The Useful Marketing Podcast with Paula Ronan
By Paula Ronan
The Useful Marketing Podcast with Paula RonanSep 27, 2022
Maryrose Lyons - the AI Queen
Maryrose Lyons is passionate about AI. Especially about how it can be used to benefit marketers - saving time, increasing effectiveness. In this episode, Maryrose shares the story of how she got into AI and her tips on how we can all make the most of it.
Maryrose is the founder of Brightspark Consulting - they have some fantastic training programmes that you should check out.
Listen in to hear about the new innovation from Maryrose - I have a feeling it's going to be a big success!
Regina Mangan Liberty Blue
Regina Mangan of shares some of the marketing insights and principals behind the success of Liberty Blue Estate Agents - the multi-award winning property business based in Waterford that has built a formidable reputation for service and innovation.
Paul Dervan - Author and CMO National Lottery
Run with Foxes is a smart, well written book on marketing written by Paul Dervan and using the lessons he learned over a wide and varied career. Now, at the end of his term as Chief Marketing Officer of the National Lottery, Paul shares some of those lessons his thinking on the value of making mistakes, brand vs tactical marketing and we chat about how or if big brand marketing practices can apply to small businesses.
You can buy Run with Foxes here - https://www.easons.com/run-with-foxes-paul-dervan-9780857197726 -
Siobhán Ní Gháirbhith of St. Tola Goats Cheese shares her marketing story
St. Tola is a world class, delicious goat cheese made on a family farm in Ennistymon in the beautiful County Clare by my guest for this episode, Siobhán ní Gháirbhith.
Siobhan has worked hard to develop this artisan cheese brand with great success in food service as well as retail and continues to lead the way in this market.
We had a great chat and Siobhan was very generous withsharing her story – I hope you enjoy it.
You need to try St. Tola goats cheese! You can buy it from the St. Tola online shop - https://st-tola-irish-goat-cheese.myshopify.com/ or get it from a good food retailer - enjoy!
Elina Jutelyte on Freelance Business - tips and advice to run and market your service
Elina Jutelyte is a force of nature. She not only is a successful freelance event producer, she has also created an amazing network of and resource for freelancers across Europe - freelancebusiness.eu. She creates opportunities for freelancers to connect and learn from each other and for other businesses to reach freelancers.
I have attended several of Elina's events and they have always been of a very high standard - interesting, useful and engaging. I also had the honour of speaking at one of her events on marketing for freelancers.
In this episode, Elina shares the story of how and why she established Freelancebusiness.eu as well as her advice on how freelancers can promote themselves.
I hope you enjoy listening to Elina's frank and generous interview.
Jason Brownlee of Colourtext shares some really useful insights for marketing using audio channels.
Jason Brownlee is the founder of Colourtext, a company that translates consumer insights into creative brand development and market growth.
His past roles include Head of Audience Insight at Emap (now Bauer Media), the establishment of research consultancy ‘Other Lines of Enquiry’ and founder of Dollywagon Media Sciences.
I met Jason when he was the main man behind research projects for the Kiss and Magic radio brands and Kerrang, FHM and Q magazines at EMAP. I had the pleasure of working on these brands too through Angel Marketing – now known as Angel London.
If you are interested in the value of audio advertising and in ways to make your radio or podcast ads more effective, listen up.
Jim Power, economy analyst, on the risk of cutting strategic marketing
Jim Power is one of Ireland's foremost economic analysts. Here he joins me, Paula Ronan, to talk about the dangers to businesses of cutting their marketing spend when times are looking like they are going to get tough. He also warns that this marketing spend needs to be strategic to qualify as an investment in the business that needs to be maintained.
Jim Power knows what he is talking about, as always. He wrote a book on the subject - Marketing Multiplied – The Macroeconomic & Microeconomic Impact of Marketing Communications’ with Chris Johns and Alan Cox in 2017. If you get the opportunity to hear Jim Power speak, take it - you will always learn a lot!
Mag Kirwan of Goatsbridge Trout Farm - the Eat Trout Episode
Mag Kirwan owns and runs Goatsbridge Trout farm with her husband Ger in Thomastown, Co. Kilkenny.
I met Mag many years ago in a Sustainable Learning Networks research programme in Waterford and am so impressed with how she has built up her business through the years.
Her passion for her product and her brand is powerful and infectious. Here Mag shares her story and there are many elements to it that will inspire and inform anyone with an interest in business and marketing.
I love Goatsbridge Farm trout, smoked and unsmoked, paté and more and cannot recommend it highly enough - here is the link to the Goatsbridge site if you want to give yourself a treat https://goatsbridgetrout.ie/.
Ken McHugh producer, trainer and expert in audio and video content
Ken McHugh is a many of many talents. He is a musician and a producer as well as having a real gift for training others in the art of creating and producing content for podcasts, social media videos and more. In this episode Ken delivers lots of tips to help you get going with podcasting and more to market your brand or business.
AJ Saunders Digital Marketer and Content Strategist
AJ Saunders has been turbo-charging his clients' businesses with really smart content and digital marketing strategies for some time now. He is a man with a mine of information and is well worth listening to.
His strategies help to promote client websites, social media channels and ecommerce stores. He is extremely generous with his advice and is full of stories that demonstrate how to achieve great successes in online marketing. AJ also introduces us to his P.O.C. - Pain Outcome Cash system - listen in to find out how that can help you.
Ken Madden of The Lismore Food Company
Ken Madden of The Lismore Food Company joins me to share the store of this fabulous brand, born in the beautiful village of Lismore in West Waterford and currently setting the world on fire in a lovely, gentle and joyous way!
Ken talks about the origin of the business and the brand and marketing strategies used to establish and grow The Lismore Food Company Brand.
If you work up an appetite while listening, you can order some of Ken's goodies on https://thelismorefoodcompany.com/.
Horse Sport Ireland's Sophie D'Alton
Horse Sport Ireland is the national body in Ireland governing horse registrations and horse sport regulation. It also promotes the Irish horse across the world.
In this episode, Sophie Dalton, marketing manager of Horse Sport Ireland, shares a little of how she brings attention to Irish-bred horses using innovative events and social media marketing.
Susan Hayes Culleton - The Positive Economist
Susan Hayes Culleton - "the Oprah of finance in Ireland" shares some of the stories of the marketing behind The Positive Economist and the Savvy Woman brands. Author, trainer, speaker, entrepreneur and innovator, Susan brings a refreshing approach to finance and business.
Here she is generous and straight-talking in sharing her experiences, insights and advice.
Jack Harte of Harte Outdoor Lighting speaks to Paula Ronan
Jack Harte shares his insights on how he has grown the family business, Harte Outdoor Lighting, over recent years.
Paula Ronan is a marketing consultant based in Wexford, in the South East of Ireland, who has worked for many clients big and small in the UK and Ireland over many years.
The Useful Marketing Podcast - Paula Ronan speaks to Blaise Brosnan
For the first The Truth About Marketing podcast episodes, I get to talk to Blaise Brosnan - business coach, trainer and author. Blaise shares his incisive knowledge with us on the dangers of not being focused in targeting customers and doing the same marketing as other businesses - we need to work out what is best for our business. As with every chat with Blaise, there are pearls of wisdom strewn throughout!