The Authentic Content Method w. Rasmus Basilier

If you're tired of the same old ads and campaigns, this episode is for you.

Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors.

In detail, you will explore Uponor's philosophy of not just promoting products but addressing the core problems faced by their audience. It's a game-changer, trust us.

The three layers of Uponor's content strategy are:

1. Problem advocating, not product promotion: sharing an honest conversation about the challenges that the audience might have.

2. Hub content: communicating how their solutions play a pivotal role in solving the customer's problem.

3. Help content: discussing the technical properties and features that make their solution stand out from the crowd.

Moreover, for B2B marketers and CEOs seeking inspiration, Delfin shares valuable insights on how change originates from the top. The support from the C-level is the secret sauce that helped Delfin and his team achieve their marketing milestones. Therefore, if you've ever thought change comes from the top, you're about to get some serious validation.

So, whether you're a marketing enthusiast, a business leader, or someone keen on innovative strategies, this episode with Delfin Vassallo is tailor-made for you. Tune in as we break down the walls of conventional marketing and explore the world where problems take center stage.

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Content = 🏪 ?
Back in the day, people were out and about, looking at billboards and storefronts.
Not anymore.
At least not as much.

Because they spend 2 to 4 hours on average on their phones (or more!)
That is why content makes more sense today than ever before, it allows you to get noticed by your customers. ✅

This episode is a bit different than my usual ones since here, I am getting interviewed here by Joe Lemon, the host of the sales culture podcast channel.

Here, we will go through topics related to authentic content production, and there are some big takeaways in this short episode:

👉 Repurposing wastes more time, instead, make more shorts which will help you grow your content volume in a short time.

👉 You don’t need to sell anything in your content; just give free advice. Your content will be consumed if people can learn something from it.

👉Get some ideas for content creation from other companies like Laavu, Vilpe, and many more.

👉AI cannot be a solution every time, sometimes they just mess up and waste time instead of saving it.

👉Content helps to make things interesting, so boring companies eg: manufacturing or industrial, should be doing content to attract customers since you are the only one doing content.  

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, and experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked, and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Picture this: You're on a mission to take your brand recognition to the next level. You're eager to establish yourself as a thought leader and make your ideas shine.

Well, that's exactly what we're diving into today with Saila Marin, Growth Marketing Manager at Laavu, a pioneering startup in psychological coaching for founders and business leaders.

In this episode, you'll discover how to turn your audience into clients, just like Saila does at Laavu. We're talking about powerful content strategies that Saila has been implementing at "Laavu Content Lab".

But what's even more exciting is when Saila talks about how you can get your team onboard with content creation. She's got this remarkable "Thought Leadership Pilot" program that can help you spot the🌟Content Rockstars🌟 in your team.

So, If you're eager to learn how to construct an authentic brand through content, become a recognized thought leader, this episode is a must-listen!

Join us for a stimulating conversation with Saila Marin as we explore her journey and the remarkable strategies she employs to make successful content at Laavu. This is your informative podcast on authentic content and thought leadership, and Saila is here to inspire us all! 🤩

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Are you a beginner in content creation and find it hard to engage your audience?

In this episode, we delved deep into content-making strategy with Martin Koskei, CEO of Kiki’s Home Box, a start-up company. 

If you still want to become more active on your social media platforms and find your way to begin, then this episode is going to help you. Because here, we talk about:

1. Promoting category: You don’t promote your product, but you promote the category. You need to show your audience why the current way of doing things is not working and what the new way of doing things is. This is how you create the desire for a solution.

1. Algorithm: Make content that is interesting to your customers; if your audience swipes your content, the algorithm will stop showing it in their feed. 

1. Customer segmentation: You should make different content based on the different types of customers you have. If you keep making the same content for various customer bases, you will lose. 

1. LinkedIn: The LinkedIn algorithm works differently than other social media platforms. You need to make content, connect people, and comment on others’ posts. This is how your content will be shown in your connections’ newsfeeds.  

1. Content ideas: What type of content can you start making? Simply start by sharing free advice and teaching people what you are good at. If your advice is good, people will listen to it and they will keep coming back to your content. 

Apart from these, you can get ideas about what content management tools need to be used and how AI can help in repurposing; however, the most important thing is to GET STARTED. Once you start creating content, the rest of the problems will also be sorted out. You just need to start. 

Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B businesses, and marketers to be Known, Liked, and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding.

Who is Rasmus Basilier?

Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, and marketing managers to reach their customers with authentic content.

Have YOU ever had that fear of creating BAD content that no one would ever care about your brand or worse, they would laugh at you? Then you don't feel like creating content for your brand anymore 🤔

If you've experienced this, know that you're not alone. That fear actually stems from caring deeply about your work and its perception, so you want to strive for the greatness. I've been there too.

But, trust me, the magic will happen when YOU take the first steps, share your work to the world. It might sound cliché but let me convince you with my imperfect content creation beginnings to prove that authenticity is what truly matters. Your audience craves YOUR substance and insights more than anything else.

What else you will get from this episode is Tips to elevate your content creation journey. Believe me or not, YOU already have what it takes to create unique content for YOUR brand, and I'm here to guide you along the way! ^_^

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"!

Can you make money as a B2B company from content on TikTok? Vilpe can, and so can you.

In this episode of the Authentic Content Podcast, we sit down with Maria Maria from VILPE, an industrial company that dared to step into the world of TikTok. It's a journey of skepticism turned into success as they went from having no presence on the platform to reaching over 100,000 followers.

VILPE, primarily an industrial B2B business, caters to a niche audience of roofers, planners, resellers, and architects. You might wonder, why would such a company want to venture into the realm of TikTok, a platform known for its younger user base and playful content?

In this episode, you will find Maria unveiling:

1. Their strategic approach: Why they decided to shift their primary social media channels to TikTok and LinkedIn, and why Facebook and Instagram were deprioritized.

2. Challenges they faced

3. Remarkable results they achieved

From the initial hesitation to the moment their content started going viral worldwide, this story is a testament to the power of authentic content.

If you're curious about how an industrial company can leverage TikTok's immense reach and creativity to target a niche B2B audience, this episode is what you need. You will discover the secrets behind VILPE's TikTok success and gain valuable insights into the world of industrial marketing in the digital age.

Whether you're a marketer, business owner, or simply someone interested in the ever-evolving landscape of social media, this episode has something for everyone. Join us for an inspiring conversation that shows how TikTok can be a game-changer for businesses you might not expect! 🤩

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"!

Substance matters more than gear. Plus, you'll learn some affordable but valuable equipment that I'm using (even though I say its' not important) on my content creation journey so you can consider trying it out 🙂

There are two common ways people approach production quality.

1. Those who start creating content with basic equipment

2. Or, those who get caught up in trying to match the pros, thinking they need the latest gadgets to be at a "good level"

But here's the deal - you don't need a fancy setup to get started. Take Peter Zeihan, for example, with his 500,000 followers. He records with just his smartphone while hiking up a mountain. He's all about content substance.

💡What really matters is delivering value through your content. Good audio and lighting can enhance it, but they're not actually important. As long as I can hear you and see you. So, don't let the lack of equipment hold you back. Start recording, and you can always upgrade as you go.

(even though it's not important, you will probably still do it ;) )

If you find it interesting, please don't forget to follow our channel. We'd love to share our insights to help you and your team become KNOWN, LIKED and TRUSTED in your industry because that is our goal! ^_^

_______________________________________________

WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"!

Can you imagine running a company and not having any sales team but still making money?

Sounds impossible, right?

Then let’s meet the company Identio, a 30 people software consultancy company where the only salesperson is the CEO of the company Joonas Korgan and he has been doing it through Authentic Content.

I had a good time making the podcast with Wille Heino, the creative brain behind Identio’s content.

In this episode, we will cover Identio’s authentic content-making method and how it can lead a company to make money.

Here, me and Wille share:

1.       Why they started making content and how helpful it was for them.

2.       How writing on LinkedIn can be a good way to start expressing yourself. Joonas Korgan writes 6-10 LinkedIn posts and he expresses his feelings without any filter through writing.

3.       Do not process your content too much, it can slow you down, just share useful information through your content.

4.       Document your journey, create personal branding, be yourself, and share your unique perspective to the world.

5.       You might feel silly at the beginning of making content, but once you start to see the results, you will know that it was worth it.

WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"!

Are you ready to take your company's LinkedIn to the next level? 🌟

In this episode, we're diving deep into the art of encouraging your employees to become passionate advocates for your brand on their LinkedIn profiles.

Imagine the impact of having your entire team enthusiastically spreading the word about your company, sharing its achievements, and engaging with a wider network of potential clients and partners.

❓But, how to encourage people to do it without forcing them? How to make the process go naturally? Here in this video we will share 5 easy tips to get your team involved in LinkedIn smoothly:

1. Do it yourself first

2. Come to people with your phone

3. Ask them nicely to share their best practice while you record

4. Upload to your company's page

5. Ask your employees to reshare it to their own LinkedIn's profile

If you like what you are hearing, please give this podcast five stars - I would really appreciate it ^_^ You'll keep getting tips and tricks on how you and your team become KNOWN, LIKED and TRUSTED in your industry!

P/s: Here in our show, you can also meet many amazing guests, who adore authentic content as much as we do ^_^

_______________________________________________

WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"!

Isn’t it frustrating that you have a good product or service, but still people don’t want to buy from you?

It happens because they don’t have any desire to buy your product.

In this episode, Rasmus will discuss how you create a desire for your product and why authentic content methods should be a part of your demand-generation strategy.

First, you must change your customers’ perspectives. You don’t promote your product, but you promote the category. You need to show them why the current way of doing things is not working and what is the new way of doing things. This is how you create the desire for a solution.

And if you are the one helping them to reframe their perspective, they will likely want to buy from you.

Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B businesses, and marketers to be Known, Liked, and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding.

Who is Rasmus Basilier?

Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, marketing managers to reach their customers with authentic content.

In this episode, we're diving into a content method called Filming your employees with the use of FRIENDS, an all-time favorite series of many people. The television show will explain why being authentic in your content matters and why it's essential to showcase the same faces and voices in your content repeatedly.

Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B business, marketers to be Known, Liked and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding.

Learn how to make your employees the stars of your content narrative, giving your audience a chance to truly connect with your team. Discover the magic of consistency and repetition, just like the way FRIENDS kept us coming back for more.

Whether you're a content creator or just curious about the power of authentic storytelling, this podcast is for you. Join us as we dive into the art of crafting content that not only introduces your team but also fosters trust and connection with your audience.

Who is Rasmus Basilier?

Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, marketing managers to reach their customers with authentic content.

In this episode, we're diving into "A little small thing" method used by a remarkable guy named Eero Timonen, who hails from the cold installation business in Finland. Eero has a unique approach to engaging his audience, and we're excited to share it with you.

Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that can help B2B business, marketers to be Known, Liked and Trusted in their market.

Eero Timonen's method:

Looking at Eero's videos, what stands out is how he starts each one: A simple greeting, he connects with his viewers. But it's not just the greeting; it's the way he brings his audience into his working life.

Eero doesn't shy away from showcasing the not-so-great work he encounters. When something isn't good enough, he pulls out the camera, shows the issue, and explains how to fix it. It's an ingenious way to share knowledge and offer actionable advice.

In a world where attention spans are short, creating content that resonates is essential. Eero's approach is a testament to the power of "showing your face, sharing your voice, and delivering value". It's a simple yet effective strategy that can help you to be KNOWN, LIKED AND TRUSTED.

Overall, through this case study, we want to show you a meaningful insight that is: No matter what field you're working on, you have the power to make a difference, share your expertise, and build trust. There's no perfect opportunity. With each video, you're one step closer to being known, liked, and trusted.

Who is Rasmus Basilier?

Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, marketing managers to reach their customers with authentic content.

Welcome to our podcast!

In this short episode, Rasmus dives deep into the importance of creating authentic content and why it should matter to you and your employees. Get ready for some valuable insights into why putting your face and voice out there can be a game-changer for your business.

Here Rasmus talks about:

- Creating authentic content doesn't require a massive budget. Rasmus explains how this approach can be not only cost-effective but also highly impactful.

- Learn how the power of authenticity can help you reach thousands of potential customers through social media channels.

- Staying ahead of the curve in your industry is crucial. If someone else in your field starts creating authentic content, your potential customers will begin to shift their attention.

- Find out how the process of building trust and connection with your audience through Authentic content can be scaled up to have a lasting impact on your business.

On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

·      Rasmus’s LinkedIn profile:

In this short episode, based on his own experience, Rasmus guides you through the process of writing a good business book that engages and educates your readers.

Rasmus talks about:

• How can you unlock your writing potential and become a successful author and thought leader
• How to start and why is Manifesto useful
• What to do when you are stuck

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this episode, Rasmus shares his insights from the famous book Million Dollar Consulting by Alan Weiss.

Rasmus talks about:

- how to help consultants master the diverse skills needed to market and grow a successful consulting practice

-how networking, creating meaningful long-term relationships and references are the right way to client acquisition

-discovering practical tips for marketing, selling, and delivering high-value consulting services

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this episode, Rasmus talks about 

• how you use authenticity in your business. 
• why is Authentic Content Method the secret to producing quality demand-generation content with minimal effort
• why should you care about authentic content now.

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this episode, Rasmus, Josef and Thibaud talk about the benefits and best practices of using short videos in emails. Does it represent a Better Way to Communicate with Your Prospects? What are the benefits of short videos and how to do them?

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Josef Fallesen is the CEO of Vaam, the screen recording tool that streamlines communication at work, school and virtual social groups (Video Messaging for Sales). Thibaud Hartwig is an angel investor and co-founder of OrganAi, a digital (AI) assistant for everyone.

You hear the word “Sales”, and the first thing that comes to your mind is some nasty sales tactics. Your mind goes instantly, no, thank you, not interested… often without even knowing what it is about. And there’s a reason why so many people have very little trust in salespeople: they know that they will say or do anything in order to close a deal.

Nowadays, in this post-trust world, it is your authentic self that is critical for sale success. You have something amazing that can help to improve someone's life. If they don’t know about it, they will never have the chance to solve the problem correctly. When you contact them and share the opportunity to use what you sell - from your heart in a meaningful way with empathy, purpose, and true intention to help them - they will feel it too.

In this short episode, Rasmus explains:

• The importance of knowing what problem you are solving and for whom.
• What is the Heart-to-Heart offer?
• What if instead of selling, we would be connecting?
• Why is winning at your category much more efficient than winning at your brand level? 
• What does being authentic mean and how to do it?

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this short clip, Rasmus explains what is the business culture in Japan like.

• In Western Europe, we can almost describe our business culture as one-night stands: if it doesn’t work out, we just separate.
• In Japan, dedication, hard work, loyalty, and manners are the words describing their culture, which are also reflected in how they do business.

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this short clip, Rasmus explains why it is so important to attend events in Japan.

• What is one of the problems of selling in Japan?
• Why meeting face-to-face matters
• Why calls and emails do not function well

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this short clip, Rasmus explains why is exploring the Japanese market worth a shot:

• Why do Japanese people like Nordic people and Japanese companies like to work with Nordic companies? 
• How big is the Japanese market? A ton of people, a ton of B2B customers?
• It’s hard to get to the market. Why is a barrier to entry a benefit? 

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this short clip, Rasmus explains why now is the right time to go to Japan.

• The Japanese public sector is warming up to startups and taking action. What we did in Finland 15 years ago, Japan just started doing now. They realized that focusing only on domestic companies is not effective anymore and if they want the economy to keep on growing, the best solution is to get foreign startups to come to Japan and start running their business.
• But unfortunately, they are not getting the flow of companies going to Japan.
• Cities and government have changed their perspective to allow foreign investments and get foreign startups to come to Japan. Their message is clear:
  "We want to have startups come here. And we will support you"

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Have you ever wondered about internal organization dynamics and why some groups of people (who aren’t on the same team) are more successful than others? We know that just like how birds migrate in flocks and cattle move in herds, people have naturally formed tribes throughout history, and for good reason: We need each other to survive.

In this short 15-minute episode, Rasmus explains:

• Who is the ”Big Man”, and what can today´s organizations learn from this tribal perspective?
• What can a tribal leader do and what can´t he do?
• How to do Tribal Leadership.
  

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

In this episode, Rasmus and Jenni discuss the importance of finding your own niche and owning your market.

This specific episode was recorded in November 2022 at the Slush event, and therefore the quality of the audio is not at the highest level, however, we found the insights so interesting that we wanted to share them with you and see what you think.

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Jenni Moberg is the CEO of Patternsfrom Agency, s the biggest textile design agency and pattern design service provider in Nordics.

• Patternsfrom's website: https://patternsfrom.fi/

• Jenni's LinkedIn profile: https://www.linkedin.com/in/jennimoberg/

in this episode, Rasmus and Joni discus top tips for going to events. Best practises for networking, preparing for the events and how to make them financialy viable.

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Joni Huotari is the CEO of TopTester who provide environmental and mechanical reliability tests for companies R&D and verification purposes.

This is the third and final part of our conversations with Joe Lemon.  In this part Joe and Rasmus talk about some networking tips for your events, the best practises for creating valuable content and the importance and results of content creation as a sales activity.

This is the second part of our conversation with Joe. In this episode Joe and Rasmus discuss how to brand your community, how to create value for its members and how that results in organic growth.  They also deep dive into events, social experiences and how all of this can make your sales process a lot easier.     

In the first of this three part series Rasmus and Joe dive into the world of community building, the tools needed to start building your community and how you can use it to increase your sales. 

In this episode, Rasmus and Kalle discuss how to develop your business/company after major change caused by the pandemic, developing systematic and successful prospecting as well as the key steps when moving to a new territory, and more ideas and topics will be covered through this podcast.

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered. 

Kalle Koskela, Managing Director of Grail Group Ltd, a media and marketing agency that uses gaming and e-sports expertise to connect customers and brands by organizing events and online tournaments as well as producing content with online influencers. 

In this episode, Rasmus and Pasi discuss the tips for a successful sales process, how to use the customer approach, what is market validation and how you can benefit from it. Furthermore, how the reach outs and prospecting should be done, how the work could be simple, and more ideas and topics will be covered through this podcast.

On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered. 

Pasi Laine, Co-founder & Head of Business at Prönö, a recommendation platform which provides you with the possibility to find new business opportunities and the best partners to work with.

In this episode Ramus and Mervi discuss how the interest in health and mental well-being led her to create a company that highly cares about people’s benefit. How to maintain your clients, how to be known by new customers, how the brand should be, and more topics and questions will be covered through this podcast. 

On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Mervi Lamminen the CEO and founder of Auntie, a well-being company that helps people to feel better by providing well-being services. 

In this episode Rasmus and Jenny Law discuss how it is to create and run a childcare centre when you don’t have any influence from. What the main basis should be? A previous feedback before starting in order to know the real needs? The meaningful communication and showing the process as a key part of getting the clients involved are some of the points and questions that arise during this interview.

On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Jenny Law, the Co-Founder and CEO of Little Heroes International Kindergarten, a childcare centre which helps children to develop different abilities and skills in their early childhood stages. 

In this episode Rasmus and Anu discuss how headai gets clients to talk about them. How to increase sales by streamlining the sales process and how to make sales a shared goal amongst your whole company as well as keeping the connections through communication.

On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered. 

Anu Passi-Rauste the CMO of Headai, a AI company that helps businesses colour the world of data.

I actually think conferences are usually a waste of time. Especially in the beginning. But Eerik made me change my mind. He explained ho how can you use conferences to validate key assumptions and get good insights from the market. In this episode I and Eerik discuss the power of conferences, LinkedIn, emails, who to employ and other strategies and best practices for international growth.

On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered.

Eerik Heijari is one of the founders and directors of sales of Spear Innovations, a company specializing in creating strong authentication solutions.

What is the Scale With Sales Method?

Scale with Sales is a proven sales acceleration method developed by sales coach and mentor Rasmus Basilier. Rasmus teaches startups how to establish an effective sales process for their startup in 9 weeks or less, and how to save money AND make money fast.

How to expand abroad with no money, no connections, and no local language?

Don't speak the local language? Time to turn that into an asset. On this episode of Scale with Sales, Rasmus and his guest Toni Paju discuss the art of sales prospecting and the importance of doing it yourself. Tune in to hear which tricks Toni uses to get prospective clients as well as the media excited about his company.

In this episode of Scale with Sales, Christian Joutsenvuori shows the benefit of promising first, then delivering, and the secret behind contacting the wrong person. 

How to expand abroad with no money, no connections, and no local language?

Why is the "sales mindset" important? Is customizing every sales email worth it, or just a waste of time? Tune in to hear what Rasmus Basilier's guest, founder, and CEO Windi Muziasari has learned about her sales mindset and what types of sales hacks she uses.

On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how startups managed to scale, found their own sales methods, and shares his personal insights on how magical sales results are delivered. 

Windi Muziasari is the founder and CEO of Resistomap, the first company in the world to commercialize antibiotic resistance monitoring in the environment.

What is the Scale With Sales Method?

Scale with Sales is a proven sales acceleration method developed by sales coach and mentor Rasmus Basilier. Rasmus teaches startups how to establish an effective sales process for their startup in 9 weeks or less, and how to save money AND make money fast.