Packaging Unboxd with Evelio Mattos

About The Guest(s):
Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity.

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**About The Guest(s):**​- Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.​

**Summary:**​Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Hoste. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Hoste Cocktails product line.​

**Key Takeaways:**​

1. The new packaging for Hoste Cocktails is designed to create an immersive and sensory experience.

2. The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions.

3. The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience.

4. The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork.

5. The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions.​

**Quotes:**​-

"The packaging is like an experience in and of itself." - Robby Haynes-

"The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek-

"Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek

About The Guest(s):

• Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.
• Adam Peek: Co-host and host of the People of Packaging podcast
• Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.

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Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found the perfect canvas to unleash her creativity.

The recent Halloween packaging design is a testament to Chobani's commitment to surprise and delight consumers. Inspired by the fashion industry, Chobani wanted to create packaging that changed with the seasons, just like clothing styles. The goal was to create a billboard effect on the shelf, capturing the attention of shoppers and compelling them to pick up the product.

To achieve this, Chobani themed each flavor for Halloween, giving them playful and spooky names like "Ghost Story S'mores" and "Cookie Monsters and Cream." The colorful backgrounds added a touch of vibrancy to the natural packaging, making it stand out on the shelf. The illustrations for the Halloween packaging were created by the talented artist John McNair, whose spooky style perfectly captured the spirit of the season.

But Chobani didn't stop at just the packaging design. They also incorporated an augmented reality (AR) experience through scannable QR codes on the packaging. By scanning the code, consumers can play a virtual trick-or-treating game on their phones, knocking on doors to collect treats. This interactive experience adds an extra layer of fun and engagement to the product, making it even more appealing to consumers.

The limited edition nature of the Halloween packaging adds to its appeal. Limited edition products create a sense of exclusivity and urgency, driving sales and encouraging consumers to collect them all. However, Chobani recognizes that there is a limit to how many limited editions they can release without diluting the impact. They carefully select the moments and themes that align with their brand ethos and purpose.

Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation. While they have various product lines targeting different consumer segments, they all ladder up to the same brand purpose. This consistency builds trust among consumers, allowing them to make the leap from one product to another with confidence.

Packaging plays a crucial role in conveying trust to consumers. It is the first point of contact between the brand and the consumer, and it must communicate the brand's integrity and quality. Chobani's packaging design achieves this by incorporating elements of craft and storytelling. The team draws inspiration from various sources, including art forms like painting and illustration, to infuse beauty and soulfulness into their designs.

In conclusion, Chobani's Halloween packaging design is a testament to their commitment to creativity and innovation. By incorporating playful themes, vibrant colors, and interactive elements, Chobani has created packaging that surprises and delights consumers. The limited edition nature of the packaging adds to its appeal, driving sales and encouraging consumers to collect them all. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation and consistent brand purpose. As Chobani continues to push the boundaries of packaging design, we can expect more exciting and innovative creations in the future.

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Tom Egan, Vice President of Industry Services at PMMI, discusses the impact of automation on the packaging industry. He explains that automation is not about replacing jobs, but rather about increasing efficiency and meeting consumer demands. Tom emphasizes the importance of automation in addressing the labor shortage in manufacturing and highlights the need for a skilled workforce. He also discusses the role of automation in sustainability and reducing waste. Tom encourages designers to consider the practical implications of their designs and to collaborate with the entire supply chain to ensure manufacturability. He highlights the upcoming Pack Expo in Las Vegas as an opportunity for designers to learn about automation and see it in action.

Key Takeaways:

• Automation helps meet consumer demands and increase efficiency in the packaging industry.
• There is a severe labor shortage in manufacturing, and automation can help address this challenge.
• Designers should consider the practical implications of their designs and collaborate with the entire supply chain.
• Pack Expo provides an opportunity to learn about automation and see it in action.

Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry.

**Summary:**

In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations.

**Key Takeaways:**

1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle.

2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals.

3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions.

4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets.

5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates.

6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom.

7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential.

Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging.

He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals.

While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging.

He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively.

Joe Purcell explains how social media grew his packaging company from $0 to $1,000,000 and how he's planning on taking it to $20 Million in the next few years.

Joe Purcell owns and tuns Packaging Answers a packaging company based in the UK, a country not known for its use of social media. Identifying this opportunity Joe's team is leaning into social media to grow Packaging Answers.

Adobe Illustrator launched Beta and now has incorporated many new A.I. features, but there's one you need to start using now.

Evelio dives into what Adobe Illustrator's Beta offers for packaging designers with their mockup feature that makes it so fast for comps and early concept presentations for packaging.

Learn why A.I. will continue to make your workflow more efficient and handle the tasks that don't contribute to creativity but allow you to get your ideas out into the world faster.

Learn how to transform your packaging career with A.I. follow Packaging Unboxd on Youtube and connect with Evelio on LinkedIn.

My Cordenons is a paper mill that's been making paper for packaging designers in Italy since the 16th century. Today this innovative paper mill is pushing the boundaries of sustainable packaging solutions with customized papers that use brand's production waste.

Evelio Mattos of Packaging Unboxd finds out what makes this paper so special and why packaging suppliers should be asking for My Cordenons the next time they have to make merchant boxes or gift packaging.

Evelio is here with another breakdown of package design processes and what to consider when designing packaging.

In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes.

Learn how to design packaging with Packaging Unboxd Podcast

Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!

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Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow.

Throughout the episode, Evelio reveals the power of AI in enhancing creativity and revolutionizing the packaging design process. Drawing from his extensive experience, he takes us on a deep dive into the innovative applications of AI, including the revolutionary midjourney platform and the implementation of ChatGpt. Through real-world examples, Evelio showcases how AI can be harnessed to unlock new levels of inspiration and transform the way designers approach their craft.

From visual ideation to creating moodboards, from crafting marketing mockups to developing new structural constructions, Evelio shares diverse use cases of AI in the design process. Gain valuable insights into how AI can assist designers in generating unique ideas, streamlining workflows, and ultimately, pushing the boundaries of what is possible in packaging design.

Whether you're an aspiring designer, a packaging enthusiast, or simply curious about the intersection of technology and creativity, this episode is a must-watch. Join us as we explore the limitless possibilities that arise when artistry and artificial intelligence converge.

Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!

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How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.

Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers.

In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market.

Audio is a bit noisy as this event was packed with visitors and our booth was teaming with people come to watch the live recording.

Topics covered include Trends, Materials, Sustainability, Packaging Manufacturing, Branding, and even touch on Artificial Intelligence based packaging design as covered in our Keynote presentation.

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Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it.

The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces.

The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the box and is excited to start using the product. This conversation is about the fold-out box design and how it can be used for product packaging. The fold-out box has a flap on the material which can be used for components or may be wasted. It also has a drawbridge front which allows the user to slide out whatever is inside. There is also an arrow to the back which allows the user to pull out whatever is inside. The box also contains an insert which is a corrugated tuck box.

The box could potentially contain a variety of power plugs from different countries, but having the key product streamlines the logistics process. This design makes it easy to insert power cords for different countries. This conversation discusses the importance of good packaging design from both a user experience and sustainability standpoint. Evelio talks about how it is essential to take into account different countries when designing packaging.

He mentions how a good packaging design would include messaging on the outside, a single color box, and branding and educational messaging on the inside.

From a sustainability standpoint, matte laminated paper can be recycled, but it will be downcycled into something else, not paper. It can be used for things such as insulation, which is not recycled or reprocessed but instead has been used for years.

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I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.

Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.

Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design.

They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks.

Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting.

He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box.

They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it.

The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks.

Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job.

Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time.

It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image.

This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design.

Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.   

Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.   

Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/ 

Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/

Site: https://www.packagingunboxd.com 

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The Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as how to work with agencies, designers, and implementing it into a functioning workflow. Sherry also shared her insight on how to make the most of the experience and how to use the technology to get ahead. Additionally, they discussed their sponsors, Idpdirect.com and Specrite.com, who provide factory direct packaging and documentation for EPR laws, respectively. This conversation was full of valuable information and Sherry was an entertaining and informative guest.

The speaker is an enthusiastic tech adopter, and AI has had a dramatic effect on them. Specifically, they are using AI to generate 360-degree visuals for their clients faster and with more ideas than before. For example, they recently completed a dream job, utilizing AI to generate visuals in a way that would have taken weeks to produce manually or, in some cases, wasn't even possible. AI has been an absolute boon to their work, allowing them to have an idea, test it out, and see if it's in the right direction quickly and easily.

The speaker recently helped Isaac Rodansky of Adventure Media, a digital performance marketing firm in Long Island, with a client called Grown Brilliant. The speaker discussed how Adventure Media was able to do branding, as well as digital performance strategy. Isaac is an industrial psychologist who used to be an artist and is able to walk the line between design and digital. The speaker also discussed how they have a network of people they use when working on larger projects, but can work very lean right now. They also discussed the idea of AI taking away jobs, but they believe it is creating more opportunity as it is still difficult to use and people still need photographers and graphic designers.

In this conversation, the speaker discusses the importance of using prompt engineering to create a clearer path when creating projects. Prompt engineering involves leveraging large datasets to come up with intentional results. The speaker recommends using this strategy for faster and more cost-efficient results. The speaker also suggests creating a package to offer rapid prototyping ideation services. This package requires skilled and experienced designers and involves a lot of work and research. Finally, the speaker shares an example of how they created a picture using prompt engineering to study the differences between the words feast, banquet, dinner, and meal.

John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design industry, and how to protect one's work from copyright infringement. He also explains the concept of owning a style and the legal implications of doing so. John's advice is that all creatives should take advantage of the services that Counsel for Creators provides because the legal aspects of being a creative are becoming increasingly important.

John Tobin of Counsel for Creators is interviewed on the Packaging Unboxd podcast. Counsel for Creators helps creatives build their businesses. John explains that they have creative backgrounds and their goal is to make law accessible to creative people. They thank their sponsors, Idpdirect.com and Spectre.com, which help with product and packaging design and management. John encourages the listeners to remember that this episode does not constitute legal advice. He mentions that before becoming a lawyer he was a designer. He explains that his company helps creatives build businesses, such as creating their own platform or courses. He emphasizes the importance of having access to law for creative people.

Counsel for Creatives is a business that provides affordable legal advice for creative projects. They offer a membership subscription for $95 a month, in which members get access to attorneys to answer their legal questions. This is a much more affordable option than the traditional model of giving a retainer of $3,000. Counsel for Creatives aims to make it easier for people to get the legal advice they need and make an informed decision. Their goal is to provide custom legal advice but make it more accessible and affordable for everyone.

Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations.

Join me in discovering the future of packaging at Paris Packaging Week.

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If you're in cosmetics packaging you know this is the conversation you're having right now.

Should we be using recyclable?

Is chemical recycling a real thing?

How do we choose between aluminum and bamboo pulp pans?

Isn't our product too small to even recycle?

Will our customers adopt reusable cosmetics packaging?

If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde.