Raisin' BrandSep 14, 2023
What Is An Influencer? w/ Guest Mary Clark
Navigating the World of SEO & SEM w/ Ryan Doser
Raisin' Brand is the official podcast for marketers and creatives! Raisin’ Brand helps you learn from and connect with other pros across all creative niches. Make sure to watch the full podcast or learn more about Raisin' Brand at https://raisinbrand.co/. Raisin Brand is produced by Pixel Labs (https://thepixellab.co/), a Midwest content marketing agency.
The Benefits of Online Selling w/ Guests from Moe & Arrow
On this episode of Raisin' Brand, sit down with Aaron and the owners of Moe & Arrow, Tonya, Kelly & Heather, and learn more about the benefits of online selling as a business.
The 8 Styles of Graphic Design
Join our Marketing Intern, Maria, and our Graphic Designer, Serinity, as they talk about the main 8 styles of graphic design you can get into in the design field. No matter if you are in marketing, video, or anywhere in between there is something to learn on this episode of the Raisin' Brand Podcast!
Starting a Business In College w/ Guest Savannah Warren
Join us for this episode of Raisin Brand where Aaron hosts Savannah Warren, a 21-year-old business owner of The Savvy Bean. Learn from Savannah about the road to starting her business as a college student and her tips for marketing a small business & gaining traction in the community.
Beginning a Career in Video Production
Just getting started in Video Production and not sure where to go next? Let our Lead Video Producer, Jenna, and our Video Production Intern, Keegan, spark some ideas. This episode of Raisin' Brand is sure to inspire aspiring video production professionals!
How to Create Clear Messaging For Your Small Business!
When starting a small business it can be too easy to fall into the "sell sell sell" mindset. You want your business to be successful however, you might be overcomplicating a very simple solution.
Raisin' Brand is the official podcast for marketers and creatives! Raisin’ Brand helps you learn from and connect with other pros across all creative niches.
How To Start a Podcast
Everyone can start a podcast, but not everyone knows how to successfully hustle to achieve your podcast dreams. Aaron sits down with Nate Allison from The World With Nate to talk about what keeps him motivated and how he's built not only an audience but a community.
What Made These Super Bowl Commercials Stand Out?
Every year companies spend millions to get their brand in front of the largest televised audience, The Super Bowl. But, not every commercial is a touchdown. The team reflects on these commercials to figure out what works and what doesn't work with Super Bowl Ads.
Growing Your Instagram Through Reels!
Want to grow your Instagram organically? Want to create high-performing reels but not sure what works? Video Producer, Tristan Bennett, shares how he amassed over 40K followers on Instagram through reels!
Top 3 Branding Schemes of 2023!
We've all been invited to hear someone's "business idea" that promises to get you rich with only a few small steps. What they don't tell you is those steps lead to a pyramid or multi-level marketing scheme. Zach and Aarom break down the top 3 branding schemes of 2023!
What is a Brand Deck?
Whether you are a business or content creator it's important to have an identity. Much like having a go-to outfit, you should have go-to materials for your branding. Pixel Labs Graphic Designer, Serinity, talks with Aaron about the importance of these materials and how to create your own Brand Deck!
Video Marketing for TikTok
Video Marketing can be a scary and overwhelming task. Big brands hire huge production teams and even spend top dollar on influencers to push their product. But is all this necessary? Tristan and Noah discuss what makes TikTok tick and how anyone can use it for their video marketing!
What is Over Producing
Making content for social media can be a large undertaking, especially when all the popular creators use the top-of-the-line gear. But is this a requirement for good content or a simple case of overproducing?
Not Good Marketing
Marketing your brand effectively can be tricky, especially when there are so many platforms to use. From television to radio, to TikTok how do you know what's best for you? Noah sits down with in-house Marketing Expert, Aaron Jarnigan, to discuss some not-so-good marketing strategies.
The Metaverse, NFTs, and virtual reality are all huge trigger words in recent conversations. But did you know you may already be using a lot of these?
Monetizing Your Brands Audience
Monetization is a tricky subject. How do you know when you should monetize? Do you have the following? Should I approach brands or should they approach me? Aaron sits down with Scott from Iowa Chill to discuss how they navigate monetization.
How To Balance Style
How does a Graphic Designer implement their unique style with a company's branding? Graphic Designer, Tyler Black, gives some great advice!
How To Get Creative With Video Marketing
Video marketing can be a tricky thing. With only thirty seconds to get your message out there, you might be too focused on the details. Tristan explains how creativity can help your video marketing techniques with memorable advertisements that still get the details to the consumer.
Getting Started In Graphic Design
Graphic Designer, Tyler Black, sits down with Carter to give some advice on where and how graphic designers can start!
How Midwest vs Everybody & Iowa Chill Built Their Brands
Iowa Chill and Midwest vs Everybody have over 550k likes on Facebook and tens of thousands of followers on other social media platforms. Sit down with Aaron, Brand Strategist, and learn more about how these brands were built over the last 10 years.
How Video Influences Marketing
Ever wonder how video can influence your marketing strategies? Content Creator, Tristan Bennett, gives an insight into how video can affect a business's marketing as well as how it could be implemented.
Our Thoughts on AI Created Content
Zach, Aaron, and Carter talk about their thoughts on businesses using AI-created content for your brand.
The Rundown on SEO
Carter, Zach, and Aaron go over a brief overview of what SEO is and why it is currently the hot topic in marketing.
Why do virtual communities matter?
On this episode of the Raisin' Brand podcast, Carter, Aaron, and Zach talk about the benefits of building a virtual community for your brand.
Why You Should Invest in Professional Brand Design Podcast
We talk a lot about how your brand is more than just a logo, but what does that actually mean for your logo? Tyler, Aaron, and Zach explain the importance of a high-quality brand design and why you should invest in professional brand design.
How Social Media Attracts New Employees to Your Business
Today, the hunt for premium talent is ever-competitive. Companies offer wild startup bonuses, unmatched benefits, and getting your birthday off as a holiday. Now, we’re not talent acquisition specialists, but we can tell you one thing for sure, your social media presence is probably hurting your ability to attract new employees. Zach and Aaron sit down to discuss how social media attracts new employees to your business.
Television and OTT in 2022 – What’s the better investment?
Did you know the first television commercial aired in 1941? The 10-second black and white advertisement was published by Bulova, an American timepiece company founded in 1875. Since this advertisement, the television medium has exploded with the addition of content-specific networks, the ability to record and rewind, and its use as a daily tool to keep up to date with the world. Join in with Tristan, Noah, and Aaron as they discuss these advertising opportunities for 2022.
Amanda Goodman Shares How She Met Pixel Labs
Pixel Labs and Amanda Goodman partnered to support brands and their long-term reputations. Join us for this episode to learn more about what happened behind the scenes that led to this relationship.
Cedar Falls Tourism Celebrates New Campaign
At the Strictly Business Expo in Cedar Falls, Iowa, the Pixel Labs team sat down with Adam Bolander to talk about their new campaign to bring new events and conferences to our home. Check it out!
Reputation vs. Brand?
Hi everyone welcome to Raisin Brand Powered by Pixel Labs where we take time to have conversations and ideas to navigate the complex world of marketing together.
The brand is the ongoing perception of the brand
reputation management is maintenance or when additional care is needed
What are the biggest mistakes in reputation management?
Aaron sits down with Amanda to discuss the biggest mistakes made in reputation management. Check out this short podcast to learn where most of the pros go wrong.
We Attended Spark to Fire And It Was Awesome
Pixel Labs was invited to be an exhibitor at the Family & Children's Council of Black Hawk County's annual Spark to Fire event. Pixel Labs brought some of the podcast booth set up, and let attendees try out podcasting. Tune in to hear their stories!
How to Evaluate Your Marketing Agency Partner
Zach sat down with Aaron to talk about how to evaluate your marketing agency partner. If your agency partner has a well-defined process, great communication is transparent, and generates results, hang on to them tight!
What is Reputation Management & Amanda's Announcement
Amanda Goodman is a former news anchor who understands how to maintain and build your brand. We sat down to discuss reputation management how it is crucial to building brands that last.
Pixel Labs Welcomes a New Team Member, Erika!
We are super excited about our new video production intern, Erika. Erika is a content producer at heart and loves video creation. We are thrilled to have her on our team! Listen and meet Erika!
Would you guess that Aaron's introduction into marketing started with video game montages on YouTube? Aaron is a self-proclaimed data nerd when it comes to marketing and analytics. Find out how video games started the journey to working at Pixel Labs.
From skateboarder to business owner, here is the story of how Zach went from kickflipping gaps to building a marketing company. Take a listen to hear some of the challenges and key points in his journey that have shaped him into the marketer he is today.
How to Take a Bite Out of the Big Apple
Are you an actor looking for an inside scoop on making it to the main stage? Well, you're in luck this week Noah interviews Jacob Melssen a professional actor currently based in New York City. Jacob shares what he's learned from his time at The Big Blue through the rigorous trials of cattle call auditions. Best advice? Invest in some cupholders.
Data is Irrelevant
Just kidding. However, join us in this podcast as we discuss the idea that data collected before COVID-19 regarding consumer behavior is irrelevant, and why keeping up with your customers is key.
How Communities Build Businesses
They say it takes a village to raise a child. The same thing applies when building a business. Hear from Danny Laudick about how the community can impact the success of a business.
How to Bring it All Together
Most kids look up to the heroes in their favorite movies or the actors that portray them. However, not too many kids dream of being behind the camera. Noah sits down with Micah Versemann to talk about how his love of behind-the-scenes footage grew into a career.
Cinema, A Visual Language
Before we had the written language people used imagery. It's a universal language that connects each of us, whether we speak the same words or not. Tristan talks with cinematographer Bruce Bales about the language of movies.
New Age Animation
Animation is often thought of as being hand-drawn and more often than not you may imagine a talking mouse. However, as technology becomes more integrated into our everyday lives people have found new ways to animate. It's an ever-evolving art form that, in recent years, has left some viewers wondering if animation programs are getting better or worse.
Stop Spending Money On Digital Ads
Are We Living In A Less Creative World?
It's hard to truly know what creativity is. We often look to the past at great works of art or stories that seem to be the origins of timeless classics. As we move into a more digital age the question is raised, has everything been done? Tristan and Noah explore creativity and give their unique opinions on how we continue to live creatively.
Why do nonprofit organizations struggle to market their cause?
Listen in with Zach and Amanda while they discuss what changes she made when she became the Executive Director of Family & Children's Council of Blackhawk County.
The Directors Chair: Good Time
This episode is all about the A24 movie Good Time. Giving you a rollercoaster story starring Robert Pattinson. Tristan and Noah get into the director's chair to talk about what makes this movie great.
You need to figure out what 80/20 means to you
The 80/20 rule is something that everyone applies to just about anything. For creatives and businesses, it is important to use this rule to ensure you don't get stuck in the mud with a project or service. Know that with everything you do, it will never be perfect.
When the Numbers Stop Adding Up
People often grow up being told, "you can be whatever you want to be". Then a time in our lives comes along when we actually have to decide what we want to be. This can be a tough choice and often lead people down a long road. Christopher Messer shares his journey down this road and how he went from working behind a desk to creating art.