The PricingProphets Podcast

Why is it cheaper for me to buy coke from a supermarket than it is for me to buy it on a plane?

ChatGPT tells us what effective pricing managers do, but it can’t tell us who they are

Or why every person who sets prices needs to spend time with a purchasing manager.

Here's 350 – 500 words of universal pricing advice that any SME can embrace

One topic that business owners and managers cannot escape from at the moment in inflation. And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers.

How does a company price and sell something as intangible as a fragrance on the basis of its economic value?

The French have always loved their food. So its hardly surprising that rising food prices, amongst other factors, contributed to the French Revolution of 1789 -1799. Several decades later, a Frenchman started another, less well known revolution: a pricing revolution.

Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets.

Should you drop your prices if customers don’t say anything? Silence isn’t a sound that most leaders want to hear in the aftermath of their pitch for new business. Still, if customers don’t immediately sign on the dotted line, silence is the second best reaction.

Inventory isn’t something companies want to sit on. You want to sell it as quickly as possible and turn it into revenue, not pay for it to be sitting in a warehouse. Why not turn your unsold goods into a service?