Peaceful Profits Podcast

How would it feel to be able to spend $10,000/week on ads – and have the confidence that you’re going to get all of that back (and then some)?

Just ask our client, Chris Von Wilpert.

You might know him from his business, Content Mavericks, that helps people scale up their blogs through a strategy called “The Ski Slope Method.”

…But reaching the point where Chris could spend $40,000/month on ads and still break even didn’t happen overnight.

So what was his secret sauce?

We recently did an interview with him to find out.

(Spoiler: The method we teach inside the Peaceful Profits Implementation Program was a huge help!)

In this interview, we speak with the person who has basically been Mike’s second brain for the past 15 years when it comes to marketing, offers and business growth:

Pete Manktelow, Chief Growth Officer at Peaceful Profits.

Here, he reveals to us the biggest mistake he sees coaches, service providers, agencies, and freelancers making over and over again in his 15 years in the industry.

Not a small “This is going to cost us a couple extra thousand bucks this month.” kind of mistake.

More like a “We might have to shut our whole business down.” kind of mistake.

Want to avoid making that mistake yourself?

Check out this week’s episode!

In this special episode, we managed to carve out some time in our ah-mazing COO’s schedule to get an insight on what it’s like to run a 7-figure business from an operations standpoint.

Her name is Kailey. She is an incredible person, and even more incredible at what she does.

She’s also been one of the main reasons that Mike has been able to step away from Peaceful Profits more and more over the years.

And if you’ve ever wondered what that process looks like of going from being the “chief doer” of everything in your business…

…To being the actual business owner who has something that runs almost entirely by itself…

Then all that good stuff is revealed in this exciting interview we recently did with Kailey.

Sue had been running her book coaching business for a number of years already, and was doing very well with it.

Lots of clients. Popular events. Amazing results for her clients.

The problem?

She was exhausted by the sheer amount of stuff she had to do in her business to keep the revenue coming in, and trying to juggle marketing and offer fulfillment that was starting to burn her out.

It was about that time she started working with Peaceful Profits.

Just recently, Sue was telling us about the $9,000 dollar week she had in her business that – in her words – “felt so effortless”.

The difference was night and day.

Sue now has more confidence in her ability to charge higher prices, attract the right clients, and balance “offer fulfillment” and “client-getting” duties without burning the candle at both ends.

Check out the latest podcast to listen to Sue’s story!

If you had to take 6 months away from your business…

…what would happen?

Would you keep attracting ideal clients?

Would you keep nurturing and serving those clients at a high level?

Would you come back to pre-booked appointments with leads who love what you do, and are excited to buy your high-ticket offer?

That ^ actually happened for our client, Dr. Tonia Winchester, just last year.

She took 6 months away from her business to navigate a challenging season in her personal life.

But because of the client-getting book she’d written and launched through our Peaceful Profits Implementation Program…

Tonia came back to her business after 6 months away…

…and enrolled 4 pre-qualified dream clients into her high-ticket offer. 

(The most she’d ever enrolled in 1 month at that point!)

Tonia’s story drives home the meaning of Peaceful Profits. Qualified leads flowing into your business peacefully, predictably, and consistently…

…even through life’s unexpected challenges.

How do you take that one special skill that feels like second-nature…

…and turn it into a process that other people can learn, implement, and get incredible results with?

We’ll show you how Ros Place did it in this episode of the Peaceful Profits podcast.

From a period of homelessness caused by the 2020 pandemic, to now consistently enrolling clients into a premium offer based around her unique talents, Ros has an incredible story to share.

As a result, Ros has been able to:

Identify exactly kind of offer her ideal clients wanted to see – and more importantly, what they wanted to actually pay for;

Write a book based around her offer that has afforded her new speaking opportunities, podcast invitations, and faster business growth;

Start having radically different conversations with clients who now show up to sales calls understanding exactly what she does (and in many cases, ready to buy before the phone call even takes place!)

And use her book as an asset to bring new prospects into her business…and enroll them into her premium offers on an almost entirely automated basis.

Ever feel like it’d be impossible to scale the type of work you do online?

Maybe you offer a service that’s typically: 

Hands-on…

One-on-one…

Location-based…

Really technical…

Or it requires a specific environment, equipment, materials, etc?

All of that ^ was true for our client Mark Feldman.

But he pivoted away from the “grind” of trying to grow a business offering private drumming lessons.

He knew scaling in-person drumming lessons would require an “extraordinary” amount of capital, physical spaces, and general complexity.

So Mark worked with our team to come up with a model for scaling his drumming business online, and…

— He’s already launched his first offer. (It made a profit in month 1!)

— Those sales have given him confidence that his online model is working.

— He can finally see a clear (and much simpler) path to scaling his business.

And the best part? 

Mark’s students are raving about his online course. He created a digital product that lets him help MORE people, despite how hands-on and typically location-based drumming lessons are. 

Our client Suzanne Burns is the Founder and Executive Director of Foundation House Ministries, a maternity home program for mothers in crisis.

She’s incredibly passionate about what she does. But…

She needed systems to overcome the “unsustainable structure” of the non-profit world.

The Peaceful Profits System has helped Suzanne:

— Provide housing for over 120 mothers in need. And support over 500 women through non-residential services.

— Develop a trauma-informed approach she teaches to other ministries. This trauma training helps her business grow sustainably, without relying on exhausting fundraising methods.

— And she’s taught skills she learned through Peaceful Profits to her team. So she can delegate and ensure everyone has energy to support this vital work.

When event planner Marsha Battee came to us, she had just done a full 180 turn from the coaching business she was running…towards the niche she felt she had much more passion for:

Event Planning.

She spent the first 6 weeks of the program crafting a brand-new, premium offer for her event business.

At the end of those 6 weeks?

…She’d made her first sale – for $30,000, paid in full!

By working with the Peaceful Profits team, Marsha had been able to:

Now, Marsha is looking to continue selling her Premium offer – and using the cash that it generates to hire people that can do outreach for her, while she gets to focus on delivering her offer (peacefully!).

If you’re like 85-90% of the business owners I talk to…

…scaling your current offer isn’t a good idea.

Of course, we all want the benefits of scaling:

- More income

- More freedom

- A more valuable business

- The ability to help more people

But. Scaling the wrong offer can result in negative outcomes instead:

- More work

- Slower growth

- A business no one else can run but you

- Attracting more of the wrong kind of client, etc.

Luckily, there are several symptoms you can detect today…

…to determine if scaling your existing offer will give you the business and life you really want.

Listen to the latest episode of the Peaceful Profits podcast to find out.

When holistic health coach Amanda Diamond came to us, she was already doing great work helping women create supportive habits in their lives.

But she wasn’t quite giving herself the support she needed inside her business yet.

In working with our team, Amanda experienced a huge perspective shift that helped her get set up to grow faster.

— She got more comfortable selling - and saw leads and sales go up.

— She doubled her prices. And sold her first high-ticket offer the next day.

— She broke through that $5k/month ceiling with a $5k week.

And now? Amanda has a solid foundation to keep growing in a way that works for her.

We recently helped Brandon simplify his client-getting by following the Peaceful Profits System and using a One Book Millions Method-style book to automate his marketing.

Before he discovered Peaceful Profits and The One Book Millions Method, Brandon was getting clients for his coaching programs and offers through social posts and a lot of “hands-on” work.

Now, Brandon’s ideal prospects purchase his book, read the book, and then reach out to him and ask to become a client.

Take a listen and discover how a book has transformed Brandon’s client-getting.

If you’ve ever run a coaching business or agency, you know that content creation alone (really just coming up with the ideas alone) can be a full-time job.

Recently, I took a “break” and stopped making new content for 6 months.

Listen to this episode to see what happened (positives AND negatives).

Have you ever thought about the true “cost” of a Black Friday sale?

Or, really, any type of sale or promotion that you run in your business.

Listen to this episode of The Peaceful Profits Podcast and discover what your business might be losing by running a flash sale or promotion (even if that promotion brings in huge numbers).

We recently helped one of our clients, Katie Bell, adjust her premium offer to increase conversion rates and scalability.

Katie came to us with an online program that helps health and wellness practitioners grow their businesses.

Her business was established.

But growth had stagnated. Clients were no longer signing up for the program.

We helped Katie optimize her core offer to increase conversion rates and attract more of her ideal clients.

During the process, Katie actually got rid of some of the things inside the offer. Finding creative ways to help her clients without having to do all the work herself.

The result?

Katie can now better serve her clients while doing less work.

And she’s back to scaling her business too.

You can learn more about Katie at her website here: https://thrive-businesscoaching.com/

We recently helped one of our clients, Dan, grow his membership program and launch his book.

Using insights from the Peaceful Profits Program and coaches, he grew his membership from just 50 people to over 6,000 members.

Now, he’s launching his book, Mini Movies To Millions.

Take a listen and discover what he’s learned along the way.

Live vs. Evergreen? Kajabi vs. Clickfunnels? Use a book vs. a webinar vs. a course? 

Building a business is filled with so many decisions of “this or that?” with everyone telling you they’ve found the right answer. 

Our client, Mhairi Morris, Scottish illustrator and creator of The Etsy Accelerator, will share how she came to find the answers that led to her largest sales day to date. 

P.S. Want to build a premium offer that actually changes lives? Go to PeacefulProfits.com/call and let’s chat.

There is a genuine promise of “less work, more money” - without sleaze and slime. 

It involves 3 simple elements: a high value offer, a reliable system for delivering that offer, and a strong audience/offer fit. 

Take it from my client, Bjorgvin Benediktsson, who worked 4 hrs/month during the summer while on holiday and made 25k in one week (without running a single paid ad). 

Business growth is a mental game.

Sure. You’ve got ads, assets, and testing to facilitate growth…

But your ultimate success relies on internal grit and wisdom.

That’s why we brought on Kelle Sparta, Spirit Doctor and High Performance Coach, on the key to mastering your inner world while growing a profitable business.

If you’re unsure when to pivot or push through, this episode is for you.

Know the difference between failure and feedback.

If your offer isn’t selling, don’t get caught in the constant cycle of readjusting without traction.

How do you get your business to grow without you?

Randy used a book.

In this episode, discover how our client, Randy Pryor, was able to start making hands-off sales, double his program fee overnight, and start bringing in highly qualified buyers for his Premium offers thanks to the launch of his book funnel.

Randy is a relationship expert who helps separated husbands to overcome the pain after divorce, and find reconciliation for the next chapter of their lives.

I raise my prices at least 2x per year. Here’s why.

Over the years I have built a dozen or so sales teams for myself and my clients.

I’ve learned 2 things:

Today’s episode is for anyone in that phase of building a sales team and the 3 mistakes to avoid.

Without hesitation I can say that hiring and building sales teams for myself continues to be one of the lynchpins for creating freedom in my own companies. If your goal is freedom, you’re gonna have to learn how to hire for sales.

This episode can help.

In the perfect world, our offers are so compelling by themselves that we don’t even need sales and marketing. People see what we have for sale and come flocking in droves to fill our pockets with the green stuff.

Unfortunately, that’s not the real world.

Sometimes, we’re stuck with having to sell a bad offer.

Maybe we’re selling it for a client. Maybe we don’t know how to make good offers. Maybe we’re just so stubborn about our offers we refuse to improve them so we have to figure out better ways of selling.

Whatever the situation, if you’ve got a bad offer, here’s how to sell it.

DISCLAIMER: It’s ALWAYS smarter/faster/more profitable to just make a bad offer better than trying to find sneaky ways to sell bad stuff.

However, I’ve been doing this for 15+ years… I’m a realist.

Sometimes you just gotta sell what you have. This episode will help you do that BUT promise me you’ll at least try and improve the offer you have.

If you’ve got an existing audience, here’s a quick little client-getter we’ve been using with clients that brings in qualified prospects quick.

This is ultra-simple which is why it works.

No funnels.

No paid traffic.

Just a straightforward application of a “call-and-response”  strategy that works.

In today’s episode I’d like to share 3 things that consistently work for me to double revenue regardless of niche, offer, or even business model.

The upside: These are very simple to execute.

The downside: They do take work and realistically it takes about 6 months before you see the revenue doubling take hold.

I hate short sighted sales tactics. I’m long game all the way.

That’s why I prefer to sell without selling. It’s why my sales teams outperform most in my same industries by 2x or more. It’s key to selling the right things to the right people.

And if you’re good at what you do, it’s the easiest sales “system” in the world.

If your business has less than 58% pre-tax profit margin, this episode of the Peaceful Profits Show can help.

In today’s episode of the podcast I share 2 numbers that I track in my business which are responsible for more than 9 figures in sales over my career.

No shiny schmooroo tricks here, just simple business fundamentals you can implement today.

High ticket, in the digital marketing space, has myths and misconceptions.

Discover in this episode where it should fit in your business as a strategy to scale and at what stage would you need one.

A continuation of Sunday's episode, learn the special precautions and strategic decisions business owners in the help industry need to make to weather coming challenges. 

What’s the best way to survive (and thrive) the next 6 - 12 months?

Mike Shreeve answers these questions in today’s podcast episode.

Mike Shreeve has been hiring, firing, and growing teams for the last 14 years. 

Here’s how to know if you’re ready to start firing yourself from the day-to-day, and how to get ready if you aren’t. 

Mike Shreeve doles out the 3 symptoms of a broken offer and how to fix them.