Push Pull Sales & Marketing

In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today....

Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of...

In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of...

We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a...

Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming...

We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas &...

When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.” Our sponsor...

Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our sponsor for this episode is Blinkist. Blinkist takes full-length books...

The key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com & BatchGeo.com How long do you take to prepare for sales presentations? Tweet us @pushpullsales...

Marketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re talking to everyone, you’re talking to no one Create target personas for your...

As a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You need to show...

It’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their control Have efficient processes & systems in place within...

You want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good, honest, helpful person will serve you...