The PPC Burrito Podcast

ChatGPT & Midjourney are here to stay, but how do they work, and how can you integrate them into your own marketing efforts? On this episode, we're sharing everything we've learned so far, as well as tips and tricks to get the most from these exciting new tools.

The PPC Burrito is back! On this episode Becky, Jonny and Michael share thoughts on how agencies and businesses can better work together for a better PPC campaign, as well as the sure-fire signs that it's time to say goodbye to your current supplier! 

Google Ads Extensions allow advertisers to enrich ads with useful information to appeal to searchers. In this podcast, Becky and Michael break down the various different Extension types, reveal the ones you should be using, and reveal how their use can boost performance!

Becky, Michael and Jonny reveal everything you need to know to get started with Google Ads' Automated Bidding strategies.

Struggling with PPC, or burnt from a bad experience previously? Becky and Michael share 3 reasons why they think PPC can still be the game-changing marketing tactic in 2022!

Ever wondered if there was more to Google than just Search, Shopping and Display? Becky and Michael breakdown and explain every currently available Google Ads campaign type, as well as sharing the advantages and disadvantages of each!

Michael chats with digital marketing expert, speaker and trainer Pascal Fintoni who reveals the fundamentals and things you'll need to consider when adding video to your marketing efforts.

Want to get your campaigns off to the best possible start this year? Becky and Michael have your back, sharing 9 ideas that will help you get the most from your ads in 2022!

READ 9 Tips To Improve Google Ads Performance in 2022: https://digitalgearbox.co.uk/insights/9-practical-tips-to-improve-google-ads-performance-in-2022/

Google Ads Campaign Experiment Changes: https://digitalgearbox.co.uk/insights/experiment-campaign-changes/

Instagram still the social media platform in 2022: https://www.socialmediatoday.com/news/instagrams-the-platform-of-focus-for-marketers-in-2022-according-to-new-r/617161/

For all your Google Ads and PPC needs visit: https://digitalgearbox.co.uk

Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on 💜

In this episode of the PPC Burrito, Becky and Michael talk about how to win back customers during competitive periods. 

They're joined by Raúl Galera from ReferralCandy, who shares his best tips on how to bring more customers to your business using referrals, as well as the importance of rewarding existing customers.

Check out ReferralCandy's customer referral program software: https://www.referralcandy.com/

Becky and Michael share tips and best practice recommendations that will help you create high-performing Responsive Search Ads!

Read our full guide here: https://digitalgearbox.co.uk/insights/how-to-create-responsive-search-ads/

Struggling to hit that target ROAS? We've ALL been there before. But fear not, Becky and Michael are back and on hand to share 3 easily actionable tips - developed over a decade and the management of over 100 Google Shopping campaigns - that will get your eCommerce engine roaring once again.

Read our full guide here: digitalgearbox.co.uk/insights/supercharge-your-google-shopping-campaigns

Becky and Michael represent Digital Gearbox, a PPC specialist agency based in Bicester, Oxfordshire. Find out more about us and the great work we do here: digitalgearbox.co.uk

Becky and Michael catch up with SEO master, Aaron Rudman-Hawkins, who shares his tips for successful agency growth, and how a duel SEO and PPC strategy can transform your business...

https://theevergreenagency.co.uk/ 

Becky and Michael chat with Robert Craven, one of the world's best agency growth coaches, about, yep, agency growth, and what actually separates a good agency from a great one...

Robert's GYDA Initiative: https://gydainitiative.com/

Becky and Michael are joined by Isabella, DG's resident conversion tracking expert to talk about...conversion tracking (duh) and how businesses can better utilise tracking to help optimise their campaigns.

Check out our brand new website! https://digitalgearbox.co.uk/

Becky and Michael share a simple method to calculate a PPC budget.

Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising podcasts who discusses the joys and challenges of agency life and shares her eCommerce predictions for 2021.

Listen to Chloë's podcasts here: https://ecommercemasterplan.com/

Becky and Michael provide an update on Google's new service tax, as well as a faffy new verification process.

Also joining is Callum Vallance-Poole, marketing lead for Graf UK and Garantia, who shares some of the ways they market technical solutions.

READ: What Digital Service Tax Means For Your Google Ads Campaigns: https://digitalgearbox.co.uk/insights/what-digital-services-tax-means-for-your-google-ads-campaigns/

Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.

Becky and Michael share advice on how to get the most from your video advertising.

Also joining is James from Warpline, who explains why making video content for marketing shouldn't be that difficult or expensive...

Becky and Michael discuss Google's latest round of keyword changes.

Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommerce boom and how businesses can maximize their Google Shopping performance.

Read our keyword change guide: https://digitalgearbox.co.uk/insights/how-googles-latest-keyword-changes-will-affect-your-ads/

Becky and Michael discuss audience segmentation and an important account decluttering exercise.

Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers, who discusses the unique challenges of marketing the world's only all-vegan football club...

Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips.

Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communications agency, Brand Asylum.

Becky and Michael talk Facebook, Instagram and conversion attribution.

Also joining is Jennifer Williams, who talks Virtual Assistance and 'new normal' networking.

Becky and Michael discuss a new addition to Google Ads that could benefit eCommerce advertisers.

Also joining is Modus Accountants' marketing manager Andrew Moon, who talks about how proper structure and data can supercharge your marketing efforts. 

Becky and Michael share tips to maximise ad campaign results this Black Friday. Also joining is market research expert Amanda Claesens, who shares her story and explains why understanding your customer has never been more important...

On this special episode of 'The PPC Burrito' podcast, Becky and Michael speak with the newest member of the Digital Gearbox team, Sam Pilgrim! Learn more about Sam, his background, and that time Kanye West followed him on Twitter...

On this episode of 'The PPC Burrito Podcast' Becky and Michael share their thoughts on the impending Digital Services Tax, and talk about how an oft-neglected part of Google Ads can add value to your campaigns.

Also joining is James Holden, head of solutions at Wantage-based website design and development agency, Worf Productions, who talks about the challenges of managing client expectations and the ever-changing digital landscape...

Becky and Michael discuss the importance of brand & non-branded segmentation, as well as how audience data could help enhance your campaigns. Also joining is Rachel Clark from Nut & Noggin, who details the fun of introducing a new product into a competitive market...

Nut & Noggin: https://nutandnoggin.com/

On this week's episode of the 'PPC Burrito' podcast Becky and Michael share a technique to beat Google's cheeky location targeting options. Also joining is Laura-Anne Williams from Get Social, who shares her story and explains how we can all up our social media marketing game...

On the latest episode of 'PPC Burrito' Becky and Michael chat through some of Google's changes to search terms reporting and a potential reduction in ad space. Also joining is talented motion graphics expert, and founder of the Mango Juice agency, Jack Attewell.

Becky and Michael talk about a significant change to Google's Display targeting. Also joining is Albert Hogan, Director of Group Marketing, Audience & Digital Development at world-renowned book publishers, Penguin Random House.

Becky and Michael share crucial Google Shopping campaign optimisation techniques.

Also joining is Ryan Dooley, agency partnership manager at Copenhagen-based Google Shopping CSS provider, Cobio.

Becky and Michael chat about a recent win, and share tips for Facebook and Display Ads.

Also joining is Matt Cecil, Head of Media and Marketing at Championship football club Wycombe Wanderers, who shares stories of his early experiences, the challenges of being the smallest media team in the land, and the thrill of the club's recent promotion.

On this episode of 'PPC Burrito' Becky and Michael talk about Google's newly added ability to record phone calls. Also joining SEO and Website maverick Laurence from Technique Web, who shares his unique story and chats all things organic.

On this episode of PPC Burrito Becky and Michael talk about Bing advertising's exciting new partnership. Also joining is Rachel Foord from Verve Creative Solutions who shares tips for growing small businesses, as well as her own marketing adventure...

On this episode of 'PPC Burrito' Becky and Michael share more PPC tips that can help unlock better results. Also joining is Julie Macken, deputy Queen Bee from Neve's Bees, who shares her remarkable story and the fun of turning a family hobby into a thriving skincare brand...

On this scorcher of an episode of 'PPC Burrito', Becky and Michael discuss the rollout of Google's ad credits and how to find them. Also joining is Angus Grady, a LinkedIn lead generation expert who shares an array of exciting tips and trick on how to unlock the true potential of LinkedIn profile...

On this episode of 'PPC Burrito', Becky and Michael share tips to avoid disapproved ads under Google's new clickbait policy. Also joining is Steve Davidson, a tenured marketer and marketing manager at Univar Specialty Consumables who reveals some interesting insights from their recent sponsorship of a large darts event...

Welcome to PPC Burrito! In this first episode, Michael and Becky explain the meaning behind the Burrito, and share an important tip that could unlock cheaper clicks...