Pin To Top
By Ann Kristine Penaredondo
Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends.
Let Pin To Top provide you with Facebook Marketing basics, strategies, and tactics - plus excellent business ideas every now and then - to help you maximize your Facebook presence less the overwhelm.
Pin To TopOct 25, 2020
PTT 62: Facebook Marketing Series - Trending or Breaking News
Trending or Breaking News is shareable news. Trending or breaking news can be helpful in letting your customer stay up-to-date. It allows you to become an authority and at the same time, you can also create conversations.
Are you sure you are using them to inform your audience? Learn more how you can leverage trending or breaking news in this episode.
PTT 61: Facebook Marketing Series - Visual Ideas That Will Increase Your Social Media Engagement
Did you know that you can increase social engagement with your visuals?
Tweets with images can give you 3x more engagement. A LinkedIn post with an image can give you 98% more comments. A Facebook post with an image generates 2x more engagement.
Truth be told, images can help you make your customers stop and check your post.
In this episode, I discussed the visual ideas that will increase your social media engagement. These visuals ideas came from Marcus Ho, Brew Interactive Managing Director and Pin To Top guest. He shared the visuals ideas in Social Media Examiner.
PTT 60: Facebook Marketing Series - How to Create Content for Facebook
If you are creating content that nobody reads it then there’s no use of writing.
But how do you create content? The best way is to figure how a content goes viral.
Check out the mentioned book in this episode.
Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination.
PTT 59: Facebook Ecosystem: What You Need to Know about the Facebook Family
To say that Facebook doesn't want you to leave the platform is an understatement. And you can not blame it. Facebook's ecosystem allows you to do almost everything without leaving its family of apps.
According to Stefano Maggi, in his Medium article in 2018, "Now, the design of Instagram, WhatsApp, Messenger and Facebook itself encourage more specific types of behavior depending on which one people are using."
Let's get to know Facebook's ecosystem and how it can help your business.
Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination.
PTT 58: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk 2
In the second part of Pin To Top Podcast’s interview with Jeff J Hunter, he shares his thoughts on getting started on becoming a thought leader.
We also checked out his TikTok video that went viral in September 2020 - and how this would affect his business.
PTT 57: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk
Jeff J Hunter is known as the King of Outsourcing, a title that he did expect to have.
In this two-part episode, Jeff provides his insights on personal branding and how to do it right at this age. Jeff is a Savage Marketer who has numerous guesting on TV, radio, and podcasts (including this show!) so you better take down notes.
And did I mention that he currently has 2.5 million TikTok followers?
PTT 56: Standing on the Shoulders of the Giants: People That I Follow for Marketing and Life Kicks
We're taking a break from Facebook Marketing strategies and tactics for your business to give way to a list of mentors.
Who do you follow for marketing and life lessons? I shared my list in the podcast episode.
Share your mentor's list with me! Go to https://anchor.fm/pin-to-top and click "Message".
PTT 55: Facebook Features You Might Be Missing Out
Are you sure you are using Facebook’s features for your business? If not, this episode is for you.
From See Firsts to Legacy Contact, you are going to discover how these Facebook features can help you with your Facebook marketing for your business.
PTT 54: Before You Start with Facebook Marketing Series - Social Media Calendar
Do you prefer posting your content daily, or would you like to schedule posts in advance? Is there a better way to do the latter?
Discover how having a social media calendar can help you plan and strategize your content. You will also learn how to create an effective social media calendar for your business.
PTT 53: Before You Start with Facebook Marketing Series - Facebook Page Elements
Have you heard about an “optimized” Facebook Page? What does it mean? Do you think you know the essentials for a successful Facebook Page for your business?
I'll help you break down the essential elements of a Facebook Page so you could optimize them well.
PTT 52: Here's How to Put Together Your Online and Offline Marketing Strategies
Are your offline and online marketing strategies integrated? Or do they stand alone, or worse, are somehow pitted against each other?
Did you know that having an integrated marketing strategy helps you convey your message more effectively through multiple channels?
It’s time to talk about Social Media Integration Strategy for your business.
PTT 51: What Do You Want Facebook To Do For You?
Are you achieving your target goals for your business on Facebook?
If your answer is No, let me clarify that it’s not Facebook’s problem. It’s yours.
Let’s talk about key performance indicators that you need to be clear about before you start with Facebook marketing.
PTT 50: Facebook's Holiday Planner 2020 - How to Leverage Holidays on Facebook
We’re in a pandemic, but one thing’s for sure: the holidays are coming!
Yes, the Bed months are around the corner. If you are in the Philippines, you know that Jose Mari Chan’s song is just waiting to play.
Today, more than ever, businesses need efficient strategies to meet people where they are and the ability to measure if these strategies are working.
This season, ensure your business is positioned to connect with your customer, wherever they are.
Facebook has prepared a fourth-quarter holiday plan for 2020 for you, entrepreneurs and experts. I discussed the important points of the plan for you.
What are your marketing plans for the coming holidays? How will you ensure the safety of your employees as you produce and deliver your product? How will you use Facebook to help you with your campaigns?
Get the full details on this link: https://www.facebook.com/business/insights/tools/holiday-season
PTT 49: Follow Your Heart - Why You Need to Have a Brand Persona
In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona.
Here's a hint: Brand Persona is NOT a customer avatar.
Discover:
How is Brand Persona used? Reasons to choose you over your competitor Elements of a Brand Persona Creating Your Brand Persona Why you need to establish your brand persona FIRST before anything else.PTT 48: The Story of a Pin - Pin To Top's Podcast Journey
I am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?"
What I want to tell you in this episode are:
1. Creating this show was never easy; it's not that the heaven's opened and boom, the show is out.
2. Everyone starts small. So is my show.
The Story of a Pin was first shared with ValuePod Productions' Podcast Bootcamp 2020 participants.
Happy listening!
PTT 47: Perfect Combination - Why You Need to Identify Your Ideal Customer
Before you start anything on Facebook Marketing , you need an audience.
In the first Before You Start with Facebook Marketing Series, you will learn about Customer Avatar.
Discover:
What is Customer Avatar? Why is Customer Avatar important? Why use Avatar? Multiple Customer Avatars Ann’s experience in creating a Customer Avatar for a brand How do we create the Customer Avatar? Customer Avatar Template What’s in it for you?PTT 46: July 2020 is Facebook Ads Boycott Month! Should You Worry?
Adidas, Starbucks, Verizon, Pepsi.
Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platform isn't Facebook.
Big companies have started the Facebook ads boycott, a move aimed to make the biggest platform in the world consider their policies against racism and violence. Some experts say this would hurt Facebook's income, while others say otherwise.
But what about you? Should you worry about this boycott?
References:
Facebook ad boycott: Why big brands 'hit pause on hate'
Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns
PTT 45: Ann Kristine's Social Media Book List
Books! Who loves books? I love books!
If you are looking for a list of book recommendations for social media, this episode is for you.
I am sharing with you my top ten social media books list. Go and get them on your favorite book store.
Let me know which social media book have you read that deserves to be on our social media book list!
Check out the recommended social media books here: (not affiliated links)
Made to Stick by Chip and Dan Heath
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Crushing It! by Gary Vaynerchuk
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
PTT 44: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion
“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?”
That is one of the questions I asked Mommy N (or Myrna Natividad) on this second part of my interview with her.
Why? Because it seems that Filipino small and medium business owners still do not embrace putting their business online. I might have the wrong notions, so I asked the best person.
Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.
PTT 43: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion
In times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Natividad, Grow Your Business Pinoy! author and mentor to small and medium business owners.
As a retired businesswoman, she has four decades of business experience under her belt. Her hands-on experience in managing businesses made her a credible mentor to small and medium business owners.
Listen to Mommy N’s advice to business owners, especially on how to take care of your biggest business’ asset.
Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.
PTT 42: Be Like Mark Cuban and John Krasinki
What does Mark Cuban and John Krasinki have in common? They leverage user-generated content.
Find out more in this episode.
PTT 41: Putting Marketing On Hold in the Time of COVID-19
I share with you the email that I sent to one of my clients when the client decided to put on hold their social media marketing at the time of the pandemic.
How are you marketing your business during these challenging times?
References mentioned in this episode are here:
PTT 40: Perry Belcher on Pandemic: Pivot, Don’t Pause Part 2
In the second part of the interview, Perry Belcher generously shared:
Giving premiums during a pandemic? How should virtual professionals market their business? Three surprise questionsMUST-LISTENS:
When it comes to creating businesses, Perry is almost never his own customer. Should you build a business out of your passion right away? Your biggest advantage when going for a new market or industryPTT 39: Perry Belcher on Pandemic: Pivot, Don’t Pause Part 1
Yes, you read that right. Perry Belcher, investor, direct response marketing specialist, and co-founder of Digital Marketer.com, is my third podcast guest.
I needed to talk to someone who understands what the business owners are going through these tough times. You’ll never know how excited (and nervous) I was when he agreed to do this interview.
Here are the topics you need to listen to in this episode:
Why he’s busier now than in the last five years, How to pivot, don’t pause during the challenging times (like right now) Taking mental notes: Remembered you during the downtimes Handling some of his businesses that were affected by COVID-19 The best characteristics that Perry is looking for his great team member How he keeps updated with business trendsPTT 38: What Digital Light Switches Can Teach You About Putting Your Business Online
If a light switch can go digital, why couldn't your business?
The pandemic has taught you a hard lesson. Better not take the lesson for granted.
Or just like a light switch, get turned off.
PTT 37: How's Your Lockdown Life?
Here's a summary of my lockdown life as a virtual professional in the Philippines, serving clients as a social media manager and a mentor to aspiring virtual professionals.
How's your business doing during these challenging times?
PTT 36: What To Do When You Couldn't Get Clients
What do you do when you put up a business and there are no clients coming in?
You cry first. Done? Good. Then you get back up and listen to this episode.
PTT 35: Postcard from Hawaii - What This Seemingly Old Thing Can Teach You Marketing
I love postcards! But I never expected that old things, such as postcards, could still give you and I marketing lessons.
PTT 34: You Are The Five People You Surround Yourself With
The old sage, "You are the five people you surround yourself with" is true, most especially in entrepreneurship. I re-learned the old sage's lesson again through a story that I share with you in this episode.
PTT 33: Halloween Stories Webinar Lessons
On October 30, 2019, I took a test: I created a webinar for social media managers and business owners or entrepreneurs, whose Facebook Pages got banned or disappeared like a ghost. In this episode, I share with you the lessons that I learned from my test webinar.
PTT 32: A Pizza Driver Story on Testing
There is a marketing lesson in pizzas. I commended the pizza driver for what he did that most marketers fail to do - testing.
PTT 31: These Concepts Made My Head Ache
Entrepreneurs and Business Owners: This is my let's-sit-down-and-really-talk-about-the-truth episode for you.
PTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 2
This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.
As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?
You, as an 8-to-5 employee, go home to your families daily kasi your home is your haven. Ang bahay ninyo ang inyong sacred space. Paano kapag sa loob ng isang buwan, makikihati sa inyong sacred space ang inyong trabaho?
Kaya I am happy and honored that our guests tonight said YES to my invitation for this broadcast. Sila ang pwedeng makatulong sa inyo kung paano mag-work from home without sacrificing the sacredness of home.
GUESTS (in alphabetical order):
1. Ginger Arboleda - Mommy Ginger, CEO of Manila Workshops, COO of Taxumo
2. Shawi Cortez - Founder, Forest School Philippines
3. JP Espino - The Digital Architect
4. Jomar Hilario - Philippines’ Online Marketing Guru, Author of Virtual Careers
5. Nins Mendoza - Facebook Advertising Expert, New Smart Marketing Owner
6. Noemi Mora - Virtual Professional, Homeschooler
7. Fred Mosquida - Email Marketer and Contributor at Marketing in Asia and Thrive Global
8. Niño and Yuan Natividad - Social Media Marketing Consultants and Salespreneur Champion Makers
9. Nath Reyes - Tatak Funchum YouTuber, Video Essentials Founder
Moderator: Ann Kristine A. Peñaredondo
Broadcast Director: Niño Natividad
PTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 1
This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.
As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?
You, as an 8-to-5 employee, go home to your families daily kasi your home is your haven. Ang bahay ninyo ang inyong sacred space. Paano kapag sa loob ng isang buwan, makikihati sa inyong sacred space ang inyong trabaho?
Kaya I am happy and honored that our guests tonight said YES to my invitation for this broadcast. Sila ang pwedeng makatulong sa inyo kung paano mag-work from home without sacrificing the sacredness of home.
GUESTS (in alphabetical order):
1. Ginger Arboleda - Mommy Ginger, CEO of Manila Workshops, COO of Taxumo
2. Shawi Cortez - Founder, Forest School Philippines
3. JP Espino - The Digital Architect
4. Jomar Hilario - Philippines’ Online Marketing Guru, Author of Virtual Careers
5. Nins Mendoza - Facebook Advertising Expert, New Smart Marketing Owner
6. Noemi Mora - Virtual Professional, Homeschooler
7. Fred Mosquida - Email Marketer and Contributor at Marketing in Asia and Thrive Global
8. Niño and Yuan Natividad - Social Media Marketing Consultants and Salespreneur Champion Makers
9. Nath Reyes - Tatak Funchum YouTuber, Video Essentials Founder
Moderator: Ann Kristine A. Peñaredondo
Director: Niño Natividad
PTT 30: When Your Team Doesn't Believe in Social Media
Went on a job board to pitch my Facebook Marketing services to potential clients. I saw a very interesting online gig opportunity, I had to tell the potential client the truth.
PTT 29: Marcus Ho on Serendipity, Entrepreneurship, and Marketing - Part 2
“When should a business owner hire a digital marketing agency and when should he get a virtual assistant?”
A fuzzy line of difference. But Marcus Ho of Brew Interactive was able to break down the when’s and the how’s.
Listen to the second part of my interview with Marcus Ho.
PTT 28: Marcus Ho on Serendipity, Entrepreneurship, and Marketing
"Everything in my life is almost serendipity."
That's what Marcus Ho, Managing Director of Brew Interactive, said of his journey to entrepreneurship.
Marcus is one of my long-term clients. To think and say that I have learned a lot from him already is a mistake. This guy still makes me think, "Why didn't I thought of that?"
After leaving the two-year mandatory military service (a must in Singapore), Marcus realized he didn't want to become an employee. He wanted to make an impact - his way.
Find out how Marcus found his way to entrepreneurship, marketing, and building a digital marketing agency that has helped big names in various industries around Asia and the world.
PTT 27: What Teens Wish Their Parents Understood About Technology - SISC - January 20, 2020
I found the audience that's going to make me scared: PARENTS. Only because I am not yet a parent.
What an honor to go back to Southville International School and Colleges (I worked and finished my Education Units there) and serve its parents. I discussed the research that I conducted to their students in time for their AI-ICT, Math, and Science Technology Week.
PTT 26: Entrepreneurs and Freelancers Forum 2020 Post-Interview - 11 January 2020
I was ushered to the Entrepreneurs and Freelancers Forum 2020 Speaker’s Lounge for a post-talk one-on-one interview with Ms. Manila Workshops and Mommy Ginger herself, Ginger Arboleda.
I wanted to pinch myself if that was real but I had no time. #MyOscarsMoment
Here’s the post-interview from Taxumo Facebook Page.
Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event!
PTT 25: Entrepreneurs and Freelancers Forum 2020 - 11 January 2020
My first speaking gig for 2020! I’m excited to share with you my Entrepreneurs and Freelancers Forum 2020 talk on “Are You Tapping the Right Target Market for Your Business?”
Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event!
PTT 24: A Lesson on Facebook Pixels
Sharing with you the Facebook Live I did months ago on Facebook Pixels on the websites of Philippines’ top broadsheets.
As you may remember, I was featured at The Manila Times in August 2019. When I checked the article online, I realized that there is no Facebook Pixel around the article.
You’ll never know when you’d get to use the pixels!
To know more about Facebook Pixels, check this link.
PTT 23: Marketing Lesson from the Oscars
Golden Globe. Screen Actors Guild. BAFTA. OSCAR.
These awards, along with the others, are given to the movies and the actors who deserve it.
Well, there's more to the awards, red carpet drama, and speeches, than meet the eye.
You will never look at awards season the same way again after listening to this episode.
I am sharing with you a marketing lesson I gave during a Success Squad assemble.
PTT 22: Tom Hiddleston and My 2019
I thought of sharing with you what I thought of my 2019. And no, it's not about me thinking of Tom Hiddleston the whole year.
PTT 21: Jomar Hilario on Online Marketing, Virtual Careers, and Business - Part 2
“Jomar, what’s your advice for business owners so they would understand how social media would help their business?”
That’s one of the questions that I asked Philippines’ Internet Marketing Guru, Jomar Hilario, in part two of my interview.
You also have to find out how he keeps tab of market and technology conditions.
Find out more about Jomar at https://virtualcareersbook.com/
PTT 20: Jomar Hilario on Online Marketing, Virtual Careers, and Business
I met Jomar Hilario in 2009 in an Internet Marketing Workshop in Cubao, Quezon City, Philippines. I attended his seminar to know how to earn a side income from the Internet. Little I know that meeting my mentor in that seminar will turn my life 360 degrees.
In part one of the interview, Jomar shares how he started his encounter with online marketing, and how he forced himself to be a speaker in an event (!) Listen also to his insights on business owners leveraging online marketing.
Find out more about Jomar at https://virtualcareersbook.com/
PTT 19: What Business Owners Could Learn From Fandango
Fandango is a pre-selling ticket company that allows your to book tickets in advance. But it goes beyond that. Business owners should take note of what Fandango has done.
PTT 18: Why Fans Find Marvel Studios, Well, Marvellous
Marvel Studios is marvellous in keeping and maintaining relationships. Find out why in this episode.
PTT 17: Compelling content means…
What does it mean when someone says "compelling content"?
PTT 16: How To Hop On The Bandwagon Of Relevant News And Topics
Unlike editorial calendar, a breaking news, developing news, or relevant news couldn’t be planned. But you could leverage them for your business' Facebook Page, too, if done properly.
PTT 15: Do You Use An Editorial Calendar For Your Facebook Content? - Two
Let me explain further why you need to have an editorial calendar for your Facebook content.
PTT 14: Do You Use An Editorial Calendar For Your Facebook Content?
Do you use an editorial calendar for your Facebook content? I am a believer and user of the editorial calendar. Some aren't.
Here's why you should create an editorial calendar for your Facebook content.
PTT 13: Email Marketing Sequences Should Not Be Like Boomerang
Your email marketing strategy should include having funnels so that every customer would have a new set of information or value to receive from you.
PTT 12: How Facebook Insights and Analytics Can Help Your Business
If your Facebook Page has at least 100 Likes, you would be able to access Facebook Insights.
On the other hand, Facebook Audience Insights (available on your Business account) is where you get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more.
These will help you get to you know your fans and potential audiences more.
PTT 11: Social Media Wants You To Do The Basics - With A Bit Of Logic
Here are seven obvious ways you can optimize your social media profile - Facebook and LinkedIn examples provided.
PTT 10: The Truth About Email Marketing
In the world of social, email shouldn’t be taken for granted. Email marketing one of the ways where entrepreneurs and experts get to talk to their customers about their product or service.
Find out more how email marketing can also help you generate leads and sales for your business in this episode.
PTT 9: Nobody Talks About Reputation - Two
Here is how you can set up your reputation management for social media. It's not really complicated; even a small business owner could do this right after listening to the episode.
PTT 8: Reputation Management 101
Social media is the closest thing to you and your customers. What do you do to keep the ties?
PTT 7: Which Social Media Platform Should I Use?
My clients - and other business owners - ask me this. I got two rules.
PTT 6: All About Avatars
Do you know one of the most important things you should have on your marketing arsenal?
PTT 5: If Social Media is Dead...
You've heard it say: Social media is dead. But is it?
PTT 4: Why You Should Consider Facebook Marketing
Let's answer your question, “Should my business be on Facebook?”
PTT 3: Facebook Forecast 2019
Let’s see if the digital world is going to be a little bit kinder to Facebook this year. Plus the three words that you need for Facebook marketing for 2019.
PTT 2: Facebook: One Year After Its Death
How I met Facebook before it dies - or so we think.
PTT 1: Hello, Podcast, My Old Friend.
As a Facebook Marketing Strategist, I know that Entrepreneurs and Experts could easily find their audience, get quality leads, and increase sales through Facebook.
Yet here’s what I observed: Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends.
So I thought, I know Facebook marketing - I’ve been doing this since 2013 - and I want Entrepreneurs and Experts get over the fear of anxiety, stress and overwhelm over putting their business out there via Facebook. That’s why Pin To Top is born!
Pin To Top - Trailer
If you got a critical Facebook post that you need your followers to know, be aware of, or do something, what do you do?
You click "pin to top."
That inconspicuous Facebook (and Twitter) feature is all you need to make a post stand out above the rest.
That's precisely what Pin To Top podcast is all about.
Pin To Top is your go-to podcast for Facebook marketing (plus marketing and life lessons in general). Whether you are an entrepreneur or an expert (coach, author, guru, influencer), you'd get actionable Facebook marketing tips and advice on this show.
Facebook Marketing Strategist, Published Author, and Success Squad Co-Founder Ann Kristine Penaredondo hosts Pin To Top.
Pin your way to top starting March 2019.