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Purpose 'n Clarity with Petri Kajander

Purpose 'n Clarity with Petri Kajander

By Petri Kajander

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at www.purposenclarity.com.
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Crowdfunding

Purpose 'n Clarity with Petri KajanderFeb 13, 2023

00:00
12:01
Advisory and board members

Advisory and board members

Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?

Apr 10, 202309:59
Growth hacking, engagement farming and marketing

Growth hacking, engagement farming and marketing

What's the difference, and does it matter?

Apr 03, 202306:12
 Recruitment doubts

Recruitment doubts

What to do when you need to fill a key position but it's hard to find good candidates?

Mar 27, 202305:19
Solutions to not get stuck

Solutions to not get stuck

What to do when you feel that you cannot move forward or even black pilled with your decisions?

Mar 20, 202304:31
Dealbreakers

Dealbreakers

The things that make going further pointless and waste of time. What are your opportunity costs?

Mar 13, 202304:09
Rush

Rush

Founders are busy but can your business case be rushed?

Mar 06, 202305:07
Fundability

Fundability

How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.

Feb 27, 202305:55
Back-of-the-envelope math

Back-of-the-envelope math

Have you checked the numbers that you have a business case? 

Feb 20, 202305:16
Crowdfunding

Crowdfunding

When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?

Feb 13, 202312:01
Saying no is a superskill

Saying no is a superskill

How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?

Feb 06, 202311:03
Who's your customer?

Who's your customer?

Is it the one paying for your product, the one using it or somebody else? 

Jan 30, 202307:42
What turns off investors?

What turns off investors?

When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?

Jan 23, 202304:53
Complexity is easy but simplicity is harder

Complexity is easy but simplicity is harder

Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.

Jan 16, 202305:44
Is it you, the market or your sales process?

Is it you, the market or your sales process?

How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?

Jan 09, 202304:50
 Ideal customers where are thou

Ideal customers where are thou

Convenience vs. business-first approach to your sales pipeline and lead generation

Jan 02, 202303:19
Business-critical for your customers

Business-critical for your customers

How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

Dec 26, 202207:50
Back from the future

Back from the future

What's your take on future-proven your business?

Dec 19, 202205:25
 How do others perceive you?

How do others perceive you?

Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.

Dec 12, 202206:30
Opportunity cost

Opportunity cost

The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?

Dec 05, 202205:48
What are you doing?

What are you doing?

How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.

Nov 28, 202206:01
Are your sales tools in order?

Are your sales tools in order?

When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?

Nov 21, 202204:17
Do you care?

Do you care?

Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?

Nov 14, 202205:07
Successful founder traits
Nov 07, 202205:31
59 seconds

59 seconds

Cut to the chase!

Oct 31, 202205:20
Bridges

Bridges

Difference between a funding round and a bridge.

Oct 24, 202203:56
Waiting

Waiting

Pausing your business is not a smart move.

Oct 17, 202203:01
The good customers

The good customers

Who are the good customers?

Oct 10, 202203:10
Crickets

Crickets

Why you're not getting a response from investors?

Oct 03, 202202:15
Business manners

Business manners

What's with ghosting, no-shows and not keeping your promises?

Sep 26, 202203:13
 VCs and trouble

VCs and trouble

When the markets are down why are the long-term investors (VCs) not investing?

Sep 19, 202208:05
 Want vs. need

Want vs. need

Wanting is overriding the need.

Sep 12, 202203:26
Fundraising 101

Fundraising 101

Tips for putting together your pitch, evaluating and approaching investors.

Sep 05, 202208:38
Empty words

Empty words

Is your communication descriptive without saying anything?

Aug 29, 202203:34
Don't take the investor money

Don't take the investor money

What is smart and how to get the money?

Aug 22, 202204:23
No

No

Not all opportunities are worth pursuing.

Aug 15, 202203:32
Pricing

Pricing

How to price your product in the early stages?

Aug 08, 202208:06
Cold call investors

Cold call investors

Forget the intros, trust the sales process and don't wait for any conferences.

Aug 01, 202211:24
Excuses

Excuses

What if we say yes and think of ways to expedite it ambitiously?

Jul 25, 202202:34
Does this burn rate look good on me?

Does this burn rate look good on me?

The answer you know without asking but dare not to address.

Jul 18, 202201:50
Follow up on your sales

Follow up on your sales

Sales are crucial, but the sales process yields the results.

Jul 11, 202205:14
 Seen and unseen

Seen and unseen

 Unseen gives you the edge, but it's harder to see.

Jul 04, 202204:47
Bad coffee

Bad coffee

Does the total user experience reflect company values, product quality and service level?

Jun 27, 202208:31
Change the people

Change the people

Can you change your people?

Jun 20, 202203:06
First-hand experience

First-hand experience

Eat your dog food but test your marketing and sales by verifying yourself.

Jun 13, 202206:06
Alignment

Alignment

Are your motives and incentives overlapping enough for a good relationship?

Jun 06, 202205:19
Vanity metrics

Vanity metrics

What only looks good but is not worth your time or money spent?

May 30, 202203:41
Derisk

Derisk

Do you know your biggest risks and how to deal with them?

May 23, 202203:26
Investor deck

Investor deck

Storytelling is part of any good presentation. How should you approach the investor presentation material?

May 16, 202206:57
Investor due diligence

Investor due diligence

Why you should shop around, establish criteria and consider carefully who qualifies as your investor.

May 09, 202207:59
New business idea - now what?

New business idea - now what?

Where do you start when you have a new business idea?

May 02, 202206:16
What is the question

What is the question

What prevents you from moving faster? How can you get better results?

Apr 25, 202203:53
Keep it slim

Keep it slim

What type of people you are recruiting when the company grows?

Apr 18, 202203:59
Outdated advice

Outdated advice

Should you listen to other people or mind your business and trust your gut? 

Apr 11, 202204:29
Little things matter

Little things matter

Attention to details shows, and your customers recognise it.

Apr 04, 202208:58
Step up your funding approach

Step up your funding approach

The investor expectations change in the consequent rounds, and it's not incremental.

Mar 28, 202206:59
Being boring

Being boring

Different can be good. Boring never is.

Mar 21, 202205:37
Values in action

Values in action

How's your company's moral stance?  Can you be the leader and make hard decisions when needed?

Mar 14, 202208:02
Three times

Three times

The topics that keep repeating themselves need your attention and decisions.

Mar 07, 202205:20
Situational awareness

Situational awareness

When do you need to drop everything and move fast? Your moral stance and proactive actions are tested in exceptional times. The last days have demonstrated that our assumptions can change in a few hours.

Feb 28, 202207:02
Quantity is the quality

Quantity is the quality

Continuity and repetition bring more certainty than moonshots.

Feb 21, 202207:12
What do you think?

What do you think?

The entrepreneurial bottleneck might be you.

Feb 14, 202204:31
Talk to your customers

Talk to your customers

The virtuous loop of learning from your customers.

Feb 14, 202205:13
Crises call out the character

Crises call out the character

How do your key people respond when you hit a crisis in your company?

Jan 31, 202205:33
Fundraising tips

Fundraising tips

How to make your fundraising process more efficient and get rid of some routines.

Jan 24, 202207:23
Sanity

Sanity

How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.

Jan 17, 202208:50
Revenue vs dilution

Revenue vs dilution

Fundraising requires sales and marketing. Can you focus on your customers instead?

Jan 10, 202206:21
Marketing and sales silver bullets

Marketing and sales silver bullets

What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways to get your traction.

Jan 03, 202205:40
The work

The work

What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit and task your workflows can unlock new possibilities.

Dec 27, 202107:46
What, how and who

What, how and who

When your company grows, you need different methods, skills and people to make it happen. Your leadership style and focus need to change, too.

Dec 20, 202109:02
Business bullies

Business bullies

What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope with unfair situations?

Dec 13, 202106:34
Optimise

Optimise

Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable but still shipping your product.

Dec 06, 202104:37
The impossible

The impossible

The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like you’re facing the impossible.

Nov 29, 202104:59
Petri
Nov 22, 202108:15
Clarity

Clarity

What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.

Nov 15, 202108:37
Purpose

Purpose

Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference between mercenary and missionary founders?

This episode is jam-packed with meaningfulness, but it may also tickle you to dive deeper into the topic.

Nov 08, 202109:53