Today’s packaging is so much more than just a protective layer of what is inside the box, it is actually a symbol of a product. It should be appealing on the shelf and convey the main message clearly. The trend in packaging is towards more simplified designs and environmentally friendlier materials to meet modern consumers’ demands for easiness and responsibility.

Have you ever thought about how many aspects should take into consideration in packaging design? To name a few examples: the shape of that packaging, the sound of the opening, the touch, and feel of the material etc… How fascinating! Wanna know more?

Our guest today is Markus Joutsela, Senior University Lecturer and Design Researcher Aalto University School of Arts and – a packaging fanatic. He shares his thoughts on the interplay between packaging design, sustainability, and consumer experience in this episode. Many exciting examples from the world of packaging and explanation of why packages are designed as they are done.

The true magic of packaging

Unboxing SustainabilityBy Paptic Jul 28, 2022