Walk-Ins Welcome

For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode!

This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI.

We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in now!

We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the dynamic world of healthcare marketing!

A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel.

Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode. 

We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed!

Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly!

In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience.

If you are considering starting your own medical practice, this is the episode for you!

About Rob:

Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 2003. He then attended the University of Saint Augustine for Health Sciences and graduated with a Doctorate of Physical Therapy in 2010. Rob then worked for a local physical therapy practice for 8 years until he left to open his private practice in the fall of 2018. He is married to Aonya Gray and they have 3 wonderful children, Lawson (10), Adalie (8), and Linton (5). They are members at The Church at Brook Hills, and are very active in their membership. Rob believes he has been called to his profession, and he really enjoys helping people out of pain.

Connect with NAOS:

In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management.

For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice!

In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more. 

In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build.

CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real estate purchase and lease transactions. CARR handles every aspect of the healthcare commercial real estate process for providers of every specialty and size, across the nation. 

A bit about Chace:

Chase is married with two children, both girls. He loves to spend time with his family and watch sports. His passion is helping his clients achieve their goals and he feels that he is just one small part in the overall success of their practice.

Connect with CARR:

https://carr.us/

https://www.linkedin.com/company/carrhealthcare/

https://www.instagram.com/carrhealthcare/

https://www.facebook.com/CARRHealthcare/

Connect with Chace:

https://www.linkedin.com/in/chace-tomlinson-8a884334/

Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape. 

Today’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership.

About Brenda:

She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to school in her mid 40's online with Liberty University FT. While working FT to get her Bachelor’s in Business with a focus in Healthcare Administration.

Connect with AFC Urgent Care Raleigh Midtown: https://www.facebook.com/AFCRaleighMidtown https://www.instagram.com/afcraleighmidtown/

Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed.

Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children.   

About Lane:
Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a lover of all things Auburn Tigers, golf, and baseball.

About Libby's Friends:

We know first hand how expensive it is to raise a child with special needs. Wheelchairs, adaptive equipment, and therapies can run thousands of dollars and are not always fully covered by insurance. While we are very thankful for insurance, there is a gap in coverage where these things are either not covered at all or the deductibles and copays put added stress to an already difficult situation. Our goal is to assist families who are in this financial gap. Let us take some of the burden off of your shoulders so you can enjoy life with your incredibly special family member.

Connect with Libby's Friends:

Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS).

HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to McKesson.

Katie joined Healthcare Procurement Solutions (HPS) as a consultant in early 2010 after graduating from the University of Alabama. Katie loves helping her members identify their biggest business challenges and offering them solutions that make those challenges more manageable. Katie lives in Vestavia with her husband, Sam, and their three young sons, ages 5, 2, and 10 months. Aside from healthcare, Katie is passionate about animals and is involved with several local shelters and rescue groups. In her free time, she enjoys working out, listening to live music, and traveling.

Connect with Healthcare Procurement Solutions:

Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day.

Are you loaded up with patients but barely turning a profit or receiving denials on your claims?  This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your practice and providing a solution and educating on how to be successful.

Learn more about MedPharma: https://www.medicalprosc.com/

Connect with Lexi: http://linkedin.com/in/lexi-morrison-28b4611b5

In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies. 

In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care.

Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across several specialties; and this experience led to the founding of UrgentIQ, a company focused on modernizing the future of urgent care outcomes.

Follow UrgentIQ

https://urgentiq.com/

In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and educate visitors about medical conditions and treatments. We delve into patient engagement strategies, building trust and credibility, and conversion optimization techniques. Tune in to learn how to build a website that engages, informs, and converts visitors into loyal patients.

In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today. 

In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, and creating a sustainable business model!

On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you.

Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for nearly 6 million patients a year across more than 300 locations throughout 30 states with 1,500 in-network providers. With over eight years of multi-unit health care marketing experience, she began her career with the company in 2020 as the Director of Franchise Marketing. In 2022, she was promoted to her current role of Vice President of Marketing where she leads marketing and patient experience initiatives to enhance AFC’s brand position and growth objectives.

Prior to joining American Family Care, Price held various leadership roles including Regional Marketing Manager for MyEyeDr., a Vienna, VA based top 10 U.S optical company with over 800 units, and Marketing Director for Schaeffer Eye Center.

Price has a bachelor’s degree in communication and information science from The University of Alabama. She is a member of the Junior League of Birmingham and has also completed executive education courses in leadership, strategy, and service excellence through The Chief Marketing Officer Institute.

In this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, and effective methods for measuring success. We also share stats from a successful campaign we’ve been running for one of our clients, Lani City Medical out of Rancho Cucamonga, CA. Tune in to discover how TikTok and Reel ads can be game-changers in attracting patients to your medical practice!

In today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially high targets and can have a trickle-down effect, impacting not only the hospital but also the patients whose data may be compromised. Tune in to learn more about how to protect your healthcare organization's data.

This week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeting options, and tracking and measuring performance. Nick even gives a tutorial on how you can use AI like ChatGPT to create the copy for your Google Ads (with a swipe and deploy sheet!) We recommend watching this episode on YouTube to watch him walkthrough the process.

We are honored to have the CEO of the Urgent Care Association, Lou Ellen Horwitz, as our guest for episode 77!

Lou Ellen has been working in and around urgent care since 2006 and in healthcare and healthcare associations for 15 years before that. Currently, she serves as the CEO at the Urgent Care Association (for the second time). She's worked in hospitals and urgent care centers and associations for her entire whole career and has been part of amazing organizations and teams at every one of them, but working with the UCA has been her favorite job.

The Urgent Care Association's most important initiative is changing the way that urgent care centers are recognized and paid for their unique and critical contributions to US healthcare. People can support that by helping raise funds to support their advocacy work, expansion of original research in urgent care, and advancing the specialty of urgent care medicine.

Connect with Lou Ellen:

linkedin.com/in/lehorwitz

Listen to Lou Ellen's Podcasts:

In today’s episode, we discuss Michael’s recent experience with a local doctor and hospital. We deep dive in the small details and why it made a big impact on the overall satisfaction of the services provided. A simple piece of paper made all the difference. We reflect on what your clinic could incorporate and how it can make a big bottom line impact.

In today’s episode, we’re recapping the UCA 2023 Conference that we attended in Las Vegas. We were one of only two marketing companies at the conference. In the two and a half days of our expo time, we discussed topics such as the “Google Advantage” and ChatGPT, as well as talked to hundreds of urgent cares, and gave away all 50 of our books. Common themes we saw were hospital systems not allowing you to do much without approval, internal marketing teams not doing a good job, hired companies not doing their job, contracts ending, etc. Listen to this week's episode to hear more. 

In today’s episode, we discuss strategies to increase your patient lifetime value. It is a lot easier to bring back patients rather than get a new one. Isn’t it better to have a patient that uses all of your services rather than one service for one time? We have some straight forward but effective strategies that will boost your bottom line and create happier patients.

In today’s episode, we revisit one of our most popular topics, the front desk receptionist. You, the audience, love that episode, so we are expanding it today. We deep dive into the role itself, how to build the first impression in the right way, and make the best use of that position. It can make or break your reputation if you are not careful.

Does your practice struggle with getting reviews? This episode might just be the answer! In today’s episode, we talk about a recent doctor visit that Michael had. In a nutshell, it was OK, nothing bad, nothing amazing. There were a few small things that could have been done to improve it to be amazing. They sound so minor but impactful.

Today, Nick and Michael are discussing how to level the playing field on Google in your patient care space! Despite the big budgets of some competitors, there are three key components of quality score that allow you to compete: expected click-through rate, ad relevance, and user experience. Tune in for more insights on leveling the Google playing field and standing out in your industry.

In this episode, we’re bringing you another clip from a previous webinar. This clip was pulled from our last webinar “The NEW 2023 SEO Formula'' where we conducted a workshop all about ChatGPT and how to effectively use software for content creation. Since this was originally a webinar, we definitely encourage you to watch the YouTube version of this podcast, where we do a live screen share of the process. This visual element will provide you with a more comprehensive understanding of the tools and techniques we discuss!

Want to see the rest of the webinar? Access it here: https://webinars.patientcaremarketingpros.com/seo-formula

In this episode, Nick and Michael discuss the importance of booking follow-up appointments during a patient's visit rather than waiting for them to come back on their own. This proactive approach leads to better patient outcomes and a significant increase in reappointments. By simply telling patients what the next steps are and scheduling the next appointment before they leave, you can achieve a 74% rebooking rate. With an estimated additional revenue of $594,600 per year, it's clear that the benefits of always booking the next appointment from an appointment cannot be ignored. Listen in for more tips on improving patient satisfaction and driving your clinic's success!

Your patient’s experience can be completely changed by not being approachable. We all know what approachability means, but how can you improve it? In today’s episode, we discuss 5 ways to improve your approachability as a team. If you get these right, returning patients increases, which drives profitability.

Here is a 15-minute tutorial that will help your business grow.  Today, we talk about the things people overlook when it comes to optimizing your Google Business Profile.  We are making assumptions that you have a profile and did the walkthrough optimizations.  These are the overlooked items that can make a big difference.

🚨 REGISTER FOR OUR UPCOMING WEBINAR - THE NEW 2023 SEO FORMULA: https://webinars.patientcaremarketingpros.com/2023-seo

We love talking about how to grow your business, but sometimes businesses fail. In today's episode, we cover the top 7 reasons why your urgent care could fail. Some of it may seem obvious, but all of them can creep up on you if you don't pay attention. 

Today's episode is all about Gen Z!  We discuss strategies on how to market to this generation as they have a lot of influence in their families and their community.  They're beginning to enter their mid-20s and it is becoming more important than ever to be able to market to them effectively.  

You need to cover your (digital) assets!  While we are all about growing your business, we also care about making sure that your business is never taken advantage of.  In today’s episode, we talk about some key items that are foundational for keeping your digital assets in your business and not someone else’s.

Congratulations, your clinic is now on Page 1 of Google! For real... it is. Google removed pages and turned their search results into a continuous scroll.  We talk about the change and what it could mean in the near future.  While Google is changing, there are still some key concepts about SEO that remain constant.  Are you checking those boxes?

Sometimes increasing the healthiness of your business doesn’t always come in the form of increased revenue.  Your business has a process and a way of communicating with your patients.  How well do you know that system?  In today’s episode, we discuss the top 10 ways to improve your patient experience and how it can impact your bottom line.

👉 GET OUR BOOK FOR 99¢: https://offer.patientcaremarketingpros.com/book

Happy New Year 🎉 We're so excited to bring you, even more, Walk-Ins Welcome in 2023! 

In today’s episode, we talk about social media and is it at the end?  Are platforms dying?  What is happening in the tech world and why?  When you hear about Facebook and Twitter both laying off tons of employees, you begin to wonder how stable things really are.

It is approaching that time of the year, the time to review the past 12 months. Did you hit your goals? No, why? Were they too lofty or forgotten about? Was it a good year or a bad year? Did your medical clinic do exactly what you hoped it was going to do? We discuss how to determine that and how to set S.M.A.R.T goals for the new year!

We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, Your 2023 Internet Marketing Plan. In this clip, Michael is talking all about how to set goals for the new year. Want to follow along with the video version? Check out our YouTube channel!