Real Fabulous Marketing

When we get to this time of the year (November) people often talk about 'phew! It's been a big year... can't wait for it to be over!' Instead of racing towards the finish line, this episode is all about how you can regain some inspiration without overwhelm.

Only have a small Facebook ads budget? Then you probably don't want to waste your time and money making these mistakes! (Although it's never a mistake if you're always learning!) However, if you want to spend your budget in a way that delivers the best bang for your buck then I would recommend having a listen to this episode.

The full Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"

Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget

Happy New Year! While some people in your Facebook & Instagram newsfeeds will be telling you how spectacular they feel in 2022, you might be feeling a little meh, blah and stuck. That's totally ok! In this episode I share 4 ways for you to stop that stuck feeling and also some fresh ideas on how you could take just one small step towards getting some new (or reignite) old clients.

Want to take it a step further? Check out my Business Breakthrough Sessions: https://mirandaivey.com/breakthrough-nlp-sessions/

When you run your own business it's very easy to get caught up in the "I'm not there yet" or "she's doing better than me" mindset. That's why it's such a wonderful exercise to review how far you've come, and also what you're proud of achieving no matter how small it may seem. Because all of those small wins are incredibly important on this big journey of running your own business. From me to you - well freaking done! Once you've done that, it's time to start creating your vision for 2022. What do you want to do more of it? What does that look like? This is the fun part of finishing up what may have been a full on year.

Want to simplify your marketing & stand out in a busy online world? My book "No One Wants To Buy Your Stuff" is available on my website & through Amazon https://mirandaivey.com/book

I have seen a number of posts and received numerous emails about posting consistently being a masculine energy and way of doing business. I get it, sometimes you probably don't feel like posting or emailing your list and it feels more feminine to stay in touch with yourself that way. In this episode I propose a different way of doing things, where you can be consistent and still say in your feminine vibe.

Want to show up as the real you more often online? Check out my 7 day Visibility Challenge

https://mirandaivey.com/expert

Over trying to squeeze your experience and expertise into an online course priced at $197? These two decisions improved my cashflow and happiness in my business. No longer was I trying to make myself fit into a certain type of box, I was able to work in a way that suited me and my style, getting to know clients over a longer period of time.

Like this episode? Leave me a review or tag me on Instagram @mirandaiveymedia

Want to get started running a business in a way that feels right for you? Grab a copy of my book No One Wants To Buy Your Stuff https://mirandaivey.com/book

Everything starts with an idea and then you go about and make it real. In this chat with my former business partner Angela Ponsford, we discuss how she started her business and then asked me to be involved. We cover what makes a good partnership and things to check before going into partnership with someone - even if they’re a good friend or loved one. 

Angela holds the position of  VP of Customer Satisfaction at international Facebook ads agency Tier 11 and she shares her predictions over the coming year for online marketing success.

Find and chat with Angela Ponsford on Twitter: https://twitter.com/dottimedia

Where to next for your marketing? The first step is always being SEEN! Jump into my 7 Day Visibility Challenge today: https://mirandaivey.com/expert

Caroline is not your typical marketer. As a Yoga Therapist, she was even taught in her training that what she was doing was a gift for the world. Not only has she had to overcome barriers to pricing her services, living in Melbourne means she had to completely move her business online in 2020. Caroline joined my Ad Fab Business Crew earlier in 2021 to learn more ways to be comfortable selling online. Despite being a self-confessed introvert, she has embraced many aspects of online marketing and even though she still doesn't love it, she tells the story of how she's enjoying it more than ever.

Find Caroline Giles: https://experienceyoga.com.au/
Instagram: @experience.yoga

Want to join the Ad Fab Business Crew? Join the waitlist: https://mirandaivey.com/crew

Hands up if you don't like setting your prices! Or if you just like to go around and see what the competition is doing and then price yourself "slightly" lower?! In this episode, I'll share with you some simple strategies to help you understand the value of what you offer and how you can set your prices so you feel really good about sharing them with the world.

Find out more about feeling great with your marketing with my book: https://mirandaivey.com/book

Free 7 Day Visibility Challenge: https://mirandaivey.com/expert

When they run their own business, women can have difficulties charging others for their work. They think that they're robbing them and that if people say 'no' it's a reflection of not being good enough. If this sounds *ahem* somewhat familiar, then this episode with guest Brook McCarthy is for you. Brook is a Marketing & Business Coach with over 13 years experience running her own business and a lifetime of experience to help her be who she is today. We talk all things women in business, marketing and whether you should put your prices on your website.

Find Brook online:
https://www.instagram.com/brookmccarthy/
https://www.hustleandheart.com.au/

Want more people to buy your stuff? Check out my book: https://mirandaivey.com/book

Sure anyone can start writing a book... but how do you get around to finishing it? In this episode I share the 5 steps I took to finish writing my  marketing book 'No One Wants To Buy Your Stuff' - how to stand out in a busy online world. I had to make time, ask myself a few questions to get over my procrastination hurdle, get feedback and also be brave. There's also the one thing that I would do differently next time. If you've got something like a course, book, program or idea sitting there half finished, I encourage you to tune in!

Grab a copy of my book here: https://mirandaivey.com/book

Emma Franklin-Bell is a book writing coach, author and ghostwriter (among other hats that you'll hear about in the introduction!) In our conversation she shares why everyone has a book inside them, how to get started and how she maintains focus to get her work done. Emma's Manuscript Mastery program has helped many authors get their books out into the real world and she talks about how you can do the same. Hint: It involves laying off on the social media!

Emma Franklin-Bell
https://emmafranklinbell.com/
https://www.instagram.com/emmafranklinbell/

Grab a copy of my book (written after taken Emma's Manuscript Mastery program!) https://mirandaivey.com/book

When I started out in running my own business I would say yes to just about anything; clients, inconvenient call times, work that was out of the original agreed brief. In trying to please everyone I wasn't pleasing the most important person in my business - me. In this episode I share some straightforward strategies to help you start feeling more powerful than ever, simply by saying no. 

Tell me on Instagram, what are you going to say no to now? I'm @mirandaiveymedia

Grab a copy of my book & find out how to you can stand out in a busy online world: https://mirandaivey.com/book

In this episode Marissa and I discuss is creativity available for everyone, how Marissa gets into creative flow as well as some awesome books that have helped her along the way.

Marissa Treichel is the fearless leader of the Cassettes, an 80s inspired flashmob dance troupe and dance classes. She's also the creator of Rad Self Care, an online course to help you get in touch with your creativity, your relationships and what you truly want.

Books mentioned on this episode:

To find out more about Marissa, The Cassettes & Rad Self Care head to:
https://www.thecassettes.com.au/
https://www.instagram.com/thecassettesdance/

I was stuck on dreaming bigger. So this is what I did. Three simple questions to journal on and enjoy challenging yourself to dream bigger. Remember, you do your dreams not anyone else!

Want to get out of your own head and start be seen online?
https://mirandaivey.com/expert

For easy step by step marketing strategies, grab a copy of my book
http://mirandaivey.com/book

Meet Tammy Guest, Naturopath and online entrepreneur. A dash of burnout in seeing  40 clients a week lead her to develop a whole new business which incorporates mentoring, a national conference and retreats. Her goal was to mentor more practitioners to have an exponential impact on their clients and now it is her very own freedom business. If you've felt busy doing all the things and wonder what else is available to you in your business, tune in now!

Find Tammy Guest & learn more about her upcoming virtual retreats:
https://tammyguest.com/
https://www.instagram.com/tammyguests/

There's still time to join in the Create Your Offer 5 Day Workshop, join here: https://mirandaivey.com/offerworkshop

It's so easy to fall into a rut when we work for ourselves, when things feel frustrating or aren't happening quickly enough. I wanted to share 7 simple ways to add more pleasure to your working day and nope, none of them involve doing more work!

Ready to create an irresistible offer for your online course or service package? Join my free 5 Day Challenge here, we start on September 13: https://mirandaivey.com/offerworkshop

We often start a business with grand ideals of what we want to offer and share with the world. But what happens when we're ready to grow and hire new people to be part of our team? In this episode I talk with Hiring & Leadership Coach Paula Maidens about what it means to be a leader and how we can bring other people into our world with ease. I know I've made a few 'quick fix' hiring mistakes over the years and I love what Paula shares to make sure that you're hiring the right people for the right reasons. Whether you've already got a crew of team members or you're looking to start outsourcing, this episode is for you!

2.10 What is a dream team
5.50 Hiring to get more time to do what you love
7.10 Where do people go wrong in hiring
13.44 Why just giving someone a go is something you might want to avoid
14.54 How to make your team profitable from the beginning
21.54 How to start letting go when pride gets in the way
25.15 Why Paula loves working from home & how she fills her cup

Find out more about Paula & download your hiring checklist: https://paulamaidens.com/
Instagram @paulamaidensconsulting

Join my upcoming Create Your Irresistible Offer 5 Day Workshop from September 13: https://mirandaivey.com/offerworkshop

Last week on the podcast, episode 20 with Penny Murden we discussed how online communities have both helped us grow both professionally and personally. I often find myself being pulled in one direction or another wanting to do all the things all at once. I’ve found that having a coach to bounce ideas off can really help me clarify the direction I need to go in and not get persuaded to divert my attention to trying new things that I don’t need to do.

Since running my own business for the past 7 years, I’ve enrolled in tons of online courses. I know more than anyone that when those sales pages are great, they can really speak to you and you'll be pulling out your wallet before you even know what's up. That's why I wanted to share with you three questions that I ask myself before investing in any course or coaching program.

I'd love to know your experiences of joining programs or courses, let me know what you thought of this episode on Instagram @mirandaiveymedia.

Have you signed up for my free 7 Day Visibility challenge? You can do so at https://mirandaivey.com/expert

I wanted to speak with Penny about the positive power of being part of online groups, which is where we met several years ago. Whether they're on Facebook or elsewhere on the internet, online communities can be such an amazing way to connect with other people who are at a similar point in their journey to yours - even if you never meet in person! As women we can often feel like we're not allowed to take up too much space and as a video & mindset coach, I wanted to get Penny's advice for anyone who is feeling like they ask too many questions. Penny also shares some awesome ways for your videos to connect more with your audience (and this can be a great way to take up more space online for your business too!)

Connect with Penny: https://www.pixicatoplay.com/
Instagram @pixicato

Have you signed up for my 7 day Visibility Challenge yet? Get yourself out there - YOUR way now https://mirandaivey.com/expert

For all the intuitive, creative brains out there, this one is for you. I've struggled in the past to make online courses because I've wanted to overcomplicate things and include everything possible. However, when it comes to selling online courses and helping your clients enjoy the transformation that you're offering, usually it's the simple things that stick with them. If your brain loves to overcomplicate things, then I've got three simple ways for you to stay on track and create a simple course that sells.

In this program I mention my new video toolkit Show + Sell for ecommerce.
You can find out more about this here https://mirandaivey.com/toolkit

I'm not particularly known for being 'calm' on my socials, it's not the vibe I give off. However I've actually been incorporating these three things into my business for several years now and they have made a huge difference as to how I approach my work life. You'll learn why I only take meetings at certain times of the day and also my secret to getting through the crazy morning routine.

In my book 'No One Wants To Buy Your Stuff' I talk about how you can start to use your own routine to plan out your social media posts better. You can buy the digital version for $4.95 here https://mirandaivey.com/book or simply download the marketing calendar here: https://mirandaivey.com/calendar

For many of us finding calm in every day seems impossible or a miracle when it happens. In this interview with Katie Jane, we discuss how adding calm to your business is a way forward for a sustainable business model. She opens up on some of her practices and suggests that if you're not feeling it, throw your to-do list out the window and go and do something else.

I can't wait for you to have a listen & see how this affects your business and work moving forward.

Find out more about Katie Jane:
https://www.instagram.com/katiejanewellness_/
https://www.katiejanewellness.com/

If you've ever had the experience of lacklustre online sales, then this episode is for you! In my experience of reviewing hundreds of sales pages & spending tens of thousands of dollars on paid ads, an outstanding OFFER will change everything.

I mention my NEW ecommerce video ad toolkit which is available now for $27 at https://mirandaivey.com/toolkit

Tune in now for:
2.06 How to get people to action quickly by incorporating an amazing offer
5.10 What makes an offer so special
9.01 Why I don’t love recommending this type of offer for online courses
11.22 How I made a big mistake with my offer
14.28 The most popular type of offer for ecommerce
17.20 How to motivate fence sitters faster

Following on from Episode 14 with Sophia Pallas, in this episode I cover some easy copywriting tactics that you can use to attract more of your customers. There's no point offering a blanket approach to copywriting anymore as everyone is so busy, your Facebook ad or sales page will glide on by. By calling out who you want to attract on your website and in your paid ads, your copy will connect more with the people who need it most. For a system how to connect more with your customers download my book 'No One Wants To Buy Your Stuff' on my website https://mirandaivey.com/book or buy a hardcopy on Amazon and Booktopia.

In this episode:
2.42 Why trying to talk to everyone is talking to no one
5.14 The places where you want to call out who you want to attract
5.28 #1 question need to ask yourself when you’re writing any type of copy
8.17 Using your personal experience in your copy
9.36 Why the kids TV show Bluey is a great example of connecting with your audience
12.10 Steps to go back and review your copy now

Doing your marketing can feel like a never ending job. In this episode I share a simple strategy that will see you nail your marketing week after week so you can relax on Friday night knowing you've done a "good job!" I mentioned the idea this in Episode 12 with Hayley Carr, so this is an expansion on that for you.

02.50 Why getting yourself worked up about your marketing does you no favours
4.14 How to work out your platforms
7.20 What a deliverable is and why they'll help you get better at marketing
13.12 How to make your marketing gold actually happen

Want some great ideas on how to get you out there? Check out my free 7 Day Visibility Challenge https://mirandaivey.com/expert or grab a copy of my book https://mirandaivey.com/book

Hayley Carr is a Life Coach, Neuro- Linguistic Programming (NLP) Mentor and 11x Karate World Champion. While she might sound tough, she also got knocked down by chronic fatigue which in turn lead her to embrace a different business model. Rather than hustle and burn out, Hayley talks about how she sees our feminine softness as our greatest strength and is a big advocate for rest and having fun. 

If you've ever thought that you needed your business or marketing to look a certain way, then strap your ears in as Hayley opens up a can of limitless possibility in this episode of Real Fabulous Marketing.

4.46 How Hayley advocated for women and start lifting them up
7.30 Tapping into her feminine archetype and softness
9.02 How Hayley turned her greatest challenge into a strength
14.59 Her answer to NLP being just sleazy slimy sales tactics
18.33 Hayley's  simple marketing strategy
22.47 Why one post may have a bigger impact than you realise

Find Hayley online:
https://hayleycarr.tv/
https://www.instagram.com/hayleycarr.tv/

My new book "No One Wants To Buy Your Stuff" is out now for $4.95 get your copy here: http://mirandaivey.com/book

In Episode 10 I interviewed Kirsten Jackson about her thriving online art business. In this episode I make it even more practical and give every ecommerce business owner three things to focus on right now. Whether you're starting out or you're already running a profitable business, if you're wanting to make more sales online, you won't want to miss this!

Resources mentioned in this episode
My free Facebook group: https://facebook.com/groups/adsolutelyfabulous
My book "No one wants to buy your stuff" https://mirandaivey.com/book

3.50 You need to start thinking about your Instagram / Facebook like your online storefront
6.40 Get clear on your brand aesthetic and other things will fall into place
8.25 How to start planning a photo shoot
12.20 When you've got great content you can start to run good Facebook & Instagram ads
15.23 The single most important factor when it comes to running successful ads

Kirsten Jackson is a successful marathon running modern artist. She has her own gallery in Sandringham, Melbourne but her art can be seen hanging in the homes of collectors around the world.

One of my favourite things about Kirsten is that she’s on a mission to break the starving artist myth and shares her story and expertise in her online program for artists called Steps to Success.

Her ethos behind her artist “Art should make your soul leap. Go ahead, feel joyful” which is so in tune with the vibe Real Fabulous Marketing. I’m so pleased to have her as my first guest as she let us in behind the very colourful scenes of her artistic practice and business.

You can find out more about Kirsten Jackson and see her artwork at https://instagram.com/kirstenjackson_gallery

06.22 How Kirsten started with prints in her business

10.25 Kirsten's easy hack to make her artwork more recognisable

11.44 If you're an Artist and not doing this, you're losing sales

17.57 How she started her online course for artists

20.21 What Kirsten is doing next

24.03 Kirsten's advice for artists who feel like giving up

Coming up with content ideas for social media can be a total drag for many business owners out there. In this episode I cover some ways to rethink the interactions you're having with customers and potential customers to turn them into content gold!

1.41 The pros and cons of low cost content planners
3.23 Why any interactions you have are a good goldmine for content creation
6.04 How to make your content more relatable
7.38 Do this with your content to build even more trust

Want more social media content ideas that simply flow out of you? I've got a ton in my book "No One Wants To Buy Your Stuff" grab it here https://mirandaivey.com/book

Is saving time by using the Auto-Publish feature from Instagram to Facebook worth it? In this episode I discuss whether it’s a good idea and some pitfalls to avoid if you’re currently sharing all the same content everywhere.

02:24 How to play to the strengths of each platform

07:55 Why do you want to be on both platforms?

13.23 My main reason for being on Facebook

16.44 Using Facebook Groups for online word of mouth

18.01 Remember to do this if you are auto-publishing

Instagram Reels are here to stay and can be fabulous for Instagram engagement. They’re also great if you’re someone who doesn’t love doing video where you're speaking on camera. if you think that the only way to create a Reel is to dance and point at the screen then this episode will give you some easy ways to start trying out reels for your Instagram content. 

Best of all, you can just use your phone and make your first reel! Let me know how you go - tag me @mirandaiveymedia if you end up getting Reel after listening to this episode.

Resources mentioned in this episode:

You've probably heard that video is good for building your like, know, trust factor online but speaking on camera can be scary for many people. In this episode I share five tips that I have used to speak on stage and when recording videos for my social media marketing. Whether you're a pro at video or you're taking the leap for the first time, this episode is for you.  

Still feeling a bit reluctant about marketing and putting yourself out there? Register for my free webinar on May 19 https://mirandaivey.com/social You've got this!

Do you have an email list that hasn’t heard from you in a while? Usually when I speak with business owners email marketing isn’t a high priority. However I want you to know that it's the squeaky emailer who gets the oil! Or the person who sends the emails that gets the clients... 

If you’re worried about people unsubscribing or sending out intermittent emails because you can't find the time, then this episode is for you.

Special Webinar Invite: The Reluctant Marketers Guide to Social Media Content (that you don’t hate to create!) Wednesday May 19 register your place today → https://mirandaivey.com/social