Purpose 'n Clarity with Petri Kajander
By Petri Kajander
We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.
You can find more information at www.purposenclarity.com.
Purpose 'n Clarity with Petri KajanderMar 21, 2022
Advisory and board members
Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
Growth hacking, engagement farming and marketing
What's the difference, and does it matter?
What to do when you need to fill a key position but it's hard to find good candidates?
Solutions to not get stuck
What to do when you feel that you cannot move forward or even black pilled with your decisions?
The things that make going further pointless and waste of time. What are your opportunity costs?
Founders are busy but can your business case be rushed?
How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.
Have you checked the numbers that you have a business case?
When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?
Saying no is a superskill
How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?
Who's your customer?
Is it the one paying for your product, the one using it or somebody else?
What turns off investors?
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
Complexity is easy but simplicity is harder
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.
Is it you, the market or your sales process?
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?
Ideal customers where are thou
Convenience vs. business-first approach to your sales pipeline and lead generation
Business-critical for your customers
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?
Back from the future
What's your take on future-proven your business?
How do others perceive you?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.
The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?
What are you doing?
How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.
Are your sales tools in order?
When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?
Do you care?
Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?
Successful founder traits
Cut to the chase!
Difference between a funding round and a bridge.
Pausing your business is not a smart move.
The good customers
Who are the good customers?
Why you're not getting a response from investors?
What's with ghosting, no-shows and not keeping your promises?
VCs and trouble
When the markets are down why are the long-term investors (VCs) not investing?
Want vs. need
Wanting is overriding the need.
Tips for putting together your pitch, evaluating and approaching investors.
Is your communication descriptive without saying anything?
Don't take the investor money
What is smart and how to get the money?
Not all opportunities are worth pursuing.
How to price your product in the early stages?
Cold call investors
Forget the intros, trust the sales process and don't wait for any conferences.
What if we say yes and think of ways to expedite it ambitiously?
Does this burn rate look good on me?
The answer you know without asking but dare not to address.
Follow up on your sales
Sales are crucial, but the sales process yields the results.
Seen and unseen
Unseen gives you the edge, but it's harder to see.
Does the total user experience reflect company values, product quality and service level?
Change the people
Can you change your people?
Eat your dog food but test your marketing and sales by verifying yourself.
Are your motives and incentives overlapping enough for a good relationship?
What only looks good but is not worth your time or money spent?
Do you know your biggest risks and how to deal with them?
Storytelling is part of any good presentation. How should you approach the investor presentation material?
Investor due diligence
Why you should shop around, establish criteria and consider carefully who qualifies as your investor.
New business idea - now what?
Where do you start when you have a new business idea?