Open Source Growth: Powerful SAAS Marketing Strategies with Dean Denny, Director @ Owendenny Digital

In this episode of Open Source Growth, we reveal the number one growth hack likely to 10X your SaaS Company in 2023. And before you ask - NO, it's not ChatGPT, or any other fancy AI-driven solution or emerging self-serve digital advertising platform. In this episode, you will: 1. Discover the growth hack most likely to ten-fold your company this year, 2. Uncover the secret to developing a successful marketing strategy and promotional calendar, and 3. Learn how to leverage AI to maximize your growth marketing efforts and free up to 80% of your time! With over 10+ years of experience and making millions for both clients and Owendenny Digital, director Dean Denny shares his unique perspective, insights and knowledge on how to make the most out of your growth strategy for this year. Stay tuned to hear about the number one growth hack, and much more! Listen now on Open Source Growth!  Oh, and don’t miss out - subscribe today and never miss an episode! 🚀 Get ready to revolutionize your growth marketing strategy with these powerful insights: [00:00:00] - "Starting Your Growth Marketing Journey: Where to Begin" [00:02:35] - "AI-Powered SEO: The Secret Weapon for Dominating Search Engines" [00:04:18] - "Strategic Planning for Success: How to Achieve Explosive Growth" [00:04:51] - "The Growth Marketing Formula You Can't Ignore: Test, Measure, Catalog" [00:06:52] - "Holding Your Strategy Accountable for Maximum Growth: The Key to Success" [00:08:27] - "Leverage Time and Automate Your Way to the Top with AI" [00:10:00] - "The Blueprint for SAAS Marketing Success: Strategy-Driven Growth" [00:11:46] - "Know Your Customer Avatar: The Secret to Effective Marketing" [00:12:39] - "Transform Lives and Drive Growth with Purposeful Marketing" [00:13:21] - "The Growth Marketing Cycle: Test, Measure, Grow, Succeed, Celebrate!" [00:14:06] - "The Woody Allen Guide to Success: Show Up and Succeed" [00:15:01] - "Relentless Direct Response Marketing Success: How to Make It Happen" [00:15:54] - "Showing Up When You Don't Want To: The Secret to Consistent Growth" [00:17:23] - "The Growth Marketing Mindset: Plan, Test, Measure, Show Up, Succeed" [00:18:04] - "Get Excited About Your Growth: We're Here to Help You Succeed!" CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠https://www.instagram.com/deanowendenny/⁠ LinkedIn: ⁠https://www.linkedin.com/in/deandenny/⁠ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠https://www.instagram.com/owendennydigital/⁠ Facebook: ⁠https://www.facebook.com/owendennydigital⁠ LinkedIn: ⁠https://www.linkedin.com/company/owendenny/⁠ YouTube: ⁠https://www.youtube.com/@owendennydigital⁠ Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠Get Your Free Growth Diagnostic⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! ⁠⁠⁠

Dean Denny, the director of Owendenny Digital, Australia's leading SAAS marketing agency and host of "Open Source Growth," he explores the latest trends and tactics in SAAS marketing. In this podcast episode, Dean talks about the top five marketing activities that should be automated with AI for businesses to achieve growth and profitability. The first recommendation is to automate customer service and support with chatbots or plugins that integrate with email servers such as Gmail. The second recommendation is to use AI for predictive analytics and personalization to analyze large amounts of data and identify insights that would take humans hours to compute. This information can be used to personalize marketing messages and content to target specific segments. The third recommendation is to use AI for email marketing and automation, which is already embedded in many email marketing tools. The fourth recommendation is to automate social media posting and engagement with AI-powered tools to streamline processes and improve efficiency. The fifth and final recommendation is to use AI for content creation to save time and create high-quality content that is optimized for search engines and user engagement. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠ Website: ⁠https://www.owendenny.com⁠ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. ⁠Have a friendly 10-minute chat with Dean⁠ We look forward to hearing from you! ⁠⁠⁠

It's true. The robots are coming for our marketing jobs. But the bigger - and better - question is this: How can we as marketers use this technology to better serve our clients? That's the question we're exploring and we'd love for you to join us. Come listen, learn, and let's see where we end up! In today's podcast, Dean Denny from Owendenny Digital, Australia's leading SaaS marketing agency, poses the question: Will AI Replace Your Growth Marketing Team or Agency? After many weeks of testing the latest and greatest AI Marketing tools and pushing ChatGPT to its limits, Dean's reached the conclusion that this is the most exciting time in human history to be a marketer. While the technology improves every day, Dean emphasizes the importance of human oversight and interpretation of AI generated analysis and insights for successful campaigns. He also stresses the need to consider human behavior and emotions when it comes to writing creative content. AI is wildly powerful when it comes to analyzing the data, make real-time adjustments to campaigns, and replace team members in order to improve targeting and segmentation. However, we've still got a long way to go (thankfully) when it comes to replacing your entire marketing team for a computer. Show Timeline: [00:00:00] - "AI Takes Over: Are Marketing Teams Obsolete?" [00:02:11] - "Unlock Your Growth Potential with AI" [00:03:25] - "How to Explain Tech to a 5-Year-Old (And Why You Should)" [00:05:11] - "Revolutionize Your Transcription Process with AI" [00:06:07] - "Data-Driven Marketing: The AI Advantage" [00:08:56] - "Cut Through the Noise: AI-Powered Marketing Solutions" [00:10:12] - "Revealed: What Your Customers Really Want (Even If They Don't Say It)" [00:13:08] - "Customized Marketing Made Easy with Contextualized Solutions" [00:14:19] - "Take Your Skills to the Next Level: AI-Powered Marketing Mastery" [00:15:23] - "AI Everywhere: The Future of Growth Marketing" [00:15:53] - "Stop Wasting Time and Start Focusing on Strategy" [00:16:07] - "Invest in Your Future: Learn How to Fly with AI" [00:17:19] - "The Rise of Creative Marketing: How Small Teams Can Win Big" [00:18:17] - "Intelligent Agencies: The Key to Tenfold Success" [00:19:07] - "Open Source Growth: The Secret to Staying Ahead of the Game" [00:20:32] - "Get Ahead of the Competition with AI-Led Marketing Support" Liked what you heard today? Don't forget to subscribe to Open Source Growth and never miss an episode. We'll be back next week with new updates and insights on the world of AI. Until then, keep growing! CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. ⁠Have a friendly 10-minute chat with Dean⁠ We look forward to hearing from you! ⁠⁠⁠

Welcome back to Open Source Growth, the SaaS marketing podcast for software companies, online businesses, and beyond. I'm your host, Dean Denny, and in today's episode, we discuss how entrepreneurs can use AI to power our Marketing teams and lead generation efforts. This then begged the question: "Should I let ChatGPT Do All My Copywriting?"... As we enter February 2023, my wife Hannah and I are excited to create amazing content for our listeners after taking a break for the holidays. In December 2022, we witnessed the global launch of ChatGPT, the world's most viral app in history. We've been using similar technology in our agency since 2019, and the release of ChatGPT has blown our minds. AI-powered copywriting tools like ChatGPT and Jasper.ai have transformed the way we do content marketing and develop sales promotions. They enable copywriters to think at a higher level and quickly test messaging. However, entrepreneurs should not let ChatGPT write all their copy for them. Copywriting can take many forms, and these models are trained on data up until 2019. In this episode, we answer the question, "Should I let ChatGPT do all my copywriting?" We discuss how copywriting can take many forms, including social media updates, sales letters, Facebook ads, LinkedIn ads, landing pages, case studies, and website copy. While ChatGPT and Jasper.ai are valuable tools, entrepreneurs should not rely solely on them for copywriting. Join us as we explore the unlimited possibilities of ChatGPT and discuss how entrepreneurs can take advantage of new AI-powered technology to crush their competition in SaaS marketing and lead generation. SHOW TIMELINE: [00:00:00] - Crush Your Competition with Free Lead Generation Strategies! [00:01:14] - Mind-Blowing: Global Launch of ChatGPT for AI-Powered Lead Generation Campaigns! [00:02:01] - Upgraded AI Copywriting Tools for SaaS Marketing: Unleash the Power! [00:05:05] - ChatGPT: Valuable, but Beware of Pitfalls in AI-Powered Lead Generation! [00:06:22] - Discern Hidden Thoughts with ChatGPT for Maximum Impact in Lead Generation! [00:09:17] - Winning with Advertising and AI for Lead Generation: The Future is Here! [00:11:07] - Customer Understanding: The Key to Success in SaaS Marketing and Lead Generation! [00:15:02] - Google Punishes Plagiarism: Create Unique Content for SEO and Lead Generation! [00:19:33] - Scale Your Business with AI Technology for Lead Generation: Harness Its Power! CONNECT WITH OPEN SOURCE GROWTH: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠ Connect with Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠ Website: ⁠https://www.owendenny.com⁠ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. ⁠Have a friendly 10-minute chat with Dean⁠ We look forward to hearing from you! ⁠⁠⁠

Wondering why your customers are hitting your landing pages and they're not becoming customers? More often than not, you're sitting on an awesome product.  You know it, I know it, and your mom knows it. So why aren't people buying? The answer is social proof. People want to see that other people have used your product and loved it before they're willing to shell out their hard-earned cash. Think about the last time you made a big purchase. Whether it was a house, a car, or even a pair of shoes, you probably did some research first. You read reviews, talked to friends and family, and looked for any indication that this was a good purchase. And if you didn't find that social proof, you probably didn't make the purchase. The same goes for your potential customers If you're not incorporating social proof into your marketing strategy, you're missing out on a huge opportunity to increase conversions and sales. Social proof is a psychological phenomenon that occurs when people are uncertain about a decision and looks to others for guidance. In other words, it's the influence that other people have on our decisions. There are many forms of social proof, but some of the most effective include testimonials, reviews, case studies, expert endorsements, and customer testimonials. When used correctly, social proof can be an incredibly powerful tool to increase conversions and sales. In Today's Episode of Open Source Growth, we explore the 10 Disciplines Of Believability You Must Master and incorporate into your business to increase leads, conversions and sales. Show Timeline 00:00:00 PROOF OLYMPICS: The One Thing You Need to Make People Believe in Your Products! 00:01:13 HARNESSING BELIEVABILITY: How to Use Video Testimonials to Skyrocket Your Sales! 00:01:58 CREATE VIDEO TESTIMONIALS, PRODUCT DEMOS, BEFORE/AFTERS: The Secret Formula to Persuade Your Prospects! 00:04:13 TRANSFORMATIVE BEFORE-AND-AFTERS VIA FACEBOOK ADS: Get Ready to Blow Your Competitors Away! 00:05:38 COUNTING TOOLS FOR PROOF: Discover the Tools You Need to Create Credibility and Boost Your Sales! 00:06:41 INCREASE PREDICTABILITY WITH REVIEWS: How to Use Reviews to Make Your Prospects Trust You! 00:08:51 GROW YOUTUBE PRESENCE FOR REVIEWS: The Ultimate Guide to Using YouTube to Build Your Social Proof! 00:09:55 GAINING PRODUCT REVIEWS, SOCIAL PROOF: How to Get More Reviews and Make More Sales! 00:11:14 INCREASE CREDIBILITY WITH TESTIMONIALS: The Ultimate Tool to Persuade Your Prospects and Close More Sales! 00:12:42 GROW BUSINESS COST-EFFECTIVELY: SOCIAL PROOF: Learn How to Use Social Proof to Take Your Business to the Next Level! 00:14:14 SHARE STORY, EXPLORE OPTIONS, STAY WELL: The Essential Guide to Building Your Brand and Boosting Your Sales! CONNECT WITH OPEN SOURCE GROWTH: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠⁠⁠https://www.instagram.com/deanowendenny/⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠⁠ Connect with Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠⁠⁠https://www.instagram.com/owendennydigital/⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/owendennydigital⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠⁠ YouTube: ⁠⁠⁠https://www.youtube.com/@owendennydigital⁠⁠⁠ Website: ⁠⁠https://www.owendenny.com⁠⁠ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. ⁠⁠Have a friendly 10-minute chat with Dean⁠⁠ We look forward to hearing from you! ⁠⁠⁠

Welcome to Open Source Growth with your host Dean Denny. In this episode, Dean shares a unique discovery that will dramatically improve your ability to write winning ads and convert customers. But before he dives into that, he reminds listeners to hit the subscribe and like button to support the podcast's growth. Dean then shares his personal struggle as a business owner of a marketing agency. He loves marketing, sales, and leadership, but business operations and fine details drain him. This often results in a wild contraction of the agency's monthly recurring revenue when he gets too caught up in fulfilling client strategy and neglecting his own marketing. He acknowledges the challenges of running a marketing agency, from managing different teams for web development, software, graphics, copywriting, media buying, conversion tracking, and more. Despite the hurdles, Dean believes in the agency's transformational power and shares how to sell its benefits to potential clients. Tune in to this episode for actionable steps to achieve T2D3 growth in your SaaS company or 10X your eCommerce business, or simply grow your business, irrespective of the form. CONNECT WITH OPEN SOURCE GROWTH: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠⁠⁠⁠https://www.instagram.com/deanowendenny/⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠⁠⁠ Connect with Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠⁠⁠⁠https://www.instagram.com/owendennydigital/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/owendennydigital⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠https://www.youtube.com/@owendennydigital⁠⁠⁠⁠ Website: ⁠⁠⁠https://www.owendenny.com⁠⁠⁠ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. ⁠⁠⁠Have a friendly 10-minute chat with Dean⁠⁠⁠ We look forward to hearing from you! ⁠⁠⁠

Hey there, it's Dean from Open Source Growth. In this episode, Dean shares a personal story about his freelancing journey and how he generated leads, sales, and customers without building a website. He talks about the importance of having conviction and self-belief in oneself to achieve success. Dean shares how he started his own marketing agency without a social media profile, a Facebook profile, or a website. He emphasizes that if you have a high ticket service, like sales coaching, marketing coaching, or web design, there's always a prospect in your neighborhood. All you need is the self-belief that you can do it, and the willingness to take action. Dean believes that self-belief is crucial for success in business and life. He shares that investing in personal education and building self-belief can take you further than just gaining information. Tune in to this episode to learn more about the ultimate source of open-source growth - business growth that costs you absolutely nothing. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠ Website: ⁠https://www.owendenny.com⁠ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.  ⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠  2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. ⁠Have a friendly 10-minute chat with Dean⁠ We look forward to hearing from you! ⁠⁠⁠

Hey everyone, it's Dean here and this is a quick podcast to talk to you about the new direction of the digital marketing gangster podcast. In this podcast, I'll discuss with you the breaking down of my identity, the goals of this podcast going forward, and how you can help become part of this magical journey. If you'd like to feature on the podcast, please send me an email at dean.denny@owendenny.com and we will organise a time to see whether you're a good fit to help our audience grow, learn and succeed in today's business marketplace.

Facebook advertising has taken the world by storm, however so many businesses these days are getting burnt by not truly understanding what really matters in the minds on Facebook. In this podcast, Dean discusses the three biometrics you must understand in order to achieve Facebook success and how you can implement automated rules to optimise all of this (without you even lifting a finger).

Get over yourself and your products and services! In this short episode of the digital marketing gangster podcast, Dean explores the concepts and complete lies that the digital marketing industry has been perpetuating for the past five years. It’s time to get real. It’s time to understand that you are not your customer, and to start thinking about how you actually help them (instead of talking about how great your products and services are).

In episode one of the digital marketing gangster podcast, digital marketing expert Dean Denny talks about the myths, trials and tribulations of the current state of the Internet marketing industry. In under 15 minutes, he explores the ideas of why your business model may be the primary issue of your success instead of the marketing campaign you are seriously trying to roll out.