The Refinery Podcast

Having a clear core belief that drives your business is essential. But belief alone isn't all that valuable. You can only provoke action by adding purpose, or reason to your belief. In this episode, we focus on the second letter in our BRAND acronym, examine our experiences with Chick-Fil-A, TOMS Shoes, and Disney, Christian gets political, and Matt gets preachy. Courses & Resources that will refine your business: https://refinery.agency Insurance Agency Curriculum Training Course we mention in this episode: https://refinery.agency/courses/all-aboard/ For independent insurance agents: https://agentrefined.com Episode sponsored by: Viva Virtual Assistants - Save Over 60% Off The Cost Of Hiring A Full-Time Employee! (Viva is experiencing technical difficulties with their website, we will link back to them when they have things figured out) Other Episode Mentions: Simon Sinek "Start With Why" - https://amzn.to/3nGI2Um Jim Collins "Good To Great" - https://amzn.to/3OOUdKY Seth Godin "This Is Marketing" - https://amzn.to/3P97ttu James Clear "Atomic Habits" - https://amzn.to/3AyoXM0  Gear, gear, and more gear: Sony FX3 (Workhorse Camera) - https://amzn.to/3B6zttU Sony A6400 (x3 Podcast Cams) - https://amzn.to/3ogKZeA Sony FE 50mm 1.8 - https://amzn.to/3Oi4o9L Sony FE 35mm 1.4 GM - https://amzn.to/3IN7oJZ Sigma 16mm 1.4 - https://amzn.to/3zeJ9kU Aputure 300d Mark II Keylight - https://amzn.to/3Bf3OqD Aputure MC Lights - https://amzn.to/3Bf3OqD Rodecaster Pro - https://amzn.to/3PiOhKe Rode PodMics - https://amzn.to/3RJJiE4 Atomos Ninja V Recorder - https://amzn.to/3cfcqmZ DJI Air2S - https://amzn.to/3R544Nm

Branding is the key to everything in business. Good or bad, branding can determine the fate of your business right from the start. Take Simon Sinek who wrote, "Start With Why" - a book that outlines the path to building a powerful brand. Christian and Matt share their acronym for BRAND and take a deep dive into the first letter: "B" is for Belief. Courses & Resources that will refine your business: https://refinery.agency Matt's eBook we mentioned on the podcast: https://refinery.agency/category/myths For independent insurance agents: https://agentrefined.com Episode sponsored by: Viva Virtual Assistants - Save Over 60% Off The Cost Of Hiring A Full-Time Employee! (Viva is experiencing technical difficulties with their website, we will link back to them when they have things figured out) Other Episode Mentions: Simon Sinek "Start With Why" - https://amzn.to/3nGI2Um Jim Collins "Good To Great" - https://amzn.to/3OOUdKY Seth Godin "This Is Marketing" - https://amzn.to/3P97ttu James Clear "Atomic Habits" - https://amzn.to/3AyoXM0 Gear, gear, and more gear: Sony FX3 (Workhorse Camera) - https://amzn.to/3B6zttU Sony A6400 (x3 Podcast Cams) - https://amzn.to/3ogKZeA Sony FE 50mm 1.8 - https://amzn.to/3Oi4o9L Sony FE 35mm 1.4 GM - https://amzn.to/3IN7oJZ Sigma 16mm 1.4 - https://amzn.to/3zeJ9kU Aputure 300d Mark II Keylight - https://amzn.to/3Bf3OqD Aputure MC Lights - https://amzn.to/3Bf3OqD Rodecaster Pro - https://amzn.to/3PiOhKe Rode PodMics - https://amzn.to/3RJJiE4 Atomos Ninja V Recorder - https://amzn.to/3cfcqmZ DJI Air2S - https://amzn.to/3R544Nm