The Useful Marketing Podcast with Paula Ronan

St. Tola is a world class, delicious goat cheese made on a family farm in Ennistymon in the beautiful County Clare by my guest for this episode, Siobhán ní Gháirbhith.

Siobhan has worked hard to develop this artisan cheese brand with great success in food service as well as retail and continues to lead the way in this market.

We had a great chat and Siobhan was very generous withsharing her story – I hope you enjoy it.

You need to try St. Tola goats cheese! You can buy it from the St. Tola online shop - https://st-tola-irish-goat-cheese.myshopify.com/ or get it from a good food retailer - enjoy!

Elina Jutelyte is a force of nature. She not only is a successful freelance event producer, she has also created an amazing network of and resource for freelancers across Europe - freelancebusiness.eu. She creates opportunities for freelancers to connect and learn from each other and for other businesses to reach freelancers.

I have attended several of Elina's events and they have always been of a very high standard - interesting, useful and engaging. I also had the honour of speaking at one of her events on marketing for freelancers.

In this episode, Elina shares the story of how and why she established Freelancebusiness.eu as well as her advice on how freelancers can promote themselves.

I hope you enjoy listening to Elina's frank and generous interview.

Jason Brownlee is the founder of Colourtext, a company that translates consumer insights into creative brand development and market growth.

His past roles include Head of Audience Insight at Emap (now Bauer Media), the establishment of research consultancy ‘Other Lines of Enquiry’ and founder of Dollywagon Media Sciences.

I met Jason when he was the main man behind research projects for the Kiss and Magic radio brands and Kerrang, FHM and Q magazines at EMAP. I had the pleasure of working on these brands too through Angel Marketing – now known as Angel London.

If you are interested in the value of audio advertising and in ways to make your radio or podcast ads more effective, listen up.

Ken McHugh is a many of many talents. He is a musician and a producer as well as having a real gift for training others in the art of creating and producing content for podcasts, social media videos and more. In this episode Ken delivers lots of tips to help you get going with podcasting and more to market your brand or business. 

AJ Saunders has been turbo-charging his clients' businesses with really smart content and digital marketing strategies for some time now. He is a man with a mine of information and is well worth listening to. 

His strategies help to promote client websites, social media channels and ecommerce stores. He is extremely generous with his advice and is full of stories that demonstrate how to achieve great successes in online marketing. AJ also introduces us to his P.O.C. - Pain Outcome Cash system - listen in to find out how that can help you. 

Horse Sport Ireland is the national body in Ireland governing horse registrations and horse sport regulation. It also promotes the Irish horse across the world. 

In this episode, Sophie Dalton, marketing manager of Horse Sport Ireland, shares a little of how she brings attention to Irish-bred horses using innovative events and social media marketing. 

Susan Hayes Culleton - "the Oprah of finance in Ireland" shares some of the stories of the marketing behind The Positive Economist and the Savvy Woman brands. Author, trainer, speaker, entrepreneur and innovator, Susan brings a refreshing approach to finance and business. 

Here she is generous and straight-talking in sharing her experiences, insights and advice. 

Jack Harte shares his insights on how he has grown the family business, Harte Outdoor Lighting, over recent years. 

Paula Ronan is a marketing consultant based in Wexford, in the South East of Ireland, who has worked for many clients big and small in the UK and Ireland over many years.