Push Pull Sales & Marketing
By Push Pull Sales and Marketing
Push Pull Sales & MarketingOct 25, 2017
10 Stories Great Leaders Tell - New Book by Paul Smith (ep 70)
Paul Smith is back for a third episode! Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, The 10 Stories Great Leaders Tell, walks you through the importance of storytelling as a leader. PushPullSales.com
Plan an Entire Year of Content (ep 69)
Make Things Happen QUICKLY with Jeremy Dale (ep 68)
Finish Out the Year Strong with these Sales Strategies (ep 67)
Interview with Paul Smith - Author of Sell with a Story (ep. 31)
Stop Selling and Start Leading - Interview with the Co-Author (ep. 66)
Marketing Advantages of Being a Small Business (ep. 65)
Integrations that Save Sales Reps Time (ep. 64)
No, You Don’t Need a “Blog” (ep. 63)
Sales Fundamentals for Success with Jeb Blount (ep. 62)
Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
Discovering Your Company’s DNA with Andy Cunningham (ep. 60)
Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)
Sell without Being Sleazy with Michelle (ep. 58)
Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57)
Creating & Promoting a Blog Post - Beginning to End (ep. 56)
Your No Fear Career with Robin Fisher Roffer (ep. 55)
Experiential Marketing Meets Tech with Steve Alexander (ep. 54)
Don’t Be Afraid of the Internet (ep. 53)
Branding & Logo Design Advice with Yali Saar (ep. 52)
In this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I co-founded & are excited to talk all things branding & logo design with Yali. Music: BenSound.com
Interview with Stan Sher - President of Dealer eTraining (ep. 51)
In this episode, Marcello & Stan talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes. Music: BenSound.com
Why We Started the Podcast (ep. 50)
For episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all. Music: Ben
Write Great Website Copy (ep. 49)
Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mob
Mistakes I’ve Made in My Sales Career (ep. 48)
In this episode, Marcello talks about some of the mistakes that he’s made throughout his sales career. As well as, what he’s learned from those mistakes.
Interview with Jon Gordon - Author, Speaker, Consultant (ep. 47)
Marcello speaks with Jon Gordon, author of The Energy Bus, The Power of Positive Leadership, & 13 others! They discuss leadership, dealing with negativity in the workplace, & changing company culture.
Create Better Emails (ep. 46)
In this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.
Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)
In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today....
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Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25)
Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of...
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Automation in Sales & Marketing (ep. 24)
In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of...
Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23)
We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a...
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Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22)
Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming...
Pricing Strategies (ep. 21)
We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas &...
Appointment Setting (ep. 20)
When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.” Our sponsor...
Get to the Point (ep. 19)
Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our sponsor for this episode is Blinkist. Blinkist takes full-length books...
Sales Presentations (ep. 18)
The key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com & BatchGeo.com How long do you take to prepare for sales presentations? Tweet us @pushpullsales...
Target Audience & Lead Generation (ep. 17)
Marketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re talking to everyone, you’re talking to no one Create target personas for your...
How to Coach Outside Sales Reps (ep. 16)
As a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You need to show...
Shorten the Sales Cycle (ep. 15)
It’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their control Have efficient processes & systems in place within...
Nice Ways to Get Ahead (ep. 14)
You want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good, honest, helpful person will serve you...
Ask the Right Questions to Get the Sale (ep. 45)
Marcello gives specific examples of which questions to ask & when to ask them in various sales scenarios. The sales industry is continually changing, & what worked in the past won't necessarily work today. Stay up to date with your tactics & k
Interview with Marylou Tyler - Fortune 1000 Consultant (ep. 44)
Marylou Tyler is an author, CEO, & a Fortune 1000 consultant. Marcello & Marylou discuss the beginning stages of pipeline management such as role segmentation & specialization within the sales process.
Mindset & Motivation for Sales Reps (ep. 43)
Marcello goes into details about how sales reps can improve their mindset heading into various sales situations. We also discuss the importance of finding that baseline that is best for you & your personality. Look to your sales team to help you with both your mindset & your motivation.
Using Instagram for Business (ep. 42)
Shari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show!
Interview with Tom Hopkins - Sales Legend and Best-Selling Author (ep. 41)
Marcello had the honor of speaking with Tom Hopkins for this episode. Tom has sold over a million copies of his book, How to Master the Art of Selling, & you currently have the opportunity to sign up for his Advanced Sales Academy. Listening to this episode gives you a free ticket to 40 years of sales experience & knowledge.
Interview with Louie La Vella - Entertainment Branding Expert (ep. 40)
Louie La Vella is a former music TV host who has become an entertainment branding expert. Louie crafts social marketing & branding strategies that result in hugely successful events, concerts, & festivals. The tools & experience that Louie uses in the music industry easily translate to other industries. Listen to this episode with Shari & Louie to make your next event a great success.
Interview with Coyte Cooper - Best-Selling Author & Speaker
Coyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from b
Territory Management for Outside Sales Reps (ep. 38)
In this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research, Right Timing/Frequency, & Reason to Go Back.
Interview with Henry Geddes - Professional Photographer & Creator of Chatlight (ep. 37)
Henry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market - businesses & individuals who were livestreaming & taking smartphone photos in poor lighting conditions. Shari & Henry discuss what goes into taking a great picture, & how that can affect your overall brand.
Interview with Dinesh K - Founder, Mentor, Speaker, Entrepreneur (ep. 36)
Dinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals.
Second Interview with Paul Smith - Author, Speaker, Podcaster, & More (ep. 35)
Paul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. Listen to his first episode here.