
Behind The Byline
By PR Newswire

Behind The Byline Aug 15, 2022

Behind The Byline #9: With Poovenraj Kanagaraj, Founder & Editor, Disruptr
In Episode #9, we chat with Poovenraj Kanagaraj, Founder & Editor, Disruptr
Poovenraj Kanagaraj is the Founder & Editor of Disruptr, a community-building media platform that empowers local entrepreneurs and start-ups. He also runs Head’s Up, a weekly newsletter under Disruptr. Raj previously worked with BFM TV, Business Today, Malaysia Digital Economy Corporation, Weber Shandwick, and Khmer Times.
Raj talks about how he established Disruptr, his memorable assignments, stories that catch his eyes, and what he expects from media pitches and press releases. He also discusses how Covid has altered the media landscape and the prospects of print publications.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor, and YouTube.

Behind The Byline #8: With Amanda Valani, Former Head of Original Content, Narasi TV
In Episode #8, we chat with Amanda Valani, Former Head of Original Content, Narasi TV.
Amanda Valani began her career as a broadcast journalist for Metro TV. At the time of recording, she headed content creation at Narasi TV. In the podcast, Amanda compares the differences between TV and digital media channels, and shares how she led a content team and developed content strategies. She also touches on her struggle to balance her work and family life and how she overcomes it.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor, and YouTube.

Behind The Byline #7: With Matt Cowan, Chief Editor, The Bureau Asia
In Episode #7, we chat with Matt Cowan, Chief Editor, The Bureau Asia
Based in Ho Chi Minh City, Matt has been working in the media industry in Vietnam for the past 7 years. His works have been published in Travel + Leisure Southeast Asia, Market Insider, and Branding in Asia among others. With his insatiable curiosity, Matt has created amazing stories, providing a wealth of insight on culture, history, and lifestyle in the country. He currently serves as the owner and Editor-in-Chief of The Bureau Asia which focuses on travel and lifestyle in Vietnam and its neighborhoods.
Matt shares how he started The Bureau Asia, what he learns in the journey so far, and his assignments and views on the travel luxury market. Besides work, Matt talks about his experience living in Vietnam and what he likes about Vietnam.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor, and YouTube.

Behind The Byline #6: With Eiko Endo, Reporter, The Oriental Times
In Episode #6, we chat with Eiko Endo, Reporter, The Oriental Times.
Eiko Endo is the only Japanese reporter working for a Chinese media outlet in Japan called The Oriental Times. Her work is mainly about Japan-China relations and coverage for Chinese people living in Japan and for Japanese people interested in China.
Eiko shares the challenging yet rewarding experience as a reporter, and her reflections on lessons she learned in work. She reminisces her encounters with famous actors and a film director as well as discusses the role of press releases and what PR pros can do to maintain a good relationship with journalists.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor, and YouTube.

Behind The Byline #5: With Jeff Liebsch, CEO, Haps Magazine Korea
In Episode #5, we chat with Jeff Liebsch, CEO, Haps Magazine Korea.
Based in Busan, Jeff has been working in the media sector in South Korea for the past 13 years and his works have previously been published in Yahoo Sports New Zealand and Australia, Tribal Football, and Yonhap News among others. He currently serves as the owner and Editor-in-Chief of Haps Magazine Korea, which focuses on travel and lifestyle stories on the Korean peninsula.
Jeff shares why and how he joined Haps Magazine Korea, his most memorable assignment, and the reason he stopped print operations. He also talks about the perks, difficulties, and culture shocks he has experienced as a foreign journalist in South Korea. With hands-on experience in both journalism and public relations, Jeff pinpoints what constitutes a well-written press release and how images should be formatted.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor, and YouTube.

Behind The Byline #4: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations
In Episode #4, we chat with Rachel Lee, Assistant Editor, TTGmice and TTGassociations.
Having spent seven years with the Singaporean travel media, Rachel shares how media pitches can be improved. And as more popular locations reopen their borders, she discusses what travel trends she is looking out for.
What’s more, Rachel talks about her experiences on recent media familiarization trips and her most memorable assignment to date.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor and YouTube.

Behind The Byline #3: With Vivian Liu, Technology Journalist, Commercial Times, Taiwan
In Episode #3, we chat with Vivian Liu (劉季清), Technology Journalist at Commercial Times (工商時報), a financial newspaper in Taiwan. Vivian covers a wide range of topics including software, cloud technology, start-ups, gaming and e-commerce, and regularly interviews C-suite executives and founders of tech companies and start-ups.
She shares about the news cycle of a financial newspaper, which revolves around the operations of the Taiwan Stock Exchange and her most memorable interviews with the who's who of Taiwan's tech industry. She also shares how she prepares for her interviews with CEOs and what keeps her going in the fast-paced tech world.
When it comes to press releases, Vivian shares what types of content get her attention when it comes to tech products and services, and the tech trends that are on her radar.
This podcast episode is conducted in Chinese.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor and YouTube.

Behind The Byline #2: With Luisa Tam, Senior Editor, South China Morning Post
In Episode #2, we chat with Luisa Tam, Senior Editor, South China Morning Post. Based in Hong Kong, the veteran editor has met and interviewed many politicians and celebrities during her illustrious career that spans close to 40 years. These days, she helms the People & Culture section at SCMP, focusing on human interest and feature stories on and from China, and writes several columns for The Post.
A veteran news editor, Luisa shares with us how her career started and the importance of softer human-interest stories in a news organization. She also looks back on her career highlights at SCMP, as it transformed from a local newspaper to a global news organization that is big on multimedia.
Luisa shares tips on crafting attention-grabbing email subject lines of media pitches, what types of content that would be helpful for reporters, and news topics and trends that she is looking to cover more this year.
For more episodes, follow Behind The Byline podcast on Spotify, Anchor and YouTube.

Behind The Byline #1: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia
In Episode #1, we chat with Reta Lee, Editor-in-chief of Yahoo! Life Southeast Asia. Reta shares with us more about her recent book, The Stories Women Journalists Tell, a compilation of essays by 22 women journalists across Southeast Asia on their experiences reporting on the ground in areas such as politics and lifestyle. Reta also let us in on her most memorable news assignment.
Besides her book, Reta shares a day in her life as the editor of Yahoo! Life, new editorial initiatives during the pandemic and how her editorial work scope has expanded to affiliate marketing and why the shopping vertical is now her team's biggest priority.
A seasoned lifestyle editor, Reta also sheds light on what she looks out for in PR pitches, how PR professionals can help her team stay ahead of the developments in the region's vibrant lifestyle scene, and events and trends that she is looking out for in 2022.
RUNNING ORDER
Introduction The spark behind Reta’s new book, The Stories Women Journalists Tell (1m 40s) Why it is important to share stories of women journalists now? (4m 03s) Surprises on book writing journey (7m 45s) Reta’s most memorable assignment (9m 45s) A day in the life of a lifestyle editor (13m 30s) How Yahoo! Life SEA’s adapted to the pandemic (15m 29s) Focus on the shopping vertical (16m 51s) Balance between shopping and editorial content (18m 52s) Readers’ response to shopping content (20m 06s) Lifestyle trends and topics for 2022 (21m 54s) Types of travel content (23m 40) Most memorable interview (24m 51s) What she looks out for in media pitches (26m 37s) How PR pros can work better with media (29m 18s) PR pitching tips (31m 10s) Lifestyle events in 2022 (33m 29s) Future editorial plans (34m 50s)