B2B Lead Gen Architects: Real Talk, Real Growth
By Seth Viebrock
Join us as we dive deep into emerging strategies, tactics, and success stories from industry experts with decades of experience. Hosted by seasoned professionals, each episode brings you candid conversations, real-world insights, and actionable tips to help your business thrive in the competitive landscape.
Whether you're a marketing pro, a business owner, or just curious about the art of generating quality leads, this podcast is your blueprint for achieving real growth in the B2B world.
B2B Lead Gen Architects: Real Talk, Real GrowthNov 09, 2023
Amplifying Your B2B Lead Gen with Strategic Content
Undeniably, even the most extraordinary product or service needs the right storyteller to showcase its magic. It's not just about creating something amazing; it's about creating demand in the face of the right audience in a way that captivates their imagination and compels them to experience the wonder for themselves.
In this episode, we dive into real-world examples of how to make this a reality, aligning a content strategy with business goals, structuring newsletters for engagement, using storytelling in content creation, and mastering persuasion in thought leadership content to supercharge your B2B lead generation.
You're in for a treat.
B2B Lead Gen Strategies for Success and Growth
Ever felt like you're hunting for unicorns in a forest full of deer? That's what B2B lead generation can feel like. You know the perfect leads are out there, but they seem just as mythical and elusive.
In this episode, we dive into some common B2B Lead Gen challenges, the importance of marketing and sales team alignment, personalized messaging, and user experience, in addition to the art of navigating long sales cycles and complex buying processes. Remember, steady growth takes time and a strategic investment.
Boosting B2B Lead Generation: Content Strategies for Success
Ever felt like you're lost in a sea of competitors? Why isn't anyone paying attention? Tired of shouting into the void?
B2B lead generation can feel that way. Despite having excellent services or products, getting them in front of the right people can be difficult.
In this episode, we dive into how to navigate a sea of competitors with original quality content, diving into:
- The importance of quality content in B2B Lead Generation
- The impact of Google's algorithm updates
- Using helpful content as lead magnets
- Aligning content with search intent for success
- Enhancing user experience to capture attention
- Maximizing impact and reach through content repurposing and automation
- Understanding ROI through data tracking and performance analysis.
And of course, we've sprinkled in some helpful tips you can immediately put to work.
B2B Lead Gen Thought Leadership
Ever felt like you're chasing shadows in the competitive world of B2B lead generation? It can be a wild ride, right?
We've all been there. Pouring time and resources into marketing efforts that yield meager results.
Imagine if we could see through these shadows...
In this episode, we uncover how thought leadership serves as your torchlight. We'll explore its art and subtleties by offering unique perspectives to stand out from competitors.
We dive deep into the role transparency plays as a trust-building tool that strengthens client relationships.
We also discuss harnessing SEO optimization to enhance reach and embracing data-driven decision-making strategies.
To top it off, we share tips on choosing the perfect digital marketing agency using factors beyond the obvious!
Addressing Common Lead Gen Challenges and Pitfalls
Curious how to resolve some common challenges and mistakes in generating leads?
In this episode, we debunk some common assumptions and dive into the world of B2B SEO and paid advertising strategies. Get insights on aligning your budget and getting buy-in from upper management with real examples and use cases from our clients to help fill your pipeline with high-quality leads.
Turning Your Website into a Lead Generation Machine
How do you turn the ship from the old way of doing things and turn your website into a lead generation machine?
In this episode, we discuss the role of marketing and sales, diving into common beliefs and challenges our prospects and real-world clients are experiencing with strategies to excel in the modern B2B lead generation world.
Financial Services Marketing Challenges and How to Solve Them
In the tightly regulated and highly-commoditized financial services marketing world, there are many challenges. But at O8, we believe that every challenge is an opportunity.
This webinar will discuss the unique challenges faced by this market, as well as offer advice to help create a marketing framework that fends off competitors, appeals to digital-first consumers, and helps the brand survive and thrive in a digitized world.
You can head to our blog for and download the free eBook for more: https://www.o8.agency/blog/financial-services-marketing/challenges
The Perfect Digital Marketing Team Structure
The best digital marketing team has the proper skill sets and strategies to accomplish organizational goals in the most efficient manner.
You'll get insights and actionable practices that will help you select, structure, manage and inspire the perfect digital marketing team for your company.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=vi9jM95sgwk&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=6
Breaking Bias, Building Connections
This session will focus on our individual responsibility to address our bias as we seek to build on our common goals of safety, significance, and belonging.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here: https://www.youtube.com/watch?v=1o1WF3qJyZo&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=5
Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which marketing campaigns are most successful, and why. In this podcast, we will take you through Closed-Loop Marketing and look at the role of CDPs, analytics, and marketing automation and how they help you close the loop.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here.
2.9.21 In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been 3 new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the nitty-gritty of GA4 on this episode of Digital Marketing Team Huddle.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=ZtJWlFLt3z0&list=PLG8hFOTMGZRI0K2-1lby3flObgF1N-xjt&index=19
Creating Actionable Insights From Your Marketing Data
12.1.20 Clients come to us either lacking quality marketing data or drowning in it. The team discusses how to make sense of all this marketing data in this week's Digital Marketing Team Huddle!
Tackling Digital Marketing Strategy in 2021
11.17.20 In this episode of Digital Marketing Team Huddle, the O8 team discusses what to consider when making your digital marketing plans for 2021. The idea of planning for 2021 can be daunting. The reality is that we are still in the middle of this pandemic, and the factors that influence businesses are going to continue to evolve throughout 2021. Listen for insight on O8's planning methods and how you can implement them in your own organization.
10.6.20 The O8 team discusses geotargeting and how it can be used on your website as an essential tool for targeted marketing and advertising programs.
The Do's & Don'ts of a Website Redesign
8.25.20 This week's Digital Marketing Team Huddle episode has O8 discussing design, usability, navigation, and performance do's and don'ts. Our Director of UX and Design also joins to give his insight!
Problem Solving Session
8.4.20 In this week's Digital Marketing Team Huddle, the team has a problem-solving session answering listener questions. Listen to learn more about Google's updated "GMB" profile, eCommerce-friendly CMS options, building your own site vs. hiring an agency, Google Search rankings, offline conversions, and Drupal 8 & 9 migrations!
5.1.20 In this episode of Digital Marketing Team Huddle, our team discusses all things Drupal, including the impending migration from Drupal 7 to Drupal 8/9!
*Please note this podcast was recorded when D7's EOL was scheduled for November 2021. However, given the impact of COVID-19 on businesses and budgets, the Drupal organization has extended this date until November 28, 2022. Drupal 8 will still stop receiving support in November of 2021.
Digital Marketing Group Therapy
6.23.20 Join O8 experts for free digital marketing and technical advice. Think of it as a group therapy session! The team answers questions, discusses challenges, and will brainstorm solutions and provide actionable steps for solutions.
What Should Your Weekly Marketing and Website Checklists Consist Of?
6.16.20 Success comes when you have a steady, clear focus on what you want to achieve and you take steps every day to move towards it. Weekly (and daily and monthly) checklists help you to stay on track and keep your team aligned. We at O8 use several lists and we'll share a few with you on this episode of Digital Marketing Team Huddle!
Preparing for the Upcoming Changes to Search Algorithms
6.12.20 This Digital Marketing Team Huddle will help you learn about the impending changes to search algorithms on the web. When are they happening, and how should you start preparing?
All Things HubSpot
6.9.2020 On this Digital Marketing Team Huddle, the team discusses all things HubSpot and how it can fit into your business's needs.
Are You Tracking Properly?
5.26.20 On this Digital Marketing Team Huddle, O8 discusses UTM codes. How you can create them, what can you track with them, as well as best practices for UTM tracking.
PPC Insights and Improving Your Returns
5.22.20 On this Digital Marketing Team Huddle, we discuss ways to improve your PPC returns, the most important KPIs to measure success, and more!
How to Conduct a Website Analysis
5.12.20 On this episode of Digital Marketing Team Huddle, O8 discusses conducting a website analysis for your own company, and what to look for from your competitors!
How to Approach a Website Redesign
5.8.20 On this episode of Digital Marketing Team Huddle, join us as we discuss what to know about approaching a website redesign.
The Latest Digital Marketing Trends
5.5.20 On this Digital Marketing Team Huddle, the O8 team discusses the latest and greatest digital marketing trends, including personalization, social media stories, artificial intelligence, branding, and much more!
CRO in the time of COVID-19
4.28.20 O8 discusses CRO in relation to how to respond to the consumer behavior shift, as well as how to win new customers and retain existing ones over the coming weeks and months.
How to Approach Re-Opening Your Business Post-COVID 19
4.24.20 This episode of Digital Marketing Team Huddle discusses re-opening your business post-COVID-19. How should you re-engage with customers/clients? How should you approach the re-opening of your business? What should your digital strategy look like?
The Intelligent Way to “Cut Costs” During Hard Times
4.22.20 Budget is tight, so you need to cut costs and that means marketing. We'll advise you on the smart way to do so, without losing all of the progress of your marketing efforts thus far. Pulling back on marketing is not the way to go right now!
Productive Tools To Do Better Remote Work
4.17.20 O8 team members discuss the best tools to keep you productive while working remotely.
Strategically Pivoting in a New World
4.14.20 Our first Digital Marketing Team Huddle episode discusses how to strategically pivot your business in this new and rapidly changing world.