Taking Flight: GTM Experiments From Today's Top Leaders
Taking Flight: GTM Experiments From Today's Top LeadersNov 01, 2023
Balancing Creativity & Analytics with Checkr's Prachi Gore
In this episode, host Erik Kostelnik sits down with Checkr's CMO Prachi Gore. Before Checkr, Prachi ran marketing at SmartRecruiters and Demand Gen at Service Source.
Prachi talks about her engineering roots that led her to be a better marketer and how a PLG experiment at Checkr led to a major scalable revenue channel that drives tremendous value to shareholders.
As they chat, Erik and Prachi are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gourmet out of Irvine, California.
The Key to Quick Wins with ZoomInfo's Bryan Law
Creating quick wins boils down to how resourceful you are. In this episode, host Erik Kostelnik sits down with Bryan Law, CMO of ZoomInfo who illustrates how scrappy you need to be to secure early victories when joining a new organization.
Bryan has quite the resume, spanning roles at Google, Rackspace, and Tableau before joining ZoomInfo. Bryan's career was built on being curious and taking risks.
As they chat, Erik and Bryan are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by In Good Taste Wines.
How Slack Used Customer Proof to Evangelize and Drive Revenue with Harsh Jawharkar
On this episode of Taking Flight, host Erik Kostelnik has the pleasure of diving into the creative mind of product and marketing legend, Harsh Jawharkar.
Harsh has one of the most successful careers in go-to-market; heading global product and partner marketing at Zendesk, leading marketing at Slack, switching to B2C and overseeing marketing and partnerships at Narvar, and finally running marketing at Atlassian.
As a first-generation immigrant, Harsh talks about how he started in engineering and then transitioned into B2B product and marketing. He also shares some experiments and processes he used to live the American dream.
As they chat, Erik and Harsh are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gifts.
#1 Metric to Prevent Churn with Seth Shaw
In Taking Flight's maiden voyage, Postal CEO and Founder Erik Kostelnik had the pleasure of talking shop with legendary CEO, Seth Shaw. Seth's been responsible for creating billions of dollars of value to shareholders over his career including taking LogMeIn public as their CRO, growing Wrike to over a billion dollars in value, and running the PLG motions as CRO at category leaders Invision and Airtable.
In this episode, Seth shares how he approaches a new role, the most important metrics in SaaS, and several tactics and experiments he's ran over the course of his career.
As they chat, they are tasting items from featured flights sponsored by Postal marketplace vendors. This episode is sponsored by Rod & Hammers Slo Stills
To learn more about Postal, visit Postal.com.