Purpose 'n Clarity with Petri Kajander
By Petri Kajander
We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.
You can find more information at www.purposenclarity.com.
Purpose 'n Clarity with Petri KajanderJan 30, 2023
Advisory and board members
Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
Growth hacking, engagement farming and marketing
What's the difference, and does it matter?
What to do when you need to fill a key position but it's hard to find good candidates?
Solutions to not get stuck
What to do when you feel that you cannot move forward or even black pilled with your decisions?
The things that make going further pointless and waste of time. What are your opportunity costs?
Founders are busy but can your business case be rushed?
How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.
Have you checked the numbers that you have a business case?
When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?
Saying no is a superskill
How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?
Who's your customer?
Is it the one paying for your product, the one using it or somebody else?
What turns off investors?
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
Complexity is easy but simplicity is harder
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.
Is it you, the market or your sales process?
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?
Ideal customers where are thou
Convenience vs. business-first approach to your sales pipeline and lead generation
Business-critical for your customers
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?
Back from the future
What's your take on future-proven your business?
How do others perceive you?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.
The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?
What are you doing?
How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.
Are your sales tools in order?
When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?
Do you care?
Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?
Successful founder traits
The qualities and skills that you can observe in successful startup founders.
I also mentioned this thread in the episode: https://twitter.com/jarridvtingle/status/1574785414623264769.
Cut to the chase!
Difference between a funding round and a bridge.
Pausing your business is not a smart move.
The good customers
Who are the good customers?
Why you're not getting a response from investors?
What's with ghosting, no-shows and not keeping your promises?
VCs and trouble
When the markets are down why are the long-term investors (VCs) not investing?
Want vs. need
Wanting is overriding the need.
Tips for putting together your pitch, evaluating and approaching investors.
Is your communication descriptive without saying anything?
Don't take the investor money
What is smart and how to get the money?
Not all opportunities are worth pursuing.
How to price your product in the early stages?
Cold call investors
Forget the intros, trust the sales process and don't wait for any conferences.
What if we say yes and think of ways to expedite it ambitiously?
Does this burn rate look good on me?
The answer you know without asking but dare not to address.
Follow up on your sales
Sales are crucial, but the sales process yields the results.
Seen and unseen
Unseen gives you the edge, but it's harder to see.
Does the total user experience reflect company values, product quality and service level?
Change the people
Can you change your people?
Eat your dog food but test your marketing and sales by verifying yourself.
Are your motives and incentives overlapping enough for a good relationship?
What only looks good but is not worth your time or money spent?
Do you know your biggest risks and how to deal with them?
Storytelling is part of any good presentation. How should you approach the investor presentation material?
Investor due diligence
Why you should shop around, establish criteria and consider carefully who qualifies as your investor.
New business idea - now what?
Where do you start when you have a new business idea?
What is the question
What prevents you from moving faster? How can you get better results?
Keep it slim
What type of people you are recruiting when the company grows?
Should you listen to other people or mind your business and trust your gut?
Little things matter
Attention to details shows, and your customers recognise it.
Step up your funding approach
The investor expectations change in the consequent rounds, and it's not incremental.
Different can be good. Boring never is.
Values in action
How's your company's moral stance? Can you be the leader and make hard decisions when needed?
The topics that keep repeating themselves need your attention and decisions.
When do you need to drop everything and move fast? Your moral stance and proactive actions are tested in exceptional times. The last days have demonstrated that our assumptions can change in a few hours.
Quantity is the quality
Continuity and repetition bring more certainty than moonshots.
What do you think?
The entrepreneurial bottleneck might be you.
Talk to your customers
The virtuous loop of learning from your customers.
Crises call out the character
How do your key people respond when you hit a crisis in your company?
How to make your fundraising process more efficient and get rid of some routines.
How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.
Revenue vs dilution
Fundraising requires sales and marketing. Can you focus on your customers instead?
Marketing and sales silver bullets
What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways to get your traction.
What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit and task your workflows can unlock new possibilities.
What, how and who
When your company grows, you need different methods, skills and people to make it happen. Your leadership style and focus need to change, too.
What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope with unfair situations?
Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable but still shipping your product.
The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like you’re facing the impossible.
Who is Petri? He explains how he works with startups and what is his method of building growth companies. You can find more about him in his website: www.petrikajander.com.
What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.
Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference between mercenary and missionary founders?
This episode is jam-packed with meaningfulness, but it may also tickle you to dive deeper into the topic.