Product Bakery – The Product Management, UX & Design Podcast

We've been invited to the Product Conference in Munich and interviewed great guests about the product discovery process.

Here are the questions we've asked:

Running the product discovery process

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Whether AI is a trend or not... it's there and it provides many ways and solutions to automize and outsource certain types of work and workflows. We've talked to Ofir Natan an AI specialist who shared with us the power of AI tools, and how he uses those to work with teams and empower companies.

On top of that we dropped the critical question if and how AI specialist might replace product people and engineers in the near future.

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We invited Esmar to our show who is an experienced product leader. In this episode, he talked about how to set up a product discovery process as a leader who recently joined a new team/company.

After diving into the product discovery, we continued our conversation and talked about the product delivery process.

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This week, Alex talks about how he does product discovery and how he and his team managed to establish a new process within their company.

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After many requests, we finally talked for the first time about OKR planning! In this episode, we looked at the whole planning process of OKRs on a team and company level. We specifically looked at the planning process and the common traps teams fall into.

OKR planning & process

This time we attended the Chief Product Officer Conference 2023 in Berlin. We've hosted a panel discussion and talked about product lead growth as well as the importance of AI.

Our guests:

After our previous discussion about product owners and managers, we looked deeper into product design vs. UX design.

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Product management and design collaboration is what we've talked most about in the past. The same goes for product and engineering collaboration.

In this episode, we talk about how product designers and engineers should collaborate to ensure seamless delivery to production.

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We enjoyed talking to the analytics veteran and product evangelist Adam Greco. Adam has more than 20 years of experience in the industry. We talked about the importance of good data for marketers and product teams, the shift from sales-led growth to product-led growth as well as the upcoming trends around machine learning and AI.

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The product manager vs. product owner discussion is still a thing. What's the difference and how do companies distinguish these roles? This time, we shared our thoughts and experiences around the titles.

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Giving and receiving feedback can be very challenging. Especially when it comes to the topics that bother us. In this episode, we talked about how we're giving feedback as well as the negative side effects of not speaking the truth.

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Do you have a place where you collect every idea of a stakeholder, team members, etc.? Are some ideas getting lost sometimes? 

We discussed some approaches to manage ideas and report transparently on the progress of the stakeholder requests.

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Christian was at the Berlin Product Conference 2023 and hosted a panel discussion about the importance of user-centricity in product development. The whole conversation was recorded including the QA session. 

Panel Guests:

Netflix shared their new salary ranges due to the legal requirements for open positions. Interestingly a senior designer role has a range between $50k - $600k. We discussed the crazy range and what you can do to get the salary that you deserve!

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Creating a good product strategy is one thing. Another is ensuring that the whole company buys in and follows the strategy. We talked about how important it is to clearly communicate our plans as product leaders.

"I don't have time to..." is maybe a quote you've said or heard many times. We made a deep-dive into time management and talked about the root-causes.

Meeting attendance decision tree:

Today, we talked about the recent news on FTX (crypto exchange) and the current mass layoffs the tech industry faces. We took a deep dive into how the current economic situation impacts hiring, culture, how people are approaching job search, and more!

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After an eventful year, we're heading into a short break. Thank you all for the support throughout this year and see you back in 2023.

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We're sure you've heard about ChatGPT! In this episode, we discussed the new technology and the threats and opportunities of this new enhanced AI.

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Backlog management is not only a task for product managers. Design teams need to manage and prioritize their work as well. Therefore, we talked about how to best manage and coordinate the work between product and design.

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The new Arc browser is on its way! This time, we discussed how browsers have developed and what we expect from a product & design PoV from a good browsing experience.

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Maybe you've experienced something similar...
Many times people work on features or solutions... if you ask the question though: "what's the problem" you are not getting a real answer...

In this episode, we discussed why people tempt to jump to solutions and how you can be more problem/customer-centric.

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After more than 91 episodes we finally talked about design thinking. This time, Alex got interviewed about his opinion on design thinking and how to apply it.

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There is a tool... called the company compass or medicine wheel. It's used for strategic planning and defining clear roles within a company, project, or group. In this episode, we talk about the new framework we've discovered and how to apply it in product.

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This time, we talk about how to best approach when your team members are struggling with their performance. We looked at questions like:

Tune in to learn more!

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What to do if you're in trouble with your leader(ship team)? Can individual contributors make a change? Is it even their job? Or, should you just move on and let it go? This time we talked about what product people can and may should do if they want to change the direction of their leaders.

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You may have noticed that Instagram updated its app and rolled it back to the previous version. We took a closer look at what has happened, especially on the product & engineering side. 

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In this episode, we talk about the importance of having and working with experienced people who coach or mentor you. 

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Access granted! No, it's not about that kind of accessibility. We talk about what most product & design teams call edge cases or "we can ship that later." 

We believe people with disabilities and restrictions need to be fully included in the product planning and development process, especially for products that are already live and be used by customers. 

Tune in to hear our perspectives on understanding all customers and how to plan feature and product releases.

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You can't help others if you can't help yourself. You can't manage others if you can't manage yourself. 

We've touched on those quotes a couple of times in previous episodes. In this conversation, we dive into a leader's role and what a leader should expect from their employees. Clarity about the role of a leader is the key to defining their employees' role. 

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Many people update their Linkedin profiles and add new positions in Web 3.0 startups. That raised the question for Alex whether he should quit his job to work on a Web 3.0 startup. We took a deeper look into that and discussed what Web 3.0 actually is and if it's a hype or trend you shouldn't miss.

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There is one big question many people asking themselves currently: Should I work full-time or as a freelancer? In this conversation, we talk about why we're doing what we're doing. It's not about what is better! It's about what motivates us to work full-time or as a freelancer. 

Tune in to get a different perspective on the two sides.

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The world goes crazy... corona, war, inflation, and many more things are happing right now. The impact on the economy is huge. Due to the financial situation, many companies need to save budget and start firing people to save costs. At the same time, many business models and strategic plans start to break too. 

In this episode, we talk about how you as an employee and a company can make the best out of the situation and convert it into a great opportunity!

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There is so much to say and write about our opinion on boot camps. However, the best way is to tune in ;) 

Enjoy and let us know what you think about boot camps!

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We've talked about how important it is to take of yourself if you're a leader in this episode. How do you want to help people if you can't help yourself? What should you expect from your employees? What are your primary responsibilities as a leader?

Tune in for a deep dive into the (product) leadership role and self care.

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It has been a while since our last episode. We both were very busy with our jobs, side projects, and vacation recently. Nevertheless, we decided to regroup and continue with new episodes about great topics. Tune in to get the latest update and what's coming up next.

Best,

Alex & Christian

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It's not always about data. Sometimes, you need to listen to your gut!

This week the Product Bakers interviewed Projjal Ghatak talking about how to solve customers' problems and how to bring in the right people into a company. 

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Connect with Projjal:

In this episode, Alex and Christian discussed the danger of falling in love with your first idea or solution.

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Doing product management isn't easy. Even though, with gazillions of books that people have read, they can sometimes not execute the knowledge. In this episode, Christian and Alex took a deeper look at why that's the case. 

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Asking great questions is a real-life superpower! Sometimes though, it's important to take a step back and ask (powerful) stupid questions, especially when you are new in a role as a product person. 

In this episode, the Product Bakers talked to Paul about coaching CEOs to develop a product mindset. Despite that, they've talked about what product people can do to establish more product thinking.

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Public roadmaps became a hot topic in the past. Christian & Alex decided to speak about the benefits of sharing your roadmap with your customers and how to define it in a way that they will understand your future plans.

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The Product Bakery podcast was started on the 10th of September 2020. After one year of podcasting and many interviews, Christian and Alex sat down to take a couple of looks back...

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The whole insurance space is very slow. At least it used to be! Konrad Heipmel's mission @Getsafe is to disrupt the insurance market. As VP of Data & Product, he shared with the Product Bakers how they focus on data to build a product that fits the market needs and solves the customer pain points.

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Links & connect with Konrad: 

Many companies and teams want to become faster and speed up projects. That's a topic Christian & Alex are regularly faced with. This time they spoke about the concept of project-specific teams (task forces) and how to form them as well as their pros & cons.

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Alex and Christian did manage for a long time to meet and record in person again. Therefore, they picked up the topic of working remove vs. being onsite. How can and should teams decide what's best in terms of tooling and location? Tune in to learn more!

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Communication can be the hardest work sometimes. Due to the fact that a lot of companies moved to remote work, it's not getting easier. This time Christian and Alex picked up the whole topic of stakeholder management and what product people can do to bond and keep up alignment. 

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Alex is close to going on vacation. Therefore, he and Christian caught up on the whole topic of work-life balance.

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Sometimes, the products we use seem to become more complex than easier. The product bakers discussed why that happens and the reasons.

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This time, Christian and Alex talked about the development of artificial intelligence (AI) and its advantages and potential downsides.

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Book recommendation:

In this episode, Christian and Alex talked about how they organize their time and todos.

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Christian's Meeting Course:

Christian Idiodi is a partner at the Silicon Valley Product Group. With his experience, he helps product and leadership teams across the globe to solve their customer problems. In this episode, he shares the biggest challenges that product teams have and how especially leaders can help and empower product people to solve those. 

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This time Alex and Christian focused on a topic that they haven't talked about at all. Ethics! Both discuss how current products tempt to become more unethical and what to do about it. 

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Books links: 

Christian recently read the book "The One Thing" which reminded him how important it is to focus only on one thing. Together with Alex, they've discussed the key learning of the book and how to apply it to your day-to-day product life.

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The Product Bakers touched a couple of times on the topic of case studies as part of the hiring process. Alex has a very strong opinion when it comes to overall candidate experience. Therefore, they've decided to dedicate this episode to talk about the downsides of case studies and why it makes good candidates not start working for your company.

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In this episode, the Product Bakers discussed their experiences around structuring organizations in hyper-growth and what mistakes leadership teams should avoid doing. 

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Article & book recommendations:

Jill is a strategic and visionary ex-Experience Director with over 12 years of experience. She currently works for Bain & Company as one of their most senior Designers in EMEA.

Throughout her career, she has led and helped international companies and start-ups to innovate, to instill a human-centric design approach, and to grow. She designs interactions at the intersection of people, products, and environments, and brings out incremental and revolutionary changes for the people she designs for.

She's worked in London, New York, Abu Dhabi, and Taipei. Her clients include Sony, Tiffany & Co., Kellogg's, BP, BT, Jaguar Land Rover, HSBC, Macquarie, and more.

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Biases are part of human nature. In this episode, Alex discussed with Christian the importance of understanding and identifying your own bias.

I don't care who does the work; I do care that we solve the problem! That was one of the great quotes from Jonathon talking about what content design is and why it's so important to think about it. 

In this episode, the Product Bakers and Jonathon discussed how to establish content design in a company and what positive impact it has on the UX and success of a product/business.

Based on questions from the community and general observations the Product Bakers decided to talk about how to land a job in product. They focused on topics such as searching for a job, preparing for an interview, as well as some dos and don'ts for the CV.

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Starting a new job as a Product Manager can be very challenging. Especially, if you don't have a mentor a someone who guides you through the process of becoming a PM. Shaun Russell made it to his mission to support people on that journey as a product coach.

In this episode, the Product Bakers and Shaun discussed the challenges people are facing when starting a new PM position and how to overcome them.

Nacho works for more than 12 years in Product Management. One of his key takeaways after more than a decade was, that the product strategy is the most undervalued tool to make a product company successful. He decided to structure and share all his knowledge in his recently launched book: Product Direction. 

In this episode, the Product Bakers and Nacho make a deep dive into how to define a product strategy and how to communicate and share it with the whole company to get full buy-in.

This time the Product Bakers picked up a frequently asked question from the community and talked about the agile frameworks Scrum and Kanban. Christian highlighted the differences and gave some tips on what framework you can get started with.

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Richard and Ben both love working with people and startups. It became their mission to help people with great ideas and minor to no technical knowledge to make their dreams come true. However, not every business idea is necessarily a good idea. Therefore they support founder teams with everything they need from product discovery, building the product to shipping it to their future customers.

In this episode they've talked about the importance and the process of validating business ideas, setting up teams for success, and what it needs to build a trust relationship between external agencies and founder teams.

After another dinner, the Product Bakers decided to do another product review. This they took a deeper look at Atlassian's product JIRA and how to set it up in the right way.

The Product Bakers talked the first time to another Product Manager & Design "couple." Yoav (PM) and Tudor (PD) share their experience about working together on projects and how they split responsibilities and maintaining a trustful relationship.

In this episode, they've caught up on topics such as design review, prioritization, and design sprints. 

During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas.

Varya started her career as a Frontend Developer and was always passionate and engaged in working with design & frontend components before design systems were invented. At some point, she decided to use her knowledge and focusing on helping companies and the community on building design systems in the right way and understand the value.

In this episode, Varya talks about how to manage a design project in the most structured way and how to convince senior leadership teams of its value based on data.

Alex talked to Christian about his past experiences working with Designers. Christian shared his story about how he developed a good eye and understanding of UI and UX. 

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Daniel & Robert working at ready2order as Director of Product and Talent Acquisition Lead. They both have the mission to build an amazing product with great people. Daniel is on board for more than 5 years and Robert joined 7 months ago to streamline hiring processes for all departments and especially Product Management & Design.

In this episode, they share how they defined and implemented a new hiring strategy to find the right people at the right time.

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Daniel & Robert online:

In the second part of the coaching vs. managing series, Alex interview Christian about coaching practices as an external and unbiased coach. Christian talks about how to identify and define goals together with his coachees as well as deep-diving into asking good and the right questions.

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Martina Lauchengco started her career in product management for Microsoft Office and has worked in and taught product and product marketing since. One of the big things she's seen in the last couple of years is that modern product marketing demands a more iterative approach.

In this episode, Martina talks about the power of product marketing, the role of a Product Marketing Manager, and how companies can improve their processes to be more "product-marketing-driven."

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Martina on the internet:

Following up on the previous episode, Christian and Alex share what podcasting tools they use and how the process of creating an episode works.

A while ago the Product Bakers have promised to talk about how they started the Product Bakery. In this episode, Alex and Christian share how they started this project and the processes they set up to manage themselves. 

Next to that, they talk about how they interate on the podcast format based on the feedback they get from their community.

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The product bakers decided to talk about coaching product managers & designers as a leader over two episodes. In this episode, Christian interviews Alex to talk about his experience of being a manager and coach at the same time.

Alex shares his point of view of the thin line between managing people and working toward business goals vs. coaching, leading, and empowering people.

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This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions. 

Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.

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Mathias online:

Christian was curious and asked Alex what the key things are he takes care of in his first days as a fresh leader joining a new company. They touched upon the topic of strategy, tooling, and getting to know the leadership team and staff.

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Josh Seiden is a designer, strategy consultant, coach, and author. He started his career in the early 90s. Since then a lot of things have changed. That's why Josh decided to write and share his experience, and latest observations in amazing books such as "Lean UX" or "Outcomes over Output."

In this episode, Josh discusses with the Product Bakers everything about Lean UX and how to work with hypotheses and problem statements. They've also touched upon the topic of lean experimentation to validate ideas as quickly as possible.

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This week Alex picked up the topic of prioritizing and saying no to stakeholders and customers. Christian explains in this episode where to start before you make a decision (saying no) and how to say no in the right way.

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With many years of experience in product management, data, and analytics Ben Yoskovitz joined the Product Bakery to have a conversation about these topics. As a founding partner of Highline BETA a venture studio and venture capital firm, he looks a lot into data and analytics of companies to support business ideas and startups. 

In this episode, the product bakers discussed the basics of defining good metrics & KPIs as well as the history and future trends of data-driven work and mindsets. 

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The topic of user story mapping has been discussed many times recently. In this episode, the product bakers focused on the counterpart: customer journey mapping. Alex shares his experience and discussed with Christian when and how you should start working with a customer journey map. As always, Christian also tried to better understand how you can combine customer journey and user story mapping.

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This time Alex came up with "the top of mind topic" of in-house vs. consulting and agency product management. Together with Christian, they've discussed the different focus areas different parties have and what product people need to become for example a good consultant or coach. 

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In this episode, Christian and Alex are discussing on top of their minds the topic of "double diamond." They quickly fall into topics of design thinking and process definition and shared some insights and refreshers on how to validate and deliver product ideas. 

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Empirical process control and understanding people were and are Andrea Tomasini's biggest passions. After starting his career as Engineer and leveling up to VP Engineering, Product, and CTO, he reached the point where he wanted to build his own agile organization. 

These days Andrea's agile consultancy agile42 operates in more than 13 countries across the globe, helping companies of all sizes to establish an agile mindset. Even the Product Bakers have been trained and coached by Andrea already.

In this episode, Andrea shares his wide and deep experience and best practices on where to start with an Agile transition and what pitfalls to avoid.

Get in touch with Andrea:

After studying psychology in the late '90s, Cindy started her product, research, and design career. She has lead many Product, Design, and Research Teams over the last decades. Next to that she wrote and published the book Lean Customer Development. 

Cindy speaks in this episode, about how to best do customer research. She shares very practical examples of how to understand customer problems without interviews, and best practices to understand what customers really want and need. One of her key messages is that asking questions is not only important for customers, it also helps inside companies to better understand each other.

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Cindy on the internet:

As a follow-up on the previous discussion about Design Operations, the Product Bakers invited Pete Fossick, who is a seasoned Design Director, Coach, Trainer, and co-founder of the DesignOps Network & conference to diving deeper into the topic. The whole conversation was around the history of design ops, how the role developed and evolved as well as its specific responsibilities. 

At the end of the conversation, they've discussed how to accelerate innovation with an operations team as well as how to hire for such positions. 

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Pete on the internet:

From working in hospitality to building a Design community is a rare transition that Mindaugas Petruitis made. These days Mindaugas is focused on his design fellowship at On Deck (space between On and Deck) as Program Director for the Designer Fellowship. Endless conversations and networking with Product & Design People across the globe motivated and inspired him to come up with this fellowship.

In this episode, the product bakers and Mindaugas look at the evolvement of design communities as well as the challenges they are facing.

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Mindaugas on the internet:

Jim Semick works for more than 20 years in Product Management. About 8 years ago he was looking for the next big challenge in his life. He quit his full-time job with two kids and no clear business idea. What he had back then was a great and motivated co-founder as well as the vision to make Product Managers' lives easier. 

In this episode, Jim talks about the importance of having a clear vision of how to build a company with your co-founder before you even have a business idea. Next to that, Jim shared what he did to identify a problem that was worth solving which later translated into his company ProductPlan.

Jim on the internet:

This time Christian and Alex sat together to take a deeper look at backlog management. The goal was to clarify common misunderstandings such as who owns the backlog, who is supposed to create tickets, what ticket types are the "right" ones, etc.

  
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Christian's article & course:

Rich Mironov works for more than +30 years in Product Management. Based on his experience as an Independent Product Consultant & Coach with more than 150 clients he shares his thoughts and observations of Product Teams in B2B enterprise. 

In this episode, he talked to the Product Bakers about how to work as a Product Leader with executives, as well as the topic of negotiating and managing stakeholders and incoming requests. 

 
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Rich on the internet:

In this episode, Alex and Christian discuss the new beta social media clubhouse and its future.

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Find clubhouse online:

Luca Criscuolo studied initially environmental science and holds a Ph.D. in climate science. Next to all his work and research, he decided at some point to be closer connected to the real world and people building products. From that point on he started working in Product Management and moved his way up to several product leadership roles.

With more than 14 years of Product Management experience, he's currently working at eBay as Head of Regional Product Europe.

In this episode, Luca and the Product Bakers discuss the different dimensions that are important to hire a great Product Team vs. the skills a Product Team needs to succeed based on modern best practices and the current times of uncertainty.

  
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Luca on the internet:

Ryan Sousa leads data innovation for Research, Hospital, and Foundation at Seattle Children’s. He is a senior leader, entrepreneur, and practitioner and brings more than 25 years of leadership experience in some of the biggest companies such as Amazon, Starbucks, Expedia, and Nokia as well as several successful startups.

Next to all the companies that Ryan has seen, he clearly noticed one key factor that drives success and innovation in companies which is empowering people! Many companies focus too much on deadlines, pressure from investors, and other things, and lose track of the main thing which is people.

To be product and not project-driven, it's crucial to share a problem instead of solutions. 

In this episode, Ryan talked about the key points a leader needs to understand to empower teams instead of micromanaging them to be successful. 

Ryan's book recommendations:

"You learn the most from your mistakes, not your success.", is a quote that Rory Madden would immediately sign! With more than 16 years of experience as a Consultant, Entrepreneur, and Business Analyst he has a lot of experiences to share. 

Rory founded two start-ups that failed, and one of the biggest learnings he made was to talk to customers as early as possible. Based on that learning, he founded the UXDC (User Experience & Developer Experience) Conference. The mission of the conference is to help people to learn about customer and data-driven agile methodologies to not make the same mistakes as he did. 

In this episode, we talked to Ryan about how he "developed" the conference and how the way they interact with his community is shifting in the current health crisis.

Rory on the internet:

A long and exhausting year is over! Alex and Christian sat down together one last time in 2020 to wrap up a year of remote work and sharing some morning routine tips in times of home office to not only be productive but also to take care of your physical and mental health.

The Product Bakers wish you all a happy new year's eve. Stay healthy, stay conscious.

Happy new year! 🎉🥳🎊

PS: The next interview will be published on the 7th of January. 

Check out our website update:

Could it be a better time to launch the 20th episode on Christmas?! 🎄

We want to thank all our listeners for the amazing support we've got, and wish everyone MERRY CHRISTMAS and happy holidays! In this episode, we're doing a little recap on what has happened this year as well as sharing the first outlook for 2021. 

Since the year is coming to an end we also talk about how we prioritize & set goals for the next year. This includes a deep-dive into self-organization, tooling, and a couple of book recommendations. #planning

Tools we love to use for self-organization:

Shruti is a design researcher and interaction designer. She leads the talented team of The Studio at Zalando in Berlin. At the time of recording this episode, she led the product design & user research team at N26. She has also worked in strategic design consulting with IDEO, user experience at Nokia, and with a few other places.

Shruti’s goal has been to nurture effective collaboration between design, research, product management and engineering to deliver customer-focussed solutions – building the capabilities and processes that enable all disciplines to do their best work.

In this episode, she talks with Christian and Alex about the role of Design & Research Ops, amongst other things, that help build an effective integrated design team.

 
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Branding plays a key role in every kind of business. Laura Busche's passion for marketing and brand strategy started in 2008. Since then she focused a lot on working and learning everything about brands until 2013 when she published her amazing book "Lean Branding" as part of the Lean Series from O'Reilly. 

Laura consulted Alex and Christian for almost one hour about building up the Product Bakery brand and community. She shared how to use a storyboard to define the brand values and target audience.  

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Follow & Connect with Laura: 

Both Christian and Alex work on many strategic topics as consultants in their day to day business. What they've observed is that many companies need to rethink their current strategies and adapt to the current situation/crisis.

In this episode, Christian talks about how to get started with a product strategy definition based on Alex's business idea about selling Italian premium ties. He focuses on the basic skeleton of information & agenda points a product strategy should consist of as well as how to specify them.

 
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Christian's free product strategy slide deck template:

After a week-long road trip in Portugal Alex is looking back at all the small invisible experiences he encountered while sitting in the car. It’s things like anticipating and designing for the user's intentions that make an experience really great.

 
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Connect with Alex:

Urbi realized pretty "fast" that studying business administration isn't the right thing for him. After he moved to computer science he started his career as a QA Engineer and worked his way up. Currently, he works as an Engineering Manager at Trade Republic. 

Urbi's mission is to establish a Product and Engineering mindset in the fast-growing Berlin fintech. He shares insights on onboarding processes, the collaboration between product & engineering as well as establishing a culture of open communication.

 
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With a master's degree in psychology and many years of experience as a User Researcher, Nikki Anderson moved in 2018 from New York to Berlin. She works currently as User Research Lead at Zalando as well as her own startup the user research academy.  

Nikki shares the basics of qualitative user research to be able to get started with it in a fast and effective fashion. Next to that, she talks about when a company should start doing user research and at which point it's worth thinking of hiring a researcher. 

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Alex and Christian were brainstorming during brunch about "what makes the perfect croissant so delicious." They came to the conclusion, that they could do research to find the answer. But how much research would they need to do, and would they really find the answer? In this episode, Alex talks about defining good questions and hypotheses to be able to do good research. Besides that, he touches on why many companies are hesitant to do research and how to apply it as a way to not lose speed. 

 
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Liam Murphy is a crypto enthusiast for more than 8 years as an investor and a Product Designer. He shares insights into how to build crypto products that are "more usable" for crypto investment app consumers.

These days he's focused on working for crypto communities and talks about how the community decides and builds new features & products. 

 
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What's the difference between a product vision and a company vision? Christian talks about the definition of a product vision and the key information it should and shouldn't contain. 

He describes the definition process based on examples and best practices. Next to the "theoretical" part, he talks about how to create a product vision based on two workshop methodologies that you can easily apply for your own vision.

 
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