
Data Doyenne
By Dr. Pauline W. Hoffmann
Welcome to Data Doyenne. I am Dr. Pauline Hoffmann and I am your podcast hostess. This podcast is for the data nerd and the data nervous. I take a look at what’s real and what is not. What is true and what is false. Come along on this journey with me.

Data DoyenneApr 29, 2021

PB&J: Ghosts of Conspiracies Past, Present and Future. Bah, humbug!
In the spirit of the season, Dr. Ben Gross and I channel Ebenezer Scrooge and detail our favorite conspiracies past and present. We also predict future conspiracies. How far into dystopia did we go? Listen to find out.
Also, Ben and I embraced the season and shared some favorite holiday movies as well as the best gifts we've ever gotten and what we resolve for the new year.
Fun was had by all. Why would you miss this?

PB&J - Pauline, Ben and Just the Facts: Voting, Elections, Politics
Welcome back to Dr. Ben Gross in our ongoing series of talks about conspiracy theories. This week we talk about voting, election and political conspiracy theories. Why do people believe these conspiracies? What are some of the common conspiracies? How do we handle them? What do we think?
We reference the following in our discussion:
Conspiracy mentality and political orientation across 26 countries
Making an impression: the effects of sharing conspiracy theories
The Big Lie: Expressive responding and conspiratorial beliefs in the U.S.

PB&J - Pauline, Ben and Just the Facts - Aliens
Welcome back to Dr. Ben Gross in our ongoing series of talks about conspiracy theories. This week we talk about alien conspiracy theories. How and where did they originate? How long have people believed in aliens? Is it a problem that what was once a conspiracy now has some truth to it - or may have some truth to it? We discuss why people may believe in aliens from distrust of government to narcissism, to a need to belong, to a need for answers and certainty. We also have a message for aliens....if they are listening.
Shout out to @BillMaher @DavidDuchovny for a theory we are calling Duchovian.
We reference the following in our discussion:
UFO Sightings in the U.S. GIS Map
Mental Floss: https://www.mentalfloss.com/posts/ufo-facts-history-sightings
The Hill Article: https://thehill.com/opinion/3610916-congress-implies-ufos-have-non-human-origins/
Vice Article: https://www.vice.com/en/article/3adadb/congress-admits-ufos-not-man-made-says-threats-increasing-exponentially
NBC News Story: https://www.youtube.com/watch?v=ZA-h3dIeD_A&ab_channel=NBCNews
60 Minutes Story: https://www.youtube.com/watch?v=ZBtMbBPzqHY&ab_channel=60Minutes
Media Logic & Social Interaction (David Altheide): https://www.jstor.org/stable/10.1525/si.1987.10.1.129
Self-Perception Theory (Wiki): https://en.wikipedia.org/wiki/Self-perception_theory
Echo Chamber Media Effect (Wiki): https://en.wikipedia.org/wiki/Echo_chamber_(media)#:~:text=The%20echo%20chamber%20effect%20occurs,declining%20exposure%20to%20other's%20opinions.
Boomerang Effect (Wiki): https://en.wikipedia.org/wiki/Boomerang_effect_(psychology)
Spiral of Silence (Wiki): https://en.wikipedia.org/wiki/Spiral_of_silence
Confirmation Bias (Wiki): https://en.wikipedia.org/wiki/Confirmation_bias

Disinformation Clinic
This podcast episode is an introduction to my upcoming disinformation clinic. Find out what disinformation and misinformation are. Learn what strategies are used by disinformers to draw you in and to encourage you to share. Find out how to combat disinformation.
My ARS - arbitrary random stat - takes us on a tour of odd museums of the world.
Sources for this episode:

Western medical history with witty commentary by Data Doyenne
What doesn’t kill us makes us stronger. Or does it? Medical practices have certainly changed over the years – and one hopes for the better. Where did we come from medically speaking? That’s this week on the podcast.
I've been reading some books about pandemics and epidemics. It is damn fascinating.
One of things I am finding most fascinating is the evolution of science, health and medicine. Things didn’t just happen – much research goes into scientific discovery. Certainly there is some luck or just being in the right place at the right time, but much of it is laborious, painstaking, tedious work.
This week I take a look at the history of "modern" medicine from a western point of view. Witty commentary included.
References this week:
Common causes of death worldwide: https://www.who.int/news-room/fact-sheets/detail/the-top-10-causes-of-death
Western medical history timeline: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4379645/
Medical oddities: https://www.history.com/tag/medicine

PB&J (Pauline, Ben and Just the Facts)
This week is the first in an ongoing series of talks about conspiracy theories. The idea came to me as I was chatting with a friend and colleague, Dr. Ben Gross, an associate professor of sociology at St. Bonaventure University. The two of us have similar interests in that we want to teach media literacy – among other literacies.
Somehow in one of our conversations we started talking about conspiracy theories. We see them all over the news in any number of areas – particularly in politics and science and health. We then started talking about some of our favorites – those that are fun to think about but basically harmless. And those that are not fun and are harmful.
This works very well with what I am trying to do here at the Data Doyenne podcast and in my own online classes. How do we take information that’s out there and determine what is real or not? What’s accurate? What’s false? Ben and I plan to take two conspiracies each month – one current and one historic and unpack it. Where is the kernel of truth – if there is one? How did it spread? Who believes it? How can you prevent falling into a conspiracy theory trap? All of this and more is the fun we plan to have on PB&J.
This week we discuss what a conspiracy theory is, who believes them, why, how they spread, and are they harmful.
We reference two articles and a website:
- Interactive conspiracy chart
- Belief in Conspiracy Theories: Basic principles of an emerging research domain: https://doi.org/10.1002/ejsp.2530
- Understanding Conspiracy Theories: doi: 10.1111/pops.12568

Fear and Hype - How Much is Too Much?
This week I talk about fear messaging and hype. Why? After my conversation last week, it occurred to me that there is much research out there about the role of fear in developing messages as well as the role hype plays in our understanding of events.
Why now? Well, if you read the inaugural issue of my LinkedIn newsletter (also available on my Substack page), you know that I am very interested in educating everyone about disinformation and misinformation. In addition to recognizing it, I want to make sure people know how to dispel it. It is not an easy task.
I have also been thinking quite a bit about how completely tired I am of hearing about certain topics like Covid and inflation. Both of those topics are important to me but when is it too much?
I discuss common fears that communicators use in developing messages as well as the theory of reasoned action and cognitive dissonance.
Curiosity required.

Data Doyenne teaches. What can she teach you? Why does it matter?
This is my first in – what I hope to be – a series in which I have conversations with the data nerds and the data nervous. Why do you love data? Why do you hate it – or fear it? What can we learn from one another?
This week is also the debut of my LinkedIn newsletter WTF – What the Facts. You may subscribe through my personal page on LinkedIn – PWHoffmann. If you’ve already subscribed to my website newsletter, you will get a copy of this newsletter emailed to you. It will be the same – for now. I encourage everyone to subscribe to the LinkedIn newsletter. Each week I hope to discuss how to determine what is real and what is not. I may also discuss a conspiracy theory or some news that is making the rounds that is blatantly false or just damn misleading.
This week I welcome very special guest – a former student, Lauren Guerrieri from House of Lo joins me. She took my graduate-level research class and several others over a decade ago. This episode is a bit self-aggrandizing but still enjoyable and informative. It’s Lauren and me telling you more about me, my approach to teaching, coaching, consulting and mentoring, and what you will get by working with me in any number of ways.
If you are a data nerd or data nervous and want to chat with me on an episode of the Data Doyenne podcast, please reach out!
75kufz74

Books, books, books - not enough time to read
Data Doyenne is a voracious reader and has been her entire life. What books inspired her childhood? What does she read now? Why? How does she choose books? What does she recommend for you?
Also, she talks challenged (banned) books.

Data Doyenne talks Empowerment
Confidence, self-reliance, self-sufficiency, assertiveness, poise, aplomb, nerve, daring. What does empowerment mean? How do you empower? We talk about empowerment as it relates to women but it could just as easily apply to anyone. Join me as I share stories of empowerment, mentorship, being a role model, and farming.
Curious about the later? Tune in.
Also, a Pearl of Wisdom.....

Continued Travel with Deb Naybor
Travel where and when you can. Even better if you can incorporate your love of travel into your day job. Best if you can share that love and knowledge with others. This week – educational travel on the podcast. Join me this week as I continue my conversation with Deb Naybor, assistant professor of Environmental Studies at Paul Smith's College.

July Travel with Assistant Professor, Deb Naybor
What does it mean to be a curious traveler? How can you make an impact while you travel? Join me this week as I talk to Deb Naybor, assistant professor of Environmental Studies at Paul Smith's College. This is part one in a two part conversation with Deb. Part one talks about impactful travel. I also detail how I think Deb is the most interesting person in the world.

July Travel with Sarah Craver, International Educator
Why is learning a language important? Why should we study abroad? What does it mean to be a curious traveler? Join me this week as I talk to International Educator, Sarah Craver. We discuss the importance of learning a second (or third) language, why it's important to travel abroad, and how to do it with relative ease. We also share our nightmare travel stories as well as the importance of respect when traveling.

How does Data Doyenne travel?
Join me as I share places I've been that have been impactful. I will tell you why I travel, where, and how you should travel with an open heart, mind, and soul. Listen as I detail personal trips to Canada and the U.S. and student trips to Ireland, China, Uganda, and Costa Rica. Share your travel adventures on the website and sign up for my newsletter.

Welcome (back) to Data Doyenne
Research. Infodemics. Conflict Resolution. Those three pillars form the foundation of Data Doyenne. Add Science and Health, Social Justice, and Leadership and you have truth telling through research and education. Curiosity required.
How can you tell what is real and what is not? Listen to find out.
Go to my website: www.datadoyenne.com for updates, free content and upcoming classes.

National Public Health Week
We are in the middle of National Public Health Week whose theme is Public Health is Where You Are. I am joined by Matthew Tyssee, health educator for the Cattaraugus County Health Department. We talk about what public health is, what disparities we see, and how we might improve health care for all.
I also highlight the social determinants of health and the themes for each day of National Public Health Week. Join me.

Episode: Women Overshadowed by Men and 50th Anniversary of Title IX
March is Women's History Month and each year for the past five (this is the sixth year), we have developed the March Into Women's History bracket. Each year the bracket has a theme.
This year our theme is women who were overshadowed by men and the 50th anniversary of Title IX in the U.S. These women may have had their work and accomplishments completely stolen or they may have participated in a significant way on projects and been completely ignored in any praise and recognition of said project.
Data Doyenne interviews Nichole Gonzalez, Dean of Students & Executive Director for College Diversity, Equity and Belonging, Title IX Coordinator Elizabethtown College in PA, and Tori Harris, Division I basketball player at St. Bonaventure University, sports media graduate and digital journalism master's student.

Episode 38: Media, Disinformation, Hoaxes
Disinformation, political discord, anti-vaccination, distrust - none of these is new and none of these is specific to the U.S. We see them all around the globe.
What role does the media play in disseminating disinformation and in combating its effects?
This month I am joined by Santi Indra Astuti, lecturer in the faculty of communication science in the Department of Journalism at Bandung Islamic University (UNISBA), Bandung City, Indonesia and cofounder of Mafindo, a non-profit dedicated to combating hoaxes and disinformation, and Dr. Richard Lee, associate professor, Jandoli School of Communication, co-editor TAPinto Greater Olean, and director, Jandoli Institute.
This episode is the debut of my new monthly format. I take a look at what’s real and what is not. What is true and what is false. Come along on this journey with me.

January 13, 2022

Episode 37: Trust
What is trust? How do we measure it? Who and what do we trust? This week I take a look at how we define trust. I examine the Edelman Trust Barometer, a Pew Research study and Our World in Data to see who and what we trust globally. I also discuss how that impacts how we develop measures to change people's actions.
The ARS (Arbitrary Random Stat)? Why is Newfoundland's time zone on the half hour?

Episode 36: Resolutions and Traditions for the New Year
Each year people around the world resolve to improve their lives in a number of ways. Where did the tradition of resolutions begin? What are common resolutions? Do we keep them? What does Data Doyenne plan to do in 2022? Tune in to find out.

Episode 35A: A Visit From Covid
This week I have a special addition. You will have heard it if you listened to the entire podcast. If you aren't feeling that, though, here it is all by itself.
I imagine most of you are familiar with the Christmas poem – A Visit from St. Nicholas (Twas the Night Before Christmas) written by Clement Clarke Moore.
From time to time I take this poem and rewrite it depending on what’s going on. This year it is titled: A visit from Covid.
Cheers!

Episode 35: Back to Basics?
This episode I go back to the beginning or back to basics. It’s no coincidence that I am doing this as we approach the new year. We’ve just come off of Yule, my winter solstice holiday. It’s a time for hunkering down and reflecting. Reflecting on where you’ve come but also where you plan to go.
You may have noticed that I’ve taken a couple of weeks off the last couple of months. There are a couple of reasons for that. First, you all know I am a professor. My life is measured in semesters. This semester has been particularly busy. On top of my normal course load, I added a wonderful and engaging trip to Infodemia. I applied, was accepted, participated in, and successfully completed the World Health Organization’s Infodemic Manager Training Program. WHO partnered with several global organizations including the CDC in the US. This four-week long program provided much insight including incredible case studies and a real-life simulation about how to manage mis- and disinformation.
Join me as I discuss what I learned.
I also have a surprise...Listen to hear.
Happy holidays, happy new year, cheers!

Episode 34: Why can't we all just get along: Congress to Campus Part 2
Each year our university participates in the Congress to Campus program bringing a bipartisan team of former members of Congress (that's one democrat and one republican) to campus. I was fortunate enough to interview Peter H. Kostmayer, D-PA, and David A. Trott, R-MI. Get ready for Part Two of an interesting discussion about politics, leadership and working together.

Episode 33: Why can't we all just get along? Congress To Campus: Part One
Each year our university participates in the Congress to Campus program bringing a bipartisan team of former members of Congress (that's one democrat and one republican) to campus. I was fortunate enough to interview Peter H. Kostmayer, D-PA, and David A. Trott, R-MI. Get ready for an interesting discussion about politics, leadership and working together.
Hint: It can be done.

Episode 32: National Rural Health Day
Thursday, November 18 is National Rural Health Day in the United States. Dr. Connie Perkins, founding director of the nursing program at St. Bonaventure University, makes a return visit to the podcast (back by popular demand) to discuss the uniqueness of rural health care. Learn why celebrating rural health day is so important.

Episode 31: November is National Family Caregivers Month
There are more than 53 million family caregivers in the United States. 61% of those caregivers are women who work a full-time job and devote about 20 hours per week to caring for a family member with many caring for more than one family member.
Join Data Doyenne and Ann Battaglia, chief executive officer of the Health Community Alliance, as they discuss family caregivers and the support available for both caregiver and recipient.

Episode 30: SPOOKtober: Witches and Halloween
As a practicing Witch, Data Doyenne enjoys talking about what brought her to the practice as well as how many others practice. Listen as she and special guest Hannah Gordon talk about their own experiences with the Craft. We also explore the history of "witches" as well as modern "witch hunts."
Halloween - or Samhain - is sacred to witches. We discuss why.
Consider this your introduction to Wicca and Witches. Also, learn about a new venture!

Episode 29: Fairies, Fairy Tales and Fables
Stories about fairies and fairy-like creatures abound in many cultures. Fairy tales and fables are also prevalent around the world. Many fairy tales are rooted in real stories. Listen as special guest Hannah Gordon and I talk about all things wee and wonderful.

Episode 28: Cryptids
The second in our SPOOKtober spectacular. Learn all about cryptids past and present. What do we know about creatures and what do we still have to learn and explore?
This is Producer, Mr. Bryce Murphy's last episode. Listen to find out if he is taken by the baby Sasquatch in my studio.

Episode 27: SPOOKtober starts with Ghosts and Spirits
October is spooky and we all love to be frightened. Join us as we discuss who among us believes in ghosts as well as how you know your house is haunted.
This is the first podcast in which I edit and produce myself. Gah! Producer, Mr. Bryce Murphy is exiting the podcast.

Episode 26 - Evolution
Evolution and punctuated equilibrium and biogeography, oh my. We discuss biological theories related to the social sciences and note key disruptors. We get really nerdy in this episode.

Episode 25 - Systems Theory
This week we dive into Systems Theory and discuss how everything is connected.

Episode 24 - The Great Resignation Pt 2
The great resignation. Part 2 of our series with Megan Wagner back as we discuss how organizations may benefit during the great resignation and how to keep good employees.

Episode 23 - The Great Resignation Pt 1
Part 1 of the Guest Resignation features special guest Megan Wagner. We touch on what the great resignation is and data around those most affected. We also get all riled up again about generational differences

Episode 22 - Back To School
Back to school...it'll cost ya. We discuss college costs here and abroad and which programs get you the best ROI (return on investment).

Episode 21 - Yoga
Wellness: Part 2 of 2. This week we talk about yoga and how and why you can and should incorporate it into your life.

Episode 20 - Wellness
Part 1 of 2 episodes dealing with wellness and yoga. Christine Murphy joins us and helps to explain what constitutes wellness and how you may improve yours.

Episode 19 - Generations
Generations: why can't we all get along? Who's entitled and who's out of touch? Tune in to find out.

Episode 18 - Art Therapy / Career Paths
Art therapy or... what should Bryce do with his life? Join us as we talk about how to find your path and share the data to help you do so.

Episode 17 - Olympics
Tokyo 2020 (in 2021) Olympics are happening now. Join us for some fun facts about the Olympics.

Episode 16 - Sun Exposure
Sun exposure: what are the risks and how do you protect yourself and others.

Episode 15 - Travel and Recreation
Where, how and why do people travel? Join us to find out.

Episode 14 - Cybersecurity and Ransomware Pt 2
Cybersecurity and ransomware, part 2. How can we protect ourselves? Dr. Hossein Sarrafzadeh continues our discussion.

Episode 13 - Cybersecurity and Ransomware Pt 1
Join us and Dr. Hossein Sarrafzadeh as we talk about the dangers of the dark web.

Episode 12 - Dairy Month
June is National Dairy Month. Join us as we learn more about dairy products around the world and the environmental impact.

Episode 11 - Father's Day
This week we talk about Father's Day and what you are doing for dad.

Episode 10 - The Filibuster
WTF (what the filibuster)? Dr. Bart Lambert, associate professor in political science, joins us to explain what a filibuster is and how it's used.

Episode 9 - Cryptocurrency
Blockchain, NFTs and crypto, oh my. Dr. Zachary Rodriquez joins us this week to explain all things cryptocurrency.

Episode 8 - Exercise
Summer is coming and with summer comes outdoor exercise. What exercises are popular and what are some mistakes you make.