
On Air Brands Podcast
By On Air Brands Podcast

On Air Brands PodcastMar 09, 2022

E45: Are You Creating Content That SELLS?
In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can make content that SELLS.
Create content that talks about why them.
Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity.
Introduce the product…Answer the basic who, what, when, where & how questions.
How you can handle objections ahead of time.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E44: How To Get Better Clients Through Educated Leads
In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about the gateway to educate buyers during your sales funnel.
It’s proven that educated buyers stick around more & spend more money.
Here are some ideas for content that your podcast can utilize to educate your audience on:
-Educate your audience on misconceptions
-Educate your audience on how to hire you.
-Educate your target customers on what mistakes people are making, (like if you’d try to do the service yourself)
-Educate your audience on which information is bogus.
-Educate your audience on your best path forward.
-Educate your audience on things they should stop doing.
-Utilize FAQ’s
-Talk about the worst-case scenarios
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E43: Using Your Podcast As A Natural Marketing Channel
In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can create a podcast series that will attract, engage, nurture & convert more clients for your business.
Your podcast can be a great marketing channel. The podcasting medium is that you can be imperfect & conversational.
Get people to know you exist and have them start consuming your content during the attraction phase.
Engage & nurture by sharing industry insights to demonstrate your authority & expertise. Recapping & creating highlights is a good way to get your credibility in front of people without tooting your own horn too much.
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E42: Finding The Balance Between Your Personal Brand & Corporate Brand
In this episode, your host Amber Fuhriman has special guests Meredith Egeland & Erik Cabral to talk about gaining the clarity that will allow you to reach your goals in your personal life, podcasting life & your business life!
There are some healthy ways for you to merge personal & business brands. How do you find a balance between the two? Have a plan!!!
When naming your podcast, do you name it after your business brand or personal brand? This will determine the content of your podcast.
How can you make your personal brand/podcast an ASSET
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E41: The Dos & Don'ts Of Guesting On Other People's Shows
In this episode, your hosts Erik Cabral and Amber Fuhriman go over how you can leverage guesting on other people's shows to best support your brand, your business & your goals.
Most podcast hosts overlook being a guest on other people's shows to expand their network & personal brand.
How to deal with the noise & find the right shows to guest on.
Guesting on other shows will improve your public speaking in a way hosting doesn’t. Listen to past episodes & review how you can improve your speaking.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E40: How To Use Podcasting To Nail Your Dream 100 Strategy
In this episode, your hosts Todd Giannattasio and Amber Fuhriman talk about using podcasting to nail your dream 100 strategy.
Make a list of the top 100 people you need to connect with now & utilize podcasting to scale that list & make it happen. Hosting & having guests on your show will help you connect with your dream 100 list of people & build long-lasting relationships.
Utilize a solid outreach program to approach your dream 100 people & acknowledge the value you can bring to them.
What are some good ways to follow up with your guests and how can you add even more value to their lives? Use the 30-60-90 day follow-up system.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E39: The Mental Blocks That Keep You From Monetizing Your Content
In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can overcome mental blocks in order to turn your shows and content into money makers for your business and personal brand.
Different ways people monetize their content:
-Sponsorships
-Affiliate for products
-Promote your own products
-Incorporating your shows/content in your sales funnel
You should understand that you don’t need millions of listeners for your show and business to be successful. You need ENGAGEMENT.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E38: How To Overcome Mental Blocks With Starting A Podcast
In this episode, your hosts Todd Giannattasio and Amber Fuhriman go over the mental blocks of starting a podcast, growing your show!
Get comfortable with being uncomfortable. If you have a message that you want to convey, there will be people out there who will listen. They can’t listen if you don’t do it!
One is better than zero… would you rather have 5 viewers that take action or 100 that don’t?
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E37: Lessions From The Trenches On Podcasting With Special Guest Mike Ham
In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth.
Mike Ham goes into what he’s been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State.
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Check Out Mike Ham at
https://www.themorningspotlight.com/
https://www.greetingsfromthegardenstate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E36: Podcasting Is Still The Best Content Creation Method Going Into 2022, Here's Why.
In this episode, your hosts Todd Giannattasio and Erik Cabral discuss why you need a podcast to build your brand going into the year 2022.
There is no shortcut to building your brand & captivating an audience will help you “stock the pond”.
Kylie Jenner for example had built a massive raving fan base and leveraged that to start her make-up brand. Continue to create content that adds value & people will see you as a valuable asset & they’ll engage with you and your brand NATURALLY.
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E35: 8 Easy Social Media Frameworks That Can Supercharge Promoting Your Podcast
In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast.
1. When your show goes live, share an announcement post
2. Create a message that caters to pleasure & move away from pain
3. Use your data & statistics in your promotions
4. Promotional posts that focus on a problem
5. Promotional posts that focus on a solution
6. Understand your audience
7. Encouraging engagement with your posts
8. Tagging your guests & quotes from episodes
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E34: What Are You Doing To Maintain Your Podcast Guest's Relationships?
In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into how you can maintain your relationships with guests you have on your podcast.
The conversation of promotion starts before the interview happens.
The whole podcasting experience is about building relationships, and how you and your guest can mutually benefit each other
There are workflows you can set up to automate the process of following up with guests & maintaining the relationship like taking advantage of Calendly’s task reminding system.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E33: Is Your Brand’s Podcast Making These Mistakes?
In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast.
Get past the hesitation period & just START, but have a plan first.
The faster you get your brand out there, the more clarity & data you can use to grow your company.
Lack of consistency can be hurting a starting business or brand especially when it comes to your brand’s podcast.
When starting your podcast, have at least 3-4 episodes in the pipeline so you can keep consistent in the event you’re busy on a given week.
What is your CLEAR call to action with your brand’s podcast?
Make everything in your show relate to your core brand image & call to action, even anything you’re promoting. Organic, host-read ads convert the most!
If you’re a podcaster you MUST be a guest on other people’s shows.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E32: Don't Build Your Business On Rented Land, Offline & Online
In this episode, your hosts Todd Giannattasio and Erik Cabral discuss ways you can future proof your business's online presence & adapt to the ever-changing online landscape.
The meta is changing when it comes to the next big thing people are going to gravitate towards. Facebook is thinking ahead & is betting on virtual reality being the next space consumers & businesses will congregate to.
Diversifying your online presence like having a website will ensure you won't be as affected when a big tech company like Facebook decides to change its platform which affects your online reach.
Use social media to funnel your online reach to your website.
Don’t build your business on rented land
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E31: You Need A Home Base For Your Podcast & Content
In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can maximize your content potential with the right website set up!
Learn the common mistakes you can run into that hold you back from being the industry thought leader you deserve to be.
Putting effort into making a good website will show your viewers and potential business clients that you're SEROUS!
Embedding all of your media into one home base will help with search engine optimization.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E30: How To Become An SEO Master
In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can get millions of online interactions without paying for advertising.
Leveraging assets such as organic content marketing can help grab attention over the course of years for an hour or two of work.
The content you create should reflect the customer journey & how they can find you through organic google searches.
Know who your customer is & what they are searching for. Optimize your content around those keywords. Modern titles should be clear and clever to get more interactions.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E29: How To Build Your Brand & Gain More Listeners By Utilizing Facebook Ads!
In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the differences between boosting your post & running legitimate ad campaigns on social media.
3 strategies for social media marketing
List building & sending out emails
Master your customer’s journey
Promote your episodes!
Use “page transparency” to view other Facebook pages’ ad campaigns to get an idea of what other companies are doing, but keep in mind of YOUR target audience for your ads.
Different strategies for budgeting ad campaigns on social media.
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E28: Do You Use Your Podcast Strictly For Selling?
In this episode, your hosts Erik Cabral and Amber Fuhriman explain the importance of valuing relationship building over transactional intent with your podcast!
Do you have a podcast to specifically sell a product or service?
Making a podcast just to sell a product or service to your guests is not the way to go. Building relationships naturally & adding value to people's lives through expressing your message is the best way to expand your personal brand & image.
Valuing a transaction over a relationship is not going to get you far.
Have a follow-up system with your guests to keep the relationship going.
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E27: Is Your Podcast Organized?
In this episode, your hosts Todd Giannattasio and Amber Fuhriman get organized & explain why it’s so important with your podcast.
Being organized helps with having clarity & makes your podcast smoother.
Creating a google document that outlines the episode’s structure & content will make each episode more consistent.
Naming your documents & files will ensure recalling your files will be easier down the line.
Detailed show notes of what your guest said in each episode help with repurposing content.
All of your content & files should live in one space.
Set up automatic follow-ups with your guests to help build a relationship after the show.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E26: Start Your Podcast With A BANG! Using These Tips
In this episode, your hosts Todd Giannattasio and Amber Fuhriman give tips on what to do in your first five podcast episodes!
“If you ever feel overloaded, reset your self surge protector & take the time to recharge”
Putting together a mini-series can help reduce the chances of “pod fade”.
Each episode should be a “pillar topic” that tees up what the podcast is all about.
These minisodes can make a great season transition
Make a list of your best episodes of a specific topic & repurpose it for marketing
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E25: How Can You Put The Spotlight On Your Guests
In this episode, your hosts Todd Giannattasio and Amber Fuhriman
dive into the topic of being a good host
Getting the right balance between highlighting your guest and conveying your message is important, your goal is to drive the conversation and let your guest shine!
Have backup questions and gear them towards what your guest is passionate about.
More podcasts are doing solo “reflection” episodes where they summarize what was talked about in past episodes.
Quick Tips:
Screenshot Tips
Recap episodes
Be Conversational
The power of intention
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E24: How To Do Email Marketing For Your Podcast
In this episode, your hosts Todd Giannattasio and Amber Fuhriman go into email marketing strategies & the beneficial relationship it can have with your podcast.
There are two types of people:
I need to promote business but don’t know how to create content
I have too much content but don’t know how to promote it.
Marketing can make really smart people do really dumb things.
Emails are a two-way street. Implementing a call to action can get them to reply.
Build your email list through your podcast.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E23: Getting People Excited To Give You Money
In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about how you can build a brand that gets people excited to give you money.
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E22: Hit The Ground Running With The Season 0 Strategy
In this episode, your hosts Todd Giannattasio & Amber Fuhriman go over Todd's step-by-step strategy on launching your first or next podcast faster with his season 0 strategy.
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E21: Are You Even Successful?
In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about what success means to you and how to know you're achieving it through measuring your success.
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E20: How To Build Your Audience
In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into expanding your brand and podcast by building an audience.
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E19: How To Get More Referrals And Why You Should Extend The Referral Sales Process
In today’s episode, we go through what makes a good referral, how to make better referral intros so everyone is set up to win, and a major caution when getting new clients from referrals (and why you might want to pump the breaks on that).
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

E18: How To Get More Engagement On Your Content
Is your content getting crickets? Do you want more clicks, comments, shares, and responses? This is the episode for you
Learn the steps that get people to want to follow and engage with your content on social media, email, blog, podcast, or whatever platform you publish on.
️ Discover how the secrets of a successful pitcher will help you get more people Liking and Commenting on your posts
Why you can't just publish and pray and what to do immediately after posting to get more engagement
🤷♀️ How to social media platforms decide to promote your organic content (or not) so that you can play the game right
All that and more!
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
For Todd's course on building your audience and attracting customers, go to https://thegrowthsuite.com/mlfworkshop/
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Check out Amber at https://morethancorporate.com/

E17: Running Out Of Content Ideas For Your Marketing? Use Adjacent Content Marketing
Struggling with content ideas to keep your marketing going consistently? Feel like there's only so much you can say about the topics in your business?
Then you need adjacent content marketing.
In this episode, you'll learn how to zoom out a level to serve your audience with marketing that is still relevant to your business plus how to create and leverage strategic marketing partnerships to grow your business.
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
Check out Amber at https://morethancorporate.com/

E16: Timeless Marketing Strategies To Grow Your Business
In this episode of On Air Brands, Mike Ham is back to co-host for another episode of The Ham & G's Show!
Today, Mike flips the Mic and interviews Todd about his 10 years running a digital marketing agency.
Listen in to this value-packed episode as the guys deliver you the practical advice that has proven timeless to increase Brand Awareness, Audience Engagement, and ultimately create more quality Sales Opportunities for your business.
Know someone who needs some guidance to improve their marketing and sales? Share this episode with them!
Want some free resources to help improve your own marketing strategy? Check out our guides here - https://thegrowthsuite.com/free-resources/
Check out Mike Ham's show at https://www.themorningspotlight.com/
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E15: How To Stop Being Spammy (Especially If You Think You're Not)
In this episode of On Air Brands, Amber and Todd are here to save inboxes around the Internet with tips to get yourself out there connecting with more people and building your business WITHOUT being spammy.
How do you stand out in a world of spam where no one wants to give you 5 minutes of time?
You have products and services that will help make people's lives better, but you're barely getting any responses...
So how can you prove to your target audience that you're here to add value and help them, not just push a sale on them so you can make some money?
All that and more in this episode!
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co
Check out Amber at https://morethancorporate.com/

E14: Is Your Business Too Boring To Have A Podcast?
In this episode of On Air Brands, we welcome guest host Mike Ham, aka The Coolest Guy In Title Insurance to talk about how he was absolutely clueless when he started his podcast last year because there were no more networking events or lunch schmoozing to keep his business going like it used to.
After just a few months, Mike is now recognized as a leader in the New Jersey real estate market and is hitting his sales goals faster than ever, all because he took imperfect action, got started, and stuck with it.
Listen to this episode to learn the best way to increase your visibility by starting a podcast and how to turn that into new business opportunities.
Know someone who needs some guidance to improve their sales? Share this episode with them!
Want some free resources to help improve your own marketing strategy? Check out our guides here - https://thegrowthsuite.com/free-resources/
Check out Mike Ham's show at https://www.themorningspotlight.com/
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E13: How To Improve Your Marketing Communications With The A.I.D.A. Model
Do I have your attention? Are you interested? I know you are because it’s close or hit the bricks! That’s right people, today we are walking you through the AIDA Model for communication
Listen in as hosts Todd and Amber show you how to improve your big picture sales strategy and your messaging with the Attention-Interest-Desire-Action framework.
A few highlights from the episode:
The reality behind stats on how many impressions and follow up touches you need to get a sale
️ Macro AIDA - moving people through the customer journey
Micro AIDA - each message’s structure
How to be real with your intentions of value and connection without being spammy
Know someone who needs some guidance to improve their sales? Share this episode with them!
Want some free resources to help improve your own marketing strategy? Check out our guides here - https://thegrowthsuite.com/free-resources/
Need help with your mindset and personal development? Check out Amber's show at https://morethancorporate.com/
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E12: Are you being flexible enough to reach your goals?
How often do you utter or think the phrase "I can't do that because..."?
Those are your self-limiting beliefs that you've accepted as truth and they are holding you back from reaching your maximum potential as an entrepreneur.
In today's episode, Amber and Todd discuss the best ways for you to identify these blind spots, and how to overcome them so you can take the actions and decisions that you've been avoiding from being the greatest version of yourself.
Do you know someone who's constantly believing their own BS? Share this episode with them!
Need help with your mindset and personal development? Check out Amber's show at https://morethancorporate.com/
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E11: How To Get Consistent With Your Content Using The Power Of Habit
Want to get more consistent with your content so you attract and create more opportunities but you're just not sure how to make it stick?
In today's episode, Amber and Todd give you strategies and tactics not just for making content creation easier, but also the mindset hacks to make the habit actually stick.
Listen to the full episode to get the 9 best content creation habit tips to help you build increase your visibility and engagement so that your business keeps growing!
Need help with your mindset and personal development? Check out Amber's show at https://morethancorporate.com/
Know someone who wants to improve their marketing? Share this episode with them!
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E10: Is Your Business Built On Rented Land?
If your business relies on social media to reach your customers, you don't own or control your ability to reach and communicate with your customers.
So how can you take back control of your business's growth potential?
By building your own direct audience.
In this episode, you'll learn
❌ the biggest mistake Todd made as an entrepreneur that probably cost him millions
the best way to start building your audience so it adds value to your customers and your company
the simplest way to turn your audience into valuable relationships that turn into impact and income for everyone
Want to take action? Sign up for the free Audience Building Training here - https://thegrowthsuite.com/buildyouraudience/
Need help with your mindset and personal development? Check out Amber's show at https://morethancorporate.com/
Know someone who wants to improve their marketing? Share this episode with them!
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E9: How To Successfully Market Your Business With A Podcast
If you build it, they won’t come...so then what makes having a show the most successful way to market your business?
In this episode, we walk you through what makes producing a weekly show the best way for you to reach, engage, and convert your target audience into customers.
✅ You'll learn the 3 biggest reasons having a show will put you in the best position for successful marketing
✅ How to create more leverage in your business and marketing with a weekly show
✅ What makes successful marketing content and how you can create it more easily
Know someone who wants to improve their marketing? Share this episode with them!
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to get on more podcasts as a guest? Check out https://PodMAX.co

E8: Podcast Interviewing
How do you have killer interviews on your podcast that your audience and guest both get a ton of value from?
In this episode you'll learn the key skills to have great podcast interviews:
What should you do for preshow prep for the guest? How to build rapport with podcast guests so the conversation flows well and gives the audience value What's the right order of questions when doing a podcast interview? How to properly control the convo to get value for your audience, even if your guest has a big personality and tries to go off the rails Modeling ‘success’ for the right reasons (and avoid the dreadful move of modeling the wrong things from the right people) Post production / promo steps to continue to build the relationship with your guests and get more listeners for your showGet all the show notes at https://OnAirBrands.com/show
Make sure you're subscribed, and if you know anyone who would like to improve their podcast interviewing, please share this episode with them!

E7: Improve Your Content With These NLP Techniques
Want to know the best communication techniques to make sure your message is not just heard, but received and makes an impact?
Amber and Todd go through the top NLP techniques for helping you ethically influence your audience.
Get more info at https://thegrowthsuite.com/nlp-techniques-for-better-communication-and-content/
Subscribe to the show at https://onairbrands.com/show
Check out Amber's solo show at https://morethancorporate.com/

E6: PODMAX VaynerX interview with CMO Andrea Sullivan
Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX! Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture. Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market. This approach means more impact and less wasted efforts on marketing that doesn't work. But it also requires a shift in mindset and behavior. Hear Andrea's advice for how your business can make the transition for success in today's digital world.
For the full video version of this episode, check out https://onairbrands.com/show Connect with Andrea at Andrea.Sullivan@vaynermedia.com Check out her companies on VaynerX.com

E5: The Power Of Your Words: What To Say & When So You Increase Your Influence
Your words matter. That includes your show topics and titles, content, and all the words you use in your promotion and communication. So what should you say and when? Find out in this episode.
For the full show notes, visit https://onairbrands.com/show

E4: The New Business Religion Your Company Needs To Be Following
Welcome VaynerX CMO, Andrea Sullivan in this bonus episode from PodMAX!
Andrea and host Todd Giannattasio take a dive into what it means for your brand to become a media business, and tell your story in ways that connects with culture.
Gone are the days of producing a massive TV spot that runs for a year while you cross your fingers and hold your breath. You now have the opportunity to launch, learn, and iterate your marketing on a daily basis with direct feedback from your market.
This approach means more impact and less wasted efforts on marketing that doesn't work.
But it also requires a shift in mindset and behavior.
Hear Andrea's advice for how your business can make the transition for success in today's digital world.
For the full video version of this episode, check out https://onairbrands.com/show
Connect with Andrea at Andrea.Sullivan@vaynermedia.com
Check out her companies on VaynerX.com

E3: Is Your "Why" Broken And You Don't Know It?
Everyone knows how important your Why is, right? But are you using it wrong?
What you don’t know is that the most popular Why approach is probably killing your business (*cough* Simon Sinek *cough*).
Learn the real power of Why plus how and when to use it properly in this episode.
Get the full episode notes at https://onairbrands.com/show

E2: The Modern Entrepreneur's Mindset Shifts For Success
Is your business stuck in the old world and you're ready to transform into a successful, modern entrepreneur?
❌ No more slimy selling like those old 80s-movie used car guys with the slicked hair
❌ No more cheesy "For just $XX.99 - but wait there's more!" commercials that are just clearly bias promotions trying to sell to anyone within earshot
The Modern Entrepreneur knows that those things don't work in today's world, but what does?
In today's episode, you'll learn the 5 key mindset shifts every entrepreneur needs to make to be successful building a business PLUS Amber's Master NLP tips for how to actually change your identity internally so you make these success habits part of who you are, not just a checklist you keep putting off.
Get the full show notes at https://onairbrands.com/show

E1: Designing Your Business For Success
Are you sleepwalking through your business and ready to wake up, take control, and make things happen?
Listen to this episode and learn how to design your life and your business so you’re set up for success.
Meet our new co-host Amber Fuhriman on today's episode as we go over:
- How to choose yourself and break out of the mold of traditional "success" to achieve true fulfillment
- The secret language patterns you can use to format your shows for greater impact
- Why vulnerability and authenticity are the key to unlocking your next level of success
Plus a ton more in this jam-packed episode!
Get the show notes and free resources at https://onairbands.com/show

E8: How To Get On Podcasts And Grow Your Impact By Guest Podcasting
Is this the best marketing strategy in the world right now?
❌ Facebook ads? No, but we do love us some Facebook ads
❌ SEO? Great too, but definitely a long term play
Want to take another guess?
Let’s start by laying down what it takes to attract and convert new customers…
1️⃣ You have to have an audience that Knows, Likes, and Trusts you enough to give you money and believe that your product/service will solve their problem or successfully transform their life.
That kind of relationship takes time to cultivate (unless you use this strategy)
2️⃣ You have to have a clear, concise message that gets that audience’s attention and turns it into interest
3️⃣ You have to have a way to get that message to that audience
Like I said, building a relationship takes time. But what if you could “borrow” the relationship and immediately have an audience that Knows, Likes, and Trusts you?
That's what makes being a podcast GUEST one of the best marketing strategies in the world right now. We're breaking down all the benefits and how to's in today's episode!
Get the full show notes at https://onairbrands.com/show

E7: How To Get Guests For Your Podcast
Want to get great guests on your show but not sure where to start or what to do?
In this episode, you'll learn all the different strategies for getting podcasts guests, what killer mistakes to avoid when doing guest outreach, what to look for in guests to guarantee they'll make for a great episode, and more.

E6: Branding Your Podcast
If you're in business, you have a brand. Intentional or not...but what does "brand" mean and how do you create one that sets you up for success?
It's not just a logo and a tagline...
It's how people think about you and talk about you when you're not in the room.
It's your reputation, the culture of the community that you build...
It's driven by the voice you use, the underlying message theme throughout what you do, and talk about
The way you look and show up
The way you sound
You'll learn exactly what you need to have and do so that you intentionally build a brand that people love, talk about, and want to do business with today's episode!

E5: What Makes A Great Podcast Episode?
This is the question all hosts, current or aspirational, and even guests need to know the answer of.
We break it down in this episode #meta what makes a great podcast episode:
- What is value and how do you make sure your episodes are full of it?
- Are you talking about the right topics that make for a great episode?
- What elements do your episodes need in order to be great?
- How can you show up as a host to deliver great episodes that your audience loves?
Listen now to learn how to make great podcast episodes!

E4: The Best Podcast Strategy That No One Is Talking About
Is this THE best podcast strategy today and no one is talking about it?
We're talking about it in this episode.
Can you actually have a podcast without having a podcast?
In this episode, we breakdown the Re-Cast Podcast Strategy to show you how to quickly ramp up your brand awareness, engagement, and build up an audience and content assets so you are recognized as THE expert and thought leader in your industry without having to do the heavy lifting of actually producing a show.
For show notes & more info!
Onairbrands.com/show
Join us at our next event!
www.podmax.co

E3: How To Get More Attention And Engagement With These Content Framing Fundamentals
Why aren't more people watching/listening/reading your content?
How do you get more people finding you and engaging with you so that it moves the needle in your business?
That's what we're talking about today, Right Here, Right Now on On Air Brands Live!
In this episode, you'll hear Erik, Josh, and Todd break down:
- The most common mistakes entrepreneurs make when creating their content and how to avoid them
- Simple tools can you use to make sure your audience will actually care about what you're talking about
- How to frame any content to make sure you get attention and engagement, whether it's for your show, videos, social posts, emails, blog posts, or pitch presentations
If you want to dive deeper into this topic and more about how to launch and grow your own show? Go sign up for access to the On Air Brands Guide To The Show Business right now.
Head over to https://OnAirBrands.com/show and sign up for free

E2: The Riches Are In The Niches!
If you try to speak to everyone, no one will listen. That’s why today’s episode we’re walking through how to identify and clarify your ideal audience.
Tune in for mistakes to avoid, false beliefs to be busted, best practices, and successful examples to model your business after.

E1: Learn what a "SHOW" does for your "BIZ"!
Join cohosts Josh Cary, Erik Cabral, and NEW cohost Todd Giannasttasio as they teach you how and why a podcast "show" will grow your "biz"ness!
The team outlines some of the necessary pieces that must be put into place. The importance of gaining interest in YOU, and how to deliver a message that resonates with your potential audience, client, and customers.

E57: Looking Back On 2020 With Gratitude
On todays episode, the whole crew dives deep into the good, the great, and the incredible things that came out of this whirlwind year. Despite an insane amount of obstacles to overcome, it turns out there is a lot to be grateful for, if not only the people you surround yourself with.
The team recalls and shares stories from the past year and beyond of how and why everything is the way it is today.
In this episode you'll hear the evolution of PodMAX into what it is today. You will hear the origin stories of some of the team members. You will hear some of the great success stories created out of PodMAX and how excited we are for what the future holds for everyone who got to experience it, and for everyone who still has yet to experience it.
On Air Brands wants to give a huge thanks to everyone we've been blessed to get to know over the past year through this incredible journey;
Companies and Partners:
Vayner X and the Sasha Group Tech United Propelify Sharpe Alliance - Kathi Sharpe Ross Tresnic Media - Todd Giannattasio Accountable Equity - Josh McCallen Podcast Movement PodFest CSuite Entrepreneur magazine (Problem Solvers - episode 156) Jordan Harbinger Hustle and Flowchart - Matt Wolfe and Joe Fier The Futur - Chris Do Hal ElrodPodcasters:
Jason and Pili Yarusi Mathew Passey Andy Wong MC Laubscher Larry Roberts Michael Woodward Luis Diaz Kristen Olsen Rocky Lalvani Lisanne Murphy Pablo Gonzalez Isar Meitis BizBros Blake Binns Lindsey Elmore Amber Fuhriman Matt Shields Mitchell Binkhacker Justin Fraser Jerome Myers Hoan Thai Kieran Lenahan Lauren HeathReturning PodMAX Guests:
Timothy Dick Jeff Venn Mark Stinson Jamie Harmon Jen Josey Pratiti PathakAs well as countless more!
Thank you all for an incredible 2020, now let's go crush 2021 together!

E56: How One Conversation Saved Them $1M
In this episode, the team are joined by recent PodMAX attendee and fast friend, Wally Conway. Wally is not only a Navy veteran, but he is also a vet in the media space. He has made appearances on multiple hit shows on HGTV and DIY Network, and hosts numerous shows in both radio and podcast form.
Some great points made in todays episode include:
-How Wally potentially saved one PodMAX attendee $1M on their multifamily property
-The importance of a morning routine and exercise #65AndThrive
-How to use a podcast as a vehicle to interview people you would love to meet
As well as much more!
Learn more about Wally Conway:
https://www.gohomepro.com/media/
Be sure to tune in to On Air Brands Live, soon to be the PodMAX Podcast, very wednesday at 11 am est on On Air Brands Facebook page!

E55: Don't Let Life's Moments Pass You By
On today's episode, the team is joined by Chef Orlin McLendon. After Committing years of his life to serving others with his gifts in the kitchen, he realized that his priorities may be slightly out of line, and life's truly important moments were passing him by. Over the course of 8 days leading up to this conversation, Orlin left his job as a chef and has spent time with his family as well as giving back to the community in his city.
The team touches on a few great topics in today's episode including the following:
-The importance of embracing the moment
-Don't get lost in your work identity
-Everyone needs something different
-The desire to give back
As well as much more!
Be sure to tune in to On Air Brands Live every Wednesday at 11 am est on On Air Brands Facebook page for more great On Air Content!

E54: Are You A Financial Freak?
On todays episode the team is joined by Dan Sheeks! Dan is a high school teacher by day, where he educates students on topics such as such as personal finance, entrepreneurship, and marketing. Through his work in the school system, Dan developed a passion for educating the next generation about finance and business. He turned this passion to a new company called SheeksFreaks which boasts the following mission statement: "To provide a community in which young people can learn freakish money skills to help them reach early financial independence and find like-minded Freaks for collaboration and accountability."
Throughout the episode the team touch on a number of great topics including the following:
-The importance of introducing financial concepts to young children
-The gaps in financial education in the traditional schooling system
-The generational finance curse and how to break it
As well as much more!
Learn more about Dan:
Be sure to tune in to On Air Brands LIVE! every Wednesday on the On Air Brands Facebook Page at 11 am est for more great On Air Content!

E53: How Does Your Brand Make People Feel?
On today's episode, we are not joined by a guest, but instead are treated by our wonderful co-hosts.
The team brings their collective branding genius to the table, and dive deep into the different dimensions of branding, some of which include alignment, emotion and connection.
A few key points made in today's episode include the following:
-Why people might want to wear your brands 'swag'
-The power of emotion in branding
-What happens when two communities come together
-How clarity in you brand and message can help others connect you
As well as much more!
Be sure to tune in to On Air Brands LIVE on the On Air Brands Facebook page at 11am est every wednesday for more great On Air Content!

E52: Raise Your Level of Consciousness - Join the Essential Revolution
In todays episode, the team is joined by newly published Author Mike McGinnis. Mikes new book, released today on 11/11/2020, dives deep into the intricacies of human consciousness in the hopes of starting what he calls the "Essential Revolution".
Today the team goes VERY deep touching on topics including the following:
Why the decision to change is only the start of the journey How the victim mentality got us to where we are today Everyone is doing the best with the tools they are equipped with Why compassion and perspective are the key in todays societyas well as much more!
Get your copy of "The Essential Revolution" HERE
Be sure to tune in to On Air Brands LIVE! Every wednesday at 11am est on On Air Brands Facebook page!

E51: Riffing: The Key to Modern Content Creation
On Today's episode, Erik, Josh and Lisa are joined once again by Todd Giannattasio! Back for his second time on the show, Todd and the team dive deep into the concept of "Riffing". Riffing can be described as the ability to improvise and build on a topic live, both in conversation and on camera. Todd is a seasoned and skilled online marketing expert, and explains how the ability to riff on ideas can be the fuel for your content.
A few great points made in today's show include the following:
How to practice "riffing" How you can come up with content concepts from a tweet and a riff The ability of social media to conduct "free market research" Why you should create an outline, not a script when going liveAs well as much more!
Links from the episode:
Todd's Company - Tresnic Media Chris Do's Company - The Futur Chris Do's Youtube ChannelBe sure to check out PodMAX Events and Offerings:
PodMAX Events The 4 C's MasterClassTune in to On Air Brands LIVE every Wednesday at 11 am est on the On Air Brands Facebook page!

E50: How to Live In Alignment
Here to celebrate episode number 50 (yes FIFTY) as well as her birthday with the team is Kristen Olson!
Kristen is a wide variety of things, the least of which being the host of her very own podcast Turmeric and Tequila, an award nominated podcast. Alongside her show, Kristen is the Founder of KO Alliance, a marketing consulting agency where she applies her 20+ year’s experience in brand development and management and particular expertise with integrated marketing strategies.
In todays episode the team covers some great topics:
The importance of starting with gratitude, event when it seems like there is nothing to be grateful for. Memento Mori- We're all going to die, so align with what is important to you today. How vulnerability equals opportunity. Why you need to identify your core values.As well as much more!
Links from the episode:
Ryan Holiday:
The Obstacle is the Way:
Bill Withers - Use Me
https://www.youtube.com/watch?v=g3hBYTkI-sE
Learn more about upcoming PodMAX events:
Be sure to tune in to On Air Brands Facebook page every wednesday at 11 am est for more great On Air content!

E49: Don't Be an Accidental Entrepreneur
On today's episode, Erik, Josh and Devinne are joined by Mitch Beinhaker! Mitch is a seasoned attorney having handled everything from commercial real estate and real estate risk analysis to business development. Alongside his work as an attorney, he is the host of the well known podcast "The Accidental Entrepreneur" where he interviews successful business people and professionals who share their knowledge and help people develop their business.
Some great points made in todays episode include:
Why you need to get it in writing It's time to revisit your business plan Why people should negotiate when things are goodAs well as much more!
Learn more about Mitch! 👉🏼
Learn about upcoming PodMAX Events! 👉🏼
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!

E48: Overcoming Limitations to Reach Limitless Potential
On today's episode, the crew is joined by a PodMAX Alumni host Lisanne Murphy. Lisanne is a rockstar in the podcasting space hosting her show The Marketing Matrix. As her Podcast alludes, Lisanne is also a master of facebook ads. As the creator of Midas Touch Social, a 6- figure Facebook Advertising Agency and Educational Platform she took 3 companies across the 7-figure mark in their business this past year.
In todays episode, the team touches on some great points:
Optimizing your daily routine for YOU How to effectively deal with stress Why It's important to know your stress triggers Overcoming limitations to reach limitless potentialAs well as much more!
Learn about upcoming PodMAX Events! 👉🏼
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!

E47: What is Your Digital Outfit?
On todays episode, Josh, Erik, and Lisa pull back the curtain on their digital set ups. They give tactical advice on what you need to leave a good impression in every virtual meeting.
Some great points covered today include:
Why how you show up digitally matters (Yes you should probably wear pants) Picking the right equipment for yourself How your appearance subconsciously affects peoples perception of you How a clean new set up can take you to the next levelAs well as much more!
Learn about upcoming PodMAX Events! 👉🏼
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!

E46: When Is It Time For YOU To Reinvent Your Life?
In todays episode, the team is joined by Kathi Sharpe-Ross. On top of being our most recent Keynote Speaker at PodMAX, Kathi founded and runs an incredible consulting agency called the Sharpe Alliance. She is also the proud author of her new book: “Re:Invent Your Life! What Are You Waiting For?”
With that said, todays topic is no surprise. When is it time for a Reinvention in your life?
Great points made in todays episode include the following:
Mid-life crisis, or a call for reinvention? ask yourself, “What do I value vs. what do I spend time on?” And work on making those lists identical. How you can reinvent your life without collateral damageAs well as much more!
Learn about upcoming PodMAX Events! 👉🏼 www.podmax.co
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!
Learn more about Kathi:
-The Sharpe Alliance:
https://www.sharpealliance.com/
-Kathis Book:

E45: Dollars to Nuts - Why Facebook Is The Best Bang For Your Marketing Buck
Todays episode features a full house, as the whole team is BACK! Erik, Josh, Lisa and Devinne are joined by our very own marketing master Todd Giannattasio. Todd is an expert in the online marketing space. Through his company Trensic Media, he helps take companies to the next level with facebook and instagram ads, SEO, and an emphasis on human connection.
Todd opens the firehose today. Get ready to dive deep into the following:
-Why Facebook will give you the best bang for your marketing buck.
-From 3 page letters to multi tier drip campaigns... What's Changed?
-Should your marketing campaign be organic, or paid?
-Why marketing, even in the digital space, should be a rapport building 'Conversation'.
-PLUS: Bonus tips to hack your content game!
Learn about upcoming PodMAX Events! 👉🏼www.podmax.co
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!
Learn more about Todd:

E44: Hit Them From ALL Angles - How to Effectively Repurpose Your Content
In todays episode, Josh and Erik are joined by Shaina Weisinger. Shaina is a rockstar content creator who excels in the repurposing of content. She's so good at repurposing content in fact, that she founded Repurpose House, a firm to do just that for you! The trio dive deep today and give real, tactical advice to put you ahead in the content creation game.
A few great points from today's show include:
-How to create content with repurposing in mind
-Instagram and Facebook stories.... Why??
-The endless repurposing possibilities that come from just 1 piece of video content
As well as much more!
Learn about upcoming PodMAX Events! 👉🏼www.podmax.co
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!
Learn more about Shaina:
Repurpose House:

E43: What You Can THINK, You Can CREATE
In todays episode, Josh, Erik and Devinne are joined by Kieran Lenahan! Kieran is a second time guest on the show, and since his last appearance has grown leaps and bounds in his coaching business, Lenahan Coaching. What can this growth be attributed to? You might wonder. In today's episode the team dives deep into exactly that, starting with habits and the law of attraction.
In this episode, the team makes the following great points;
The journey of Thought, to Feeling, to ActionStart with a belief (I AM a healthy person, so what would a healthy person do?)
Developing habits that embody who you believe you should be (A healthy person would go to the gym, so I'm going to the gym because I am a healthy person)
As well as much more!
Interested in Kierans 1 on 1 Mindset Assessment? Email Kieran@lenahancoaching.com
Learn about upcoming PodMAX Events! 👉🏼www.podmax.co
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!
Learn more about Kieran:
website:
Podcast:
https://lenahancoaching.com/podcast

E42: Be Your OWN Cat Daddy
In todays episode, Josh, Erik and Devinne are joined by Larry Roberts! Larry is a powerhouse in the podcast space with his show “The Readily Random Podcast”.
In this hour the team covers the following points;
How to lower your guard to be your most authentic self When you embrace who you are, what you bring to the table is amplified Overcoming performance anxiety, don’t focus on the outcomeAs well as much more!
Sign up to be a part of PodMAX Global! 👉🏼www.podmax.co
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!

E41: What Are Your Daily Habits and Rituals?
Today the team pulls the curtain back as they are joined by On Air Brands producer and project coordinator Jacob Rzewnicki. They get into his story detailing what highschool looked like (not great) and how he turned it around to surround himself with the right people, doing more purposeful work in his life.
How can habits and rituals bring you fulfilment in your life?
The team make some great points including the following;
Pay attention to your habits and gradually ditch the bad for good Your actions oftentimes affect more than just yourself Why self awareness is so important in the habit building processAs well as much more!
Sign up to be a part of PodMAX Global! 👉🏼www.podmax.co
Be sure to tune in to On Air Brands facebook every Wednesday at 11am EST for more great On Air content!

E40: How Can YOU Expand Your Mental Framework?
On today's episode the team is joined by Mario Lanzarotti. Mario has an intriguing past, which includes addiction and a party lifestyle, all leading to a life unfulfilled. At his lowest point Mario considered suicide, and while he is still here today, he talks about the part of him that did die that day.
Some valuable topics discussed today include:
-The power of your own mind to create your own reality
-Platos cave analogy
-While peeling back the layers of your “onion” you may shed a few tears in order to get to the sweet middle
As well as much more!
Learn more about Mario:
http://www.mariolanzarotti.com/
Check out PodMAX Global! www.podmax.co
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E39: What's the ROI on your Mom?!
On todays episode, Erik, Lisa and Josh are joined by the brilliant Hoan Thai. Hoan is a real estate investor, thought leader, and coach. Having come through on of our PodMAX events, He is able to provide interesting insight on what podcasting has to offer, and what it takes to get the most out of those benefits.
A few powerful thoughts from the show;
-Don't stress over the outcome, so what if it isn't perfect?
-Calculating the ROI on something that is not quantifiable.
-Being a good guest or host is not innate in everyone, it is a skill to be learned.
As well as much more!
Learn more about Hoan:
Hoan@hoansloans.com
Shout out to our Sponsors!
Attend our next PodMAX Global event! Sign up through Kitcasters exclusive link HERE to get $100 Off! (expires 7/3/2020)
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E38: To Monetize or Not to Monetize? The Art of Finding the Right Sponsors
On todays episode, the team is joined by good friend, and brilliant mind MC Laubscher. MC is an investor, founder of Producers Wealth, host of the Cashflow Ninja Podcast, as well as a thought leader in the entrepreneurial space. With over 600 episodes under his belt, he has run the gauntlet of choosing sponsors and advertisers for his show.
A few interesting ideas from the show;
-The importance of finding the right sponsors/ advertisers to align with your brand
-Why you might want to hold off on that monetization opportunity and how it may help you in the long run
-The transition between front end FREE value and back end MONETIZED value
As well as much more!
Find out more about MC
-MC on the On Air Brands Masterclass
Shout out to our Sponsors!
Attend our next PodMAX Global event! Sign up through Kitcasters exclusive link HERE to get $100 Off!
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E37: Broke Is A Choice, Here's Why
On todays episode the team is joined by Alex Felice. Alex is a former risk analysis agent at a bank, and is currently an investor and creative. He runs his blog Brokeisachoice.com, as well as contributes to Biggerpockets. In a great conversation, Alex and the team dive in on the intricacies of human nature.
A few powerful points touched on in todays show:
-It's okay to ruffle some feathers. Usually it means you're doing something right
-How to handle haters
-People are motivated in different ways; Self Loathing, Haters, Praise, etc.
As well as much more!
Attend our next PodMAX Global event! Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E36: Through the Portl - From 1D Media to a 3D Experience
DISCLAIMER: There are a lot of visual elements to this podcast. Anything showed during the live stream will be linked below.
On todays episode the team is joined by a maven in the hologram technology industry, David Nussbaum. In an intriguing dialogue, David and the team dive in on his start in Podcasting (before it was cool) and how that turned in to his cutting edge hologram company, Portl. (Listen for more on that!)
A few interesting points touched on in todays show:
-Staying one step ahead of the curve, no matter the industry
-New boundaries being broken down by the hologram industry
-Davids story from 1D (podcast) media to 3D (hologram) experiences
As well as much more!
Videos from todays episode:
-Any videos from Davids Website
Learn more about David:
Attend our next PodMAX Global event! Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E35: Getting Resourceful - How To Continue Growing Right Now
Todays guest is Rockstar Aaron Price. He is the Founder of Propelify Innovation Festival, and has recently been appointed CEO of the New Jersey Tech Council. While diving in to Aarons incredible track record as well as his future plans, the team covers the following:
-How to create a powerful community that will activate for you and help further your ideas
-Why you sometimes need to get "resourceful and scrappy" as an entrepreneur
-Perfecting your investor 'Elevator Pitch'
As well as much more!
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E34: Aligning With Big Brands; How to Cut Through the Noise
On this show we are joined by Jason and Pili Yarusi, a true power couple (both physically and mentally), as the team covers the following;
Why your beliefs and who you surround yourself with dictate the ceiling for your potential DON'T Negotiate with yourself. Cut through the noise in the back of your head and GET IT DONE Why it is important to set up your road map for the dayAs well as Much More!
Links:
The Miracle Morning by Hal Elrod
The 12 Week Year by Brian P. Moran & Michael Lennington
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E33: SURPRISE! How to Deal With Surprises (good and bad)
On this show we are joined by a surprise guest, as the team covers the following;
Dealing with unexpected surprises in your business (good and bad) How to position yourself to get as much exposure on podcasts as possible Why we sometimes need to reinvent ourselvesAs well as Much More!
Links:
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Join Derosa Insiders, text 'DEROSA' to 66866
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Donate to Devinnes Gofundme to support our medical staff: gofundme.com/helpfeedourmedicalstaff
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E32: Overcoming Fear in Order to Take Positive Action with Edwitch Paul
On this show we are joined by Edwitch Paul, as the team covers the following;
Stepping into fear in order to grow The importance of perspective when examining your situation Why everyone should tell their storyAs well as Much More!
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Donate to Devinnes Gofundme to support our medical staff: gofundme.com/helpfeedourmedicalstaff
Be sure to tune in to the On Air Brands Podcast LIVE! every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E31: Breaking Down so You Can Rebuild
On this show we are joined by Pavel Chaploutskiy, as the team covers the following;
-Don't be afraid to tear it down when you need to rebuild
-What does the future hold in the wake of COVID-19
-Overcoming insecurities that may be holding you back
As well as Much More!
Donate to Devinnes Gofundme to support our medical staff: gofundme.com/helpfeedourmedicalstaff
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast LIVE every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E30: Playing the 'Long Game' with Mathew Passy
On this show we are joined by Mathew Passy, as the team covers the following;
-Playing the long game when locking down that important relationship
-The importance of GENUINELY giving, without a personal agenda
-Finding common ground and building a relationship from there
As well as Much More!
Donate to Devinnes Gofundme to support our medical staff: gofundme.com/helpfeedourmedicalstaff
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E29: The Importance Of Clarity in Your Brand with Keri Roberts
On this show we are joined by Keri Roberts, as the team covers the following;
-How to keep money coming in during a downturn
-Why you need to be clear on your message in order to build a brand
-The fact that nothing happens in a bubble, we need to collaborate
As well as Much More!
Donate to Devinnes Gofundme to support our medical staff: gofundme.com/helpfeedourmedicalstaff
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast every wednesday at 11:00 EST on On Air Brands Facebook page for more great On Air Content!

E28: Drawing the Line Between Value and Compensation
Tune in to our weekly show where we ask thought provoking questions about life, business, partnerships, and how to navigate the current and constant shifting economy!
In this edition of the On Air Brands LIVE Podcast, the team is joined by special guest host Justin Fraser. In this jam packed episode the team covers the following;
-The importance of an external, macro level perspective in your business
-The E Myth and other suggested entrepreneur reading
-Identifying the different personality types and how they best work together
As well as Much More!
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Be sure to tune in to the On Air Brands Podcast every wednesday at 11:00 EST right here on facebook for more great On Air Content!

E27: Bring it Back to the Basics
Welcome to the On Air Brands Podcast! Witness the documentation of a growing media agency and the steps it takes each day to become successful. You'll hear thoughts on creative life, building businesses and relationships as well as inspiring concepts on how to fulfill your own entrepreneurial dreams!
Today the team covers the following;
-How to Engage your Audience through the 4 C's
-Why NOW is the time to get it done
-Why you should reconnect with someone from your past
As well as much more!
For more information on the On Air Brands MasterClass, Text 'PodMAX' to 33777
Want to attend our next PodMAX Global Event? Apply online at www.podmax.co
Check out On Air Brands at www.onairbrands.com
Be sure to tune in to the On Air Brands Podcast every wednesday at 11:00 EST on the On Air Brands Facebook page for more great On Air Content!

E26: Maintain Structure and Take Your Vitamins! With Luis Diaz
In this episode the team covers the following;
-How to use this time to get ahead on your education
-Omega 3's... They matter
-How to effectively use facebook groups
As well as much more!
Interested in On Air Brands? Check out onairbrands.com
Be sure to tune in every Wednesday at 11am EST for more great On Air Content!

E25: How to Take Advantage of Your Time at Home Personally and in Your Business
In this episode the team covers the following;
-How to be most productive with your time at home
-The Potential impact of Covid-19 on the Real Estate Market
-What industries may come out better on the other side (hint: Peleton!)
As well as much more!
Intersted in On Air Brands? Check out onairbrands.com
Be sure to tune in every Wednesday on Facebook at 11am EST for more great On Air Content!

E24: How Businesses Adapt in the 21st Century with Mathew Passy
Today we are joined by Mathew Passy. Mathew is a Podcast consultant who has been in touch with the industry since its dawn.
In this episode the team covers the following;
-How businesses are forced to adapt
-Filling a gap in the market with something you're passionate about
-Putting a value on your time and services
As well as much more!
If you want to learn more about Mathew and what he can do for you, find him at https://www.thepodcastconsultant.com/
Be sure to tune in every wednesday at 11am EST for more great On Air Content!

E23: Put a Dollar Sign on Your Time with Keri Roberts
Today the On Air Brands LIVE team is joined by Keri Roberts. Keri is a marketing consultant and has also created an incredible podcast lasting over 5 years and approaching 400 episodes.
Some of the key points touched on in today's episode include;
* If you are a human being, you matter. You have permission.
* If You don’t ask, you don’t get.
* Embracing growth and understanding your value as a person.
As well as many more great topics in this electric episode!
If you want to learn more about Keri, check out her marketing business at https://thebrandingconnection.com/
Also be sure to tune in to her Podcast which can be found at https://emotiondancefit.libsyn.com/
We are Live every Wednesday at 11:00am EST, tune in next week for more great On Air Brands content!

E22: Take Action NOW with Brian Hasenkamp
on this episode of On Air Brands LIVE! the team is joined by Brian Hasenkamp. Brian is a integral piece of Asenka Interactive, a digital marketing agency.
In today's episode the crew covers a range of topics including the following;
-The difference 1 year vs. 18 years into owning a business
-Facing your problems head on
-Identifying your next hire
As well as much more!
To learn more about Brian and his company, check them out at https://asenka.com/
Tune in on Facebook every wednesday at 11am EST for more great On Air Content!

E21: Show Up and Shoot Your Shot with Kieran Lenahan
The On Air Brands LIVE! team is joined today by Kieran Lenahan of Lenahan Coaching. The biggest takeaway from this episode? Show up and shoot your shot.
A few other key points touched on in todays episode include;
- The fact that every one you meet is both your teacher and your student.
- Building systems to act like scaffolding as you level up your business.
- How to consiousy define your fears and change your perception of them.
Check Kieran out at lenahancoaching.com or contact him at kieran@lenahancoaching.com for more information on what he can provide for you!
We are Live every wednesday at 11:00am EST, tune in next week for more great On Air Content!

E20: Prepare To Be Uncomfortable: How Shifting Your Mindset Helps You Overcome Fear with Ryan Walsh
The On Air Brands LIVE! team is joined today by Ryan Walsh of Hard Money Bankers. The biggest takeaway from this episode? Prepare to be uncomfortable.
A few other key points touched on in todays episode include;
- How shifting your mindset can help you overcome fear
-The butterfly effect of real estate
-Why YOU are worthy and how to convince yourself that you are
Check Ryan out at hardmoneybankers.com or contact him at ryan@hardmoneybankers.com for more information on what he can provide for you!
We are Live on facebook every wednesday at 11:00am EST, tune in next week for more great On Air Content!

E19: Why Life Is A Theatre And We Are The Actors With Andy Wang
Welcome back to On Air Brands LIVE! In this episode our guest is Andrew Wang. He is the host of the hit podcast “Inspired Money” and a partner in his family's business, Runnymede Capital Management, Inc.
Josh Cary and Lisa Candella Hulbert had an in-depth conversation with Andy, with a refreshing perspective on this life we all live. Some of the best points from this show include;
-The difference between sales skills and operations skills
-Why life is a theatre and we’re all actors
-The reason a theatre career may benefit you more than that Ivy League business degree.
-Overcoming your own insecurities to execute to the best of your ability.
As well as MUCH more!
Make sure to tune in to On Air Brands LIVE! Every Wednesday at 11:00am EST on Facebook for more of these great interviews live!

E18: The Fast Track to Success Through Mentors with Peter Neill
Today we are joined by Peter Neill of GSP REI.
The crew touches on multiple ideas, focusing on the concept of mentorship.
Some key points brought up include;
-Breaking the “laws” set by society to get where you’re going faster
-Leveraging the experience of mentors to put you on the fast track to success
-How asking for help is a sign of STRENGTH.
As well as MUCH more.
Make sure to tune in to On Air Brands LIVE! on facebook every Wednesday at 11:00 am EST

E17: Escape Your 9-5 with Hoan 'Houdini' Thai
Today we are joined by Hoan 'Houdini' Thai for our (recorded on) Thanksgiving episode! This episode is highlighted by a powerful discussion hitting on these themes:
~How to gain mastery over anything (knowledge, confidence, action, results)
~Say Yes to more opportunities to keep more opportunities coming your way
~Why you cant have the toilet without the plumbing
~Never splitting the difference in your negotiations from Chris Voss
~Finding your Why, and how decisions get made in your mind with or without your conscience consent
~Investment into your education should not stop after formal schooling
~The fear of success and the fear of WHO you will become
Happy Thanksgiving! 🦃(If It isn't thanksgiving, this is your sign to be extra grateful today.)

E16: Fostering Passion in the Next Generation Through Alternative Schooling with Joel Hammon
In today's episode we are visited by Joel Hammon, Co-founder of the Princeton Learning Cooperative. The Princeton Learning Cooperative is an alternative school system, outside of traditional schooling, offering students the opportunity to explore potential careers that they are passionate about.
We cover a wide range of topics highlighted by some of the following key points;
-Alternative Solutions to engage students in their own education.
-The importance of finding passion in what you do.
-Why we need structure.
-The importance of making and fostering meaningful connections
Along with much more!
Make sure to tune in to On Air Brands Live! every Wednesday at 11:00am EST for more of these great interviews LIVE!

E15: Overcoming FEAR to seize Opportunity With Steve Seymour
This week we were visited by Steve Seymour of Vanguard Realty Alliance. Steve Has accomplished some incredible things so far including starting his own kind of real estate brokerage, and developing a portfolio of upper class class investment properties.
Some of the topics covered in todays episode include;
-Starting a brokerage from scratch as an investor
-Overcoming FEAR to sieze OPPORTUNITY
-Getting in front of the room by starting your own group
-Plus a TON more!
Make sure to tune into On Air Brands facebook page to watch the team LIVE every Wednesday at 11:00am EST

E14: Experiencing Childlike JOY Through Magic With Phil The Magic Man
Listen in as Erik, Josh, Pavel, and Jake have their minds blown!
Phil is a master magician who likes to use his ability to spread joy to people of all age groups.
Make sure to tune in to the On Air Brands Live! show on facebook to catch future episodes like this LIVE every wednesday at 11:00 EST!

E13: Full House with Attorney Bonnie Galam
Tune in to On Air Brands LIVE every wednesday at 11:00am EST on Facebook!

E12: Talking Biggerpockets Conference: The Power of Networking
Check out the live video from this episode on On Air Brands facebook page.
You can find the video from 10/09/2019.

E11: How Podcasting Changed My Life!
Straight from the OAB live show!

E10: Power of Branding and Cheesesteaks!
On Air Brands Team Live From the Studio

EP9: Pitch perfect - Having fun while helping people and brainstorming live on the show!
Justin and Erik capture their experience from their day of pitching ideas and products that will ultimately help their clients. They also talk about Podcast Row - a unique podcast event created by Dani Zoldan and James Altucher, their involvement and their live brainstorming session on the podcast!

E8: Working ON your business, not IN your business
Justin and Erik talk about the difficulty in working "on" and not "in" the business. When adding team members and initiating systems that allow them to spend more time closing deals and growing the business, On Air Brands will take off!!! Join them on the journey to growth, success, and failing forward!

EP7: Back with new ideas, business, and partners
On Air Brands Erik and Justin talk about their hiatus from the show, their new studio, new relationships, partnerships and what's coming next!

EP6: Client rejection, being genuine, plus more!
Books referenced:
Peak Performance by Brad Stulberg and Steve Magness
Never Split the Difference by Christopher Voss and Tahl Raz
212: The Extra Degree by Sam Parker

EP5: Hiring, firing, communicating, and marketing!

EP4: Inspiration & starting up (part 2 of 2)!

EP3: Inspiration & starting up (part 1 of 2)!

EP2: Pick Three!
