
The Perth Business Podcast
By The Perth Business Podcast

The Perth Business PodcastOct 24, 2021

Charlie Westerman on developing Personr, an AI identity platform for data security
Charlie was bullied at school... by the teachers, and his experience has probably been felt by many entrepreneurial kids who learn a little differently. Sound like you? The rest of this episode touches on exactly why we need AI in business, from real estate to HR and international corporations that hire across the globe. We chat fraudulent documentation, how to put new best practice security measures in place as a business following the Optus and Medicare data breaches and where the future of data security is headed in Perth.
Check our Personr at https://www.personr.co/

OnlyFans legend Savannah (@w.c.savage) on the strategy behind her controversial billboard
You may have heard of the controversial billboard in Osborne Park, WA, bought by OnlyFans content creator and adult model Savannah, A.K.A West Coast Savage. It's a hot topic among news outlets and all the Karens out there, so we brought her into the studio after fangirling on Instagram (@w.c.savage for anyone living under a rock).
This episode is a first for the pod, but fear not, we get down to the business of exactly how the billboard has catapulted Savannah to success, where it all started before she was struck with the wild idea to blow her face (and body) up to a couple hundred thousand pixels, and what the future looks like.
We certainly wish we could have had more time in the studio because this chick rocked. If you have questions for her and are keen for a follow up episode, send a voice note via the Anchor podcast platform or drop a line in our DMs on Instagram, Facebook or LinkedIn.

Philip from PS Digital on human design, flexible workplace and young marketers
This episode is all about the benefits of having young people in your team culture, why flexible workplaces look so different these days, and the nitty gritty of human design. Philip hails from the UK and compares the culture he built at PS Digital to his aviation training pre-pandemic, which turns out to make a lot of sense. Tune in if you're building a team with young members pushing through the underbrush to take on the current world's climate and all its pressures. Enjoy!

Matt Hanham on creating more freedom in life
We welcomed Matt into the hot seat and as a fellow podcaster who's familiar with spilling the tea on mic, we dove straight in. With experience as a corporate accountant, an author, business coach and consultant, it's been a self-confessed long road to get to where he is now. We chat about experience with major burn-out, resilience in times of tragedy, chronic illness and the epidemic. Business owners face challenges along their entrepreneurial journeys and this episode might be something you resonate with if that's you, as well.
You can find out more about Matt and his projects at:
Website: https://mattjhanham.com/
Business: https://visible.com.au/
Instagram: @mattjhanham
Book presale: https://tca.mattjhanham.com/ds-book-presale

From Italy to Margaret River: Yahava KoffeeWorks with Alessandro Fucci
The second episode of our down south series features Alex, the owner of Yahava KoffeeWorks in Margaret River. Alex hails from Naples in Italy and if you don't pick up on how intertwined his heritage and cultural upbringing is in his business ethos and mindset, you're simply not listening closely enough.
A brand most Western Australians know well, Yahava may be associated with your trip down to Margs or a weekend up in Swan Valley. Either way, it's intriguing to hear the tales of its beginnings and the ethos of how they hire staff and keep a team of thriving baristas.
This conversation was recorded in the back office of the Margaret River Yahava KoffeeWorks with a fan on in the background so audio quality may be different to what you're used to hearing on the podcast.
For more info on Alex or to follow the Yahava journey, check them out on Instagram or head to their website Visit Yahava KoffeeWorks in Margaret River for Coffee & Activities

The Bunbury Farmers Market's very own Graham Heath tells his story
Welcome to the first episode of our down south road trip series! Note: audio quality is compromised due to the mobile nature of this interview.
If you've ever driven from Perth to our south west region, in particular Bunbury, Busselton, Margaret River or Dunsborough, you'd be familiar with the Bunbury Farmers Market. A super fresh food mecca with 350 staff and all the fruit, veg, meat, dairy and meal options to choose from, you'd be remiss to skip a visit en route down south or back to P Town.
Graham tells us about his humble beginnings as a grocer, how he values his customers for more than just their basket size, and the secret ingredient to high quality products that many supermarket chains simply don't consider.
Whether you listen for nostalgia, for the lessons of someone who's truly experienced it all in the world of business failings and successes, or out of curiosity for the industry of wholefood, you'll leave with more than one nugget of wisdom.
Check out the full episode here and show your support by filling a trolley next time you drive past the famous market, or giving the episode a rating whether you listen to your podcasts.

Ben De Jonge from The Cut talks Shopify, having side projects and being ruthless with choosing clients
Are you curious about ecommerce and how to build a team that focuses on that niche?
Have you ever been tempted by the promising idea of a side hustle that could solve a real problem in the world, in your market or in your life?
Or perhaps you are here for general advice on how to successfully run a business for over 15 years in WA.
Ben covers everything from developing the perfect formula for an event that gets potential clients and advocates in a room in the name of your business or niche, to prioritising your specialties and main business with tips on staying motivated and avoiding the temptation of side gigs.
You can weigh in on the topics we cover in 50 minutes by jumping onto our Facebook, Instagram or LinkedIn and dropping a comment on our posts. Don't forget to keep an eye out for the YouTube video release!

Business in beauty therapy with Katy from Asteria Aesthetics
Katy Miles is infectiously encouraging in this episode! She's like no other guest we've had on the podcast and you'll hear why as soon as you press play.
Lashes, brows and spray tans; they're either your religion every Thursday ahead of the weekend or an indulgence you can appreciate for others.
As a beauty therapist, it's a craft you've refined from watching YouTube videos and practicing to be like your idols, to taking the leap and betting in yourself professionally.
Whether you're struggling with confidence, motivation or creativity, this episode is for you and for all the beauty therapists who want to find connection with someone in their field.

Rob Nassif, from Gyroscope drummer to Hen House Studio owner and artist manager
Rob is finally in Australia, and while he's setting up base in Melbourne, we got him in the studio for an interview. We chat all things Gyroscope from his days touring internationally and beyond that, to managing artists like RedHook and The Faim. We record this podcast at The Hen House Rehearsal Studios in Osborne Park, WA, so it's a doubly special episode with Rob, who owns the studio. Listen in for a candid convo and thank us later. You're welcome!

We Are Womxn on empowering young people through the strength of education
We chat to Kate and Nicolette from We Are Womxn, which is a health promotion organisation working to reduce women's stigma in WA. Make no mistake, the gals are Health Promotion Practitioners themselves, so we're hearing from internationally accredited and highly experienced professionals, passionate about making change in WA. Their goal is to communicate with and empower young people, while sharing education, encouraging honest conversation and facilitating collaboration at the same time. Listen to our conversation about making major positive impacts on the lives of women in Australia, all inclusive!

How The Push Up Challenge was born and saved Nick Hudson's life
Less than an hour to get to know the founder of The Push Up Challenge was a feat, but we got stuck right in and delved straight to the guts of things. From Nick's personal story with a heart issue leading to mental health deterioration to how an international community demanded The Push Up Challenge to get through Covid lockdowns. We won't give it away so you'll just have to listen and let us know what you think!

Cross over episode with vocal artist and WA Expose podcaster Aria Scarlett on performing in Perth
Check out our fellow podcaster Aria Scarlett on WA Expose! Before you do, get to know Aria behind the scenes and hear her origin story. From studying classical music to running her own productions across WA, we discuss the nuances of respecting traditional land, showcasing performers in formats that expand the interests and tastes of locals interested in the arts, and the relevance of performing arts in Perth. Plus, so much more.
Catch WA Expose episodes at https://shows.acast.com/wa-expose or on your favourite podcast streaming platform.
You can head to her podcast to catch an episode with me, talking all things podcasting, business communities and collaboration in this cross over bonanza!

Muralist Jordan Rush talks growing pains in the art industry in WA
From customised painting of babies and pets to becoming a highly sought after muralist commissioned for work up and down the coast of WA, Jordan has a pretty unique story to tell. If you've ever experienced learning difficulties, growing up in a rural town, pivoting from one major life decision to the next or making a living out of your passion when it's not regarded as a mainstream skillset, you might resonate with this episode. Aside from the relatable struggles, we hear Jordan's best tips for progressing as an artist, finding the confidence to level up and how to laugh at the things that once made you cry.
Find Jordan on the gram at instagram.com/jordan_rushhh (@jordan_rushhh)

Mariska Nell from Mama Earth Talk podcast on sustainable business - it's simpler than you think
Mariska's global experience with Azraq, Nespresso and Dubai International Airport lends to her passion for sustainable business.
She not only knows the research and tips to grow a business sustainably from the ground up, she also lives and breathes her ethos through creating art from trash. Before you picture a crazy trash lady with garbage bags hanging off her as she rampages down the street, we'll just quietly let you know that her pieces are part of the collections of South African comedian and The Daily Show host, Trevor Noah, actor and environmentalist, Adrian Grenier, Entrepreneur, Gary Vaynerchuck, NBA player Denver Nuggets and more.
So, she's kind of a big deal. Find her at any of the links below:
Art (https://designbymariska.com/)
Mama Earth Talk Podcast (https://mamaearthtalk.com/)
Facebook (https://www.facebook.com/zerowastemariska)
Instagram (https://www.instagram.com/zerowastemariska)
LinkedIn (https://www.linkedin.com/in/mariska-nell-995ab663/)
Twitter (https://twitter.com/designbymariska)
YouTube (https://www.youtube.com/channel/UCSBWWSsgVtiH8PqgfTUbo4Q/featured?view_as=subscriber)
NFT (https://designbymariska.com/about-nft)
Free Beginner's Guide To Waste-Free Living (https://mailchi.mp/58e01abaa773/download-your-free-beginners-guide-to-waste-free-living)

Cheech Foo from Ignite Search on walking the walk and bringing east coast SEO experience into WA
This story is one of epiphanies, a childhood on Christmas Island, and following opportunities over east even if it means leaving home, family and your partner, in order to enrich your knowledge to start a successful business in Perth. Cheech is hilarious, and passionate. He talks about following his heart to be true to himself, and creating a great example for his staff by committing to a positive workplace as well as culture and lifestyle because it's easy to talk the talk, but more important to walk the walk.
Check out Ignite Search at https://www.ignitesearch.com.au/

Ben McConnell from Mens Talk and Flow Jiu Jitsu on challenging mental health stigma
No matter where we get our endorphins each day, whether it's a boxing class, being with loved ones or following a passion, we don't often talk about how important it is to find space to create these moments in our day-to-day. Flow Jiu Jitsu is more like a brotherhood than a gym class, welcoming kids and adults who are male-identifying. Mens Talk ties in nicely with their outright goal to speak directly to males and the people in their lives about mental health, and we're sure you'll gain something new from this conversation.
Catch Ben and his crew from Flow Jits at https://www.facebook.com/flowjits/.
Read more about Mens Talk at https://mtalk.com.au/.

How AntiBeauty's Benjamyn Gardner revolutionised the beauty industry by fighting unrealistic beauty norms
Benjamyn has an incredible story of going from mega beauty brand clerk to an ambassador for fighting unrealistic beauty norms and starting their own business to compete with existing narratives. The learnings Ben has to share from brands we probably use every day are frankly quite scary, and they even have a perspective on what it's like to experience and get out of homelessness.
Check out the their ethos and products at https://www.antibeauty.com.au/.
Give them a follow on Instagram at https://www.instagram.com/antibeautybrand/ or Facebook at https://www.facebook.com/AntiBeautyBrand/.

Dean Morris on starting Give Our Strays A Chance (GOSAC), a non-profit initiative for stray animals in Perth
Hear from a young entrepreneur who started a non-profit initiative from 10 years old. At 19, Dean is able to tell us his story of pitching an idea to investors and supporters as qualified as CEOs as a mere fifth grader, to developing partnerships that enable him to help thousands of animals each year in Perth. We also ask about growing a business as a teenager and young adult while balancing school, study and future goals.

Erin Madeley, the brains behind Perth Makers Market and Perth Upmarket
The historical origin of communities coming together was the marketplace way back in the day, when merchants would trade resources locally and internationally. The marketplace has evolved from livestock and service tools to fresh produce and crafts, but holds the same value now as it once did. Erin is the epicentre of Perth's successful Makers Market and now Upmarket, too, and we grilled her about all things to do with building a market community.
We cover what "local" actually means, what it's like to be the organiser of a large market including dealing with applicants, unforeseen events, and employees, all without negating the integrity of what a market feels like to visitors, and the importance of creating a business plan for longevity of success.
Make sure to catch the next markets:
Perth Upmarket on 18 Sep
Perth Makers Market on 25 Sep

Why Dr. Rakesh N. Veedu specialises in oligonucleotide therapeutics and how he started SynGenis in response to the pandemic
In this episode, we had the pleasure of speaking with Dr Rakesh N. Veedu on the topic of oligonucleotide therapeutics. If you're drawing a blank, we bet you've heard of the scientific pursuits into finding cures for HIV infection, macular degeneration, and spinal muscular atrophy.
What about the endeavour to protect humanity against Covid?
That one's pretty fresh and don't worry, we don't have divisive discussion around whether or not the vaccine is effective in the context of the current climate. We simply talk facts and get into the nitty gritty of how scientists manufacture DNA and RNA in order to diagnose and treat conditions beyond our comprehension.
It's fascinating and I hope you'll join me in the conversation with DR Rakesh. Drop your notes on your preferred channels or find us on social media or via email at theperthbusinesspodcast@gmail.com.

Learn about franchising with Julian Chong
Ever wondered what it would be like to run your very own business, but intimidated by having no game plan going in? Or perhaps your business is thriving and you're ready to branch it out to various different locations and entrust your brand to future business owners as passionate as you are?
We talk to Julian Chong, Director of Marketing at United Franchise Group, and cover franchising from both angles. This is a first time topic on the podcast and one you don't want to miss.
Catch this episode on your favourite podcast streaming platform and let us know your thoughts once you've had a listen!

Liam Fawell, Perth's local creative director, photographer and videographer on getting the perfect shot for big brands
Picking the brains of someone who's worked with Rusty, BMW, Volley, Poppy Lissman, Bonds, Universal Store Tourism WA and more epic brands is basically the pinnacle of podcasting.
Liam's younger than I am, and as a photographer, videographer and creative director with over 109k followers on Instagram, it's hard to picture how he makes his dream a reality without needing fourteen clones of himself.
His secret? Passion first, discipline second and authenticity always. Listen to this episode if you're on a creative pursuit and if you want insights from someone who is literally living their dream every day.
Check him out at https://www.liamfawell.com/photo or on the gram at https://www.instagram.com/liamfawell/

Proactive IT and preserving ROI with Downtime Assassin's Cameron Rule
Cameron is a Perth based entrepreneur with an award winning IT business. His ethos is to proactively reduce the ROI lost during IT downtime.
This episode is for anyone who is wasting time fixing things when they break instead of being proactive, for business owners who are looking for advice on finding a clear, managed service, and for companies within industries that are under a lot of pressure right now.
Find out more about Cameron and his business at https://downtimeassassin.com.au/

Champions Gym founder Whitney Tuna on starting and growing boxing, muay thai and strength gyms in Perth
With Muay Thai & Boxing gyms in Highgate, Myaree and Joondalup, Whitney knows a thing or two about starting and expanding a successful business.
Check out Champions at https://championsgym.com.au/ and let us know what you thought of the episode!

Ape the Label talk sustainable fashion, trend-setting in Perth, combatting negative public opinion and working with a business partner
This episode is high energy and exciting, so make sure you've had your coffee before tuning in!
Ape the Label is a Perth (Australia) owned and operated business, launching from Australia’s first official carbon neutral salon Boho Blonde. Boho Blonde transformed from a home salon with one stylist to Perth’s largest spaced salon with 12 stylists in 3 short years, with a revenue of over 7 figures per year, a hairdressing education course and 48k followers on Instagram.
Each apron is made from thermoplastic polyurethane (TPU) which is an environmentally friendly substitute to using traditional PVC. Additionally, TPU is an advanced material which is durable, recyclable and biodegradable as well as anti-yellowing and non-toxic!
We talk about how the duo work together to keep ahead of trends and to run such a successful business though implementing innovations time and time again. We also drop some exclusive brand updates and news within the ep.
You can find out more about them at:
Website: https://apethelabel.com/
Instagram: https://www.instagram.com/ape.thelabel/

CrossFit Long Haul owner and life coach Phoebee Frost on growing a gym and setting realistic goals for your business
Barbells, beers, burpees and BBQ's - isn't this your idea of the perfect gym/life balance? CrossFit Long Haul achieve an inspiring ethos in the best interest of their clients through practicing what they preach, and they don't compete in an industry that is seriously inundated (gym, personal training, life coaching, etc).
Phoebee's approach to running her business helped them survive COVID and an online transition in the nick of time, grow without focusing on the threat of competitors, and prioritising the individual instead of purely profit.
For anyone who is in a category of business or industry that seems inundated, under resourced or experiencing other challenges, this episode is for you. We chat about setting realistic goals, balancing health and happiness, and the actual process Phoebee went through to get to where she is now - a successful gym owner, a life coach and soon-to-be mum.

David Saraga from Gettin' Hectic talks experiential marketing with big Perth brands and the future of engagement IRL
With large brands like RAC, HBF and Murdoch under his belt, David Saraga from Gettin' Hectic has a story or two to tell about immigrating to Perth after setting a high standard for experiential marketing in the UK.
Does marketing translate internationally? How do you know when an idea will resonate with the user or a mass audience? Will experiences be a thing of the past as we move toward more online and virtual platforms?
There is a lot to be said for the digital experience that are replacing day-to-day activities like shopping or interacting with every day brands, but we discuss why connecting with your audience is more important than ever, and why the first instances of human trading are a great example that in-person experience will trump all digital advancements in terms of brand experience.
Check out the GH team and case studies at their website: https://gettinhectic.com.au/

Jack Anderson on being a young entrepreneur, non-profit founder, 4x author and independent film-maker
Jack Anderson is 21 years old and an entrepreneur, not-for-profit founder, 4x author and independent film maker. Yeah - you're going to want to pick up your jaw off the floor and listen to his incredibly humble and inspiring story.
When he was 18 years old he started writing Year 12 textbooks and set up a not-for-profit, ThrivEd, where the proceeds from every two textbook sales is used to produce and donate a third textbook to donate to the library of the school in a low-socioeconomic area. He's currently on the board of ThrivEd, facilitating a team of uni-student writers to help hundreds of school students in the WA community.
Jack has since started a life education organisation that combines the power of documentaries and books to inspire young people to reach their dreams, how to build self-worth and how to develop great ideas. He has written three books and has produced an independent documentary called ‘Realising Dreams’., which highlights insights and stories of how how young people can conceive and reach their biggest dreams.
Jack's journey is very unique and his learnings are entertaining, inspiring and helpful for anyone looking to start their own business or non-profit.
You can find out more about ThrivEd at: https://www.thrived.org.au/
Check out the Realising Dreams documentary on YouTube at: https://www.youtube.com/watch?v=8NtlsHCvC6o

Tips and insights into starting and growing your own graphic design business with Kim Leiper from Wandering Design Studio
Graphic design from brand naming and logo creation to translating the story of your business through social assets, websites and other marketing channels; Wandering Design Studio with Kim Leiper transcends the journey right into your blessed earholes.
With a vault of "been there, done that" learnings and a to-do list of future growth opportunities, Kim imparts knowledge that's valuable for any creative, particularly graphic designers. You'll take away a whole lot from this episode and hopefully feel invigorated and inspired to tackle your own path - and then talk to us about it!
You can find Kim and her creative musings at https://www.wanderingdesignstudio.com/ and:
- On Instagram https://www.instagram.com/wandering_design_studio/
- On Facebook https://www.facebook.com/wanderingdesignstudio
- On Pinterest https://www.pinterest.com.au/wandering_design_studio/_saved/

TikTok trends and driving impactful social change through content with Seva Mozhaev (Sev's Pics)
From the 6'10 Russian who brings you Sev's Pics (@sevspics on Instagram) and The Sevo Show (@thesevoshow on TikTok, YouTube and Podcast channels), it is our pleasure to share the interview between Taryn and Sev for the Perth biz pod.
You may recognise his face and/or voice from Red Rooster's TikTok, billboards or bus ads for Pentanet neXus and many more Perth-centric campaigns.
For marketing executives and creators in Perth, this is packed with candid stories of beginning a career in wedding photography, teaching, TikTok and now content marketing. We don't like the word influencer, but Sev is indeed influencing the creative content space in Perth in a massive way, and his story is not to be missed.
Tune in and let us know your thoughts!
Sev's website: https://sevspics.com/

40 under 40 winner Cian Brennan on the best businesses in the West and the future of WA
This episode is special! A 40 under 40 award is no small feat, and we find out just what it takes to receive the prestigious acknowledgement from Cian Brennan, the founder of Quantum Contract Solutions.
I've even got a PHD student helping me interview Cian on all things culture, community and Perth business with international influence. We touch on where Cian's influences came from and what drives him to be an innovative business owner and podcast host, networking with the best in the West.
This episode is great for anyone wanting to launch their personal development to the next level along with their career, and to understand how to do it best in WA.
You can find Cian's podcasts Construction Secrets and Best in the West below:
https://podcasts.apple.com/us/podcast/construction-secrets/id1631306206
https://podcasts.apple.com/au/podcast/the-best-in-the-west/id1588685022

Clayton Smith from The Marketer talks storytelling, social media and upcoming trends
This episode is full of laughs and tales of successful - and not so successful branding and social marketing endeavours. We discuss whether there's method to the madness of testing until you simply cannot test any more (and then test some more), or if a templated approach works. Clayton gives us his secrets to cold outreach, copywriting in a world of visual stimulus and everything in between. Give it a listen and let us know what you think!

An unorthodox take on acquisition marketing and Facebook ads with Brandon Willington
Imagine a dementor with no filter or risk adversity... enter Brandon Willington from Where U? Anyone who has ever had to be their own sales person/marketing team/creative in a new business needs to hear this. Trust us.
Find out more about where u? at https://www.whereu.com.au/

Very good marketing for small business with Amy Miocevich, an author, marketer and all round legend
Amy is not just any marketer, she's a Perth marketer with the single minded goal to make premium marketing affordable and achievable for even the most clueless small business owner, because if you're doing everything else, marketing shouldn't be the hardest part of your journey.
Listen to our chat with Amy and Adrianna from Lumos Marketing all about how small business owners from gardeners to accountants and everything in between can effectively market their businesses for growth, profit and efficiency.
You can find Amy on LinkedIn at https://au.linkedin.com/in/amymiocevich
Read more about Lumos at https://lumosmarketing.com.au/

Adam Barrell from So Media Group on changing Perth's media landscape
If you've owned a Twitter account or you follow news in Perth, you've probably heard of So Perth. Did you know that Adam Barrell, who began designing websites in grade 12, is responsible for one of Perth's biggest media publishing agency?
This conversation touches on the landscape and media industry in Perth and opportunities for expansion, resourcing after COVID and building a brand. With a following of over 250,000, we're sure you'll gain a lot from discussing Adam's skills with content, data and networks, whether you're in media, agency or other business in Perth.
You can find out more about So Media Group at https://somediagroup.com.au/
Connect with Adam at https://au.linkedin.com/in/adambarrell
And of course, get your news and media from https://soperth.com.au/ or whatever social platform you're on.

Why personal finance and saving money is a vital skill for anyone, including entrepreneurs, with Hannah Richards
Hannah Richards is our new money buddy and this chat couldn't have come at a better time! The economy is in turmoil (when isn't it, tbh?) and we're out here trying to figure out how to best afford our $6.50 coffees as well as a house one day. These tips are great if you're looking to implement a tracking plan for your finances, if you think everyone has the same issues and if you need some ideas on how to save effectively.
This episode is part one in a two part series, the second of which cover more business-budget subjects, coming in the next few months.

Dave Monk from Playable Digital on optimising your podcast, web 3 and the metaverse
We definitely get the best of the West in our guest list and Dave Monk from Podcasts West and The Friendly Futurist is no exception In fact, he's exceptional, and I'm not exaggerating. The guy is doing a documentary and a PhD on the metaverse!
On this episode we talk about his multicultural upbringing in rural WA, his experience and interests that led him to starting a lucrative career in production and being the expert on area of technical innovation that keep our state moving forward.
I'm so excited to share this episode with you all, and if you like what you hear you can catch Dave at the links below:
Podcasts West: https://podcastswest.com.au/
The Friendly Futurist: https://pod.co/the-friendly-futurist-1/welcome-to-the-friendly-futurist
You can also catch my episode on Friday morning Long Mac with Dave at https://pod.co/a-virtual-coffee-with/a-virtual-coffee-with-taryn-best

James Flanagan from HoverIT talks connecting Perth business owners with their local communities
We had a very special St Patrick's Day episode with the creators of HoverIT; an e-commerce platform connecting local businesses with their communities. These guys are Irish and they're lifting the game for businesses owners in Perth.
We talk about creating an e-commerce platform in Perth in a time where we lack resources like developers, and when there are so many social media apps that businesses owners think they need to be on in order to be relevant. So, what really matters? And where do businesses go now?
Check them out at hoverit.com.
Excuse the quality of the introduction which was recorded on a laptop during isolation.

Should you start a podcast? Tips & tricks for podcasters
This lighthearted chat with Bob and Liam from That's Rank touches on the origins of podcasting, the nuances of podcasting with a cohost, podcasting on behalf of a business or for personal interest, and random facts you may find useful if you're thinking of starting a podcast or have one yourself.
Sneaky announcement, Taryn is joining the That's Rank team as a third counterpart so keep an eye out for upcoming episodes on their channel at https://audioboom.com/channels/4991249.
You can check out an episode the trio have already done, ranking Star Signs: https://audioboom.com/posts/8059286-guest-rank-taryn-perth-business-podcast-star-signs

Pim Pattanasuk on the exciting lifestyle of a PR and media expert in Perth and starting Media Circus Creative
If you've got a business then you know publicity and media could be your ally, or your ultimate challenge. With roots in PR, Pim's story is telling of the non-linear pathway to finding your passion in an industry that has a lightning-speed pace. Listen if you're curious about the steps required to take your passion to the next level, or if you're a business owner curious about the industry and opportunities in PR.

Amy Evans on accessible digital marketing and being a marketer with a disability
This conversation with Amy covers topics that you may not have considered for your company, or maybe you have and you haven't got a solution. Accessible digital in an age where trends change so quickly, awareness on channels that cater for one consumption method only, like video with audio and little text, and considering the many people with disabilities around us.
Note that Amy uses a breathing apparatus which may affect the audio, but with your patience we think you'll get a lot out of this episode.
You can find her at lbddigital.com.au and on Instagram at @amy_c_evans, and on LinkedIn.
*At the time of recording, Amy had under 10k followers and at the time of posting she has 15.3k

Acknowledgement of Country and cultural application in business with Aboriginal educator Rhys Paddick
Listen in to this riveting discussion around Acknowledgement of Country, how to feel comfortable using the words and how Rhys is educating businesses on cultural application. If you've ever wondered how to include acknowledgement in your business practices, or if you feel uncertain approaching cultural application as more than a box ticking exercise, this episode is for you.
You can find Rhys at acknowledgethis.com.au and on LinkedIn.

Do you actually need a business coach? And other questions for business owners, with Justin Davies
If you're asking the question, it can't hurt to explore the topic. Many business owners before you and many after you ponder this query. Just like the many challenges business owners have felt before you, various solutions are created that enable you to do your best work and learn from others' mistakes. Well, this episode talks about just that, as well as accountability, the difference between advisory and coaching, and marketing strategy.

Ed Maradona on starting a fashion empire in Perth with Cabinet Noir and manifesting success
This exciting new episode covers Ed's start in Australia with only a couple of English sentences and his mom's stern words of "You'll be fine" in his artillery, and his climb to success in curating the fashion label Cabinet Noir in the humble town of Perth, with goals big enough to take on the likes of Paris Fashion Week.
We talk about how ego played a part in his assimilation into Australian culture and his now success, his experience with bullying and standing out which remains a reason for creating his fashion label, his creative outlet in break dancing, his winning mentality and how he has 17 winning scratchies in his wallet, and why he's not stopping here with his goals.
Tune in to this riveting story and be inspired, don't forget to share, like and subscribe, and let us know what you think in the comments!
Just Google Edward Maradona and you'll find articles delving into mutiple angles of his career, as well as his profiles and webpages, which we've included below
Instagram: https://www.instagram.com/edward_maradona/?hl=en
Linked In: https://www.linkedin.com/in/edward-maradona-5a3743122/

The FIFO Mental Health Guy, Lachie Samuel, on vulnerability, pivoting to find your purpose and empowering a workforce to change for the better
In this episode we dig deep into Lachie's problematic past, his trauma and vulnerability, and how he changed his path to find purpose. From seeing a psychic as a child who told him he'd become a healer, Lachie survived life's tough lessons and now works to create a fair and safe mining culture across Australia. You may have heard us talking about him in Becky's episode, since they partner to deliver workshops and connect with mining and construction teams around WA.
Trigger warning: sexual assault, suicide, disordered eating and cheating.

Becky Felstead from The Resource Podcast on alcoholism, sexual harassment and mining culture in WA
Trigger warning: sexual harassment, domestic abuse
Becky is a lived experience sexual harassment speaker in the FIFO and mining industry and she's making waves in Perth. She's also the best chick ever, and we're so proud to have her on the podcast. We cover a lot of ground, from understanding why she doesn't drink anymore to hearing stories of why she's so passionate about empowering women and men to talk, be vulnerable and grow beyond the current culture in which sexual harassment thrives.
Tune in to the next episode as we chat to Lachie, the FIFO Mental Health guy and Becky's workshop partner!

Zach and Rob from Luddi on tackling taboos with assistive devices (sex toys) for all bodies
Did you know that the World Health Organisation (WHO) defines sexual health as a need, not just a desire? Rob and Zach from Luddi subscribe to this message, and believe that everyone deserves to experience pleasure, which is why they've gone and designed a sex toy intended for all bodies.
Their campaign for change in the disability community has spurred them into action with a highly anticipated result in the sexual wellness industry. You don't want to miss this discussion!
Find them at www.luddi.co

If innovation could talk, what would it say? Find out with Eva Chye
In this episode with Eva, we talk about her vodcasting series If Innovation Could Talk where she interviews innovators in Perth. We touch on topics from wine to the cogs ticking away behind our most unsuspecting innovators, and how to capture this unique skill in your business.
You can connect with Eva at https://www.linkedin.com/in/eva-chye-23643965/
Check out If Innovation Could Talk at https://www.youtube.com/channel/UCDXZGMJ0iWGkBmmJZeYTN-Q
Thanks to Lan Tran for the connection!

Katie Leenen on burning essential oils and burning out, candid stories from someone with a side hustle
Katie started The Second Salon because of her passion for essential oils and her natural affinity for running a business, but it hasn't come without its unique challenges. We discuss maintaining a side hustle when you've got a full time job, standing for what you know you're good at and organising things so you don't burn out. If you can relate, give it a listen and if you have questions or a topic idea, reach out!
Find more information on Kura Studio at https://kurastudio.com/
We also reference Minimum Viable Bullsh*t: Overcoming Innovation Theatre which you can read more about at https://www.skillsofthemodernage.com.au/product/minimum-viable-bullsh-t-overcoming-innovation-theatre

Yeelin on immigrating to Australia and running a home baking business with three children
You guys loved listening to our home cook who blew up on Instagram (@cwisspy) so we bring you another incredible talent, Yeelin from @pardonmyfrenchtreats. Yeelin is a home baker and she may also be Mauritian, but she has completely different challenges to Chris; she's a mum of 3. If you can relate or you're hoping for some motivation and business know-how when it comes to starting a home biz, this is the episode for you!

How Luke Whelan grew Perth's night scene, worked with breaking artists and cultivated WA's largest local content brand, Perth Is OK!
Meet Luke Whelan, or perhaps you already know him as the director of Perth Is OK! and Head Digital Strategist at Social Meteor. He also initiated Metric Events, Pilerats, Jack Rabbit Slims, and more, as well as facilitated breaking artist's like Skrillex, Flume and Alison Wonderland.
If you're still reading, chuck your headphones on and get listening instead, as we spend over an hour hearing the most interesting stories from Luke.
Luke's LinkedIn: https://www.linkedin.com/in/luke-whelan-11222334/
Perth Is OK!: https://perthisok.com/
Social Meteor: https://socialmeteor.com.au/
Pilerats: http://pilerats.com/
Check out the incredible clip the Pilerats guys did for Skrillex in 2013 at https://youtu.be/-e_3Cg9GZFU (it got over 169 million views).

Connecting to your intuition, taking risks despite fear and making tough decisions, with Tash Hanham
This one felt a bit like therapy for both Taryn and Tash, and we're excited to let you into our private worlds! Fear is something we encounter every day and it can make or break your plans for success if you're an entrepreneur.
Listen to us deep dive into everything real about starting a business and let us know your perspective!

Hot off the press with Taryn Best, from engineer to marketer overnight
Check out this marketing gal's background. You get a taste of the truth when it comes to how Taryn started in engineering and ended up in marketing. Hint, it wasn't all daisies figuring out what to do and we're not entirely sure we're at the end of the road yet, but listen in as the girls chat about how Taryn got to where she is now.

"Book smarts" versus "street smarts" with Charlene Clarke, starting in financial disadvantage to becoming an entrepreneur
Settle in for a backstory from one of Perth's remarkable entrepreneurs; Charlene Clarke. We talk tracks from doing an MBA and meeting her business partner, to how aspects from her personal life such as financial disadvantage, domestic violence and lack of "book smarts" attributed to her success now. We love a direct and humble business owner, and can't wait to hear your thoughts on this episode!

A little bit about Hannah from HR, podcast cohost
Hannah has many passions in life including ASMR, breakfast burritos and hitting up the Pearfect Pantry for a coffee before episodes. Listen to her main passion for HR, how she got started in the industry and what she makes of it now.
If you have any questions for us for future episodes, let us know!

Perth's labor MP, Patrick Gorman guest stars on the podcast to support local businesses
We interviewed an active member of the community, an avid advocate for our local businesses and a great conversationalist; Patrick Gorman, Labor's MP in Perth.
Believe it or not, we reached out on the instagram, @patrickgormanmp, and he replied and we were able to have a candid and brilliant conversation about all things Patrick and Perth.
We don't usually align ourselves politically, but we believe Patrick listens to the businesses we speak to, and has a valid and helpful view on the functions and future of our state. We'd love to know what you think!

A little bit about the voices on The Perth business Podcast; who are Taryn & Hannah?
Welcome to our flagship Taryn & Hannah episode, part of a series of episodes we'll be doing to give you an insight into us!
In this episode, we dabble in ASMR as well as take you back to the origins of the podcast (we know you've noticed the male voices in the original episodes..).
Tune in and next week we'll tell you more about what we do, and what qualifies us to speak to business owners and share the interviews with the world.

Ella Burke from Employii on HR tips & tricks for employers and employees
Ella Burke is the strong arm emoji of the HR world. Through Employii, she's helping to create psychologically safe workplaces. We chat all about it in this episode, and cover tips for both employees and employers at any stage of their careers.
Connect with Ella at https://www.linkedin.com/in/ellaburke-employii
Visit Employii at https://www.employii.com.au/
Shout out to Justin Barnes for introducing us to Ella!

Reeva Cutting opens up about being fired, starting a digital marketing business and realities of mental health as an entrepreneur
Welcome, Reeva, to The Perth Business Podcast! Reeva opens up about being fired, going from strength to strength by starting a digital business and the realities of mental health for business owners. It can look very different for everyone, and one person's breakdown might look like completely different to another's. Tune in and let us know what you think on Facebook, Instagram or LinkedIn.

Chris Li on immigrating to Australia, resilience through health issues and being a home chef, food photographer and Instagram personality
Tune in for our conversation with the genius behind @cwisspy, a divine Instagram page of original creations by Chris, inspired by his background in Mauritius. We chat about a life changing event that forced him to be home bound (pre-COVID) and drove him to cooking, while his background in photography helped bring his creations to life for those online.

Lacey Savell Part 2: foundations of success start with mental health and core values
We're back with Lacey and the second half of our discussion with her experience as a style and image coach. In this episode, we get pretty candid, discussing foundations of success and mental health, navigating values like perfectionism and operating on a cycle as a woman.
Send us a voice message or write in to theperthbusinesspodcast@gmail.com, dive into our DMs or simply check out more about Lacey at yourgotogirl.com.au.

Lacey Savell on style and image coaching, combating critical thoughts through mirror work and building confidence
Tune in for our newest episode with an inspiring business leader; Lacey Savell.
In this episode we have a candid chat with Lacey whose jam is being a stylist and image coach educator.
If you're not sure what that is, who needs an image coach or if you're curious, you're bound to learn a lot in this episode.
We talk about;
Combating critical thoughts by using mirror work - a tool to build self-confidence;
What most women fear and how to overcome it;
How to build the confidence to make an everlasting impression; and more.
Tune in next week for part 2, which hears us tell a few more in-depth stories of personal experience, from the foundations of Lacey's skill set to navigating our values such as perfectionism, responsibility and transparency. Deep stuff!
Thanks to Justin at Rocket Launcher (ep #19) for the connection

Toby Prunty Part 2: balancing ego for success in owning a business
We continue the business chat with copious amounts of giggles alongside Toby. This episode covers balance (do we really need to be on an equal scale at all times, to be considered "successful"?), working a business or marketing idea backwards from an output you know you want to achieve, ego versus confidence and much more.
Oh and also, what WAS that teacher's name in The Magic School Bus?!

Toby Prunty on maintaining energy and finding motivation as a business owner
This week, we were inspired by Toby; the kind of business owner whose energy we want to bottle up and sell.
Toby runs four businesses and has a whole lot of knowledge about the different facets of starting, maintaining and growing a business in various industries. So, naturally, we captured as much as we could in two fast paced episodes jam packed with advice on how to win, and do good things for your community in the process.
Find Home Relocation Solutions here: https://www.facebook.com/homerelocationsolutionswa/

Alex and John Part 2: building CRMs, automation, UX and people-first design
We had so much to talk about we had to split this one into two 40 min episodes. Lucky you ;)
This episode covers another project the guys are working on building a CRM, and why they'll actually turn potential clients away if the solution already exists; automation in gathering data; user experience for people-first design; chat bots and future personal AI assistants (for when you need a reminder of who that guy that you KNOW YOU KNOW is and where the hell you actually met him); and the hot topic of being tracked and advertised to online.

Alex and John from Ninja Syndicate talk business partnerships and technology & innovation in Perth
Listen to the dulcet tones of whiskey consumption with Alex & John from Ninja Software and the Tech Society podcast.
Part 1 delves into how they came to meet and be business partners, breaking grounds in Perth in technology and innovation. We had such a good time chatting candidly about the reality of working on the business including outsourcing and intern hires, and if you think this episode is good, we've saved the best for Part 2 so stay tuned!
https://www.ninjasoftware.com.au/
https://www.techsociety.fm/

Eleanor Shakeshaft Part 2: key challenges in accounting and solutions for the trickiest of businesses
Press play on part 2 with Eleanor, where we discuss key challenges in accounting and the solutions to service even the trickiest businesses, marketing tactics that are relevant for all types of small businesses, and the customer process and experience.
If you haven't heard part 1, head back to Ep #23.

Eleanor Shakeshaft's accounting for dummies: the basic tools you need to run your business
Meet Eleanor, founder of Your Business Accountants in Currambine. If you've heard Hannah on our other episodes, this is her mum!
In part 1 of this two part episode, we discuss how the culture of accounting is perceived in Australia, what basic tools and processes you need to run your business effectively (hint, it's not just about doing your taxes) and whether you should partner with an accountant or do it yourself.
Stay tuned for part 2 where we talk about automation in the world of accounting, whether marketing tactics like TikTok are necessary, and nurturing a relationship with your accountant, or your client if you are an accountant.

Tanya Mills on coming to a crossroads in career, relationships and learning from failings
Meet Tanya, self-appointed CEO of Royal IT and the voice of reality inside all of our heads.
We chat about coming to a crossroads in work, relationships and life in general, and the advantage of learning from failings. I'd be surprised if you don't resonate with at least one part of this conversation!

Katie Liew on going from accounting to starting a not-for-profit; The Underground Collaborative
Katie Liew is quite possibly the most humble social entrepreneur in Perth. With roots in accounting, beginning at Curtin University before branching into the mining and resources industry, Katie did a 180 and changed pathways by founding The Underground Collaborative, which exists to provide employment and housing solutions for the homeless, at-risk and disadvantaged.
In this episode, we invite guest co-host Quincy Lan, who is currently in accounting herself, to join me in getting the insider scoop on how to change the world for the better through a non-profit initiative.
Learn more about The Underground Collaborative here: https://theunderground.org.au/
Connect with Katie here: https://linkedin.com/in/katieliew

Personal trainer Joel Mort on finding your niche in calisthenics, weight-training, Mauy Thai, BJJ and gymnastics
Get ready to keep up with this episode as we chat to Joel, qualified personal trainer with a background in calisthenics, weight-training, Mauy Thai, BJJ and gymnastics.
In a cutthroat industry like fitness, it takes more than hard work and following the rules to lift your business off the ground. We talk all about the wacky marketing gimmicks out there and how to avoid falling into the trap of doing what everyone else does because it works for them; the trick to targeting a niche market in such a vast industry; convincing people to trust you by keeping it genuine and tailoring your fitness services for real success that doesn't profit off of powders and potions.

Justin Barnes from Rocket Launcher on marketing and fostering productivity
Say hi to Justin, fellow South African and Kiwi-turned-Australian who heads up Rocket Launcher, Rocket Projects and the brand new initiative Perth Networking Club.
This episode is a full on peek into the man behind the brand. We talk about:
- Whether your start up project needs to do it all or just do what you specialise in (hint: breaking your skills into various ventures could be the answer for those with lots of energy)
- How to make your productivity peaks and troughs work for you whether you're an entrepreneur or an employee (normalise the concept of siestas in WA, we beg!)
- How to embrace every moment as a learning opportunity to grow something great instead of getting down about the small stuff
Tune in and if you like what you hear, share and let us know!

The future of home building and sustainable innovation with Keith Hutchings
Welcome to another episode of The Perth Business Podcast featuring The Comfortable Home Project.
In this raucous episode, we chat, sing and ponder out loud with Keith; entrepreneur, marketer, story teller and public speaker. Keith is joined by Grace, the PR (and pants wearer) of the business.
If you're interested in the future of home building and sustainable innovation that makes solar power look redundant, this one is for you!

Designer Anna Tan on creating brand logos, turning your hobby into a business and risking it all for your passion
Meet Anna, she doesn't believe in talent. Really.
Yet, she's the creator of the new Boba Boba brand design, illustrator with a bank of incredible portraits, branding expert and designer of UI friendly websites. Oh and she dabbles in American country accents (yeehaw!).
We chat about starting a design business when you're working full time and the reality of risking it all for your passion. We also talk about where Anna got started as a designer and how she managed to measure her progress over the past two years.
Check her out on Instagram at @jynxlabdesign and @jynx.lab (or her personal @annajytan).

Oli Jenkinson on values of integrity and ethics in men, breathwork and getting out of the corporate nightmare
Listen and laugh with us and Oli, the founder of Alchemy Breathwork. Oli helps to instill values of integrity and ethics in men in Perth through breathwork. Not sure what that means? We cover it off in the first minute so hit play and if you want, learn more about why the corporate nightmare feels so wrong and why enabling vulnerability and healing is so important to give your business the leg up it needs.

Metal sculpturist Jordan Sprigg on starting a business as an artist and leveraging local resources in WA
Meet Jordan, the founder of Jordan Sprigg Sculptures hailing from Narembeen, WA. Jordan up-cycles scrap metal from our WA farms and turns them into works of art; you may have seen a few of his famous pieces around Perth and our outer regions!
We asked him to share his insight into starting a business fresh out of uni after studying something completely out of the scope of art, and his opinion of the most impactful time for you to focus on your business and marketing if you're an artist pedaling your own craft.

Procrastination, behavioural science and why we are more sensitive to losing than winning with Bret Treasure
Have you ever wanted or needed to do something, but you just seem to procrastinate endlessly? Maybe you just need time or money at stake, according to Bret from Stake Something. This episode captures a candid conversation with Perth boy/entrepreneurial father, Bret, and in it we discuss behavioural science, why we're more sensitive to losing something than winning something, and how the hell we can get back on task and stop procrastinating!

Jessica Williamson on starting a global swimwear business at 22 years old and building a successful mindset
In this episode we chat to Jessica, a Perth based entrepreneur who started her first biz at 22 years old! We chat about the changing perception of success, how to build a successful mindset and how to embrace your deep listening if you're an introvert. Tune in and let us know your thoughts!

Carma Levene on being a social chameleon, digital marketing and crushing your social media game on a small budget
On this episode, we sit down with Carma, owner of Carma The Social Chameleon - a digital marketing company that specialises in helping Perth businesses crush their social media game. During this episode, we chat about how small businesses can best utilise their small budgets, our favourite gin brands and much more.
Carma's website >> https://carma.social/
Grill The Marketer > https://carma.social/eventbrite-event/grill-the-marketer-perth-marketing-events/

Aashay Shah on going from mechanical engineering to growing a business with scale
We actually hunted Aashay down on LinkedIn after we heard that he won best Paid Advertising campaign of 2020 at Grill The Marketer. In this episode we talk about how Aashay went from studying mechanical engineering to starting a little business called Bubble Bash Soccer at university and eventually Kick Marketing in 2018, where he and his team specialise in social media advertising that helps businesses grow and scale.

Erin Clark on commercialising your technology, great branding and the future of business models
In this episode we had the pleasure of sitting down with Erin, Director of The Exchange Collective. A technology-first consulting company helping Perth businesses tame the chaos of commercialising their technology! We chat about the importance of great branding, the future of business models and much more.
Erin Clark > https://www.linkedin.com/in/erclark/
The Exchange Collective > https://www.theexchangecollective.com.au/

Tania Cecconi on CEOs for Gender Equity and how you can close the wage gap
In this episode we sit down with Tania, Executive Officer for CEO's for Gender Equity; a CEO-led organisation of men and women dedicated to individually and collectively advancing the vision of CEOs for Gender Equity in WA. We chat about the current state of play, how businesses can take the first step in achieving gender equity and much more.

Sophie Stott from Quickmail on transforming a traditional business in the digital world
In this episode we chat to the amazing Sophie Stott, Managing Director of Quickmail. Quickmail is a family owned and operated mailing house specialising in communication solutions for businesses. We chat about transforming a traditional business in the digital world, generating a drive to curate success in an industry you're passionate about and much more!

Scott Yelland on the challenges of starting a liquor store in WA
In this episode, we share a wine tasting and cheeseboard with Scott Yelland - owner and operator of WA Cellar Door in Doubleview. We chat about the challenges of getting a liquor store up and running, how craft beer has transformed his business and the importance of working ON your business and not just IN your business.

State of Social's Meg Coffey on personal growth, social media and the future of the workplace
In this episode, we chat to social media expert, Meg Coffey, owner of Coffey & Tea and SMPerth, who is also the founder of the largest social media event in the southern hemisphere; State of Social. We chat business, personal growth and the future of the workplace. Give it a listen now and let us know your thoughts!

Small business financial advice from City of Cockburn with Colleen Crowley
Welcome to our first episode of 2021! A super important episode for all the small business owners out there that have been impacted by COVID-19. If you are a small business owner, or know of one, please make sure to give this a listen and share with your network!
Big thank you to Colleen Crowley for sitting down with us via video chat for this one!

Lavinia Wehr on starting a business straight out of uni, breaking into a niche like agriculture in WA and social media marketing
In this episode, we chat to Lavinia Wehr - Agricultural and social media marketing extraordinaire. If you're in the industry you've definitely heard of her, and if you're not, you soon will. We chat about starting a business straight out of uni and discover the lesser known gold mine that is the Agriculture industry.

Martin Michael from Funk Cider on having stand-out packaging, the importance of a team and all things craft cider
Today we sat down with Co-Founder Martin to talk about the importance of having stand-out packaging for an alcoholic beverage brand, how much a team means to the success of a company and of course.. all things craft cider!

Jimmy McKeown on finding mentors, owning a business and working in it, and all things whiskey at Whipper Snapper Distillery
We catch up with Jimmy from Whipper Snapper Distillery in East Perth! This episode we chat about finding mentors, what it's like to work in and own a distillery and of course, all things whiskey!

Libby Cooper on what it's really like to quit your reliable full time job and follow your passion
Join us as we catch up with Libby from Libby Cooper Creative. Ever wondered what it's really like to quit your reliable full time job and jump into your passion? Listen up!
Find Libby here: