Real Fabulous Marketing

Exploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me.

When your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of Australia's top Human Design Specialists and in this episode she shares how the 5 different types operate and how you can use it to help stop those niggling doubts and truly step into the light.

Everyone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024.

Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share before you even consider them!

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Wondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market.

Earlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try out this engagement experience for a month and here's the results. I almost didn't want to share this episode but thought it would be good for you to hear about what happened.

Sign up to the One Amazing Ad Wait List for the next round starting in July with Pre-Course Workshop Bonuses:

They say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your boss shoes and take some regular time out so that hopefully by tapping into your own inner wisdom, you won't be scared for too much longer.

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Right now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury" it can be easy to fall into the trap of "no one wants to buy from me right now" or "people can't afford it". Being a business coach who works within the fitness industry, Kellie Sanders is the perfect person to turn to answer questions that I had on how we can all navigate this challenging time, from a personal perspective and also how she helps her clients go through this.

Find out more and get in touch with Kellie Sanders

Are you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want to spend more time creating courses, or walking, or doing nothing, if you're not able to do what you want regularly, this episode is for you!

Are you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills?

In this episode I share 4 simple strategies that you can use if you're someone who is fabulous in the moment but hates the thought of having to sit down and come up with ideas on the fly.

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Lisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years. If you've ever felt "not quite right" then you will feel truly seen and heard by this honest conversation.

Its easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which includes ensuring that your post click experience actually takes people where they can do business with you and also treating humans like humans (crazy I know!) Tune in to hear me talk myself into a double negative hole! - Miranda

80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time comes to create your "conversion event" you will have everything you need!

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This is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you?

Upcoming workshop

Angela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you!

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Newsflash there's no giant clock ticking behind your desk letting you know that you are BEHIND! In this episode I share with you a reframe on this behind thinking and how your audience may be feeling exactly the same.

Thinking of running a Low Cost Workshop to spark life into your audience? 

When it come to growing your business, getting those sales, getting your books filled with consults or workshops it's really all about building trust and rapport with your audience online. One of the BEST ways to do that is to use low cost workshops to generate that momentum in your business.

Following on from last weeks episode on my online marketing predictions for this year, I'm looking at the world of Facebook and Instagram ads and whether they're still getting results for businesses. The short answer is yes, you can still run profitable ads. Having a great offer works will help you stand out and remember to use your retargeting audiences to follow up with your warm audiences (or chase them around the internet!)

Want to improve your Facebook ads performance in 2023?

What's going to happen in terms of marketing your business in 2023? Tune in to find out the affects of new technology like the AI software Chat GPT and how you can still stand out in an even busier online world!

No matter what this year looked like for you, it's such a good idea to take a breather and put it to bed. In this episode you'll be given five annual review questions to help you look back and look forward as you redefine success in 2023.

We ALL make mistakes. It's what we do about them that matters! Here's some of my big mistakes & lessons of the past year and how I'll be shifting my mindset into 2023.

What's your Super Power? Mine is telling it straight, not beating around the bush and not hiding behind marketing double-speak. In this episode I cut to the chase and share on all the things you DON'T Need to make money in your business. Maybe you're starting out, or you could be looking for where to build momentum and direct your efforts in the new year. If that's the case, then I created this episode for you!

Yes, it's your pity party and you can cry if you want to... or you can just know that even when you think you've failed, or come close to failing... you probably haven't! In this episode I share 3 ways to think about what's really going on as well as some ideas on how to move on and take the lessons with you.

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This week, I wanted to trial just how fast & easy I could make recording this podcast as an experiment! It's so good in business to be agile and try new ideas without always having a perfect plan in place. In fact, you'll learn more and have more results than you could ever imagine. In this episode I share 3 ways that I've added more experiments into my business and whether or not they've paid off.

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I have to admit, I'm not the best on sales calls. I am a giver and so when someone tells me about what issues they're having, I am always keen to help. What's happened in the past is that I know I shouldn't over deliver in the call but then my energy is this weird push / pull of wanting to help but holding back and it feels as though together with my prospective client we're doing this delicate dance around each other. The good news is if you feel the same - I have three strategies you can use if you don't love sales calls (including if you think they're ok but you wish they didn't take up so much time!)

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I love 80s movies and the storyline often goes like this, slightly out there girl goes unnoticed until the very end of the movie when everyone discovers her unique charms. If you feel like your online marketing efforts have been like waiting for someone to ask you to dance, then this is for you! I share 3 ways to help you start to be more comfortable being out there.

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People trying to hack into your social media accounts is always going to be part of being online. Instead of running away and closing all your accounts down, there's 3 things I would suggest to up your security and keep your accounts secure.

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Over the past 8 years I've helped entrepreneurs and business owners sell so many online courses from personal training coaches to podcasting to video to yoga. Whether it's with Facebook ads management, consultations or coaching I've been invovled in every step of the way. But there's nothing that makes me more disheartened for the course creator when they make the mistake of creating the course but not selling it! In this episode I share how to generate interest BEFORE you create a course and also what to do if you've made your course and not had as many sales as you'd like.

There will always be a reason why now is not a good time to launch. The question is, are you willing to put whatever is happening in the world to the side and double down to run a great launch no matter what? Learn the five steps that I always use when launching so that I can make sure I hit those launch high notes every time!

Have you ever thought you needed to have a podcast, send a weekly email, create 5 Instagram reels a day and 27 Instagram stories to be successful? Thinking all of that is doing you way more harm than good! In this episode I share three ways to remove your barriers to marketing more. Have you got your ticket to Dream Bigger on August 26 yet?

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Being part of trends on social media is a great way to tap into what everyone else is talking about and wants to talk about (preferably they do it on your social pages right?!) They can also be great for engagement, which most people tell me is what they want. In this episode I talk about what trends are and 3 ways any business can tap into using them to boost your engagement rate. 

If you've been frustrated with your lack of marketing "results" or maybe you just want to start being able to express yourself without fear then this is for you. I bust some of myths as to why you think your story may not be enough but how you can actually start to think about it instead.

If you have a strong interpretation of integrity you may have trouble delegating or loosening the grip on certain parts of your business. In this episode I explore how this may actually be doing more harm than good and what you can do instead.

What's your next step?

I don't know if you've noticed but it's pretty darn hard to be the perfect partner / daughter / daughter-in-law / mother or business owner. So why do so many of us wait until everything to be "perfect" to put something out into the world? In this episode I share examples of when imperfect action has paid off for me and how you can do the same.

So is being perfect really one of your values? What are you holding back on and letting perfectionism take hold?

On Episode 50 with Michelle Smith from Curated with Conscience she talked a lot about her values and how she's running a purpose led business in alignment with them. What about you? Can you do this too, even if your values aren't necessarily about social justice and climate change? Of course! Your values are yours alone and are shaped by those around you. Discovering what they are will help you run a business that is in more alignment and will help you say "hell yes" to what lights you up - more often!

Michelle Smith is the founder of Curated with Conscience, an ethical, sustainable and humanitarian gift hamper company from Melbourne. A self-styled social justice activist, she started by being informed about where she spent her own money and then wanted to take it even further. After having her first child she began Curated with Conscience as she didn’t want to go back to her corporate career. In this raw and honest interview Michelle shares on becoming a single mum and what it means to her to not only provide jobs to her staff but also to give back to ethical organisations too.

Following on from episode 48, my interview with Marissa Roberts, this week is all about three simple ways to receive more in your business. Business is based on transactions so if you're blocking the way to receive money, feedback and clients then you are doing yourself a big disservice.

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Sometimes when we run our own business, we often would love someone else to blame when things don't go to plan. But when the buck stops with you, you have to step up and overcome those feelings of failure in order to get sh*t done. In this episode I share the top three reasons why you might feel like a failure in business and how to step up and feel like a winner instead.

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Following on from episode 45 Overcoming Imposter Syndrome with Cass Dunn, it got me thinking about the times when I managed to put imposter syndrome to the side in my own life. Whether it's in your business, career, marketing, life pursuits imposter syndrome is often (or always) present for many of us. A quantum leap is defined as a great improvement or important development in something, so why not an improvement or important development of imposter syndrome? In this episode I share with you my 5 Stages of an Imposter Syndrome Quantum Leap which you can apply to so many aspects of your business - from new offers to edgy Instagram posts.

Cass Dunn is a psychologist, podcaster and author of three Crappy to Happy books, covering life, work and relationships. She’s also a certified Life Coach, ran a very successful online health food store, meditation teacher and is now helping women overcome Imposter Syndrome. If you've ever felt like where you are in life is a "fluke" or that you're not worthy of success despite evidence to the contrary, you may have an understanding of Imposter Syndrome. This episode covers who has it, what to do about it and why the usual advice of "fake it til you make it" doesn't work for everyone.

During March 2022 Northern NSW experienced terrible flooding. Feeling powerless, I wanted to do something to help and so I created an online auction. I tapped into my online network of female entrepreneurs, business owners and practitioners who all jumped in to offer their services or courses for auction. In total the auction raised $14510. 

In this episode I go behind the scenes and share the final donation to Northern Rivers Womens & Childrens Services, who was involved and where they came from and 7 lessons I learned from running this online auction.

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Louise Glendon runs Click Love Grow, an online photography school for women. She's super successful and yet, even she has had to overcome those feelings of 'my little mummy business.' Tune in for a broad ranging chat where we talk about how she got started, who's on her team and how she structures her programs. I loved it and know you will too!

If you're listening to this before March 31, 2022 head to MirandaIvey.com/Auction to bid on the Beginners Photography Course as part of my online auction for flood relief.

Split testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it's locations, audience interests, placements and your ad creative. In this episode I share that the best way to use a small budget if you also want to split test is to focus on your ad creative. That is testing an image ad with a video ad, or long copy vs short copy. The reason why it's a good idea to do this is because it's hard to know exactly what your audience will resonate with best and it's always a good idea to keep your options open!

This Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"

Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget

In this episode I share three different ways to build your audience online - organic, paid ads and a hybrid approach. Learn simple hacks for improving your reach on Instagram and Facebook as well as what happens if you just want to throw money at ads to solve all your problems. This series is all about running Facebook ads on a small budget, so you'll hear why the hybrid approach works best if you don't have deep pockets but still want to be found by more people.

Just getting started with Facebook & Instagram Paid Ads? This 4 Part Series is going to help!

You might be s#@T scared that Facebook will steal all your money! I'm sharing with you an insight into how to run Facebook ads on a small budget and why you may want to consider it sooner rather than later (even if you're not ready to 'sell' right now)

In this episode I'll share with you:

• What hitting Boosted Post actually does
• Explanation of Traffic ads & Conversion ads
• How Facebook knows who to show your ads to
• The best type of ad on a Small Budget
• What kind of results will you get for $10 per day in terms of link clicks & conversions
• How list building now will serve you in the future
• Two types of free opt-ins work best for a low budget
• Why Facebook ads can be effective in comparison to other types of marketing & advertising
• How to start thinking about your Facebook ads spend in a new way

This Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"

Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?   
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget   
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget   
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget