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The Rebel Girl's Guide to Marketing

The Rebel Girl's Guide to Marketing

By Lisa Raebel

Marketing has become more and more complex, so business owners either put marketing at the bottom of their to do list or simply don’t do it at all. Yet, according to a Forbes article, the lack of marketing and sales efforts are in the top four reasons businesses fail.
Rebel Girl Marketing’s mission is to help small businesses stay in business! This podcast is designed to answer your marketing questions and provide you with the foundation to build intentional, workable strategies that reach the right audience, at the right time with content that connects with your ideal customers!
Currently playing episode

The Three C's of Marketing

The Rebel Girl's Guide to MarketingMar 21, 2023

00:00
26:41
The Three C's of Marketing

The Three C's of Marketing

In the week’s episode we’ll kickstart your #RebelMindset tosee how your marketing will stand apart from your competition’s! And, as Andrea said last week, content (alone) is not king!  Saying the right thing is only one piece of the marketing puzzle. Marketing strategy starts with understanding the 3 C’s of Marketing according to… well… me. If you start with understanding the 3 C’s, you begin to understand what sets extraordinary and memorable marketing apart from your basic, boring marketing. Now, let’s have some fun! Anchor.fm Rebel Girl Marketing's website Book links: Amazon Website
Mar 21, 202326:41
Perfectly Rational Public Relations (feat. Andrea Hubbert)

Perfectly Rational Public Relations (feat. Andrea Hubbert)

"Two marketing geeks is better than one!" A quote by me! #RebelMindset Andrea Hubbert demystifies what public relations truly is by breaking it down into 5 steps. Lisa and Andrea tell stories about what works and what doesn't work when it comes to public relaitons, and have a few laughs along the way. Andrea's website! Andrea on LinkedIn Rebel Girl Marketing Website Lisa Raebel's LinedIn Rebel Girl Marketing Facebook page
Mar 14, 202345:44
Rebel Reboot

Rebel Reboot

When you're trying to learn something new, it's always good to start from the beginning. In chapter one of the book, The Rebel Girl's Guide to Marketing, we start by understanding the basic of marketing, and that's exactly what this episode does, We will be defining the difference between marketing, branding, and yourbrand. Knowing the difference is your first step to creating great marketing.  Buy the book! Check out Anchor for yourself!
Mar 07, 202315:43
Market like a Rebel part 3- Know what to Say

Market like a Rebel part 3- Know what to Say

The story is yours, yet the journey is your customers. The content you write for your marketing is about them and how you solve their problems, make their lives easier, or fill a need in their business. Your story is the foundation of their marketing, so write that first. Don't know how? Take a listen\ Anchor.fm Website (book) Amazon
Feb 28, 202315:60
Market like a Rebel (Part 2)

Market like a Rebel (Part 2)

Marketing strategy does not need to be complicated. There are given steps, or should I say questions, that you need to ask yourself to create a marketing strategy that connects with your target audience in the place, at the right time, with the right message. In this episode, we will be discrussing steps 3 and 4. 3. Who/whom is your ideal client? 4. Where do they hang out? This episode dives deep into these two questions, setting the foundation for your marketing strategy. So join me in today's episod, as we continue the journey in learning to market like a Rebel!
Feb 21, 202316:19
5 Steps to Market like a Rebel

5 Steps to Market like a Rebel

Marketing strategy does not need to be complicated. There are five steps, or should I say questions that you need to ask yourself to create a marketing strategy that connects with your target audience in the right place at the right time with the right message. In this episode, we will be discussing steps one and two Why do you need marketing in the first place? What do you really sell? This episode dives deep into these two questions, setting the foundation for your marekting strategy. So join us in today's epsidoe, as we begin the journey in learning how to market like a Rebel.  Website: Rebel Girl Marketing Anchor.fm: Anchor Keep an eye out for The Rebel Girl's Guide to Marketing: Stop Committing Random Acts of Marketing book! It will be available in the next seven days for purchase on Amazon, Barns and Nobel, and other online retailers.  Cheers!!
Feb 15, 202316:30
STOP IT!!!

STOP IT!!!

There are things you say to yourself that prevent you from creating the marketing that you want. In this episode, Lisa talks about saboteur voice that eveyone has that can hold you back from your full potential, the five phrases that limit you, and how she developed a #RebelMindset for herself. Anchor website- Anchor.fm Anchor for iOS- Anchor
Feb 07, 202314:28
READY-FIRE-AIM your marketing

READY-FIRE-AIM your marketing

Most business owners I talk to tell me they can't do marketing because they are not creative. To this I ask them, "you started your own business, didn't that take some creative tendencies?" Anyone can be creative as long as they have the right process in place to allow their brains to work the way they are meant to... so get ready to create great marketing by taking the READY | FIRE | AIM approach to unleash your creative genius!  Anchor.fm- Website Anchor- iOS
Jan 31, 202312:56
Learning from 2022

Learning from 2022

Life does not always go as planned, and neither will your marketing. In this episode, I look back at my 2022 and how it affected my business, what I did to overcome set=backs. We will also be talking about how I use mindfulness to create marketing. 
Jan 30, 202315:18
Start with a Rebel Mindset

Start with a Rebel Mindset

Marketing has become even more complex, yet if you think about it, marketing in it's simplest for is just storytelling, and selling in it's simlest form is just telling that story to others. In this episdoe, Lisa Raebel dives into the fundamentals of marketing, building up a foundation for future episodes. Listen in to hear what she has in store for you. Facebook- Lisa Raebel LinkedIn- Lisa Raebel TikTok- RebelGirlMarketing
Jan 03, 202312:21