Business Storytelling 101
By Andy Mizrahi
Stories are what move the world and allow us to remember important facts that we need to know.
By telling a proper story for your business, your customers will remember who you are and what you do, and tell it to their peers.
Join us on a journey to discussing ways to tell business stories through your message, website, videos and other tools.
Hosted by Andy Mizrahi, from Old Farm Productions.
Business Storytelling 101May 20, 2020
Ep 6. How to Work From Home: Rules, Stories, And Ideas Ft. Sruli Rapps
In this episode, my friend Sruli Rapps interviews me, asking me questions about working from home for a new project he is working on.
So we decided to turn this into an episode.
This episode, I break down some of my life rules I have to work from home better, and more.
Ep 5: Weed (Cannabis) Storytelling; Guests: Avital Bayer & Yarin Weltsman of HiPitched/Hash Creative
In this episode, I interview Avital Bayer and Yarin Weltsman of HiPitched, a global agency, with headquarters in Jerusalem, a branding and strategic agency that are so good at what they do, they were able to launch a Cannabis Strategy company as well, based on their own research and talents.
This episode, they discuss how they map industries for market research, and they ask the questions like is your brand a a seamless experience from website to social media, is it gender neutral, and does it have scientific evidence to back it up.
Ep. 4: Learning Cameras Can Weaponize Your Career
How learning to use the camera can weaponize your marketing skills.
Ep 3: Apps and Software- How to tell a story with an app or software
This episode is to help you tell a story for your software, app.
This episode helps you craft a business pitch that can be used for a video script.
I focus on selling an app as well as other businesses.
You need to be able to educate your customers, investors and beyond with some interesting messaging and conversation.
You need to convince them to buy in at any level.
How can you tell a story that will captivate them?
Ep 2: How to Answer 'What Do You Do?' (Especially in a Major City Like Los Angeles)
When we meet people for the first time, the most common question we get is "What do you do?"
I call this the three question rule. They'll ask you three questions.
What do you do, can you clarify, and how do we do business together?
Answer this correctly, and you position yourself to advance your career and desires.
Answer this incorrectly, and you will stay where you are.
Selling yourself is one of the most important tools we need.
This episode will help you craft your own story about yourself, so you can better answer, "What do you do?"
Bonus: I also discuss the how to do this in a major city like Los Angeles. How Los Angeles is a town where you can send your career to new heights by communicating your needs properly.
Ep. 1: Real Estate Storytelling
This episode is how to sell your AirBNB room, your real estate property, and anything to do with a home. I break down how to turn it into a simple story using your properties unique strengths.