
Recruiting Stories
By Adrian Chapman

Recruiting StoriesAug 08, 2023

Episode 29 - Ben Graeff, COO of FreightPlus on football, freight, and leadership.
This week our guest is Ben Graeff. Ben is the Chief Operating Officer at FreightPlus. He's a Harvard Grad and played football for the Crimson and also spent years at Amazon on multiple teams before making his way to FreightPlus. We talk about his recruiting story impacted his journey, how Freightplus is differentiating itself in the marketplace, and the state of transportation right now.
Books Ben Recommends:

Episode 28 - Designing a Structured Recruiting Process

Episode 27 - Mark Manera on his Journey from crossfit to powerlifting, personal training, and founding Supply Chain Fitness.
This week our guest on the Recruiting Stories podcast is Mark Manera, founder of Supply Chain Fitness. We discuss Mark's recruiting story, and how he landed in the transportation industry, while also combining that with his passion for fitness and health.
Mark talks about how to be a healthier truck driver, sales person, leader and beyond. We also talk about the mindset you need to improve your fitness, which will change your life and work.
Books Mark Recommends:
Chop Wood, Carry Water - Joshua Medcalf
Get in Touch with Mark here:

Episode 26 - Recruiting Strategy versus Hiring Process?
In this weeks episode we discuss helpful tips for improving your recruiting strategy and the difference between a recruiting strategy and a hiring process.
What are some things to consider on your recruiting strategy?
🎯Identify hiring triggers: How much money you need to cashflow before you can hire, then map what roles to hire in sequence.
🎯Create a #jobdescription that clearly explains the role, expectations and salary band and isn't a generic copy and paste job from the internet.
🎯Create performance #metrics (if you don't have them already) that tell a person exactly how to succeed in the role. ie. # of calls, sales, tickets, resolutions, shipments, etc.
🎯Identify the #traits a person needs to accomplish the #jobdescription and #metrics listed above.
🎯Find out where the #people with those #traits live and work.
🎯Ask who in our current company has the best ability to #recruit those people?
🎯Determine your #valueproposition, your #mission and your #why as an organization.
🎯Deploy your #talenthunters once you have got all stakeholders in a room, given them a job, and reinforced what talent, character, skills, knowledge, and values you are looking for.
Book recommended in this episode:
The 4 disciplines of execution by Chris McChesny and Sean Covey

Episode 25 - Nathan Magnuson - Professional leadership consultant discusses what leaders should consider when recruiting and hiring
This week our guest is Nathan Magnuson, founder of Leadership-In-A-Box Corporate training. He's a leadership consultant, a veteran of the US Military and an author of multiple books.
We discuss Nathan's recruiting story, what leaders should consider when recruiting, leading and building their teams.
To get in touch with Nathan, connect with him on linkedin HERE.
Buy a copy of his book "Ignite your leadership expertise"
Learn more about Leadership-In-a-box training for your team
The books he recommends are:
Stand Out - by Nathan Magnuson

Episode 24 - Esslie Davis - Founder of STAC Solutions on becoming an independent freight agent after working for a major carrier
This week our guest is Esslie Davis, founder of STAC Solutions, LLC, an independent freight broker. We talk about her recruiting story, how she found freight, and how she decided to become an independent agent after her initial start in the industry working for a major LTL trucking company. We discuss the highs and lows of entrepreneurship and the advice she has for others in the industry, sales or who may be considering becoming an agent.
Two Books she recommends:

Episode 23 - Justin Lu - Founder and CEO of Ezpapel on helping his father take his trucking company from $1m to $20m+ in 3 years and starting a logistics tech company.
This week we talk to Justin Lu, Founder and CEO of Ezpapel. We discuss his journey of helping his father take his trucking company from $1m to $20m+ in 3 years and starting a logistics tech company, Ezpapel. We talk how his dad immigrated to the United States and how that impacted his recruiting story in to the logistics industry. We also discuss the state of the industry right now as well.
The books Justin recommends are:
- Disciplined Entrepreneurship - Bill Aulet
- How to Win Friends and Influence People - Dale Carnegie
- The E-Myth Revisited - Michael Gerber

Episode 22 - John Calloway, President of Logex on Leadership, Logistics, and the power of networking on your career
On this month's episode, we have John Calloway of Logex. John details his story of not knowing much about the industry, to how connecting with a few recruiters, including me, opened his eyes to the transportation industry. We talk about starting Logex and what leadership means to him.
Book recommended by John:
- Good to Great by Jim Collins

Episode 21 - My Recruiting Story - How Cover 3 came to be with Adrian & Sami Chapman
This week we give you my own recruiting story! My wife Sami Chapman joins and co-hosts as we dig in to my recruiting story and hers as well! We talk about how recruiting impacted each of our journey's and how Cover 3 came to be. We also talk about how career isn't our identity, but a tool that helps us accomplish a greater purpose.
The books I recommend that have been impactful to me are:
- The 4 disciplines of Execution by Chris McChesney and Sean Covey
- Epic by John Eldredge
- Great by Choice by Jim Collins

Episode 20 - Shawn Varner on going from fitness, to freight to finance
Connect with Shawn on Linkedin Here.
The book Shawn Recommends:
Growth Mindset by Carol Dweck

Episode 19 - Trey Griggs on why branding can make or break your business.
This month our guest is Trey Griggs, the founder of the Beta consulting group and host of several podcasts in the transportation space. We discuss his recruiting story and how he landed in the transportation and logistics space, and ultimately how he chose to focus on marketing, branding and sales consulting with his company. We also discuss the WHY behind his work that drives him and his team.
You can connect with Trey on Linkedin here.
You can find the Beta Consulting webpage here.
You can subscribe to Trey's daily podcast here.

Episode 18 - University of Arkansas Supply Chain Professors Brian Fugate and David Dobrzykowski
This month's guests are Brian Fugate and David Dobrzykowski of the University of Arkansas supply chain program. We talk about their recruiting story, why Arkansas is the number 1 supply chain program in the country, and their outlook on the current state of the transportation world.
If you are interested in the University of Arkansas supply chain program, go here: https://walton.uark.edu/departments/s...
If you'd like to connect with Brian and David, feel free to connect with them on Linkedin.
The books they recommend are:
- The Goal - Eli Goldratt
- The 5th Discipline - Peter Senge
- Deep Work - Cal Newport
- The Seven Habits of Highly Effective People - Stephen Covey
- Good to Great - Jim Collins

Episode 17 - The Great Resignation and How to Recruit Sales talent now
For the article by freightwaves, the video, and more on the sales and marketing summit, click here.

Episode 16 - US Olympian Johnny Quinn on his journey from unrecruited, to the NFL, Keynote speaker and Entrepreneur
Connect with Johnny here:
His Website: www.johnnyquinnusa.com/
Linkedin: www.linkedin.com/in/johnnyquinnusa/
Twitter: twitter.com/JohnnyQuinnUSA?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
The books Johnny Recommends:
His Book! www.johnnyquinnusa.com/push/
Johnny's Top 10 - www.johnnyquinnusa.com/think/
The Ruthless Elimination of Hurry by John Mark Comer
Atomic Habits by James Clear
Living for Eternity by John Bevere

Episode 15 - Zachary Green on his journey from Marine, to firefighter to Warrior Entrepreneur.
Connect with Zachary on Linkedin.
Check out The Warrior Entrepreneur Book here: www.warriorentrepreneurbook.com/
The Books Zachary recommends are:
The Go-Giver
Extreme Ownership

Episode 14 - Anthony Petitte and his journey from corporate recruiting to Transportation Tech Founder
In this episode we speak with TruckPark founder, Anthony Petitte about his journey from corporate recruiting to Transportation Tech founder. We discuss how companies can retain more people, including drivers by treating people like people and not numbers.

Episode 13 - Molo Cofounder Will Jenkins: His journey from Cutco & College Athlete to Freight Founder
In this episode, we speak with Molo Solutions cofounder, Will Jenkins on his recruiting story coming from selling Cutco, to being a college athlete, to finding his way in to freight and then cofounding Molo solutions.
The books he recommends are:

Episode 12 - Family leads to freight with Tom Curee
This week our guest is Tom Curee, Senior Vice President of Strategy and Innovation for Kingsgate Logistics out of Cincinatti, Ohio. We talk about how Tom landed in the logistics industry due to a family nudge, why authenticity matters, culture is crucial, and how artificial intelligence plus people equals the perfect solution for most shippers.
Books Tom Recommends:
Driving Eureka: Problem Solving with Data-Driven methods & the innovation engineering methods
Links to get in touch with Tom Curee:

Episode 11 - How starting a podcast led to a personal and industry transformation with guest Timothy Dooner
This week our guest is Timothy Dooner, Director of Audio and an on air Host at Freightwaves. He's the host of "WHAT THE TRUCK!?!" an award winning podcast in the transportation space, "Freightwaves Insiders," Freightwaves Morning Minute" and "Put that Coffee Down" among other content. He's been a TEDx speaker, Director of Marketing, and of course a podcast and TV Show producer with a focus on the transportation industry. We talk about Tim's recruiting story, his journey in to transportation, how he started podcasting, how he overcame alcoholism, and how personal branding can help you be authentic in your space.

Episode 10 - A journey from football player and coach to lumber trader, with Stinson Dean, CEO of Deacon Lumber
This week we have Stinson Dean - CEO of Deacon Lumber company as our guest.
With lumber prices on a rocket ship much of this year, it has caused havoc for mills, supply chain, homebuilders, and more. We talk about Stinson's recruiting story being a former d1 football player going into coaching, medical sales, and then commodity trading.
We also talk about how the lumber market has effected the transportation industry and advice for brokers interested in hauling lumber.
The books Stinson recommends are:
Follow Stinson on Twitter here:

Episode 09 - How to win the Talent War - With Michael Sarraille
Our guest this week is Michael Sarraille, CEO of the Talent War Group. Mike has served as a Marine Scout Sniper, Navy SEAL where he earned the silver star, 6 bronze stars and a purple heart while on deployments on the global war on terror. He's the founder and CEO of the Talent War Group, the Co-Author of the "Talent War" book, the Board of Director of the VETTED program, a Texas McCombs MBA grad and an expert on talent acquisition. He also is the former principal of Echelon Front, a management consulting firm alongside Jocko WIllink and Leif Babin. We talk through his recruiting story, his philosophy on both leadership and talent and what the special forces community can teach the business community.
The books he recommends are:
Team of Teams by General Stanley Mchrystal
Once an Eagle by Anton Myrer
Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, Alan Rosenburg
The Talent War Group Website: https://talentwargroup.com/
A link to buy his book: The Talent War: How special Operations and Great Organizations win on talent

Episode 08 - Using your website to attract the talent you need!
Our guest this week is Blythe Brumleve, the owner of the Digital Dispatch and Host of Cyberly, a freightwaves podcast. On this episode we talk about how Blythe got into the transportation industry, becoming a business owner by trying new things, and how to attract the talent you want by updating your website and highlighting your people.
The book she recommends is: Lost and Founder by Rand Fishkin
Get in touch with Blythe here: https://digitaldispatch.io/

Episode 07 - Business is a team sport
This week our guest is Sean Richardson, Vice President of Growth and Development with Tallgrass Freight. Sean and I talk about how his background as a division 1 baseball player for the university of Kansas and his start in financial services prepared him for a successful career in logistics. We also discuss how succeeding as a freight broker is a team sport and how to rely on those around you to make you better. Finally we discuss Tallgrass Freight, what differentiates them and Sean's role in their growth.
Books Sean recommends:

Episode 06 - How an 8 year NFL veteran found a career in finance after football
We discuss his recruiting journey from high school to the University of Missouri. How recruiting impacts the NFL Draft process and what factors helped him choose a career in finance once he left the game of football.
A book he recommends that have helped shape his journey are:
- The Bible
- The Dreamgiver - by Bruce Wilkinson
If you want to work with Chase, connect with him on Linkedin, or check out the BMG Website here:
www.bmgadvisors.com/team/chase-coffman

Episode 05 - Put on your lifejacket so you can serve others
This week our guest is Zach Arend of Create Purpose Coaching! Zach is a former transportation executive and current business coach who helps leaders and top performers overcome obstacles and focus on what matters most. Zach and I discuss leadership, Zach's journey through freight and into coaching, and how recruiting impacted that process for him.
The two books Zach recommends that have helped him on his journey are:

Episode 04 - Being a student of the Freight Game

Episode 03 - Doing work that matters in bulk shipping
Jared and I discuss his journey from being an agriculture major, to working in construction, to working for a grain company, to becoming an entrepreneur. We talk about how if you look for it, opportunity is everywhere and that how purposeful work makes finding and keeping talent easier.

Episode 02 - Where necessity meets opportunity
This week as our guest we have Kevin Hill, the Director of Editorial and Research with Freightwaves, The CEO and founder of carrierlists.com and the co-host of the freightwaves podcasts "Great Quarter Guys" and "Put that Coffee Down."
Kevin and I discuss his journey in to transportation, entrepreneurship and how the current economy effects transportation companies and how they recruit.
Kevin's Book Recommendation:
How to get your point across in 30 Seconds or less. - By Milo Frank
