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Branding Love Letters

Branding Love Letters

By Pilgrimage Design

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.
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#12 - Kerrington's Heart, A Love Letter - Graphic Designer ⁠Danielle Meadows-Stinnett

Branding Love LettersMay 14, 2023

00:00
21:38
#12 - Kerrington's Heart, A Love Letter - Graphic Designer ⁠Danielle Meadows-Stinnett

#12 - Kerrington's Heart, A Love Letter - Graphic Designer ⁠Danielle Meadows-Stinnett

Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an early-career branding assignment that became a mission, a cause and a community.

Danielle's website: www.lexoctane.com

EPISODE TRANSCRIPT: www.pilgrimage.design/12-kerrington

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠www.pilgrimage.design⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠pilgrimagedesign.substack.com

May 14, 202321:38
#11 - AFM Safecoat, A Love Letter - Healthy Building Expert ⁠Andy Pace

#11 - AFM Safecoat, A Love Letter - Healthy Building Expert ⁠Andy Pace

AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small company called AFM that was ahead of the curve, pioneering non-toxic materials for healthier people and environments. And he has never looked back.

EPISODE TRANSCRIPT: www.pilgrimage.design/11-afm-safecoat

Andy's website: www.thegreendesigncenter.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠www.pilgrimage.design⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠pilgrimagedesign.substack.com

May 14, 202326:60
#10 - Franco Manca, A Love Letter - Media Producer ⁠Thomas Thorogood⁠

#10 - Franco Manca, A Love Letter - Media Producer ⁠Thomas Thorogood⁠

Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through their doors always feels like a homecoming.

EPISODE TRANSCRIPT: www.pilgrimage.design/10-franco-manca

Speak Life website: www.speaklife.org.uk

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Apr 14, 202324:02
#9 - Annie's, A Love Letter - Strategy Consultant ⁠Kathy Guzmán Galloway

#9 - Annie's, A Love Letter - Strategy Consultant ⁠Kathy Guzmán Galloway

Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese.

EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie

Kathy's LinkedIn: www.linkedin.com/in/kathygalloway

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Mar 14, 202324:27
#8 - J.Lo, A Love Letter - Future Of Work Expert Connie Steele⁠

#8 - J.Lo, A Love Letter - Future Of Work Expert Connie Steele⁠

Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, believes that J.Lo has lots to teach us about personal branding in the modern world. She unpacks how J.Lo's fundamental strength is her breadth, with a career-long refusal to be pigeonholed into one category.

EPISODE TRANSCRIPT: www.pilgrimage.design/8-jlo

Connie's website: www.conniewsteele.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Feb 14, 202323:18
#7 - Netflix, A Love Letter - Marketing CEO ⁠Usman Sheikh

#7 - Netflix, A Love Letter - Marketing CEO ⁠Usman Sheikh

Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD rental days of the early 2000s all the way up to the present. It's the company's boldness that compels him: a brand unafraid to step into the unknown, leading the way and disrupting the status quo. And, he believes, it all comes back to good storytelling.

EPISODE TRANSCRIPT: www.pilgrimage.design/7-netflix

Usman's website: www.webworxlabs.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Feb 14, 202322:55
#6 - Riverford, A Love Letter - Entrepreneur ⁠Chantal Gagnon

#6 - Riverford, A Love Letter - Entrepreneur ⁠Chantal Gagnon

Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on the veg' ever since she tasted her first Riverford produce in a London pub. According to her, vegetable delivery day is like Christmas, Riverford's visuals look pulled straight from the ground and customer service doesn't get better than the time she complained about some cucumbers. 

EPISODE TRANSCRIPT: www.pilgrimage.design/6-riverford

Chantal's website: www.socolo.co.uk

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Jan 14, 202325:55
#5 - Green Beaver, A Love Letter - Entrepreneur ⁠Cathy Nesbitt

#5 - Green Beaver, A Love Letter - Entrepreneur ⁠Cathy Nesbitt

Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business.

EPISODE TRANSCRIPT: www.pilgrimage.design/5-green-beaver

Cathy's worm website: www.cathyscomposters.com

Cathy's laughter yoga website: www.cathysclub.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Dec 14, 202221:17
#4 - TrustedHousesitters, A Love Letter - Travel Bloggers ⁠Aaron and Brianna Shade

#4 - TrustedHousesitters, A Love Letter - Travel Bloggers ⁠Aaron and Brianna Shade

TrustedHousesitters is an international pet sitting network and travel bloggers Aaron and Brianna Shade's favourite brand. Cats, cats and more cats. That's been the appeal of TrustedHousesitters for today's guests, who have used the platform to travel the world while not paying a thing for accommodation. I hear how this brand has enabled a lifestyle of global adventure, the feline way.

EPISODE TRANSCRIPT: www.pilgrimage.design/4-trustedhousesitters

Brianna and Aaron's website: www.bigtinyworld.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Nov 14, 202225:45
#3 - Ben & Jerry's, A Love Letter - Marketing Expert ⁠Alma Derricks

#3 - Ben & Jerry's, A Love Letter - Marketing Expert ⁠Alma Derricks

Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer she was sixteen. That's when Alma first tasted Ben & Jerry's (specifically, Cherry Garcia flavour) and became a lifelong fan. Alma explains that what started as a teenage crush has matured into a deep respect for a deliciously homespun brand that has stayed true to its beliefs, no matter what.

EPISODE TRANSCRIPT: www.pilgrimage.design/3-ben-jerry

Alma's website: www.rev.la

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Oct 14, 202227:12
#2 - Instant Pot, A Love Letter - Food Blogger ⁠Amy Lawrence⁠

#2 - Instant Pot, A Love Letter - Food Blogger ⁠Amy Lawrence⁠

Instant Pot is a range of Canadian multicookers and food blogger Amy Lawrence's favourite brand. Amy fondly remembers time in the kitchen with her grandmother, but always feared pressure cookers. It was a trip to India that started her journey with Instant Pot, which has revolutionised the way she cooks. Because, as Amy says, fast doesn't always mean unhealthy.

EPISODE TRANSCRIPT: www.pilgrimage.design/2-instant-pot

Amy's website: www.gourmetdoneskinny.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Sep 14, 202221:06
#1 - Chanel, A Love Letter - Writer ⁠Ruth Yunker⁠

#1 - Chanel, A Love Letter - Writer ⁠Ruth Yunker⁠

Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthday and has never looked back. In the following years, it has been the striking life of Gabrielle 'Coco' Chanel and the enduring elegance of the brand that has kept her interested. And, as we discover, it all goes back to Ruth's mother.

EPISODE TRANSCRIPT: www.pilgrimage.design/1-chanel

Ruth's website: www.ruthyunker.com

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Sep 14, 202225:36
Introducing... Branding Love Letters

Introducing... Branding Love Letters

What is this podcast?

Candid conversations about brands, exploring the emotions they evoke and the journeys they take us on. In each episode, released on the fourteenth of the month, a guest picks their favourite brand. Sam Thorogood (graphic designer, founder of Pilgrimage Design and your host) then invites them to unpack why it means so much, leading to surprisingly personal stories. Spanning multinational tech companies and local coffee shops, this fun and relaxed podcast is a celebration of the branding that informs, impacts and inspires us.

Podcast artwork created with the help of Canva AI

AI policy: www.pilgrimage.design/ai-policy

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

www.pilgrimage.design

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

pilgrimagedesign.substack.com

Jun 18, 202200:39