine: Oreo partners with Barefoot Wine to add that sweet note to your glass of Merlot.

Sources: Morning Brew

  • Gift Cards are selling like hot, and there are some people still surprised by this.

Sources: Retail Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Dec 21, 202125:23
Black November

Black November

Episode recorded live on Dec 3rd 2021.

Black Friday, Cyber Monday, Twitter's stocks and more.

This episode is a news punch to know the latest on Marketing, Business and Tech.

Thanks for listening!

Subscribe, Review, and Share if you like!

HEADLINES

  • McDonald's new customer satisfaction role.

Sources: CNBC

  • It is not that bad that retail sales have decreased this year's Black Friday.

Sources: Forbes

  • Amazon having its best "Turkey 5", after record Black Friday and Cyber Monday sales.

Sources: CNBC

  • 2/3 of Gen Z do not feel it with Black Friday promotions.

Sources: Marketing Tech News

  • Trump: The Mastodon.

Sources: Mashable

  • Spotify's Wrapped 2021.

Sources: Morning Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Dec 04, 202119:20
Cleaning out the dust.

Cleaning out the dust.

Episode recorded live on YouTube.

This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.

I hope you like it.

Subscribe, Review, and Share if you like!

HEADLINES

  • Google November 2021 Core Update is live, and not everybody is happy about this.

Sources: Search Engine Land

  • Abandon ship! Twitter also joins the deprecation of AMP following the downfall of a failed promise by Google.

Sources: Search Engine Land

  • More restrictions to come on Meta's advertising platform.

Sources: Morning Brew

  • Grammarly becomes one of the most valuable startups thanks to its AI technology to help us improve our writing.

Sources: Morning Brew

  • Adele doesn't want you to shuffle her songs on her new album "30".

Sources: BBC

  • Personalization will always bring you closer to your customers.

Sources: Retail Brew

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Nov 22, 202116:15
Recording live + Ad targeting insights
Jul 16, 202125:49
Hello, world!

Hello, world!

Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead

I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.

Subscribe, Review, and Share if you like!

๐Ÿ‘‰ HEADLINES

๐Ÿ”– WEEKLY READ:

How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.

Read the article at AdWeek

๐Ÿ’กTip Bit:

Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.

This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.

I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Jun 02, 202117:38
Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ

Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ

Have you seen a packed podcast episode before? Of course, you havenโ€™t; podcasts are meant to be heard, not seen, lol.

Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue ๐Ÿฅด

Thanks for listening, and Iโ€™ll be happy to listen to your messages; leave one in this link.

1๏ธโƒฃ HEADLINES:

  • Zoom fatigue is real; I knew it!

Sources: MorningBrew, Stanford

  • Facebook blocks news; the Australian government passes a new law, Google and Facebook must pay.

Sources: The Drum, CNET

  • Spotify Audience Network gets more interesting.

Sources: MarketingDive, Spotify

  • A new kid in video-streaming-town, Paramount+, set to launch on March 4th, it will have an ad-supported tier, and it will do remakes of Frasier, Rugrats, and more.

Sources: AdWeek

  • ClubHouse may be recording all your rooms, and while it has not launched its monetization plan yet, there are a growing set of startups making money out of it.

Sources: Inc., Wired

  • Twitter may be joining the Social Media revolution with Super Follows and Twitter Spaces.
  • M&Mโ€™s relaunches its limited-edition messages-packaging with Spotify playlists included.

Sources: MarketingDive


๐Ÿค“ Share this episode with someone who might find it useful.


IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Mar 01, 202127:32
Delighting your customer - Building your marketing strategy (4/5)

Delighting your customer - Building your marketing strategy (4/5)

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜€๐—ผ.

In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view.

I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improving the customer experience once you begin to delight your customers.


โŒ ๐™‹๐™๐™Š๐˜ฟ๐™๐˜พ๐™ โ‰  ๐˜ฟ๐™„๐™๐™๐™€๐™๐™€๐™‰๐™๐™„๐˜ผ๐™๐™„๐™Š๐™‰ย 

โœ… ๐™€๐™“๐™‹๐™€๐™๐™„๐™€๐™‰๐˜พ๐™€ = ๐˜ฟ๐™„๐™๐™๐™€๐™๐™€๐™‰๐™๐™„๐˜ผ๐™๐™„๐™Š๐™‰


๐Ÿค“ ๊œฑสœแด€ส€แด‡ แด›สœษช๊œฑ แด‡แด˜ษช๊œฑแดแด…แด‡ แดกษชแด›สœ ๊œฑแดแดแด‡แดษดแด‡ แดกสœแด แดษชษขสœแด› ๊œฐษชษดแด… ษชแด› แดœ๊œฑแด‡๊œฐแดœสŸ.


IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.


โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Feb 22, 202123:54
Weekly News: Brand values and Core Web Vitals

Weekly News: Brand values and Core Web Vitals

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโ€™s sale to Oracle-Walmart is on hold, Core Web Vitals, and Googleโ€™s latest algorithm update (passages), and Microsoftโ€™s xCloud.

1๏ธโƒฃ HEADLINES:

  • Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.

Sources: MarketingDive, MarketingWeek

  • Aunt Jeminaโ€™s out, say hello to Pearl Milling Company.

Sources: MarketingDive

  • TikTok deal with Oracle+Walmart is on hold.

Sources: AdExchanger

  • Auditing your Core Web Vitals and the passage update from Googleโ€™s algorithm.

Sources: Search Engine Land(1), Search Engine Land(2)

  • Microsoftโ€™s xCloud, cloud gaming alternative will be available on web browsers, Safari included.

Sources: The Verge

๐Ÿค“ Share this episode with someone who might find it useful.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Feb 15, 202122:10
Value and Brand Positioning - Building your marketing strategy (3/5)

Value and Brand Positioning - Building your marketing strategy (3/5)

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†.

Today I will briefly explain the different elements that make up marketing:

  • ๐Ÿฅบ Needs
  • ๐Ÿค— Wants
  • ๐Ÿ˜ Demand
  • โ˜บ๏ธ Value + Satisfaction

Creating value, and understanding how to make your customersโ€™ life easier is key to set where you want your brand to be positioned.

Remember that real estate on the customerโ€™s mind is limited and highly coveted, so we need to be sure to convey the right message and to be clear about the value we offer.

๐Ÿค“ ๊œฑสœแด€ส€แด‡ แด›สœษช๊œฑ แด‡แด˜ษช๊œฑแดแด…แด‡ แดกษชแด›สœ ๊œฑแดแดแด‡แดษดแด‡ แดกสœแด แดษชษขสœแด› ๊œฐษชษดแด… ษชแด› แดœ๊œฑแด‡๊œฐแดœสŸ.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Feb 08, 202116:00
GameStop rules! Or was it Reddit?
Feb 01, 202132:23
Choosing your Target - Building your marketing strategy (2/5)
Jan 25, 202121:04
Parler, WhatsApp and CES 2021.

Parler, WhatsApp and CES 2021.

2021 arrived with a lot of news!

Today weโ€™ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021.

All this and more on the ninth episode of the NYM podcast, stick around.

1๏ธโƒฃ HEADLINES:

  • Parler and Big Tech: The fight for truth

Sources: Deadline, Reuters

  • WhatsApp changing the rules of engagement.

Sources: The Verge, Gizmodo

  • Primark wonโ€™t open an online store.

Sources: Morning Brew

  • Highlights from CES 2021.

Sources: CNET

  • UNO turns 50!

Sources: Marketing Dive

  • Wikipedia turns 20!

Sources: Morning Brew

๐Ÿค“ Share this episode with someone who might find it useful.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Jan 18, 202128:38
Understanding the Market - Building your Marketing Strategy (1/5)
Jan 11, 202114:51
2021 Trends: Marketing, Business & Tech

2021 Trends: Marketing, Business & Tech

Weโ€™re still on Christmas time! ๐ŸŽ„๐ŸŽ…๐Ÿป

Today weโ€™ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if you want to know more.

1๏ธโƒฃ NEWS ABOUT TRENDS:

  • Online Shopping:

Sources: CNBC, Marketing News,

  • Influencer Marketing:

Sources: Business Insider, Klear

  • Streaming Platforms:

Sources: Marketing Dive, The Verge

  • New Tech:

Sources: Media Post (1) (2)

  • First-Party Data:

Sources: Marketing Dive, AdExchanger

  • Antitrust lawsuits:

Sources: Media Post (1) (2), Marketing Dive

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Dec 21, 202033:08
Christmas & Marketing ๐ŸŽ„

Christmas & Marketing ๐ŸŽ„

Itโ€™s Christmas time! Time to become a better marketer!

In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times.

Thank you for listening!

1๏ธโƒฃ HEADLINES:

  • Salesforce will acquire Slack for $27.7B.

Sources: TechCrunch

  • A new kid on the block of video streaming platforms: Discovery+.

Sources: CNBC

  • Twitter relaunches account verification in 2021.

Sources: TechCrunch

  • Google announced on December 3rd the roll-out of a core algorithm update.

Sources: Search Engine Journal

  • Black Friday 2020 set records for online spending.

Sources: CNBC

2๏ธโƒฃ INTERVIEW:

I talked with Dani Goico, founder of Brand Crops and former CMO of Goiko about holiday marketing.

We remembered some iconic campaigns from our childhood and we also commented on this yearโ€™s campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whether they have nailed the holiday spirit or not.

Dani left us with some great tips for any brand dealing with Christmas messages, especially in 2020:

โ˜๏ธ Emotions have to be prominent.

โœŒ๏ธ Brands must be respectful about the situations their audience could have faced throughout the year.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Dec 07, 202038:31
Bonus: Tracking data without cookies
Nov 23, 202015:04
Thanksgiving, Twitterโ€™ Fleets, and BuzzFeed

Thanksgiving, Twitterโ€™ Fleets, and BuzzFeed

Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost.

In this episode I interviewed entrepreneur Gerard Compte, whoโ€™s on a trip around the world, he is right now in the middle of Turkey. We talked about his journey and how love and passion can boost your business.

Thank you for listening!

1๏ธโƒฃ HEADLINES:

  • Thanksgiving to go, please.

Sources: BBC

  • Stories, stories everywhere.

Sources: MediaPost

  • BuzzFeed acquires HuffPost.

Sources: Bloomberg

2๏ธโƒฃ INTERVIEW:

I had Gerard Compte, founder, and CEO of FindThatLead over.

We talked about entrepreneurship and about what does it take for becoming an entrepreneur in 2020.

Gerard shared a ton of insights and recommendations for anyone looking to start their own business:

โ˜๏ธ Start now!

โœŒ๏ธ Be resilient.

3๏ธโƒฃ FIND OUT MORE ABOUT OUR GUEST:

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Nov 23, 202059:27
SEO Tips, Social Media and Advertising

SEO Tips, Social Media and Advertising

We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search.

Thanks for listening, enjoy!

1๏ธโƒฃ HEADLINES:

  • Who spent the most on online advertising ?

Sources: AdAge

  • Spotify may be working on a Podcast subscription service.

Sources: The Verge

  • Project Signal from the Washington Post, a way to target users by context.

Sources: The Washington Post

  • Social Media forced to act as a contention wall for the spread of fake news.

Sources: USA Today

2๏ธโƒฃ INTERVIEW:

We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like:

  • State of the art of SEO in 2020.
  • How to take advantage of SEO if you are an SMB:
    • Google MyBusiness.
    • Google Maps features.
    • COVID protocols.
  • What is working and whatโ€™s not regarding SEO.
  • Debunking three common myths about SEO.

3๏ธโƒฃ FIND MORE ABOUT OUR GUEST:

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Nov 09, 202046:07
It's all about your data

It's all about your data

In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed usersโ€™ data and how brands are levering on them. Thanks for listening, enjoy! 1๏ธโƒฃ HEADLINES: PayPal betting on crypto by allowing its US-based accounts to buy and sellย  cryptocurrencies like Bitcoin, Etherium, and LiteCoin. Sources: Reuters, Bloomberg US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance. Sources: WSJ Snap had a great week with a jump in almost 20% of DAUs. Sources: CNBC Quibi shutdowns after just six months online. Sources: WSJ YouTubeโ€™s ad space availability for political ads in the US is so crowded prices have spiked. Sources: Bloomberg 2๏ธโƒฃ MAIN STORY: There are many ways brands can leverage data for engaging customers. Today we talked about three of them: Understanding your customer. Predicting behavior. Engage with customersโ€™ data. 3๏ธโƒฃ MENTIONED ON THIS EPISODE: Googleโ€™s market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ ๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube www.notyourmarketer.com ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network www.albertolempira.com ๐Ÿ”Š Music & Sound arrangement by @dosdosmusic
Oct 26, 202029:38
Holiday shopping: COVID Style

Holiday shopping: COVID Style

Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy!


1๏ธโƒฃ HEADLINES:

  • Instagram turns 10.
  • Instagram is to add its shopping experience to IGTV, Reels is coming.

Sources: eMarketer

  • YouTube is betting on making the platform a destination for online shopping.

Sources:Bloomberg

  • PlutoTV is launching in Spain this fall.

Sources:BroadbandTV News


2๏ธโƒฃ MAIN STORY:

Holiday season 2020: how COVID is going to change the way brands and consumers approach the busiest shopping season in the western hemisphere.


3๏ธโƒฃ MENTIONED ON THIS EPISODE:

๐Ÿ‘‰ How to change Instagramโ€™s App icon (it will work in October only): ๐Ÿ‘ˆ

  1. Go into the appโ€™s settings.
  2. Scroll down. (As if you were going to refresh the feed, but youโ€™re still in the settings screen)
  3. You will be greeted with the anniversary screen.
  4. Choose the App icon you prefer.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Oct 12, 202034:10
MVP: Minimum Viable Product

MVP: Minimum Viable Product

First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show.

Thanks for listening!

1๏ธโƒฃ HEADLINES:

  • TikTok's future stills unsecured in the US.

Sources: CNBC, CNET, Forbes

  • IKEA is using CGI models for video campaigns.

Sources: PetaPixel

  • Facebook removed the 20% text limit on ads' creative for Facebook Ads and Instagram Ads.

Sources: Search Engine Journal, Social Media Today

  • Amazon Hardware event: launching a new Ring indoors drone that reminds of Flubber's Weebo.

Sources: The Verge

2๏ธโƒฃ MAIN STORY:

Using the Lean Startup methodology in organizations of any size. The case for Amazon's approach to the development and launch of new devices and services.

3๏ธโƒฃ MENTIONED IN THIS EPISODE:

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.

๐Ÿ˜ƒ Leave a voice message!


IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

www.notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

www.albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Sep 28, 202029:04
Not Your Marketer Trailer

Not Your Marketer Trailer

Let's talk about marketing, business, and tech.ย 

Join me every other week to cover the lastest news and trends.

๐Ÿ˜ƒ Leave a voice message!

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

www.notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

www.albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

Sep 27, 202001:11