Push Pull Sales & Marketing

In this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today....

Marcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of...

In this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of...

We have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a...

Special thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming...

We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas &...

When contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.” Our sponsor...

Time is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our sponsor for this episode is Blinkist. Blinkist takes full-length books...

The key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com & BatchGeo.com How long do you take to prepare for sales presentations? Tweet us @pushpullsales...

Marketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re talking to everyone, you’re talking to no one Create target personas for your...

As a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You need to show...

It’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their control Have efficient processes & systems in place within...

You want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good, honest, helpful person will serve you...

In this episode, Marcello speaks with Nick Raithel, the creator of The 7 Hour Book. Nick created this service to help professionals get their voice out into the marketplace, share their ideas, & establish themselves as experts in their field. The goal of The 7 Hour Book is to have you put in some time through...

Being in sales or marketing means that you need to establish relationships with your customers & work with them to figure out what will be best for their businesses. However, there are a few things that may be lurking beneath the surface that your customers just won’t say. Marcello & Shari talk about some of...

Shari speaks with Richard Shaw in this episode where they discuss many of the variables in business & startups. Richard is the founder of Seedling.io & has a very research & numbers-based approach to helping businesses, In this episode, he shares that unique perspective with us. He reminds us that we should not just be...

In this episode, Marcello speaks with Ryan Stewman of HardcoreCloser.com. Ryan is transparent about both his struggles & successes, & after years of being a salesman himself, he now has tools to help others become better sales people. Resources from Ryan Stewman: Free Online Trainings The Hardcore Closer Podcast Clyxo.com – Display your social profiles in one...

Marcello & Shari discuss the importance of establishing yourself as an expert & setting yourself apart from all of the noise. They cover some specific ideas & examples that will help your customer’s respect your insight & advice & ultimately want to do business with you. Sponsor for this episode: Blinkist How do you establish...

Everyone negotiates at some point or another whether you are trying to close million dollar deals, buying a new car, or simply trying to get your child to eat their dinner. This episode covers some practical tips to use in your future negotiations. Click here for the affiliate link to The Art of Negotiating the...

Dr. Robert Cialdini has a book that covers six universal shortcuts to decision making. These six concepts can help you shorten your sales process and close more leads on a regular basis. Click here for the affiliate link to Dr. Cialdini’s book Reciprocity – people like to give back Something as small as a mint...

Blogging might seem like another time-consuming task that you feel like you have to add to your company’s website, but when done correctly, blogging can be very valuable. It allows new people to find your business in a way that is interesting to them while giving you a great ROI. Find Your Voice & Use...

Sit back, relax, & let us tell you a story. The bottom line is that people are more interested in hearing “stories” than hearing a stiff presentation, which means that you can keep your customer engaged & grow rapport simply by telling (true) stories.   A word picture is a great way to open a...

In this week’s podcast, we discuss the importance of using a script when handling sales call. No, not an annoying, canned customer service type script; but you need to have a good idea of what you are going to say, & how you are going to say it.   A script is not the same...

It’s important to ask the right questions so that you can get the right answers. You want to be able to establish a relationship with your potential customer & qualify them for the sale. This week’s podcast will cover how you can go about doing that effectively. Follow Kenny Rogers’ advice You can’t chase everyone...

You are trying to get your product or services in front of the right people at the right time, but that is easier said than done. What are the times to publish blog posts, send out social media posts, email newsletters, or even call someone? A lot of this is going to vary based on...

In this podcast we give helpful tips for getting past the gatekeeper. You need to be able to get to the decision maker before selling your product so be sure to listen & gain some resources for your next call. The book Marcello references is Smart Selling on the Phone and Online by Josiane Chriqui...

In this podcast we talk about the importance of being able to sell yourself and the value that you bring in a variety of situations. We also discuss how to go about selling yourself without being pushy & annoying. Doesn’t matter how good you are at what you do if no one knows about you...

Blogging can be exhausting. If you don’t post constantly to your blog & on social media, people forget about you. If your site doesn’t look great or isn’t easy to navigate, people click away. A lot of times, blogging is a one man show; and we have some great (free!) tools to make it manageable!...

Contrary to what you may have heard, cold calling is not dead. Cold calling is one of the most important skills that any sales person can have. Even if you are not a sales person by trade, we will give some advice on how to better present yourself in those initial situations. What is cold...

This week we cover the issues having to do with landing a new sales job or hiring the right sales rep. We talk about how you can better prepare for your interview, impress throughout your interview, & follow up in an effective way. Businesses looking to hire new employees will also learn about some great...

This week we cover the three general categories of sales objections – preference, price, & postponement. We give strategies to overcome all of these objections in a way that is effective and does not involve high pressure sales. Preference Ask probing questions like what does “We’re all set.” really mean Ask if they have a...