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Project BOSS

Project BOSS

By Project 3810

Project BOSS is a business podcast by Project 3810, an Oklahoma City business incubator.
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Project Boss Episode 8: What is EMOD and how can it save you money?

Project BOSSAug 01, 2022

Project Boss Episode 8: What is EMOD and how can it save you money?

Project Boss Episode 8: What is EMOD and how can it save you money?

Today's episode is the audio-only stream from a Boss Board High Noon presentation by DeMarcus Strange, a Risk Management Control expert from Insurica. He explains what EMOD is and how it affects the cost of your insurance. EMOD stands for "experience modifier". DeMarcus discusses how basic safety processes can encourage a safe atmosphere which lowers your EMOD.

Aug 01, 202242:13
Project BOSS Episode 7: Advertising
Jun 01, 202230:26
Project BOSS Episode 6: Selling is a Process

Project BOSS Episode 6: Selling is a Process

Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process.

The Sales Process
(Example: Selling Tickets at a Ballpark)

  1. Identify Customers
    1. “Two most critical determinants of sales success: Customer Identification, Maximize sales leads
    2. CRM systems
      1. Archtics
      2. Salesforce
  2. Connecting with customers
    1. Direct Mailers – expensive and inefficient
      1. Does not get you in front of your target
      2. Can be easily tracked with QR codes and links
      3. Great if you identify a geographic target
      4. Usually used for family or personal use – mini packages
    2. Telemarketing – Inside sales vs outside sales
      1. Dialing for dollars
      2. Cold call leads, follow up from appointments
      3. Reconnect with old customers
      4. Scripting
    3. Overcoming Objections
      1. “People don’t commit over the phone anymore; we have to get them to the ballpark”
      2. Personal Selling
      3. Face to face in person selling – most expensive usually for higher priced items
  3. Customer Interaction
    1. Quality – winning teams attract more customers
    2. Quantity – personal tickets might only purchase partial season packages
    3. Time – they have other commitments
    4. Cost – tickets are expensive
  4. Follow Up
    1. Its cheaper and easier to sell to existing customers than find new ones
    2. After the sell follow up schedule – nothing kills a deal faster than unused tickets 
      1. Follow up a couple of weeks before the event – do you have enough tickets
      2. Follow up a day before the event – do you have all the parking passes
      3. In seat visit – make sure everything is going okay – did you see the luxury boxes?
      4. Follow up 2 days, 2 weeks, 2 years

(this was supposed to be an outline format, but the editor was not having any of it)

May 02, 202226:26
Project BOSS Episode 5: Selling Your Business - Be SELL Ready
Apr 21, 202217:37
Project Boss Episode 4: Intellectual Property
Feb 18, 202235:08
Project Boss Episode 3: Product Development
Jan 21, 202229:00
Project BOSS Episode 2: Technology Integration
Jan 06, 202231:53
Project BOSS Episode 1: Staffing
Nov 18, 202128:28