Profit 2 Cash

On today’s podcast episode we are deep diving into Profit Lever number 6, the Gross Profit Margin!
The Gross profit margin is a key metric for measuring a business's profitability, representing the percentage of revenue that remains after subtracting the cost of goods sold.
Here are some effective strategies to increase a business's gross profit margin:
1.      Increase Prices:
One of the most straightforward ways to increase gross profit margin is to increase prices. However, this should be done carefully, taking into account market conditions and the impact on customer demand. Increasing prices too much or too quickly can lead to decreased sales and customer dissatisfaction.
2.      Reduce Cost of Goods Sold:
Reducing the cost of goods sold can help increase gross profit margin. This can be achieved through various strategies, such as negotiating better prices with suppliers, sourcing materials or products from cheaper suppliers, or improving operational efficiency to reduce waste and other costs.
3.      Optimize Product Mix:
Analysing the profitability of different products or services offered and optimizing the product mix can help increase gross profit margin. This may involve focusing on higher-margin products or services, discontinuing low-margin offerings, or introducing new products or services that have higher profit margins.
4.      Improve Inventory Management:
Managing inventory more efficiently can help reduce costs and increase gross profit margin. This may involve implementing inventory management software, using just-in-time inventory systems, or reducing the amount of inventory held to minimize storage and holding costs.
5.   Increase Sales Volume:
Increasing sales volume can help increase gross profit margin, but this should be done without sacrificing profitability. This may involve increasing marketing and advertising efforts, expanding into new markets or product lines, or offering promotions or discounts to incentivize customer purchases.
6.      Implement Cost Controls:
Implementing cost controls can help minimize expenses and increase gross profit margin. This may involve implementing budgeting and forecasting processes, negotiating better payment terms with suppliers, or reducing overhead expenses such as rent or utilities.
Overall, increasing gross profit margin requires a strategic approach that balances pricing, cost reduction, inventory management, and sales volume to achieve sustainable profitability.
What is that one idea?
Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a
simple tool to show you the powerful impact focusing on each of the 8 Profit
levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your
friends, write a review and subscribe. 😊
Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today on the podcast I am sharing strategies to help you turn your customers into repeat, loyal customers, who become raving fans of your business.
This strategy, to build loyal customers, is one of the most cost effective ways to grow the profitability of your business.
Why? Well finding a new customer is costly!
However, having an existing customer reengage with your business and spend more can be very low cost compared to finding that new customer.
Also, if the existing customer loves your business and what you do, they are more than likely going to refer new customers to you.
How can you WOW your existing customers and get them to come back more often, plus send you even more customers?
The following are some examples of how to do this, what are ones you can think of or are already doing in your bsuiness:
1. Personalisation - with technology you can collect a large amount of data from your customers and use this knowledge to personalise the offers you send to them. By using their past purchase data, plus their interests you can specifically send them targeted offers to increase the likely hood of them purchasing from you again
2. Provide exceptional customer service and create loyal fans - EG Apple
3. Offer subscriptions or membership programs
4. Offer incentives for referrals
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today in the podcast we will focus on various strategies that you can implement to BOOM your profit by maximising your Customer Spend.
One of the most effective ways to increase profit is maximising how much a customer spends with you each time they engage with your business. I am sure you have heard the saying "Do you want fries with that?" McDonalds is probably the best example of how a company has trained it's employees to always be focusing on increasing the spend of each customer with one simple question.
How can your business implement a simple strategy to increase the average dollar spend per customer?
The following are some examples of ways you can focus on increasing the dollar spend per customer:
1. Upsell and Cross-sell offers - as in the McDonalds example offering additional products or services at the time of purchase is one of the most effective ways to increase a customers spend. An upsell is encouraging the customer to buy a higher end or more expensive product than the one they were initially considering, cross-sell involves suggesting related products or services that complement the one they are already buying.
2. Bundle Products or services - Telus is great at this, when I signed up for home internet, I then received a call from a sales rep and ended up purchasing TV and my mobile bill all for a discounted rate and with additional credits.
3. Loyalty Programs - incentivizes customers to spend more to get additional discounts or rewards.
4. Limited Time Offers - creating urgency can encourage customers to spend more than they might not have otherwise so that they don't miss out on the special offer
5. Personalisation - this is a very popular strategy at the moment, people want to feel special and that they are not just a number, by personalising their shopping experience and offering them products or services specifically for them they will be incentivised to spend more.
6. Add-ons and upgrades - adding this to existing products can increase a customers spend, for example for just an additional $10 per month upgrade to the premium version of Netflix
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today in the podcast we will focus on various strategies that you can implement to turn your "Prospects" in to actual "Customers" of your business.
Taking your prospects on a journey that is mapped out and leads to the final destination of them becoming a loyal customer of your business is the key for your business success.
How do you do this? I believe having a clearly mapped out sales process is key. That way anyone in your organisation can convert prospects into customers.
What goes into this sales process? Let me share my ideas with you today, and they include:
1. Understanding your target audience, what are their pain points, what problem do they want solved, how does what you offer solve this for them?
2. Create a clear Value Proposition for your products & services, and how they solve their pain points from above, that way it is a no brainer for them to engage with you.
3. To help make the buying decision easier for your customers, create social proof. Do this by using reviews, testimonials, case studies and other forms of social proof to make your prospect feel more confident in spending money on your products or services.
4. Create a sales funnel for your business that increases the chance of your prospects converting into a paying customer, and creates a visual sales flow for your business.
5. Follow up, follow up, follow up!
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today in the podcast we will focus on various strategies that you can implement to increase the number of converting "Traffic" into "Prospects" for your business.
Whether you have a bricks and mortar business, or a digital business there are many different ways, either paid or free, that can help turn the traffic visiting your business into actual prospects who are open to engage with your business.
Spend some time today, yes right now, after listening to this podcast episode to start brainstorming even one new way that you can implement to convert "Traffic" into actual "Prospects"
By creating a clear process for turning Foot Traffic into Prospects you will watch your business grow.
By creating a welcoming & engaging environment that encourages potential customers to actually want to learn more about what you do, is key for growing the number of prospects.
Create an "Eye-Catching Storefront"
Offer Incentives
Engage with potential customers
Use Social Media
Collect contact information
Build a referral program
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊
Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Over the coming 8 weeks I will be sharing the "8 Profit Levers Podcast Series".
This will be a series of episodes focused on the 8 key levers in your business that you can focus on to maximize the profitability of your business.
Even if you were only to improve each of the 8 profit levers by a small percentage the net positive impact these small incremental changes could have on your business could be transformational.
There is a F*R*E*E resource that goes with this series, make sure you download it so that you can see the impact in real life for your business.
You can download the "8 Profit Levers" tool HERE!
As we progress through the series have a look at each of the 8 levers and brainstorm ways that you and your team could make small tweaks that can have a net positive impact.
I will give you some ideas and examples for each lever, however for your personal business come up with at least one or two ideas that you can action straight away.
If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

2023 for me started with a BANG!!!

Almost two months into the new year, and I am only just coming down to earth after what was the big explosion in my life our relocation to Vancouver, Canada.

The planning began mid last year when Dan received the opportunity for a new job in Vancouver. It took us a few weeks to accept the offer due to personal reasons, but once we did the planning began.

I love to plan and I especially love the software Airtable to plan with. I started to create our Canada Airtable Base, and put everything I felt we need to do before we were to fly out on the 11th January.

What were my three big takeaways from relocating our whole lives to a new country, a new continent on the other side of the world.

Take Away Number 1:
- Even with the best planning, things can be missed and you need to be able to be nimble and adaptive as the plan rolls out

Take Away Number 2:
- It is important to have regular team meetings to review your goals, your plan and your progress, add items to the plan and remove things not necessary. Keep the BIG vision in mind to inspire the team into action and forward momentum.

Take Away Number 3:
- It is important to be sensitive to all members of the team, understand how they work, what makes them stressed, happy, sad, productive and committed to the plan

Take Away Number 4:
- When things become tense and stressful, have  way to diffuse the energy. Keep working on your mindset, exercise and breath daily.

On arriving in Vancouver our plans ended, now we are settling in, there is a long list of items we need for the home, including a car. However, with each week we are feeling more and more settled, and by being sensitive to each of the team members needs, including lots of hugs and kisses, we as a family team are making progress.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Welcome 2023 (maybe a little late, but I will tell you why)!

Wow, what a way to start the year, packing, organising & sorting to relocate with my family to Canada and now we are here, getting settled in our new home.

At the end of the year, normally I would spend time planning, setting intentions, reflecting on the year just past, reviewing what worked, what didn't work and what I want to change for the new year.

I would spend time journaling, and setting my big goals and intentions for myself & my business.

However, at the end of 2022, with everything going on with the BIG move, I had little time for this reflection and planning. My whole focus was on the move making sure we were ready to fly out on the 11th January 2023.

In saying that though, I did take time to reflect on what WORDS I wanted to take with me as my focus in the new year. What three words I will use as my guiding light, my true north.

In today's podcast episode I will be sharing with you my 2023 THREE WORDS. Why I have chosen them, what they mean to me and ask you to take time to reflect on what three words you will chose for this year.

So let's go, let's keep the momentum of 2023 going, a year I believe will be one of change for many people.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

The third of the THREE numbers that you can change to impact your Profit is Operating Expenses.

Today I will be share with you my top three tips to decrease your Cost of Good Sold to positively impact your Profit & Loss.

My top three tips are:
1. Review expenses regularly
2. Cancel subscriptions
3. Shop around for better rates

Once again, if you focus on even one of these strategies over the coming three months, the impact on your Profitability will be high.

Take time this holiday period to strategies how you can implement even one of these strategies in your business.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

The second of the THREE numbers that you can change to impact your Profit is Cost of Goods Sold.

Today I will be share with you my top three tips to decrease your Cost of Good Sold to positively impact your Profit & Loss.

My top three tips are:
1. Buy in Bulk to receive discounts
2. Ask for better payment terms
3. Automation

Once again, if you focus on even one of these strategies over the coming three months, the impact on your Profitability will be high.

Take time this Christmas period to strategies how you can implement even one of these strategies in your business.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

The first of the THREE numbers that you can change to impact your Profit is Revenue or Sales.

Today I will be share with you my top three tips to increase your revenue to positively impact your Profit & Loss.

My top three tips are:
1. Increase your prices
2. Clear out your Work in Progress
3. Increase your average dollar spend per customer

If you focused on one of these strategies over the coming three months, the impact on your Profitability will be high.

Take time this Christmas period to strategies how you can implement even one of these strategies in your business.

Have you prepared your Profit Plan aka Forecast for 2023?

I am hosting a co-working session on 20th December to do just that.

At this session we will work together over three and a half hours to create your 2023 Profit Plan and create your strategy to impact these three key numbers to grow your business profit in 2023.

Sound like a good plan?

Click HERE to register for this special opportunity today.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Did you know that there are only THREE numbers on your Profit & Loss that impact Profit?

Today I will be sharing with you what these three numbers are, how they impact your Profit and why they are so important.

Over the next three weeks I will be deep diving into each of the three numbers and sharing my top tips to either increase revenue or decrease Cost of Goods Sold & Overheads.

Want a co-working session to create your 2023 Profit Plan and create a strategy to impact these three numbers?

Click this LINK to register for this special opportunity today.

https://www.profit2.cash/live-webinar/2023-profit-plan/register

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today is the first Friday in December and only 3 weeks to Christmas. This is a crazy busy time of year, customers can be demanding, staff may be more frazzled than normal and you may be feeling the overwhelm.

How can you survive the crazy Christmas period with ease & grace?

Here are my top 3 tips:

1. Learn the art of delegation
2. It's ok to say NO
3. Find time in your day for you

What are your favorite things to do at this time of year to stay sane, calm and focused? Share in the comments.

Want a co-working session to create your 2023 Profit Plan? Click this LINK to register for this special opportunity today.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today as I record this podcast, episode 57, it is only 1 month to Christmas. As Christmas is a busy time of year, with lots going on in both business & personal lives, I wanted to share some tips on how you can generate extra profit leading into Christmas.

1. Do a money leak audit & minimise unnecessary money leaks out of your business
2. Follow up previous clients / Customers & offer them an opportunity to work with you again
3. Follow up any outstanding quotes & obtain approval to do the work
4. Offer a pre Christmas special one that doesn't involve discounting
5. Create your 2023 Profit Plan

Take action on the top 1 strategy you believe will have the biggest impact on generating more profit in your business before Christmas and start the new year with cash in the bank.

Want a co-working session to create your 2023 Profit Plan? Click this LINK to register for this special opportunity today.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

One of the biggest mindset shifts for any business owner, is to start thinking like a CEO and get off the tools!

As you grow your business it comes to a point where you can no longer do everything yourself and you will need to set up systems & hire a team to help you grow.

At this point one of the biggest challenges is actually transforming your mindset from being a "technician" on the tools all day to becoming the business "CEO".

Listen in today as I deep dive into this topic.


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F*R*E*E* Tools: https://phoebedray.com/resources/

Are your goals destroying your dreams?

Another topic that dropped in for me this week on one of my morning walks. Lately I have been feeling a little discouraged that I am not achieving the goals I set myself.

This made me start to wonder, are my goals actually inspiring me or demotivating me?

We are taught to set BIG goals, once that scare us and inspire us to more, but what if these big goals are actually making us feel frozen like a deer in headlights and we don't end up taking any action.

Today I want to inspire you to reflect on this past year and how far you have come. To really celebrate all of your successes and progress towards your goals, even if you feel like you haven't achieved them.

When you do this you may realise that you have actually achieved more than you thought. You can also then reset your goals and make a plan that is achievable and enables you to be once again reinvigorated to take consistent action towards your goals.

I'd love to hear your thoughts, please send me an email.

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F*R*E*E* Tools: https://phoebedray.com/resources/

What if the price actually wasn't expensive?

What if the price was actually just right for the business to not only cover all of their costs, support their employees and return to the owner a profit & income that they deserved?

Often we look at prices and think they are expensive, or over the top. We view what other businesses in our industry are charging and can't believe their pricing...

But what if that business is actually charging the right price?

Pricing can be one of the most challenging aspects of business and along with it comes many emotions and fears.

But what if you knew exactly the profit you wanted to make and from that the prices you charged to ensure you can not only cover your business expenses, support your employees and their families, but also return to you the OWNER, the person who takes on all of the risk the profit you desire & deserve.

Do you need help with your pricing strategy?

YES??? Reach out today as I love helping business owners maximise their business and make the Profit they desire.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Do you?
Do you really, truly & deeply believe in your dreams?
It has been a hot minute since my last podcast episode, I hit episode 52 & STOPPED!!!
Why? Listen in today as I deep dive into why I believe I stopped & what I am going to do to change it.
This episode is real, it is raw and I am sharing my vulnerability with the world... EEEKKKKK.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Wow, wow, wow...

I did it.

Today is the 52nd episode of the Profit2Cash podcast. 👏👏👏

As a big celebration for reaching the 1 year milestone of recording, publishing and promoting my podcast, I invited the one and only Diane McKendrick to be my special guest interviewee.

Diane has been instrumental in my life.

Having met her 18months ago at a networking event where she was the beautiful, statues' powerful speaker on stage, to today where I am lucky to call her my friend, my mentor and my client.

Working with Diane and Those2Sisters over the past 18months has transformed my life, both professionally & personally.

Listen in as Diane shares how she creates powerful communities and transforms peoples lives so they too can create a positive ripple in the world.

Have you ever heard your little voice whisper in your ear, a dream, an idea and a hint to move towards your purpose?
Yes...

Then make sure you catch today's episode as Diane & I explore how you can tap into that little voice and have the courage to follow your dreams.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today I wanted to share a marketing & sales strategy that is often overlooked in business, and that is the power of Testimonials.

To have one of your clients share their experience of working with you and the results they have achieved from your partnership is one of the most powerful ways to market and sell your business.

Do you ask your clients for testimonials?

Do you ask for them regularly?

Do you have them on your website, on your social media and as part of all your communications with your customers and prospects?

If you don't then you are potentially missing out on not only one of the most cost effective marketing strategies, but also the most powerful.

Tune in to today's episode as I share a recent experience of just how powerful testimonials are for your business.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Running a small business often feels like you have to wear all of the hats.

From CEO, CFO, Marketing Manager, Sales executive, technician to the customer service & admin officer.

Sometimes things can get a little overwhelming and you don't know where to focus your time for the best & most optimal outcome.

However, often, we lean towards doing the things that we are best at and feel most comfortable doing. Often leaving the most important jobs, the ones that we may not enjoy, until we are too tired, can't be bothered and have run out of time.

For example, making sales call is not my most favorite part of my business. To be honest, right now though it is the most important part as I am still in the initial launch stage of the business.

So how do you know where to focus your time for the biggest impact in creating the success you desire?

Where is your time best spent at each stage of your business?

What do you need to start doing, stop doing, or do more of to have the best results?

This comes back once again to the current stage of business you are in, as discussed on the previous episode about the growth curve, depending on where you are at will depend on what area to focus on.

Listen in to today's episode as we deep dive into this topic and find out "Where should I be spending my time for greatest impact?"

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Business is won or lost between your two ears... but how do you keep a strong business mindset?

Listen in to today's episode as I share my top tips on how I personally maintain a strong mindset so that I can keep taking action and pick myself up after losing my Mojo.

1. Vision
2. Morning Routine
3. Work with Business Mentors
4. Inject fun into your day
5. Surround yourself with likeminded business owners
6. Attend networking events, retreats, business masterminds, personal development seminars

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Where are you in the "Business Growth Curve"?

A really interesting topic today as we deep dive into the "Business Growth Curve". The business growth curve highlights the different stages every  business owner goes through, from Launch to Exit/Decline.

As you listen in, reflect on where you are today, where you want to be & how far you have come.

What do you need to help you move to the next level you wish to move to?

Interested in watching a live webinar on the Growth Curve? Join my Facebook group, link below for a live webinar on this great topic.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

As you start to scale your  business and desire to grow it to the next level of success, understanding your Financial Reports becomes fundamental to your success.

Why?

Listen in today as I share the top 5 reports I believe are most important to understand and why they are a must for all CEOs to review every month as a minimum.

The top 5 reports are:

Profit & Loss
Balance Sheet
Cash Flow
Budget Variance Report
General Ledger

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Numbers are often scary for entrepreneurs, however I believe that numbers are important for anyone who is in business.

Why... well
1. They never lie
2. They can quickly highlight if there is an issue in any part of the business
3. You can use them to help you plan for your future success
4. They can help you make more informed decisions
5. They can help you to predict the outcome of your decisions and actions with more certainty
6. They can help take the emotion out of business and make better decisions with a clear head

Regardless of whether you are a female or male entrepreneur, a new business owner or a seasoned business owner, numbers can tell you so much and can help give confidence, peace of mind and some security in the roller coaster ride of business.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today I am sharing 7 different Business Growth Strategies that you must try!

Why?

Well you never know which one could be the secret sauce to catapult your business growth.

Here they are:
1. Increase Prices
2. Reengage clients or customers
3. Offer additional services or products to existing customers
4. Cold Call strategy
5. Networking
6. Being present on Social Media platforms
7. Building your referral network
8. Enter business awards

Which ones are you currently doing?

Which ones will you commit to start doing?

Share with me, I would love to know what works and what doesn't work for you.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Register for the August Meetup here: https://www.profit2.cash/courses/august-meetup

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today I want to share with you the top lessons I personally learnt from having high business debt.

In fact at times I felt like I was drowning in debt and didn't know if I was going to be able to start swimming or would sink.

So here are my top Lessons learnt, which one do you resonate with?
1. Even when you feel all is lost there is another solution
2. Have a good relationship with your bank
3. Ask for professional help from an advisor to get a different perspective on your situation
4. Focus on money making activities to grow your business
5. Have a very tight control on your expenses, don't let non essential expenses creep in.

Although this was probably one of the most stressful times in my life, the lessons I learnt and personal growth I had has been one of my greatest gifts.

If you need help with your business, please reach out, I would love to hear from you.

Register for the Masterclass "Plug the Money Leaks": https://www.profit2.cash/live-webinar/plug-the-money-leaks/register

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Stop doing this when pricing...

How do you feel when setting the prices for your products or services? Does it make you squirm?

Do you feel uncomfortable or worry what your prospects or customers will think?

Well don't worry if this is how you feel because you are definitely not alone. Pricing is one of the most challenging aspects of running your business, so today I wanted to share my top tips of what to STOP doing when setting your prices.

They are:
1. Pricing Based Solely on Undercutting Your Competition
2. Making pricing decisions based on your competitors
3. Guessing
4. Setting prices before understanding all costs of your business & being unclear on your profit goals
5. Thinking small
6. Just to win a job
7. Not understanding your customers

What is one key takeaway you have had from today's podcast? Please share with me as I would love to hear from you.

Special "Flick the Switch" taste tester: https://buy.stripe.com/bIY28PfUm826diw3ce

Register for the Masterclass "Plug the Money Leaks": https://www.profit2.cash/live-webinar/plug-the-money-leaks/register

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
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LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Financials 101

As a business owner I believe that it is very important to understand your financial reports and the information that they are revealing to you.

In today's podcast episode I do a deep dive into the 4 main reports that are the most important for you to understand, review regularly and analyse to ensure everything is in order.

The four reports are the:
1. Profit & Loss Statement
2. Balance Sheet
3. Cash Flow Report
4. General Ledger

Which report do you look at the most?

Is it the one I believe is the most important?

Listen in to find out.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

What the heck are Future Focused Financials and Why do I need them for my business???

Today I share the importance of planning for your business. Specifically mapping out your future financials & cashflows to assist you in understanding your business & gaining clarity on areas for improvement.

Set a meeting with yourself and business partners (if you have them) and take the time to plan your business financials.

Having future oriented financials assists your and your business success in the following 4 ways:
1. Make decisions with clarity
2. Understand if you need external financial support & plan for it
3. Plan your year ahead, including new services or products
4. Understand the impact a decrease in sales will have on the business

All planning for your business is important. The future focused financials flows into many other areas of your business, such as your marketing & sales strategy.

Take the time to do your planning, you definitely won't regret it.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

How much money is leaking out of your business?

Today I share a super simple strategy that can literally save you $1,000s in your business. Cash money that will drop to your bottom line.

By taking half an hour a month to review your expenses and asking yourself the following questions, you will be amazed at just how much money is actually leaking out of your business unnecessarily.

As you review your expenses, ask:
1. Is this expense 100% necessary for opening the doors of my business?
2. Is this expense making me money?
3. Is this expense saving me money?
4. Is this expense saving me time?

If you answer NO to any of these questions or you are not sure, then cancel the expense as soon as possible.

When I implemented this strategy in my business I saved over $60,000, and my one of my clients in the Profit2Cash program this year has saved over $35,000 and is aiming to save another $100,000 in the coming financial year!!

Amazing!

Imagine what you could do with an extra $100,000 in your business?

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Why enter Business Awards?

For today's episode I have the gorgeous Danielle Stearman as my guest!

Danielle is a multi award winning, Internationally recognised serial entrepreneur and owner of several Australian based businesses.

Danielle launched Roar Success in 2018 to support business owners in Australia and give a platform for networking, connection, growth and strategy development. In 2019 Roar Success held it's first Roar Australian Business Awards which focused on having entrants placed in front of Judges from across the world that had created successful careers in their respective industries.

On this episode, Danielle shares the importance of business awards for entrepreneurs and business owners.

Listen in to hear why Danielle started the Roar Success awards, the reality of owning & growing a business. The misconceptions of being successful in business and how she managed her business to survive a pandemic.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

To Connect with Danielle:
Facebook: https://www.facebook.com/roarsuccess
Instagram: https://www.instagram.com/roarsuccess/?hl=en
LinkedIn: https://www.linkedin.com/in/deestearman/
Website: https://roarsuccess.com/2022roarawards/

Now is the time to "sit down" and plan your BIG Goals for the financial year, 2023.

Without goals and a roadmap to achieve them, the likelihood of you creating the business and life you dream of is highly unlikely. The following are my top tips to  help you set your goals and give you the best chance at achieving them.

1. Become clear on what you want to achieve for 2023
2. Become clear on Why you want to achieve this goal
3. Create your plan to achieve it
4. Write down your goals, 3-5 years, 1 year & 90 day goals
5. Review your goals every day
6. Share your goals with your team
7. Set goals that are realistic & attainable, but are also motivating and a "Stretch"
8. Ensure your goals are clear & measurable
9. Create your Action plan to achieve the goals, the small incremental goals that will move you towards your ultimate goal
10. Celebrate your achievements

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/
F*R*E*E* Tools: https://phoebedray.com/resources/

Today's episode I share my own personal story of action that I am not taking in my business for the fear holding me back. What is the action...

Cold Calls!!!

Does anyone love cold calls? I am not sure, but to be honest they are stumping me.

Is there anything in your business or even life that you are not doing, that you know if you could just take the action the magic would happen.

Listen in as I share my personal journey to get over my fear and take the action I need & want to take to grow my business, maybe you can relate?

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
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LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

To Connect with Janeen:
Business name: Speech Perfect
Phone:: +61 413940117
Email: Janeen.vosper@speechperfect.com.au
Website: https://janeenvosper.com/
LinkedIn: https://www.linkedin.com/in/janeenvospersalesprofessionalpresentingconfidencecoach/
Facebook: https://www.facebook.com/speechperfect
Twitter: https://twitter.com/VosperJaneen
Instagram: https://www.instagram.com/
Book a Strategy Call: https://janeenvosperbookingschedule.as.me/schedule.php?appointmentType=8956184

End of Financial Year is sooo exciting.

Yes I am an accountant, however all biz owners should be getting excited.

Why you may ask??

Well listen in to today's podcast episode as I share why you should be super excited right now.

I share some great tips for how you can get prepared for year end, different  strategies to help you save time, save money and make more money.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
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LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

How do you make decisions?

In today's podcast I share with you a personal story of how I have recently stopped drinking alcohol and how this one decision has led me on a journey of healing and transformation.

I recently started to think about how I was actually making decisions in my life and the changes I am taking to start making more empowered decisions that are aligning me to my vision for my life.

How are you making decisions? Listen in to hear my personal take of decision making, I'd love to hear your thoughts.  

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

This week's podcast episode is another special interview edition.

Our special guest this week is Carlo Chincarini, known as the Kingmaker.

Carlo is an expert in human behavior, mindset, identity and a thought leader in the area of rebuilding your relationship to money in order to create abundance.

He is a successful entrepreneur having founded multiple companies. At 31, he is a global speaker and coach to elite athletes, business owners and multi-millionaires.

Carlo shares today how manifestation and quantum physics, related to your powerful mindset in creating your successful business venture.

His vision and approach to business has helped hundreds of clients over the years.

Tune in to this week's episode and learn from Carlo 'The Kingmaker'.


Let's connect online:
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Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
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Website: https://phoebedray.com/

To Connect with Carlo:
Facebook: https://www.facebook.com/carlochincarini
LinkedIn: https://www.linkedin.com/in/carlochincarini/
Instagram: https://www.instagram.com/thekingmakercoaching/
Website: https://www.thekingmaker.com.au/

This week's podcast is a special one! 🤩🤩🤩

It's my 2nd interview podcast! For this episode we have the amazing Julia Zielke! Julia is a master sales and mindset coach.

She is the Director of her business "Sales Inside Edge".

In today's episode Julia shares her path in becoming a successful sales coach and how she built her brand into multiple 6 figures within the first 12months of being in business.

So tune in! 😊😊😊

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

To connect with Julia:
Facebook: https://www.facebook.com/salesinsideedge
Insta: @salesinsideedge
Facebook group: https://www.facebook.com/groups/840454486840835

Do you have a morning routine?

I was recently at a conference and all of the presenters were coaches who had created very successful businesses.

At the conference they were sharing the strategies they had personally used to create their successful businesses.

One of the interesting questions that was asked, was did they each have a morning routine...

Guess what, they all had one.

Each presenter shared the different things they did each morning to set themselves up for success.

In today's podcast episode I am going to share my morning routine and how I believe it has helped me to create my own successful habits in all areas of my life & business.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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Website: https://phoebedray.com/

Today I am going to share my personal 6 steps that have helped me to create a business that has Passion, Purpose and Profit.

1. Passion & Purpose
2. Freedom Number
3. Income Strategy
4. Profit Plan
5. Review, reset & realign
6. Confidence

Combining your passion & purpose with solid business strategies enables you to create a successful business. A business that not only is financially rewarding but also personally rewarding.

Does your business both light you up & give you Financial Freedom?

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
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LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Today's podcast episode is a little different from those I have shared to-date.

It is a topic however that has a profound impact in my life and I felt called to share on this today.

The Power of Choice.

I truly believe that the Power of Choice has the greatest impact in our lives. The decisions we make, intentional or otherwise, have led us to where we are today.

My own choices have had a profound impact on my life, at the time some of them seemed like the worst decisions I could ever have made, however on reflection they led me to some of my greatest learnings and achievements.

Listen in today as I share my own story and some of the choices I have made that have impacted my life. I am sure you will find a golden nugget you can use in your own life too.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Want more Business Profit??? Of course you do!

Today I share the 7 levers to increase Biz Profit, these are:

1. Increase Average Price per item
2. Increase Average Spend per sale
3. Increase Average number of Transactions per customer
4. Increase number of leads to your business
5. Increase your conversion rate
6. Increase Gross Profit Margin
7. Decrease expenses

By focusing on just one lever each month the impact this can have on your business profitability is huge. Which lever will you focus on in April?

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

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LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Taking full responsibility means realising that for every experience you have in life, you recognise that your own actions & beliefs have created this outcome and reality. It means being accountable for your own actions and your part to play in any given situation. Rather than pointing your finger or blaming someone else, you take ownership of the situation. Once you are no longer the victim of the situation, and you understand that you have also played a part, you can start to formulate a plan to take action in changing the situation.

How can you take full responsibility?

Today I share a few different ideas of how you can start to take full responsibility and implement changes.

1. You recognise and speak up for the part you played in the situation and the resultant outcomes
2. You don't make excuses
3. You don't point fingers & blame others
4. You are open to review how your actions are contributing to a situation and willing to make changes, listen to others opinions & suggestions, and implement an action plan to change the situation or future situations

Is there anywhere in your business or life where you need to step up & take responsibility? Even where there can be consequences for speaking up, once you do take responsibility, changes can start to be made and you are no longer the victim, but can become the VICTOR.

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Improving my personal confidence and mindset was one of the BIGGEST game changers for my business success. When I started attending personal development courses and joined Toastmasters my confidence grew. With my renewed confidence I was able to more effectively lead my team, connect with prospects & new customers, create new service offerings and do all the things that were on the outside of my comfort zone where the magic happens.

That is why today's podcast episode topic is one of my favorite. Listen in today as I share 5 different strategies you can implement to boost your confidence and inturn grow your business.

The 5 strategies we will deep dive into today, includes:

1. Focus on your WHY
2. Constantly work on yourself - personal & professional development
3. Take Action - Ready Fire Aim
4. Focus on who you serve, not on yourself
5. Invest in a coach

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

This week's podcast episode is a special one!

This is my first ever podcast interview! For this episode we have the very talented Michelle Anderson as my special guest.

Michelle is the only certified KonMari Consultant on the Gold Coast and specializes in the art of decluttering and organising in the KonMari method.

So enjoy this episode as Michelle shares her passion for organising for a more essential way of living!

If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

Let's connect online:
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

To connect with Michelle:
Website: www.thetidyeffect.com.au
Facebook: facebook.com/thetidyeffect
Insta: instagram.com/thetidyeffect
Tidy Tech: www.thetidyeffect.com.au/tidytech

Want to know what the top 10 habits are of successful business owners are?

Listen in to today's podcast episode as I dive into these top habits, and some of them I am sure are not what you expect.

1. They ask for help when they need it
2. Money management is key
3. Constant knowledge growth
4. Get a good nights sleep
5. Make time to exercise
6. Take time each day to quiet the mind
7. Set big goals that push you to achieve
8. Build strong networks, your network equals your networth
9. Focus on your vision
10. Time management & strong routines for success

Come join me online. connect here:
Business Mastery Secrets: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Are things starting to slip through the cracks?

Are you finding yourself constantly answering staff questions & putting out fires?

Is the work not being completed to your standard or in a timely manner?

If you answered YES to any of the above questions, then today's podcast episode is for you. As it is time you start systemising your business. To start freeing yourself up so that you can focus on growing your business and the real WHY that you started it in the first place.

10 simple steps to start implementing systemisation in your business:

1. Fix the things that are constantly going wrong first
2. Create a step-by-step process as you do each job task and from this set up the systems
3. Brainstorm & improve your processes with your team or someone external to the business
4. Constantly train staff on how tasks are to be completed and tweak the systems as you go
5. Start to automate regular tasks to free up your time and your teams time
6. Capture & store your systems in an accessible place for everyone
7. Delegate the tasks to your team and have one person accountable for the success of the process
8. Constant training and development of staff
9. Constant improvement of the systems, 6monthly or annua reviews
10. Go on a holiday and test your systems

Come join me online. connect here:
Business Mastery Secrets: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/

Want to launch a business but the idea of creating your Business Plan scares you?

What if you could create a powerful business plan that all fits on One Page? A plan that you used every day in your business to keep you focused, to keep you moving towards your big goals and creating the business of your dreams?

Well, today in the podcast I share how you can create a powerful Business Plan on just One Page!

This plan allows you to bring everything together including:

* Your Vision;
* Your Core Values;
* Your BIG Goal;
* Your target market & brand promise
* Your 3 - 5 year goals, your 1 year goals and
* Your BIG 90 day rocks that keep you focused on what is most important to move you towards your vision over the next 90 days.

If you want a copy of the One Page Plan so you can create this powerful tool for your business, send me a DM and my team will get it to you.

Business Mastery Secrets: https://www.facebook.com/groups/bizmasterysecrets
Facebook: https://www.facebook.com/phoebo.greening
Instagram: https://www.instagram.com/phoebe_dray/
LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
Website: https://phoebedray.com/1