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Branding Love Letters

Branding Love Letters

By Pilgrimage Design

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
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"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast

Branding Love LettersNov 14, 2023

00:00
24:27
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast

"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast

The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin.

EPISODE TRANSCRIPT: www.pilgrimage.design/18-bbc

Steve's website: www.stevefolland.com

Being Freelance podcast: www.beingfreelance.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Nov 14, 202324:27
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist

"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist

IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swedish) journey into the wonderful everyday.

EPISODE TRANSCRIPT: www.pilgrimage.design/17-ikea

Anneli's website: www.annelihansson.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

Oct 14, 202327:06
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist

"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist

Harvard is an American university and visual strategist Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing.

EPISODE TRANSCRIPT: www.pilgrimage.design/16-harvard

Tosin's website: www.oluwatosin.net

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠⁠⁠pilgrimagedesign.substack.com

Sep 14, 202322:40
My Freelancing Journey And The Story Behind This Podcast

My Freelancing Journey And The Story Behind This Podcast

How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the windy weather). Welcome along!

EPISODE TRANSCRIPT: www.pilgrimage.design/15-freelancing

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠⁠www.pilgrimage.design⁠⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠⁠pilgrimagedesign.substack.com

Aug 14, 202319:39
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer

"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer

Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed.

EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway

Emma's website: www.littlefoxdesign.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠⁠www.pilgrimage.design⁠⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠⁠pilgrimagedesign.substack.com

Jul 14, 202326:03
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer

"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer

Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of tranquility and a constant in a constantly-changing world.

EPISODE TRANSCRIPT: www.pilgrimage.design/13-starbucks

Just Wisdom's music: www.bio.to/justwisdom_

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠www.pilgrimage.design⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠pilgrimagedesign.substack.com

Jun 14, 202325:04
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer

"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer

Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an early-career branding assignment that became a mission, a cause and a community.

Danielle's website: www.lexoctane.com

EPISODE TRANSCRIPT: www.pilgrimage.design/12-kerrington

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠www.pilgrimage.design⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠pilgrimagedesign.substack.com

May 14, 202321:38
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert

"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert

AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small company called AFM that was ahead of the curve, pioneering non-toxic materials for healthier people and environments. And he has never looked back.

EPISODE TRANSCRIPT: www.pilgrimage.design/11-afm-safecoat

Andy's website: www.thegreendesigncenter.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠⁠www.pilgrimage.design⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠⁠pilgrimagedesign.substack.com

May 14, 202326:60
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer

"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer

Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through their doors always feels like a homecoming.

EPISODE TRANSCRIPT: www.pilgrimage.design/10-franco-manca

Speak Life website: www.speaklife.org.uk

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Apr 14, 202324:02
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant

"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant

Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese.

EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie

Kathy's LinkedIn: www.linkedin.com/in/kathygalloway

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Mar 14, 202324:27
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert

"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert

Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, believes that J.Lo has lots to teach us about personal branding in the modern world. She unpacks how J.Lo's fundamental strength is her breadth, with a career-long refusal to be pigeonholed into one category.

EPISODE TRANSCRIPT: www.pilgrimage.design/8-jlo

Connie's website: www.conniewsteele.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Feb 14, 202323:18
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO

"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO

Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD rental days of the early 2000s all the way up to the present. It's the company's boldness that compels him: a brand unafraid to step into the unknown, leading the way and disrupting the status quo. And, he believes, it all comes back to good storytelling.

EPISODE TRANSCRIPT: www.pilgrimage.design/7-netflix

Usman's website: www.webworxlabs.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Feb 14, 202322:55
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur

"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur

Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on the veg' ever since she tasted her first Riverford produce in a London pub. According to her, vegetable delivery day is like Christmas, Riverford's visuals look pulled straight from the ground and customer service doesn't get better than the time she complained about some cucumbers. 

EPISODE TRANSCRIPT: www.pilgrimage.design/6-riverford

Chantal's website: www.socolo.co.uk

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Jan 14, 202325:55
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur

"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur

Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business.

EPISODE TRANSCRIPT: www.pilgrimage.design/5-green-beaver

Cathy's worm website: www.cathyscomposters.com

Cathy's laughter yoga website: www.cathysclub.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Dec 14, 202221:17
"TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers

"TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers

TrustedHousesitters is an international pet sitting network and travel bloggers Aaron and Brianna Shade's favourite brand. Cats, cats and more cats. That's been the appeal of TrustedHousesitters for today's guests, who have used the platform to travel the world while not paying a thing for accommodation. I hear how this brand has enabled a lifestyle of global adventure, the feline way.

EPISODE TRANSCRIPT: www.pilgrimage.design/4-trustedhousesitters

Brianna and Aaron's website: www.bigtinyworld.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Nov 14, 202225:45
"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert

"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert

Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer she was sixteen. That's when Alma first tasted Ben & Jerry's (specifically, Cherry Garcia flavour) and became a lifelong fan. Alma explains that what started as a teenage crush has matured into a deep respect for a deliciously homespun brand that has stayed true to its beliefs, no matter what.

EPISODE TRANSCRIPT: www.pilgrimage.design/3-ben-jerry

Alma's website: www.rev.la

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Oct 14, 202227:12
"Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger

"Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger

Instant Pot is a range of Canadian multicookers and food blogger Amy Lawrence's favourite brand. Amy fondly remembers time in the kitchen with her grandmother, but always feared pressure cookers. It was a trip to India that started her journey with Instant Pot, which has revolutionised the way she cooks. Because, as Amy says, fast doesn't always mean unhealthy.

EPISODE TRANSCRIPT: www.pilgrimage.design/2-instant-pot

Amy's website: www.gourmetdoneskinny.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Sep 14, 202221:06
"Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer

"Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer

Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthday and has never looked back. In the following years, it has been the striking life of Gabrielle 'Coco' Chanel and the enduring elegance of the brand that has kept her interested. And, as we discover, it all goes back to Ruth's mother.

EPISODE TRANSCRIPT: www.pilgrimage.design/1-chanel

Ruth's website: www.ruthyunker.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com

Sep 14, 202225:36
Introducing... Branding Love Letters

Introducing... Branding Love Letters

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I’m here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I’m Sam, a graphic designer at Pilgrimage Design and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. Whether you’re a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: www.pilgrimage.design/ai-policy

Who am I?

I’m Sam Thorogood: a bilingual (English/French) graphic designer on a mission to empower and equip. 

Nothing brings me more joy than encouraging, empowering and equipping those around me. It’s why I love graphic design. Each day, I have the privilege of collaboratively creating visual solutions. Enter Pilgrimage Design.

www.pilgrimage.design

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

pilgrimagedesign.substack.com

Jun 18, 202200:39