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Marketer of the Month

Marketer of the Month

By Outgrow

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Anonymous Collective, Pulitzer Prize winners, Professors, and (of course) Tiktokers!
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Snippet: Creative Director of TIME Graham McDonnel on how Big Budgets Might Actually Harm Marketing Projects

Marketer of the MonthMay 25, 2023

00:00
00:44
Snippet: Creative Director of TIME Graham McDonnel on how Big Budgets Might Actually Harm Marketing Projects

Snippet: Creative Director of TIME Graham McDonnel on how Big Budgets Might Actually Harm Marketing Projects

As Graham McDonnell of TIME points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.
Want to know the secret to unlock your inner marketing genius?🤫
Tune in to the next episode of Outgrow.co's Marketer of the Month Podcast to learn the conditions needed for creativity to thrive in today's market. Don't miss it! https://bit.ly/3WWmZxc

May 25, 202300:44
EPISODE 106: 'New Zealand’s Biggest Spammer' - Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

EPISODE 106: 'New Zealand’s Biggest Spammer' - Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Interview with Alex Mackrill - CMO at Hype & Dexter

Alex is a marketer with a strong focus on driving digital results. With experience in copywriting, he excels at initiating conversations and closing sales. Originally from the UK, he has worked at the forefront of the industry in New Zealand for six years, serving over a thousand clients and leading successful campaigns for renowned brands like Spark, Uber, and Honda. Listen in to hear Alex spill secrets about mastering both traditional and digital marketing strategies and achieving remarkable success in the ever-evolving landscape. On the Menu: 1. How targeted emails helped Alex revive a dormant list, generating significant revenue for a tourism client 2. Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Aligning content with the customer journey: nurturing relationships that drive engagement 4. Understand your audience, developing buyer personas, and mapping customer journeys 5. Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce

May 16, 202327:49
EPISODE 105: Unbounce's Director of Product Marketing talks about Innovation, Customer Dialogue, and Strategizing for the Long Haul

EPISODE 105: Unbounce's Director of Product Marketing talks about Innovation, Customer Dialogue, and Strategizing for the Long Haul

Interview with Jess Petrella - Director of Product Marketing, Unbounce

Jess Petrella's atypical journey to her current position began initially in in-house marketing teams, where she began freelancing as a graphic designer and marketer, and through this experience, she was able to identify the aspects of marketing that truly resonated with her, ultimately leading her to discover a passion for product marketing. Join us on the latest episode of Marketer of the Month as we sit down with Jess Petrella to discuss the intricacies of product marketing and learn how to navigate the challenges that lie ahead in the field.

On The Menu:

1. Bridging the gap between product development and positioning

2. Marketing AI-based tools in different climates: benefits and challenges

3. Maintaining a solid foundation with purpose and values during a company's evolution

4. Unbounce's evolution and the role of AI and machine learning in its current products

5. Launching new products: common mistakes made by product marketers and ways to avoid them

6. Successful GTM strategies for innovative AI products: key elements

May 08, 202329:02
EPISODE 104: The Future of Copywriting - Challenges, Opportunities, and Strategies for Success

EPISODE 104: The Future of Copywriting - Challenges, Opportunities, and Strategies for Success

Interview with Eddie Shleyner - Founder of VeryGoodCopy.com

Eddie Shleyner, founder of VeryGoodCopy.com, is a seasoned copywriter and content strategist with a decade of experience. He's worked with top clients like Shopify and Adobe, and has been featured in Forbes and Inc. Eddie is also a popular speaker on content strategy and copywriting. Tune in to the latest episode of Marketer of the Month to hear him talk about the AI evolution in copywriting and much more.


On the Menu:

1. Challenges faced in starting Very Good Copy and growing its subscriber base

2. The evolving role of copywriters with AI technology

3. The potential of AI-generated content for personalization and persuasion

4. Benefits of teaching while learning to Copywrite

5. Balancing repurposed and original content

6. How Linkedin became a preferred platform to share resourceful content

Apr 17, 202329:26
EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness

EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness

Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub.


He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human. Tune in to the latest episode of Marketer of the Month to have him talk more about a humanized approach to marketing.


On the Menu:

1. Changes in the marketing world with the advent of AI

2. Human oversight of AI processes

3. Sales with a human-centric approach

4. Evaluating the efficacy of your marketing strategies

5. Brand messaging that is truthful and open

6. Sustaining a competitive edge during a recession

Apr 11, 202327:19
EPISODE 102: Dame Til Wykes, King's College London: Digital Mental Healthcare - Balancing Innovation with Responsibility

EPISODE 102: Dame Til Wykes, King's College London: Digital Mental Healthcare - Balancing Innovation with Responsibility

Interview with Dame Til Wykes - Head of the School of Mental Health and Psychological Sciences

Prof. Wykes is the Head of the School of Mental Health & Psychological Sciences at the National Institute for Health Research. She founded the Service User Research Network at King's College, London and focuses on innovative treatments for schizophrenia and eHealth/mHealth projects such as myhealthlocker. As a leading voice in mental health research, we invited her to discuss how digitizing mental health care is changing the world.

On The Menu:


1. Access to digital technology solutions for underserved communities

2. Ensuring the efficacy and dependability of digital technology options for mental health care

3. Integrating virtual reality and immersive technologies with traditional forms of therapy and treatment

4. Ethics, transparency, evidence-based practice in developing digital mental health interventions

5. Potential harms of promoting untested or ineffective treatments to vulnerable individuals

6. The future of digital technology solutions for mental health

Apr 03, 202343:01
EPISODE 101: Navigating Fast Growth and Established Markets - Acquisitions, Retention, and Diversification in the Age of AI

EPISODE 101: Navigating Fast Growth and Established Markets - Acquisitions, Retention, and Diversification in the Age of AI

Interview with Samuel Thimothy - Chief Growth Officer, OneIMS Samuel Thimothy is an experienced expert in online marketing and sales, with a passion for helping businesses achieve growth through effective marketing strategies. As Chief Growth Officer for OneIMS and co-founder of Clickx, he has a wealth of knowledge to share. Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. Tune in to the latest episode of Marketer of the Month to hear Samuel share some of his valuable insights and secrets to business success.


On the Menu:


1. Focusing on acquisition for fast growth

2. Shifting to retention in an established market

3. Importance of establishing smart realistic goals that are realistic & considering resource availability

4. Implementing a technology foundation & tracking key performance indicators

5. Why diversification is important for businesses

6. Business in the age of AI-disrupting industries

Mar 24, 202328:31
EPISODE 100: Marketer of the Month Award Goes to ChatGPT

EPISODE 100: Marketer of the Month Award Goes to ChatGPT

Interview with ChatGPT, AI Superstar

Introducing ChatGPT, the marketing maven with a flair for all things AI and a knack for making catchy ads that even the most tech-averse grandma would love. Developed by the geniuses at OpenAI, this language model is a true game-changer in the industry. Whether it's analyzing customer feedback with laser precision, or handling chatbot inquiries with ease, ChatGPT always delivers. And in honor of our 100th episode, we're excited to crown this absolute marketing genius as our Marketer of the Month. Let's give a round of virtual applause for this AI superstar!  

On the Menu:   

1. Automation's taking over! Why adaptation is more important than ever now   

2. ChatGPT's biggest flex? Revolutionizing marketing with its human-like skills.   

3. A marketing superhero - the ability to write ad copy, analyze feedback, recommend products, and handle customer inquiries - all at the same time!   

4. Always improving like a fine wine - the importance of being a constantly improving language model   

5. ChatGPT’s state-of-the-art training on vast amounts of data   

6. Putting other AI solutions to shame - How ChatGPT sets itself apart from other AI solutions

Mar 13, 202309:57
EPISODE 099: Mastering the Art of Crafting User-Friendly Websites Through Effective Design and Communication

EPISODE 099: Mastering the Art of Crafting User-Friendly Websites Through Effective Design and Communication

Interview with Megan Sullivan - Creative Director at Nextiny Marketing  

Megan Sullivan is a talented and driven Creative Director at Nextiny Marketing, a leading digital marketing agency that helps businesses of all sizes achieve their marketing goals. Megan's journey toward her current role started at Lee University in Cleveland, where she discovered her passion for combining creativity and business in the world of marketing. With more than half a decade of building CMS websites - Megan is an expert at understanding and visualizing messaging and branding and her keen understanding of the power of strategic marketing has helped numerous businesses in driving growth. Tune in to the latest episode of Marketer of the Month to learn about brand storytelling, website creation, optimization, user experience and much more!  

On the Menu:  

1. The importance of research, planning, and site structure in creating effective and user-friendly websites   

2. Website optimization with the help of Hubspot CMS and data analysis tools like Moz   

3. Using the story brand methodology to structure a webpage and simplify marketing guesswork   

4. Creating visually aligned content that communicates the client’s brand story and character   

5. Handling client feedback and making design decisions that improve brand communication   

6. Focusing on pages with conversions, heat mapping, and regular inventory of website performance

Feb 20, 202335:01
EPISODE 098: Navigating the Intersection of Tech and Governance

EPISODE 098: Navigating the Intersection of Tech and Governance

Interview with Beatriz Botero Arcila - Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University and Co-Founder of Edgelands Institute   

Beatriz Botero Arcila is a Colombian lawyer who started her career in environmental law and later discovered her interest in technology law while studying for her LLM and Ph.D. at Harvard University. She has been working in the field of city digitalization and information governance and is a faculty associate at the Berkman Klein Center for Internet & Society at Harvard University. She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance. Tune in to the latest episode of Marketer of the Month to hear her shed light on one of the most debated topics of this digital age.  

On the Menu:   

1. Creating more opportunities than risks with access to data and information   

2. Navigating and evolving the relationship between tech and governance   

3. The debate around regulating user generated content   

4. Solving the problem of lack of access to information and metrics   

5. How successful information sharing impacts daily life  

6. Data governance challenges in the next years

Feb 13, 202337:49
EPISODE 097: Catalysing Growth for Your Clients While Developing Your Own Brand

EPISODE 097: Catalysing Growth for Your Clients While Developing Your Own Brand

Interview with Eric Fulwiler - Co-founder and CEO at Rival  

Eric Fulwiler has helped build firms using cutting-edge marketing, management, and innovation techniques. For the past 15 years, he has worked with some of the greatest brands in the world, from Fortune 50 companies to billion-dollar start-ups. Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.  Tune in to this episode of Marketer of the Month to hear Eric share some critical growth marketing strategies to help propel your company to new heights.  

On the Menu:   

1. Employing AI tools for marketing to achieve better conversions   

2. How to develop a marketing mindset that leads to hyper-growth   

3. The 4Ps of marketing - getting the fundamentals right   

4. Formula for creating and maintaining a strong brand identity   

5. Fostering creativity in teams   

6. Emerging trends in fintech

Jan 31, 202329:16
EPISODE 096: Reimagining the Marketing and Sales Interaction to Maximize Growth

EPISODE 096: Reimagining the Marketing and Sales Interaction to Maximize Growth

Interview with Mike Lieberman - Co-founder, CEO, and Chief Revenue Scientist at Square 2

Mike Lieberman is the co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Tune in to the latest episode of Marketer of the Month to hear this established industry expert talk about strategic marketing, sales enablement, revenue acceleration, and much more!


On the Menu: 

Starting out in marketing - what worked and what didn't Technology's impact on marketing - how things have changed in the last 20 years Helping clients in their sales and marketing efforts through the Revenue Growth Methodology model Using B2C strategies to more effectively target your B2B prospects Increasing pipeline generation, revenue, customer engagement as sales enablers How to overcome common challenges small business owners face


Jan 20, 202341:56
EPISODE 095: Generating Impact and Outperforming Competition with Measurable Results

EPISODE 095: Generating Impact and Outperforming Competition with Measurable Results

Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies

Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience.   

On the Menu:   

1. Building an effective marketing funnel for B2B 

2. Capturing and converting leads with little effort 

3. Relying solely on paid marketing campaigns 

4. Optimizing your customer acquisition funnel: The Dos and Don’ts 

5. Predictive Marketing and the Future of AI  

6. Expanding to a new product under the same brand

Jan 16, 202331:11
EPISODE 094: The Future of Marketing - Harnessing the Power of Data and AI in a Post-Cookies World

EPISODE 094: The Future of Marketing - Harnessing the Power of Data and AI in a Post-Cookies World

Interview with Moe Kiss - Marketing Data Lead at Canva

Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she worked in top product and marketing analytics roles at THE ICONIC, Australia's largest online fashion retailer. She specializes in using analytics to understand marketing acquisition and consumer behaviour, having worked for both agencies and clients. She has also been named top new practitioner by the Digital Analytics Association USA. Tune in to the latest episode of Marketer of the Month to hear her talk about navigating the future of marketing and how to enhance advertising efforts in the coming years.  

On the Menu:   

1. Using AI in marketing for enhancing advertising efforts in the upcoming years   

2. Role of GDPR in increasing data quality   

3. How the demise of browser cookies has ushered in a Golden Age of digital marketing   

4. First Party Data in 2023   

5. The difference between being data-driven and data-informed   

6. Digital advertising spending in the upcoming year

Jan 05, 202320:22
EPISODE 093: Insights on SaaS, Remote Culture, and Ecosystems from HubSpot's #1 Elite Partner Agency

EPISODE 093: Insights on SaaS, Remote Culture, and Ecosystems from HubSpot's #1 Elite Partner Agency

Interview with Jen Spencer - Founder & CEO at SmartBug Media

Jen is CEO and a Forbes Council Member, leading SmartBug Media®, a globally award-winning intelligent inbound marketing agency. Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations. Tune in to the latest episode of Marketing of the Month to hear her discuss how to plan to increase brand and market recognition for a successful 2023.  

On The Menu:  

1. Future applicability of cloud-based SaaS  

2. Impact of long term remote work on work culture  

3. Ecosystems - community-led growth, second-party data & marketplaces 

4. Transforming your customers into evangelists for your brand 

5. Why integrating with leading platforms in their category is a must have for startups 

6. Leveraging the power of ecosystem-driven marketing

Dec 27, 202226:26
EPISODE 092: Integrating PR into Your Marketing Strategy for a Successful 2023

EPISODE 092: Integrating PR into Your Marketing Strategy for a Successful 2023

Interview with Mickie Kennedy - Founder & CEO of eReleases

Mickie Kennedy, founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire - all with a personal touch. Mickie's press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Tune in to the latest episode of Marketer of the Month to listen to Mickie provide tips on how to boost your small startup's visibility and reputation with little effort and capital.  

On The Menu:  

1. Role of Press Releases in ranking higher in SERPs 

2. Obtaining the right media coverage to help boost your small business 

3. PR credibility vs social media credibility 

4. Starting out in the online advertising space 

5. Future of blogging 

6. Organic ways of gaining media coverage

Dec 19, 202228:26
EPISODE 091: Effective Growth Efforts For Optimizing Success And Maintaining Sustainability

EPISODE 091: Effective Growth Efforts For Optimizing Success And Maintaining Sustainability

Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube

Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions.

On the Menu:

What it means to be a ‘full stack’ CMO How the CMO job relates activities to revenue effect and is revenue accountable Why innovation should be in the DNA of an organization as a whole Origin of the growth model How growth includes marketing but is not limited to it What most startups get wrong and right as they scale their businesses
Nov 08, 202219:44
EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale

EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale

Interview with Elias Rubel - Founder and CEO of Matter Made  

A serial founder and currently the Founder & CEO of Matter Made, Elias Rubel is a builder with incredible attention to measurable results. His company is a B2B growth firm, focused on helping clients accelerate their outcomes through marketing, especially at the Series A level (post-product-market fit). In this episode of Marketer of the Month, Elias talks about building an incentives-aligned marketing company and laying the groundwork for navigating the present economic environment as well as weathering an uncertain future.  

On the Menu:   

1. Investing in immeasurable marketing tactics 

2. The effectiveness of team support and effort 

3. Benchmarking your marketing strategy 

4. Demand capture vs demand creation - navigating through the current economic climate 

5. Showing up for your team in times of uncertainty and doubt 

6. How to pursue greater growth without compromising your identity

Nov 04, 202222:59
EPISODE 089: Building A Marketing Funnel That Understands Your Audience

EPISODE 089: Building A Marketing Funnel That Understands Your Audience

Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign  

Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes.  

On the Menu:   

1. Why traditional B2B marketing attribution is broken and what you can do about it 

2. The growing reliance on AI 

3. Boosting customer acquisition for SaaS through a freemium model 

4. The key to building long term relationships 

5. Aligning customer expectations, values, and outcomes 

6. Why business writing is important in addition to building a trustworthy internet presence

Nov 01, 202228:38
EPISODE 088: Impactful And Profitable Efforts For Becoming More Efficient And Automated

EPISODE 088: Impactful And Profitable Efforts For Becoming More Efficient And Automated

Interview with Tod Sacerdoti - Founder and CEO at Pipedream

2x CEO with a $640 million exit and early investments in unicorns AppLovin and Chime, Tod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. In this episode of Marketer of the Month, we sit down with Tod to learn more about the lessons he's learned from his incredibly successful career, automations and efficiencies in today's world, and building a product of the future.  

On the Menu:   

Establishing genuine, meaningful connections and long-term relationships    How to hire the best talent for rapid growth in a startup    Outperforming application integrations in 2022 and the future of APIs    Disciplines to create and deliver value in different fields    Technology investment areas to watch in 2022    Finding the next Uber or Facebook - VC tactics to identify the right companies
Oct 21, 202227:10
EPISODE 087: Pushing The Limits Of Growth With A Consistent Brand Image

EPISODE 087: Pushing The Limits Of Growth With A Consistent Brand Image

Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it.  

On the Menu:   

1. How outbound marketing aids in achieving typical goals for enterprise clients   

2. Prioritizing building an aligned brand to drive growth   

3. Doing more with less: marketing budgets in the downturn   

4. Customer experience is now tablestakes: taking brand authenticity one step forward   

5. Using social media to practice various types of dialogue and awareness   

6. Helping prospects understand the value of partnering with your product

Oct 18, 202224:19
EPISODE 086: Creating Cohesive Content To Increase Customer Conversion

EPISODE 086: Creating Cohesive Content To Increase Customer Conversion

Interview with Mark de Grasse - President and General Manager of Digital Marketer

Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. He is currently Digital Marketer's president and general manager. Listen to him talk about tried and tested methods to drive profitable customer action and create content that has an impact.

On the Menu: 

The impact of visual content in accelerating the buyer journey for potential customers Hyper personalization in marketing Balancing promotional intent with customer intent The importance of adhering to trends How to leverage data sources other than 3rd party cookies to create targeted content Tips to rank higher on Google in 2022



Oct 12, 202228:45
EPISODE 085: Building and Measuring Success in SaaS with a Buyer Centric Model

EPISODE 085: Building and Measuring Success in SaaS with a Buyer Centric Model

Interview with TJ Macke - SVP of Strategy at Sapper Consulting  

TJ Macke is the SVP of Strategy at Sapper Consulting, where he manages go-to-market initiatives, with a focus on developing new products and partnerships. He is also an Operating Partner at SalesSource, a consulting firm that uses sales processes, SaaS CRM, and cloud technologies to help companies scale their existing sales organizations. In this episode of Marketer of the Month, TJ discusses the evolving role of sales and what it takes to optimise a team in today's digital-first and buyer-centric world.  

On the Menu:   

1. Using team selling to make large enterprise account sales easier 

2. Gating content and how it affects your potential customers 

3. Linkedin and podcasting - how unmeasurable brand activities help 

4. Shifting from sales enablement to revenue enablement 

5. Migrating legacy data: knowing what to move 

6. Parallel of designing for both the buying and selling journeys

Oct 10, 202237:25
EPISODE 084: The Guide to Becoming the Best at Attracting, Converting and Scaling in B2B

EPISODE 084: The Guide to Becoming the Best at Attracting, Converting and Scaling in B2B

Interview with Matt Wolach - CEO, RingBot and Host, SaaS-Story in the Making

Entrepreneur, investor, coach, and leader Matt Wolach is the host of SaaS-Story in the Making and has a wealth of experience in the sales sector. Matt has almost two decades of experience in SaaS sales management, and is a pro at streamlining the buyer journey to maximize conversions at every stage, from lead to close. Tune in to listen to the latest episode of Marketer of the Month as this SaaS expert discusses tried-and-true methods for efficiently converting your entire sales process into a conversion machine.

On the Menu: 

Reasons why software companies struggle to scale beyond the initial team Most crucial parts of the sales process Changing the way sales is perceived Biggest mistakes companies make when trying to win more deals Metrics growing tech companies should target How to differentiate from your competition
Oct 04, 202226:03
EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition

EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition

Interview with Dan Shure - Owner, Evolving SEO & Host of Experts On The Wire  

Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. Dan has previously worked with clients like GBH (Boston's NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. In this episode Dan chats with us about SEO trends and topics and strategies you can implement to boost your business.  

On The Menu:  

1. The 80-20 rule of marketing   

2. How acquiring SEO knowledge can change your life   

3. Why getting buy-in and support from web development for SEO is not that important   

4. Is the new Google Helpful Content Update helpful at all?   

5. Aging of platforms like Facebook and Instagram   

6. On user data management audits

Sep 30, 202225:54
EPISODE 082: Developing a Predictable and Sustainable Marketing System in B2B SaaS

EPISODE 082: Developing a Predictable and Sustainable Marketing System in B2B SaaS

Interview with Trevor Hatfield - Founder and CEO, Inturact  

Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.  

On the Menu:   

1. What most people get wrong about marketing attribution   

2. How to make data more actionable   

3. Sales led approach vs marketing led approach   

4. Scaling and optimize support in a growing SaaS company   

5. The role of marketing in support   

6. How to expertly navigate the recession by aiming for healthy growth

Sep 28, 202220:01
EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth with Deeper Integrations

EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth with Deeper Integrations

Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com  

Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment.  

On the Menu:   

1. Martech Trends and the Great App Explosion   

2. Picking the right tools for your martech stack   

3. Identifying which sources to integrate with the Customer Data Platform   

4. The role of intuition in data driven decision making   

5. How to design a scaling integration strategy that works   

6. Adapting your business model to the current macroeconomic environment

Sep 23, 202232:20
EPISODE 080: The Future of Partnerships - How Channel Ecosystems Help Drive Subscription And Consumption Models

EPISODE 080: The Future of Partnerships - How Channel Ecosystems Help Drive Subscription And Consumption Models

Interview with Jay McBain - Chief Analyst at Canalys


Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more!


On the Menu:

Why partnerships are crucial to drive growth Finding new partner community watering holes Marketing before vendor selection - how to capitalize on the 28 moments before the deal Why subscription/consumption models are everything - no matter the margin How the tech industry has navigated the difficult roads of downturn and unpredictability Why marketing is no longer limited to a pre-sale activity
Sep 20, 202227:20
Episode 079- Achieving Growth with Product Market Fit and Getting Your Brand Storytelling Right

Episode 079- Achieving Growth with Product Market Fit and Getting Your Brand Storytelling Right

Interview with Kate Fairhurst - Cofounder of Growth Minds  

Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She makes digital channels more profitable for her clients as the CoFounder of GrowthMinds. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Listen to her journey of growth and advancement in this ever-evolving industry.  

On the Menu:  

1. The state of brand storytelling in the early 2000s   

2. The fundamentals of growing a SaaS business   

3. Lessons learned from over half a decade of startup experience   

4. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response   

5. De-risking the journey to scale a business by focusing purely on value-driving activity   

6. Turning down clients to focus on productization

Sep 15, 202221:23
Episode 078- What it takes to win fast in an ever-changing and highly competitive industry: Exploring The Hawke Method with Hawke Media Founder Erik Huberman

Episode 078- What it takes to win fast in an ever-changing and highly competitive industry: Exploring The Hawke Method with Hawke Media Founder Erik Huberman

Interview with Erik Huberman - Founder and CEO, Hawke Media

Erik is the founder and CEO of Hawke Media, a highly successful marketing agency known as Your Outsourced CMO® that has assisted in the growth of over 3,000 brands globally and is valued at more than $150 million. Erik has received numerous honours and awards, including the Forbes 30 Under 30 Award, CSQ's 40 Under 40 Award, and Inc. Magazine's Top 25 Marketing Influencers Award. Tune in to learn how to navigate today's changing landscape from this seasoned marketing professional in the latest episode of MoM.  

What's on the Menu:  

1. Diving deep into the Hawke Method of Marketing   

2. Identifying the low-hanging fruit of marketing   

3. CMO in a box: automated insights for the new age marketer   

4. Peer collaboration and programming: The Hawke Fest   

5. Building a loyal community base in a post-pandemic world   

6. Accessibility to great marketing: The Hawke Media Mission

Sep 12, 202212:10
EPISODE 077: Brand Awareness using the Best SEO tactics and the Ideal Wikipedia Strategy with Pierre Zarokian

EPISODE 077: Brand Awareness using the Best SEO tactics and the Ideal Wikipedia Strategy with Pierre Zarokian

Interview with Freelancer of the Month Pierre Zarokian - Upwork Freelancer  and CEO, Submit Express  


Entrepreneur Pierre Zarokian, of Armenian and American descent, serves as CEO of Submit Express, a digital marketing firm that has received recognition from Inc5000 and Fast500. Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. Tune in to this latest installment of Freelancer of the Month to learn more about SEO, freelancing, and building the ideal Wikipedia page for your business.  


What's On The Menu:  

1. Lessons learned from 24 years as CEO   

2. Effective lead generation channels other than SEO to invest in   

3. Best practices and tips for creating SEO content in 2022   

4. Guidelines for managing your Online Reputation   

5. Creating and developing a Wikipedia Page for your business   

6. SEO's potential in the freelance sector

Sep 08, 202230:59
EPISODE 076 : Breaking Barriers in Tech and Sports with the CEO and Founder of Obsesh

EPISODE 076 : Breaking Barriers in Tech and Sports with the CEO and Founder of Obsesh

Interview with Tracy Benson - CEO & Cofounder at Obsesh  

Tracy Benson is a prolific Disruptor, Digital Media Maven, and Tech Entrepreneur whose purpose-driven demeanor, ingenuity, and tenacity have earned her the reputation of a visionary leader and culture-builder. A DTC expert and an experienced CMO - Tracy has helped build leading lifestyle markets and products into scaled companies such as Home Depot USA, Best Buy, Monster / Beats by Dre, GoPro and Seek Thermal. Tune in to listen to this seasoned marketer discuss her journey from an athlete to a serial entrepreneur with a stellar leadership record.   

What's On The Menu:   

1. The story behind Obsesh 

2. Empowering and enabling athletes to build and monetize their brand 

3. Name, Image, and Likeness Laws in NCAA Sports 

4. Tracy’s journey from an athlete to a marketer 

5. Launching yourself as a female entrepreneur 

6. What’s it like to be queer in tech

Sep 06, 202209:51
Defining and Developing the Perfect Content Strategy for Your Brand

Defining and Developing the Perfect Content Strategy for Your Brand

Interview with Freelancer of the Month Mindy Morgan Avitia - Upwork Freelancer and Founder of Grow Wild Creative

Mindy is a content strategist and writer who specializes in complex, social impact B2B companies. She collaborates with individuals and businesses to create content strategies that increase revenue, strengthen brand positioning, and foster long-term relationships. Tune in to listen to her tips on how to achieve a successful content strategy and overcome the challenges that face content marketers today.

What's On The Menu:

Why robust marketing is incomplete without honing your writing and focusing on content Tips for writers to create non-branded, searchable content to attract unfamiliar readers Measurable goals to realize a fruitful marketing strategy How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry Competitor analysis in the content industry Tips for writing high-quality long-form content


Aug 31, 202224:14
Breaking Down B2D Marketing with the Chief Marketing Officer of Stack Overflow

Breaking Down B2D Marketing with the Chief Marketing Officer of Stack Overflow

Interview with Khalid El Khatib - CMO, Stack Overflow  

Khalid El Khatib is the Chief Marketing Officer at Stack Overflow and is responsible for marketing, communications, and advertising initiatives. Throughout his career, he’s elevated and transformed the awareness and perception of global brands, most recently at GLG where he was Vice President of Marketing and Communications. He began his career working in communications at Teach For America which fostered a passion for social impact and continues to do a lot of volunteer work. Tune in to hear his take on marketing to developers and much more!  


What's On The Menu:  

1. Managing Stack Overflow's highly distributed teams effectively   

2. Why you should hire people who are smarter than you  

3. How Stack Overflow rose to be among the top 200 websites worldwide   

4. What you need to know about marketing directly to developers  

5. Scaling marketing teams across a variety of industries  

6. Why building a brand is essential in today's market

Aug 25, 202215:55
Future-Proofing Your Position as a Successful Freelancer

Future-Proofing Your Position as a Successful Freelancer

Interview with Alexander Nikolaev - Upwork Freelancer and Founder of Acuena

Alexander Nikolaev has spent the last 15 years in the marketing and advertising industry - working as an internal marketer for various businesses. Apart from running his own advertising agency, Acuena, Alexander is also a Top Rated Upwork Freelancer, a status which he has maintained for roughly six years now. Tune in to listen to his tips on how to become a successful freelancer and overcome the challenges that face marketers today. 


What's On The Menu:

Visualizing the funnel and understanding the business Capturing user intent efficiently Global automation trends: will campaign manager positions remain relevant in the future? What most people get wrong about Conversion Rate Optimization The key to reaching Top Rated freelancer status Thoughts on Meta's plans to expand its monetisation policy
Aug 22, 202224:52
Re-evaluating Customer Success and Advocacy : Marketing Lessons from Sydney Sloan

Re-evaluating Customer Success and Advocacy : Marketing Lessons from Sydney Sloan

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor  

Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing. 

 What's On The Menu:  

1. The biggest challenge that CMOs of this decade are facing   

2. How spending on your brand over time reduces the cost of demand generation   

3. Effectively measuring and implementing a new brand   

4. Disciplines that contribute to a positive customer experience   

5. Sydney’s involvement in customer experience management for Adobe’s most strategic customers   

6. Becoming a function of the market: skills to hone to emerge as a top CMO

Aug 18, 202223:58
The Success of Your SaaS Depends on the Success of Your Users : Ahrefs' CMO on How to Win Market Dominance

The Success of Your SaaS Depends on the Success of Your Users : Ahrefs' CMO on How to Win Market Dominance

Interview with Tim Soulo - CMO, Ahrefs  

Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahref’s (an industry leading SEO tool, powered by Big Data). Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies - Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog. Tune in to the most recent episode of Marketer of the Month to listen to Tim impart his wealth of practical knowledge in SEO and digital marketing.  

What's On The Menu:  

1. Ahrefs transformation from a fledgling startup to an industry leader 

2. The true meaning of "under promise, over deliver" 

3. How to choose the right platform for community building 

4. Why choosing to grow your business through product-led growth is not a binary decision 

5. How to gain traction as a B2B marketer 6. Marketing to marketers : putting oneself in the shoes of the client

Aug 11, 202226:23
Driving Growth in the Digital Marketing Landscape - Lessons from the Forerunner of Digital Innovation in the Early 2000s

Driving Growth in the Digital Marketing Landscape - Lessons from the Forerunner of Digital Innovation in the Early 2000s

Interview with Freelancer of the Month Aaron Marks - Freelancer and Founder of Aspire Marketing Group

In the early 2000s, when digital marketing was primarily about website design and digital experts were frequently referred to as "webmasters," Aaron founded his own boutique agency and became a digital marketing expert. Since then, he has worked with numerous organizations and clients of all sizes, demonstrating his steadfast belief in inbound marketing, which involves gaining interest in your product or services rather than pushing them on customers. Tune in to the latest edition of Freelancer of the Month to know more about inbound marketing, best practices, and the future of marketing from the lens of an early pioneer.


What's On The Menu:

Starting out as a webmaster in the early 2000s digital marketing scene Establishing quantifiable goals as a marketing professional Why building relationships with your target audience should be your top priority How to establish your organization as an industry authority The debate around AI being a major force in marketing in the future Aaron’s thoughts on Apple search campaigns switching to a cost per tap (CPT) pricing model
Aug 09, 202222:05
Swipe File Founder’s Tactical Manual for   Achieving Stellar SaaS Success

Swipe File Founder’s Tactical Manual for Achieving Stellar SaaS Success

Interview with Corey Haines - Founder of Swipe Files

Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry.

What's On The Menu:

How Swipe File is helping copywriters by serving as a source of project inspiration Changing behaviors and meeting the ever-evolving demand for the relevant content Solving lower funnel challenges with 5 Stages of Awareness Creating a foundationally strong marketing strategy in order to survive constant algorithm updates Building a balance between in-house and outsourced content Standing out as a SaaS brand in a competitive market
Aug 03, 202224:02
Forbes 30 Under 30 : Co-Founder of 1440 Media on Navigating a Data Fueled Future of Marketing

Forbes 30 Under 30 : Co-Founder of 1440 Media on Navigating a Data Fueled Future of Marketing

Interview with Pierre Lipton - Co-founder & COO at 1440 Media

Pierre Lipton co-founded 1440 Media in 2017 in order to produce a free, ad-supported daily email newsletter that uses fact-based reporting and primary research to provide an overview of the day's events that Americans - from all political perspectives - can agree on. With more than a million subscribers, 1440 anticipates making more than $7 million in revenue this year and has received funding of $2.5 million from a variety of sources, including Cannon Capital. Tune in to the latest edition of Marketer of the Month to learn how this brilliant entrepreneur is transforming the world - one unbiased, fact-backed, data-based newsletter at a time.


What's On The Menu:

Newsletter Marketing in the upcoming decade Important aspects of audience expansion in the post-pandemic economy Why product marketing is crucial in modern marketing How to implement significant changes using data, evidence, testing, and statistics Rethinking the lifetime value (LTV) of your customer Pierre’s secret to achieving a 10 million run rate with just 8 employees
Jul 28, 202210:23
Achieving Maximum SEO Impact with the Right Content Strategy

Achieving Maximum SEO Impact with the Right Content Strategy

Interview with Freelancer of the Month Alanna Brannigan - Freelancer and Founder of Harvest Moon Marketing


Alanna is the founder of Harvest Moon Marketing and is committed to providing SEO, email, and content marketing services to help ambitious businesses succeed in the digital marketing space. Check out the latest edition of Outgrow's Freelancer of the Month to learn what advice this talented professional in the field has for how to excel at SEO and create a world of opportunities for yourself.


What's On The Menu:

Why copywriting is the backbone of digital marketing How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing What an SEO audit entails How to get started with Upwork and broaden your presence geographically How blogging can assist in dominating the search Guidelines for an effective SEO content writing strategy
Jul 27, 202223:16
Forbes 30 Under 30: Marpipe's Founder on Understanding Your Audience Better With Creative Ad Testing

Forbes 30 Under 30: Marpipe's Founder on Understanding Your Audience Better With Creative Ad Testing

Interview with Dan Pantelo - Founder of Marpipe

Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling.

What's On The Menu:

Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it Why data-driven ad creation is the way of the future for advertising Scaling ads testing for B2B SaaS companies in the upcoming decade Leveraging experienced performance marketers and designers in creative ad testing Marpipe’s Mission: bringing together marketers and creatives using data and automation Treating ad creatives more like a science than an art
Jul 25, 202215:26
Optimizing Your Marketing Strategy With the Right Metrics

Optimizing Your Marketing Strategy With the Right Metrics

Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media

Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month.

What's On The Menu:

Why focusing on increasing LTV is easier and more scalable than decreasing CAC Key marketing funnel metrics you should measure Putting yourself in your client's position Why paid traffic is great for quick wins Achieving long-term success with organic content marketing Optimizing your marketing strategy for purchases rather than leads
Jul 20, 202236:16
Forbes 30 Under 30: The Drivers of Modern Marketing & Growth - Upstart’s CMO on embracing new tech and building high-performing teams

Forbes 30 Under 30: The Drivers of Modern Marketing & Growth - Upstart’s CMO on embracing new tech and building high-performing teams

Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart

Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing.


What's On The Menu:

How Upstart helps expand access to money and credit 3 factors that will be crucial for growth over the coming years Why it's wrong to presume who your customers are Building an effective growth team for a post-pandemic economy How bringing in decision-makers and fostering flexibility can lead to significant growth The future of marketing & tech: data-driven decision making and individualized customer experiences
Jul 18, 202207:59
Forbes 30 Under 30 : Learning New Age Marketing with Trevor Sookraj

Forbes 30 Under 30 : Learning New Age Marketing with Trevor Sookraj

Interview with Trevor Sookraj, Founder of Divisional


Trevor Sookraj is the Founder of  Divisional - a marketer-first agency that addresses the problem of loss of equity for early-stage startups when hiring an in-house marketer by providing them a full growth team of Divisional employees at a fraction of the conventional cost. His outsourcing approach has helped numerous Seed and Series-A B2B SaaS startups, with revenue growing 240% this year to $1.5 million. Tune in to know more about this 24-year-old marketer's success story and his tips on New Age Marketing.


What's On The Menu:

Growth Experimentation for B2B Startups in a post-pandemic world How to ensure consistent sales and marketing alignment Layering automation tools like LinkedIn Automation to increase response rates How exhibiting a genuine interest in the consumer can work wonders How Divisional helped Samba TV reach their 30-million Series A Understanding when to hire internally and when to outsource
Jul 13, 202215:05
The Logistics of Sales Enablement and Product Marketing

The Logistics of Sales Enablement and Product Marketing

Interview with Nick Thompson - Vice President of Product Marketing at Mediafly

A marketing veteran - Nick Thompson is the Vice President of Product Marketing at Mediafly, where he is in charge of product marketing strategy and execution. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. With a Bachelor of Business Administration focused in Media Entertainment from Full Sail University, Nick has assisted numerous brands in reaching their full potential. Listen to the latest edition of Marketer of the Month to see how Mediafly helps clients flourish via excellent communication and strategy.


What's On The Menu:

MediaFly's effective sales enablement strategies for 2022 The need for visually appealing, engaging product marketing Rethinking content marketing: how content marketing is different from influencer marketing Choosing the right influencer for your target audience Ensuring constant value addition to your social media Top 3 lessons that Nick learned from being in the tech space
Jul 12, 202225:46
The Key to Maximizing B2B Conversion Rates

The Key to Maximizing B2B Conversion Rates

Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly

With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales.


What's On The Menu:

The 3 most critical skill positions for leading a SaaS marketing team The key difference between Marketing and Growth Leveraging ideal customers in product-led growth Marketing channels you need to perfect your messaging How to provide value to customers that have the intent to purchase How to use performance indicators in 2022: Distinguishing CPIs from KPIs
Jul 05, 202222:44
Understanding Community Led vs Product Led Growth with HubSpot's SVP of Marketing

Understanding Community Led vs Product Led Growth with HubSpot's SVP of Marketing

From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

What's On The Menu:

Current industry-changing trends that are attracting major VC investments

The future of media companies

The 3 types of community led growth and what most people get wrong about it

Why a product led funnel is easier to build than a community led go to market

Depth vs breadth - how to drive real, meaningful growth

Why hiring A+ talent does not always imply creating an A+ culture

Jun 20, 202223:02
How to Supercharge your Marketing by Simply Learning From Your Customers

How to Supercharge your Marketing by Simply Learning From Your Customers

Featured in USA Today, HuffPost, CBC, and CTV, and having been named as an "influential entrepreneur" by Forbes, Katelyn Bourgoin has been both a founder and a top-grade marketer - striving to understand customers in the best way possible.  Tune in to hear about her success at Customer Camp and what it means to be in the game long enough.

What's On The Menu:

How customer camp helps product teams make better decisions and market smarter

Overspending on social media ads - how it can affect your overall marketing strategy

Driving risk-taking and innovation in your marketing teams

Customer and Industry Insights are the best tools in a marketer’s arsenal

Connecting with the prospect - how psychology in marketing shapes your offering

Crucial components of a successful market research

Jun 08, 202229:17
Cutting through the clutter - “content marketing” from the POV of the man who coined the term

Cutting through the clutter - “content marketing” from the POV of the man who coined the term

After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy.

What's On The Menu:

Focusing on  doing one thing really, really well

The evolution of content marketing since 2001 - building and monetizing an audience

How original research yields useful content - and helps understand your audience

The goal of your content is to establish trust with your audience

Creator Economy and Content Entrepreneurship

Breaking through with a research project


May 24, 202222:44
The Logistics of Revenue and Quality Driven Marketing with Wordpress.com's Director of Growth

The Logistics of Revenue and Quality Driven Marketing with Wordpress.com's Director of Growth

A marketing fanatic since his teens - Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. In this podcast - we learn the secret behind his rapid career growth in this ever-evolving world of marketing

The right time to implement marketing automation The difference between B2B and B2C Conversion Rate Optimization (CRO) Marketing should drive revenue, not leads. Future-proofing the humans behind the tech - the role of low code and no code tools in marketing Focusing on lifecycle - driving engagement for existing users The key behind personalizing customer experience at scale
May 09, 202227:37
The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years

The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years

From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles.

Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age.


What's on the Menu

Finding your industry niche an maneuvering through a crisis The importance of building a collective understanding of your company Inspiration for developing Renegade’s CATS (Courageous, Artful, Thoughtful, Scientific) framework How to determine the true value of your content The importance of the client in marketing How to stand out as a brand in a competitive market
Apr 22, 202233:47
Ace your SEO Tactics, Content Marketing, and Marketing Campaigns with Jeff Baker

Ace your SEO Tactics, Content Marketing, and Marketing Campaigns with Jeff Baker

Jeff Baker is the Chief Marketing Officer at Brafton Inc. He is also the Co-host of the Above the Fold podcast. He also Advises and trains sales teams and leads pitch strategies. In this interview, we discuss with Jeff all things SEO. We gain insights on the scientific approach to writing content that gets you to rank for SEO. How startups should navigate content marketing and SEO by partnering up with smart minds. We also talk to him about how the pandemic has disrupted the content marketing space considering the growing digital fatigue. And finally, Jeff leaves us with some important tips on the SEO marketing trends in 2022. Tune in and get yourself SEO-ready. 

What's on the Menu

The future of SEO is content marketing SEO tips for startups Effectiveness of live webinars in light of digital fatigue Key to successful SEO, content, email, and inbound marketing SEO and content marketing trends for 2022
Jan 27, 202227:58
How to Excel at E-commerce Marketing Automation and Omnichannel Marketing with Rytis Lauris

How to Excel at E-commerce Marketing Automation and Omnichannel Marketing with Rytis Lauris

Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing.

How does Omnisend work in e-commerce marketing automation?

Tips on omnichannel marketing

How often should one send marketing emails to their audience?

Omnisend’s Strategy for customer interaction lifecycle

Email marketing vs other marketing channels

Nov 17, 202124:47
How to Align Sales and Marketing Teams with Automation

How to Align Sales and Marketing Teams with Automation

Dayle Hall is the CMO at Snaplogic. He is a marketing executive with 20+ years of experience across all the marketing disciplines, including demand generation, branding, analyst and public relations, product marketing, field marketing, design and creative services, events, and all aspects of digital marketing; web, email, community &, social media.  In this interview, we discuss with him how Snaplogic aligns sales and marketing teams with automation using its intelligent integration platform.

What is Snaplogic?

Aligning teams with automation

Future of marketers trying new software

Snaplogic and its intelligent integration platform for enterprises

How to build your brand community using gamification?

How AI contributes to the marketing initiatives of Snaplogic?

Oct 27, 202142:11
How to Sell Your Company with FE International’s Thomas Smale

How to Sell Your Company with FE International’s Thomas Smale

Thomas Smale is the CEO of FE International, Inc. He founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue, as well as the average deal size. He specializes in advising in the M&A of SaaS, e-commerce, affiliate, and content businesses. In this interview, we discuss with him how FE International works and SaaS valuation.

How does Thomas manage 1100 successful e-commerce deals?

Explore the goals, ambitions, and the beginning of FE International.

What is the good timing for an exit for your business?

How has the graph of the SaaS industry changed due to Covid?

How does the complete valuation process take place?

Tips to increase the valuation of a company.

Oct 21, 202125:47
Ace Your Referral Marketing: Tips From The Chief Advocate Of ReferralCandy

Ace Your Referral Marketing: Tips From The Chief Advocate Of ReferralCandy

Raul Galera is the Chief Advocate at ReferralCandy, an app that helps eCommerce stores run customer referral programs, boosting their customer retention and word-of-mouth sales. In this interview, we talk to Raul about referral marketing, affiliate marketing, and influencer marketing. How businesses can get started with their referral marketing journey and dig deeper into ReferralCandy's success.

How Referralcandy is different from other marketing platforms

What are some key points to remember while launching a new referral program?

How their customers use ReferralCandy for their influencer marketing campaigns

Key differences between referral marketing and affiliate marketing

How countries are working in the cybersecurity field

How to weave your brand’s community in the big web of community marketing

Oct 20, 202125:46
How to Grow a Health and Wellness Brand From Scratch with Dr. Wei-Shin

How to Grow a Health and Wellness Brand From Scratch with Dr. Wei-Shin

Dr. Wei-Shin is the inventor, co-founder, and CEO of AcousticSheep, LLC, makers of SleepPhones, the first headphones for sleep, and RunPhones, fitness headphones. In this interview, we speak to her about SleepPhones and her transition from being a doctor to an entrepreneur.

What are SleepPhones?

Her journey from being a doctor to an entrepreneur?

Her go-to advertising or marketing strategy for SleepPhones

ASMR growth in the past 10 years

How affiliate marketing has helped her business

Picking the right influencers to partner with

Oct 14, 202134:27
Tips for Starting a Podcast with Internet Oscars Winner and Dark Net activist Jack Rhysider

Tips for Starting a Podcast with Internet Oscars Winner and Dark Net activist Jack Rhysider

Jack Rhysider is a veteran to the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place to where threats are detected and stopped. During that time he was exposed to hundreds of client’s networks ranging from schools, to government, to banks, and commercial organizations.

Oct 14, 202129:05
Lessons On Boosting Organic Traffic From 0 to 1.5M With The Lead Innovator of Respona

Lessons On Boosting Organic Traffic From 0 to 1.5M With The Lead Innovator of Respona

Farzad Rashidi is the Lead Innovator at Respona, At Visme he helped the company gain over 8 million users and pass 2M monthly organic traffic. In this interview, we discuss with him the success of Visme and the founding of Respona.

Exploring the story of Respona from creating content to solving the problem of lead generation

Solving the marketing puzzle: SEO and content

Insight on Influencer marketing for B2B SaaS

Will video content be at its peak by 2022?

Exploring the content channel trends like TikTok 

Boosting organic traffic of Visme from 0 to 1.5 million

Oct 08, 202133:37
Marketing Strategies for the Travel Accommodation Industry with Andrew McNulty

Marketing Strategies for the Travel Accommodation Industry with Andrew McNulty

Andrew is the co-founder of Touch Stay, a software service that enables hosts and managers in the short-term rental industry to create digital guidebooks for their guests. In the past, he has worked for 15 years in the luxury fashion industry holding C-level positions at brands like Gucci, Alexander McQueen, and Victoria Beckham. In this interview, we talk to him about his time at Gucci, his transition from being a CXO to starting his own company, and the future of the travel industry. So hop on!

From being a CFO at Gucci to starting his company

Post-pandemic future of the short-term rental industry

Reducing the carbon footprint using digital guest books

Airbnb and the strength of creating a community

Best ways rental industries can generate feedback

How Touch Stay is tackling the post-pandemic surge in travel

Sep 10, 202136:31
How to Learn From Your Competitors with Mailshake’s Sujan Patel

How to Learn From Your Competitors with Mailshake’s Sujan Patel

Sujan is the managing partner at Ramp Ventures which are the makers of Mailshake, VoilaNorbert.com, RIghtinbox.com, and other sales & marketing SaaS companies. In this interview, we talk to him about Mailshake, his insights on where the no-codes pace is headed, some of the most pertinent questions about bootstrapped startups, the sales tech and HR tech space, and much more.

When and why he decided to double down on Mailshake

What sets Mailshake apart from other sales engagement platforms

Where is the market for no-code tools headed?

The hockey stick-like growth and the transition to growth hacking

Personal branding and the opportunities it holds for founders

Markets, a zero-sum game?

Aug 19, 202133:23
Rebooting the Post-Pandemic Events Industry with Jonathan Kazarian

Rebooting the Post-Pandemic Events Industry with Jonathan Kazarian

Jon Kazarian is the CEO and Founder of Accelevents, a leading virtual & hybrid events platform. He started in the fundraising space, expanding into the ticketing business before finally moving into the virtual events industry when the pandemic hit. Since then, Accelevents has grown exponentially. In this interview, we talk to Jon about the secret sauce behind growing his virtual events business and his future plans for Accelevents

How Accelevents competes with the established players in the virtual events field

Renaissance for the physical events industry and the future of virtual events

A successful marketing campaign launched by Accelevents

The rise and fall of social audio platforms

An impending backlash against digital events?

Live events vs pre-produced events

Aug 05, 202123:38
Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Ross Simmonds is the founder of Foundation, a content marketing agency. Ross has worked closely with Fortune 500 companies. He’s been published in Forbes, Huffington Post, Business Insider, to name a few. He was named in Mashable as one of the top Snapchat marketers in the world, and he has shared his thoughts on marketing and tech around the globe at conferences and events, such as SearchLove, CTAConf, MozCon, and more.

Has content creation peaked out?

Tik Tok as an emerging marketing channel for B2B businesses

The transition from CREAM to DREAM

His aim behind establishing Foundation

How his journey began in the field of content marketing

How marketers can ensure originality in their content marketing efforts

Jul 29, 202129:51
Future of Internet, Algorithms, and Democratized Media with Jeff Bullas

Future of Internet, Algorithms, and Democratized Media with Jeff Bullas

Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author. His mission is to "Inspire and educate entrepreneurs to grow their business in a digital world”. The jeffbullas.com website receives over 5 million visitors a year. Among other achievements, he has been listed on Forbes as one of the “Top 20 Influencers of CMO’s”. In this episode, we talk about -

One unique aspect about social media in 2009 and how it has changed

Capitalization of social media and the incomprehensible algorithms

What democratized media will look like in the future

How he built a 25 million+ readership

One significant way in which he is using AI in his business

Post-COVID impact on his business

Long term prediction on the future of the internet

Jul 27, 202134:54
Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad

Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad

Branding is a tough nut to crack. But we have got you covered. In this episode, we talk to Morgan Norman, ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. He is currently the Chief Marketing Officer at Dialpad, an AI-driven, cloud-native business communications platform. 

What sets Dialpad apart from other business communication platforms

Common marketing trends we are seeing amongst big companies

Morgan’s take on influencer marketing and personal brands

How branding for SaaS differs from branding for non-saas products

Morgan's greatest digital marketing success story

Key factors one should focus on while launching a product in a completely new region

Jul 15, 202140:35
Successfully Running the Next Generation Online Education Platform with the Co-Founder of Novakid

Successfully Running the Next Generation Online Education Platform with the Co-Founder of Novakid

Maxim Azarov is the co-founder and CEO of Novakid an early English learning platform that helps kids across the globe to learn English online, through native-speaking teachers. They use AI-powered games and training apps to increase engagement and promote English speaking and comprehension.

About Novakid and how it was started 

Ensuring personalization in teaching 

Impact of COVID 19 and Novakid’s post-pandemic strategy

Startups and companies that have been an inspiration behind Novakid

Future of edtech 

Hiring during times of COVID 19

Jul 09, 202120:31
Youtility and Radical Relevancy with Jay Baer

Youtility and Radical Relevancy with Jay Baer

A 7th-generation entrepreneur, author of 6 best-selling business books, and founder of 5 multi-million dollar companies, Tune into listen to Jay, founder of Convince & Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers.

Studying the audience correctly
Influencer marketing and the correct platform
Becoming a bridge for our client’s client
How can you make the customer journey effortless?
Right modality and the message triangle
Using highly relevant content
Jun 23, 202134:19
Discussing the Future of Event Marketing with the Digital Futurist

Discussing the Future of Event Marketing with the Digital Futurist

A digital futurist keynote speaker who translates the trends of tomorrow to inspire change, Tune in to listen to Brian who has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist.

iSocialFanz and his life journey
Cybersecurity and leveraging online events
Using time and attention as an asset
Finding harmony between technology and humanity
Redesigning offline events
ADHD, mental health and empathy
Jun 18, 202134:19
Redefining the Marketing Function for the Modern Era with Nick Primola

Redefining the Marketing Function for the Modern Era with Nick Primola

Tune in to listen to Nick who is an Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers as he talks about how you can build a business with sustainable, scalable, and strategic growth.

How does ANA drive growth?

Problems, opportunities and the future of marketing

B4H(business for humans) business growth strategy

CMOs, an integral part of driving the business

Trust and authenticity the biggest moats of a brand

Alignment of business around a purpose

Jun 11, 202127:41
Using AI to Optimize Content Performance with Alexander De Ridder

Using AI to Optimize Content Performance with Alexander De Ridder

Tune in to listen to Alexander De Ridder, the mastermind behind the award-winning technology, INK, that helped deliver over 1 million more organic visitors per month for Fortune 100 companies and freelance content creators alike.

What is inkforall.com and its use.
Navigation for content creators
Backlink building and authority building
Pioneered authority metrics
Why is signing content important?
Blockchain technology to proof identity
Jun 09, 202122:27
How to Maintain 100 TikTok Influencer Touch Points per Month to Boost Your Brand

How to Maintain 100 TikTok Influencer Touch Points per Month to Boost Your Brand

Tune in to listen to Daisy Jing, an OG YouTube vlogger, founder of a multi-million beauty product line named Banish as she talks about how she bootstrapped her business that ranked #152nd fastest-growing company in INC500 and included in Forbes 30 under 30. 

Banish and its journey
Her entrepreneurial journey
How can one figure out their niche?
Staying relevant and sourcing sustainable
Communicating brand and customers values
Why is resonating with the audience important on TikTok?


Jun 03, 202128:57
Using AI and Machine Learning to Hunt Scholarships

Using AI and Machine Learning to Hunt Scholarships

Organizer of global tech events and an expert in remote team management, tune in to listen to David Tabachnikov, CEO of ScholarshipOwl, as he talks about how he is making private scholarships in the US a viable alternative to student loans.

What is ScholarshipOwl?

Working remotely vs working from home

Covid’s impact on the education industry

Role of education in networking

Importance of community channels before paid channels

Finding the correct platform for your audience

May 31, 202122:35
An Author's Guide to Ideal Influencer Marketing with Neal Schaffer

An Author's Guide to Ideal Influencer Marketing with Neal Schaffer

True influence is about leveraging authenticity. Tune in to listen to how you can go about sparking business growth through a uniquely innovative and data-driven approach to influencer marketing with Neal Schaffer. In the podcast, we discuss the following -

Fractional CMO and how does it work
Elements of Influencer marketing
Symptoms of the gig economy
Flexibility and recession
Nano, micro and macro-influencers
Content amplification and creation
Converting influencers/users into brand ambassadors
May 27, 202135:31
Crash Course On Digital Marketing With A Top 100 CX Thought Leader, Christoph Trappe

Crash Course On Digital Marketing With A Top 100 CX Thought Leader, Christoph Trappe

New marketing is about relationships and not the medium. Tune in to listen to Christoph Trappe, counted amongst the global top 14 content marketers, top 40 B2B marketers, top 100 CX thought leaders and top 24 digital marketers as he talks about how you can leverage the most out of the tools present today.

We delve deeper into - 

What is Voxpopme?
Finding the correct audience.
The reality of digital marketing
Figuring out the USP
Twitter and its side effects
Using customer feedback to implement strategies
May 26, 202127:55
Forbes 30 Under 30: Growing In The Influencer Marketing Industry With Philip Hui Bon Hoa

Forbes 30 Under 30: Growing In The Influencer Marketing Industry With Philip Hui Bon Hoa

Listen to how Phillip Hui-Bon-Hua, partner at Slope and founder of Abacus Growth showcases the correct way of choosing Influencers that aligns with your brand, helps improve your key metrics like CTRs, improves your influencer marketing on TikTok, and much more

Trends in Influencer Marketing

The life cycle of Influencers

Influencer Marketing With Tiktok

Tiktok Vs Instagram

How to choose the correct Influencer for your brand

Organic Promotion

ClubHouse: A new marketing platform

May 25, 202123:12
Using Technology to Personalize Luxury Shopping Experience with Slisha Kankariya

Using Technology to Personalize Luxury Shopping Experience with Slisha Kankariya

Recently featured on Mornings with Maria Bartiromo, Forbes and named #18 on the INC 5000 list, WithClarity has grown 900% in the last year alone from $2 to $20 million in revenue. Tune in to listen to Slisha Kankariya, CMO WithClarity and a third-generation jeweller in the diamond industry as she talks about the trends in the luxury industry.

Bridging the online and offline gap
Getting acquainted with diamonds
Focusing on ethical and sustainable products
3D printing and laser techniques
Shifting towards lab-created diamonds from natural diamonds
Educating with specific intelligent answers
May 18, 202123:32
Tapping into The Franchising Industry with Rune Sovndahl

Tapping into The Franchising Industry with Rune Sovndahl

Founder of a successful franchise company Fantastic Services (serving 3,30,000 clients), an avid business talker, author, cave diver and a trained chef. Tune in to listen as Rune discusses his insights, strategies, and best practices for starting and running a franchise company.

Reskilling employees in covid times
Scaling a franchise company
Being creative to make it work
Keeping your customers
Maintaining a work-life balance
Bootstrapping and its benefits
Getting the business model right
May 11, 202139:04
Learning Marketing Techniques and Trends for Real Estate with Aaron Norris

Learning Marketing Techniques and Trends for Real Estate with Aaron Norris

An industry nerd in the real estate, investing, and marketing space, Aaron has been featured on Forbes.com, Think Realty Magazine, and BiggerPockets.com. Tune in to find out how small businesses can use public records data to right-bound their marketing and find off-market deals.

The use of data in marketing
Right platforms to hunt for trends
Relationship building and content creation
Data stacking techniques
The new hybrid work environment
Innovation in the new market space
Apr 28, 202118:16
Mastering the Art of SEO with Shopify's Director of SEO, Kevin Indig

Mastering the Art of SEO with Shopify's Director of SEO, Kevin Indig

Today it’s all about getting the targeted and relevant traffic. But SEO can be a tricky thing to master, given how much it changes every day. Tune in with Kevin Indig to find some actionable SEO strategies that work and learn how to obtain insights from data. Here’s what else you will find more information on:

Forecasting SEO and its optimization
Sizing the potential of your traffic
The funnel analogy
Building a personal brand
The complexity of SEO search
Finding the right medium
Finding correct user intent
Apr 23, 202131:34
Unfiltered: From learning to code in rehab to becoming a 5x founder with Dan Martell

Unfiltered: From learning to code in rehab to becoming a 5x founder with Dan Martell

In this week’s episode of Marketer of the Month, we have Dan Martell, founder of SaaS Academy, award-winning angel investor, and  5x founder. We talk to him about -

His company and how serious an entrepreneur needs to be to scale their business

Steps involved in the startup journey

Why ethics are important in building a business

Breaking the law and bending the rules

Monopoly in the SaaS industry and whether this industry is saturated

Competition shifting to the east with rising startup culture and a rise in the number of Unicorns every year.

Apr 19, 202129:11
Crash Course On B2B Marketing With Joel Harrison, Co-founder of B2B Marketing, a go-to resource for B2B marketers across the globe

Crash Course On B2B Marketing With Joel Harrison, Co-founder of B2B Marketing, a go-to resource for B2B marketers across the globe

From starting a magazine in 2004 to growing it into a go-to resource for B2B marketers across the globe, Joel has seen it all. Tune in as we talk to him about all things B2B and his secret sauce behind building b2bmarketing.net

Apr 13, 202118:56
Forbes 30 Under 30: Offering Personalized Solutions To Drive Sales with Randy Rayess

Forbes 30 Under 30: Offering Personalized Solutions To Drive Sales with Randy Rayess

Personalization has taken hold. Wherever we look customers want results and information that suit their unique needs. They don't want to go through pages upon pages of ebooks and whitepapers just to scout a couple of lines that could possibly help them. And so, tackling this novel problem in the age of growing platform businesses, and information explosion is Randy Rayess - co-founder of Outgrow.co and recent Forbes 30 under 30 awardee. Listen in as he talks about -

How he stumbled upon the idea of creating interactive experiences

What industries are seeing huge adoption of interactive content

Some strategies that helped his business to sail through during the COVID induced lockdown

What new tools and technologies is he looking to expand his business into 

His learnings and mistakes and his advice to an under 30 budding entrepreneur 

Mar 23, 202116:16
Forbes 30 Under 30: How Viralspace.ai Is Helping Big Names With AI and Data-Driven Decision Making

Forbes 30 Under 30: How Viralspace.ai Is Helping Big Names With AI and Data-Driven Decision Making

These founders met on a spreadsheet and a Linkedin cold message and what ensued is a company that uses data-driven insights to help big businesses in their digital marketing strategies. Tune in as Michelle Lu, Apoora Dornadula, and Hiro Tien talk about Viralspace.ai, their lives before it, and much more! We cover topics including -

Navigating entrepreneurship

The success story of ViralSpace.ai

Importance of data-driven marketing

Launching products on different platforms

The hustle and hard work that is required to build businesses 

Remote working and how COVID 19 impacted their business

Mar 12, 202137:22
Forbes 30 Under 30: Using Technology To Optimize Interactive Ad Campaigns And Drive Results With Alex Merutka

Forbes 30 Under 30: Using Technology To Optimize Interactive Ad Campaigns And Drive Results With Alex Merutka

With big names like NIKE, ABC as his clients, Alex has set high standards for companies with his startup Craftsmen Plus. Tune in as he talks about interactive ad campaigns, the video industry, his foray into the European markets, and much more. 

We some amazing questions lined up for him -

About Craftsmen Plus

About interactive ad videos

How will the video industry expand in the coming years?

Getting big clients like NIKE, ABC

One piece of advice for someone who is starting up


Mar 11, 202126:13
From Selling Homes to Becoming a Coach - Krista Mashore, Speaker, Digital Marketing Coach, Author of 4 Best-Selling Books

From Selling Homes to Becoming a Coach - Krista Mashore, Speaker, Digital Marketing Coach, Author of 4 Best-Selling Books

Want to know how a realtor selling 100+ homes in a year got her business from 0 to 7.4 million dollars in just 25 short months? We have got you covered. Tune in to this episode as she talks about -

The presence of video marketing in post-pandemic digital marketing 

Video Marketing in the real estate industry

Tips and tricks to get your clients to do video marketing

Shifting from the real estate industry to digital marketing

Is real estate surging?

Some of her favorite social media strategies to build brands 

Acing the referral marketing niche 

Mar 10, 202129:17
Hustling Her Way Through Entrepreneurship: Carolina Millan - Consultant, International Speaker, Host of “Beyond the Hustle” Podcast

Hustling Her Way Through Entrepreneurship: Carolina Millan - Consultant, International Speaker, Host of “Beyond the Hustle” Podcast

From starting her job as an HR during the 2008 financial crisis to building a personal brand and tapping into the affiliate marketing space, Carolina has seen it all. Let's draw lessons from her journey as an affiliate marketer, a digital marketing consultant, podcast host, and international speaker. This insightful session covers the following topics -

Learnings from her affiliate marketing experience 

Her advice to someone who is starting out as an affiliate marketer

How she helps her clients 

How she expanded into newer markets 

What she loves the most about her work

Whether starting a podcast was always part of the plan 

What's next for her and her work in 2021

Mar 04, 202121:15
Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy

Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy

Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it. 

She discusses her learnings including -

Her book - The Membership Economy and what led to the book

How client expectations have changed with regards to consultancies  

What the membership economy is really about and who can benefit from it

What customers want - memberships, subscriptions, or freemiums

What according to her is the best way to build the perfect acquisition funnel

Which company according to her has best utilized the membership strategy 

Feb 23, 202123:01
Virtual Stages: Impact of COVID19 on the Event Industry with Blair Nichols

Virtual Stages: Impact of COVID19 on the Event Industry with Blair Nichols

Keynote speakers have been adapting to the normal. But what do behind the scenes of this industry look like?

Join us we talk to Blair Nichols, director of stages at Advance Your Reach, about the events industry. He talks about -

How he entered the speaking industry and his association with Advance your reach

How COVID has impacted the event industry

How new players have entered this market and will we see more online events 

What the future for offline stage events looks like

How networking can be captured online

What should conferences change in 2021 to stay relevant 

His learnings from hosting - Inside the Greenroom podcast

Feb 17, 202125:02
Forbes 30 Under 30: The Digital Marketing Revolution with Kyle Kuhns

Forbes 30 Under 30: The Digital Marketing Revolution with Kyle Kuhns

Wonder what it's like to live the life of an artist manager? The glamour and the fun? Well, there's a lot that comes along with it. Tune in to our latest episode of the Marketer of the Month podcast with Kyle Kuhns, the Forbes 30 under 30 founder of XX Artists. He talks about the digital marketing revolution and its impact on the artist industry. In this podcast, he answers some more questions about:

His journey in the artist management industry. 

Agency life v/s artist management. 

The future of the industry! 

Sounds interesting, right? Well, what are you waiting for! 


Feb 04, 202119:52
How To Stay "Evergreen" In The Podcasting Industry with Matt Wolfe

How To Stay "Evergreen" In The Podcasting Industry with Matt Wolfe

Worried about starting a podcast? Well, everybody is. And that's why we brought Matt Wolfe - co host at Hustle and Flowchart and the co-founder of Evergreen Profits on our Marketer of the Month podcast. Tune is to learn the art of podcasting and blogging from him. 

What is the right way to grow a podcast?

Which platform works the best?

Blogging v/s podcasting?

These are just some of the questions that Matt will answer for you in this episode!  

Feb 02, 202123:36
Running The Race: Building A Business In The Fitness Industry with Nicholas Bayerle

Running The Race: Building A Business In The Fitness Industry with Nicholas Bayerle

Building a business can be a tricky thing, no matter which industry you're in. Nicholas Bayerle, CEO of Billion Dollar Body is here with us today to guide you through the mechanics of developing a successful podcast. They are all about creating 3 dimensional businessmen dominating in health, wealth and relationships. Who says you have to give up one for the other? These guys are doing it all! 

Learn about what Nicholas thinks of the fitness influencer culture of today, the role of social media, marketing strategies and things every entrepreneur should be mindful of while creating their brand. 

Jan 21, 202134:20
How To Sell To Your Audience Without Getting Too 'Salesy' with Chad Sanderson

How To Sell To Your Audience Without Getting Too 'Salesy' with Chad Sanderson

Marketing techniques have grown and so has your audience.  Customers no longer want to just be sold to, which is not as easy a task as it seems. You need to center your marketing strategies around your customers' needs. And we have Chad Sanderson to help you do just that. Check out our latest episode of the Marketer of The Month podcast to learn how you can engage your customers with your product without coming off as too 'salesy'. 

Jan 05, 202126:49
Wharton Marketing Professor and New York Times Best-Selling Author, Dr. Jonah Berger talks about Uncertainty, Reactance, & Polarization: Navigating 2021's Revolutionized Digital Marketing Landscape

Wharton Marketing Professor and New York Times Best-Selling Author, Dr. Jonah Berger talks about Uncertainty, Reactance, & Polarization: Navigating 2021's Revolutionized Digital Marketing Landscape

Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola,  and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.

Dec 01, 202025:13
Yelp's Emily Washcovick on How to Boost Your Marketing for the Upcoming Online Black Friday/Xmas Shopping Season

Yelp's Emily Washcovick on How to Boost Your Marketing for the Upcoming Online Black Friday/Xmas Shopping Season

Due to the impact of the coronavirus this year's shopping season is likely to move online with Walmart, Macy's and other retailers having already taken steps in that direction. Have you taken the necessary steps to prepare your business for the season?  

For this episode, we have Emily Washcovick, the Senior Field Marketing Manager at Yelp. She talks about how small businesses can up their e-commerce game.

Nov 19, 202028:13
Multi-award winning Marketing Technologist and Founder and CEO of SocialFix, Terry Tateossian, talks about Tricks of the Trade : How to Lead a Successful Paid Campaign

Multi-award winning Marketing Technologist and Founder and CEO of SocialFix, Terry Tateossian, talks about Tricks of the Trade : How to Lead a Successful Paid Campaign

We have Terry Tateossian with us, the Founder and CEO of SocialFix, a top digital marketing agency. Join us on this podcast as Terry Tateossian tells you the right secrets for a good social media paid campaign.  

 - How did SocialFix become what it is today from a social network to a digital marketing agency?  

- What is the most important thing to keep in mind when creating a good social media strategy for quality leads? 

- A successful paid campaign - a science or an art?   

Tune in now!

Oct 12, 202030:57
 Forbes' Top Marketing Influencer Leonard Kim on How To Create High Converting Content

Forbes' Top Marketing Influencer Leonard Kim on How To Create High Converting Content

In today's episode of our Marketer of the Month podcast with Leonard Kim, a personal branding expert, speaker and author, we explore how content should be created not just to attract, but to convert. And only content that adds value can work in the long term. 

So tune in to learn how you can create quality content to push your marketing strategy a step ahead. 

Sep 21, 202054:54
CEO and Co-founder of SEO software company, Moz, and SparkToro, Rand Fishkin on Finding, Building And Becoming The Right Audience

CEO and Co-founder of SEO software company, Moz, and SparkToro, Rand Fishkin on Finding, Building And Becoming The Right Audience

We have Rand Fishkin with us, the Founder and CEO of SparkToro, a company specializing in high-quality market research and audience intelligence. Join us on this podcast as Rand Fishkin answers some intense questions on how you can find the right audience and create your own space in a market dominated by the big players.   

- Learn about Rand Fishkin, his role, his vision and his story behind the name "Spark Toro".   

- Listen to us talk about how important it is to find the right audience. Identify the best ways to source traffic and new avenues in the market.  

- Explore the future of SEO and what it holds for the techniques of marketing.   

Tune in now!

Sep 09, 202032:03
Founder and CEO of Growth Machine, Nat Eliason on Pinning the Road To Customer Engagement

Founder and CEO of Growth Machine, Nat Eliason on Pinning the Road To Customer Engagement

We have Nat Eliason with us, the Founder and CEO of Growth Machine, a company specializing in SEO-first content marketing. Tune in to learn his tried and tested maxims of customer engagement.








Is Pinterest the right way to go? Learn about some common mistakes marketers make with Pinterest and how you can use the traffic to boost your business.








Why does interactive content work? Nat talks about how and why interactive content like outcome quizzes works better than static content.

What stops your users from purchasing your product? Understand the consumer psyche and optimize your conversion rates to gain more customers.

Aug 31, 202016:30
Expert marketer Gail Gardner on How Do Small Businesses Make it BIG?

Expert marketer Gail Gardner on How Do Small Businesses Make it BIG?

Expert marketer Gail Gardner talks about everything you need to help your small business make it BIG!

Aug 05, 202057:01
Pulitzer Prize-winning journalist, Amy Vernon on Effective Or Not - Community Building, Authentic Branding And More

Pulitzer Prize-winning journalist, Amy Vernon on Effective Or Not - Community Building, Authentic Branding And More

Amy is the Director of Brand and Digital Strategy for Kaiju Capital and a Pulitzer Prize-winning journalist. In this episode, we have an insightful conversation with her. 

- From her journey into marketing to her experience in customer building.  

- How to deal with a negative review crisis on social media? 

- What is the most important part of building an online community? 

- What makes a brand authentic? 

- Influencer marketing - yay or nay?   

These are some questions Amy answers in a fun-filled session with Saksham and Anoushka, our people here at Outgrow!

Aug 04, 202034:57
Co-founder of Wikipedia, Dr. Larry Sanger on The Unbearable Rightness of Truth: Technology, Knowledge, and Fake News in the Information Age

Co-founder of Wikipedia, Dr. Larry Sanger on The Unbearable Rightness of Truth: Technology, Knowledge, and Fake News in the Information Age

In this interview, Dr. Larry Sanger, the co-founder of Wikipedia, talks about:

The commercialization of knowledge and the role of open-source technology The rise of online quizzes and calculators that gamify knowledge and provide infographic and targeted information The origin of the online Encyclopaedia in the Information Age and how blockchain can revolutionize it Information glut in the Information Age and its consequences: forged articles, fake news, and dubious sources The popular “distrust” of experts in the Information Age and how technology can combat it


Note: This interview has been shared as both a podcast and a longer webinar. 

May 13, 202001:13:46
Skills You Can Pick up Online During COVID-19 Social Distancing

Skills You Can Pick up Online During COVID-19 Social Distancing

- Will the recession wipe out smaller companies and leave big companies without much competition?
- Marketable skills one can work on during this time of social distancing
- What skills (professional or personal) will managers, in general, be looking out for after the epidemic.
- What are some of the ways in which people can make money online during this time if they’ve been laid off
- Why is there a perceived need to pick up a skill during the epidemic, during this human crisis? And what does it say about our age?
- Resources: Free Ivy League Online Courses, Affiliate Programs, Freelancing Websites

Apr 17, 202001:16:25
One of the most followed investors on eToro, Jeppe Kirk Bonde on how to Invest like the Best

One of the most followed investors on eToro, Jeppe Kirk Bonde on how to Invest like the Best

Much like marketing, investing requires a good strategy and finesse. However, if you're a novice investor like us, this must seem like a mammoth task. Not anymore! Jeppe Kirk Bonde, one of the most followed investors on eToro, is here to help!

Oct 04, 201955:19
Rapid Fire Interview with the Author of Superfans Pat Flynn

Rapid Fire Interview with the Author of Superfans Pat Flynn

Hear us interview the author of Superfans Pat Flynn! Pat is the owner of smartpassiveincome.com as well as an avid blogger, podcaster, & a Wall Street Journal best-selling author.

Sep 18, 201915:36
Social media storytelling specialist, Julia Campbell on The Art of Storytelling in the Digital Age

Social media storytelling specialist, Julia Campbell on The Art of Storytelling in the Digital Age

In this age of ever-shortening attention spans, you may worry that your digital strategy must involve every trend that comes along. Not true! Join us as we talk to our Marketer of the Month Julia Campbell disabuse you of these beliefs, offering practical guidelines to find digital marketing strategies that are right for you.

Sep 03, 201955:09
SEO Consultant, Polemic Digital, Barry Adams on The Insider's Guide to SEO in 2019

SEO Consultant, Polemic Digital, Barry Adams on The Insider's Guide to SEO in 2019

While SEO is one of the best ways to improve your digital marketing efforts, it's also one of the hardest. Join us as we discuss link building, ranking better on Google, and much more with our Marketer of the Month Barry Adams, SEO Consultant, Polemic Digital.

Aug 07, 201930:49
What I Learned Doing Content Marketing for 300+ Companies with Nadav Dakner

What I Learned Doing Content Marketing for 300+ Companies with Nadav Dakner

As every smart marketer knows, success is no accident. It's always good to learn from the best. Find out what Nadav Dakner, Founder and CEO of InboundJunction, learned doing Content marketing for 300+ companies.

Jul 02, 201952:06